Content Writing Steps

1. A PRESENTATION ON
CONTENT WRITING
By
Shibazi Roy Mridul
Assignment-02
ES- PGD -2215
Power Point Class-01
Mentor: Tanvir
Chowdhury

2. TOPICS WE WILL COVER
TOPIC NAME META THINGS WE
LEARN
PAGE
Content Writing Definition & Where to use 03
Steps for Content Writing All the steps 04
Brainstorm How to do brainstorm 05
Make a fantastic content Introduction and
development
06
Collect and make the best Sourcing 07
Make the amazing
placement
Keyword placing 08
Stop Here What we need to avoid 09
Ultimate Guide Standard Structure 10

3. CONTENT WRITING
What is Content Writing?
Content writing is the process of planning, writing and editing web
content, typically for digital marketing purposes.
Why is Proper Content Writing Important?
• Video scripts
• Email newsletters
• Keynote speeches
• Social media posts
• Podcast titles
• White papers
• Web page copy
• Landing pages
• Youtube Video descriptions

4. Steps We Should Follow To Write Contents
SELECT THE
TOPIC
Brainstorm Make Outline
Research about
the questions
Arrange the
whole Content
In-depth
Understand
Sourcing
Keyword
Research
Check The Full
Content
Place keyword

5. How to Brainstorm
At first you have to select the topic you want to write about.
Then do some W/H questions and see the magic…
Types of W/H questions:
❖ What
❖ Why
❖ Where
❖ When
❖ Who
❖ How
Now make your content outline by answering these
questions….

6. INTRODUCTION AND DEVELOPMENT
INRODUCTION:
Introduction is really very important for a content . It makes an impression to the
reader. Almost 89% of people chose to read a content by just reading the
introduction. Let’s know about some introduction tips..
• Start with some grabber. i.e “ Have you ever wondered why……..?
“What if……?” Or, “Do you know the real story behind…..?
• You Can make a short story in the introduction.
• You can start with some attractive statistics about the content.
• You can start with content-related jokes.
• You can start with a comparison.
IN-DEPTH UNDERSTANDING:
• Data (numerical or, when or where happening)
• Information (incident)
• Knowledge ( your texture)
• Wisdom (Contents tone)

7. SOURCING
Sourcing is the way of finding the information of your content . You have to Write the contents information from a
reliable source . Here we are telling you about some sites from where you can collect your information:
• Well-known newspaper or Journal
• Books( You have to mention the book and the writers name)
• Websites ( Which are must reliable, Valid , Up-to-date , accurate) Like Wikipedia ( You can see the sources
mentioned under the Wikipedia page.)
For Academic Purpose:
1. Research Gate
2. IEEE
3. Reknowned Newspaper (BBC, Roiters)
4. Books

8. KEYWORD PLACING
KEYWORD PLACING:
• Main keyword placing.
1.Meta description
2.SEO title
3.Within First 100-150 word & last 100-150 word.
4.Title.
• You can use the ls keyword naturally in the writing.
In a content you need to use the main keyword 0.25%. And you can use LSI key word many
times.
Use Yoast density plugin, Rank Math for density check. And to get fine keywords use Google
planner, keyword.io and many more.

9. THINKS WE NEED TO AVOID
Here, we learned many things about what should we do in content
writing. But it is equally important to know what should not to do. Let’s
know about these….
• Using too many keywords. ( more than three times in
1000 word)
• Using of one keyword many times
• Not to check the full content before showing.
• Taking many time to just research keyword.

10. STANDARD STRUCTURE OF A CONTENT
HEADING
(CHOOSE A FANTASTIC
TITLE)
INRODUCTION
(It’s discussed in the
introduction part)
DISCUSSION
(BRAIN STORM Q-A. And
maintain the outline)
CONCLUSION
(SUMMARY. Write the
thoughts you have.)

11. END