Legal profiles can be a real asset to your law firm marketing campaigns if you use them properly and promote them in the right way. This is a part of the legal marketing strategy that is ofter not considered and is often forgotten about. Your lawyers are wonderful digital assets when their profiles are amplified.

1. The Importance Of
Lawyer Profiles For
Online Marketing

2. The marketplace for law firms, solo
lawyers has become somewhat
heavier with competition
Paying ridiculous amounts on PPC
with no guarantee on any
conversion at all

3. let’s look at some of the ways that you are
using or should be using now and what works
and what does not in terms of SEO

5. Backlinking is one of those
arguments that will never
go away
Back linking is still a
fundamental necessity in
your SEO
Quality links are the key
and those can be like
hen's teeth to find

7. Content Marketing is the
new SEO and considers
the type of content that
drives traffic
Images
Articles Infographics
Quizzes
Polls
Guest Posts

9. Reaching customer’s and
converting them from
prospects to clients
Lawyers need to be aware
what constitutes good
social media and what is
trashy
This is not just the type of
social platform but also
about your posts

11. Video marketing is the
cornerstone of online
marketing these days
People want to feel that you
can be trusted, they need an
emotional connection
Get your lawyers behind the camera

13. Basic necessities for any
marketing campaign and
each has its own rules
Dramatically increase your online
presence and audience-reach if
used in the right way

15. Hidden powers that will
take your marketing to a
new level
Look at each lawyers’ profile as a
new digital asset that can be
promoted

17. Placing individual profiles
not in the site alone
The author notes that consumers
are looking more and more at
legal profiles and learning more
about the lawyers expertise
Michele Ruiz – author of Content
Marketing For Lawyers

19. Each lawyer has a new
platform in which to
interact with and not just
an inactive profile on the
firm website
Video Marketing
Audio Marketing Memorable
Content
Written
Content
Visual Marketing
Engaged Content
Direct
Emotional
Targeting

20. There are of course a lot more avenues to utilize but even
maximizing this within a reputable marketing platform is like
rocket-launching your law site

21. More Information
https://help-lawyer.com/blog/the-importance-of-lawyer-
profiles-for-online-marketing-103