Digital Advertising Before and After 2008

•Download as PPT, PDF•

117 likes•8,194 views

Helge Tennø

A run down of 14 trends and wishes concerning digital advertising from 2007 to 2008, and beyond.

Business News & Politics

Viewers also liked

Temp 07 08

isaportells

Context Marketing, arenas, utilities and the convergence of them

Helge Tennø

We need change

Helge Tennø

Everything is (Digital) Media - Device & Technology May 2010 (with sources) ...

Hugues Rey

People, Technology and Advertising

Tim Sparke

How to Evaluate Social Advertising Technology Platforms - Kenshoo Webinar

Kenshoo

For those of us in charge of ad spend, we know there’s a lot of data to dig through - Google Adwords, DoubleClick, Facebook, LinkedIn, Bing, TubeMogul, Brightroll, etc. At any given time, you have dozens of ad campaigns running, all of which generate hundreds of thousands of events left to be analyzed and ROI to be proven. Trying to make sense of all your data and attribute every channel’s impact to your marketing funnel can seem like an impossible task.

Rethinking Your Ad Spend: 5 Tips for intelligent digital advertising

Chartio

Experience Design and the Future of Marketing

Lynn Teo

Trends in Publishing Industry

Quyen Nguyen

Have you ever been watching TV and wondered how you could get an ad on television? This session won't show you how to make a killer super bowl ad, but it will show you the technology used to buy and sell ad time on television and on the web. Fair warning, it gets pretty complex. Don't worry though. Matt Prohaska consults with top companies to help them make sense of it all and get the most out of their advertising budgets. Today, he'll take you through the whole process and help you make sense of it too.

Intro to Programmatic Advertising with Matt Prohaska from Prohaska Consulting

Stukent Inc.

This is not the time for Big Lazy Brands

Helge Tennø

Leveraging Advertising And Technology To Scale Your Business

Premier Agent | Zillow & Trulia

Firstimpression, Marketing, Brand and Participants

Helge Tennø

Companies sell stuff, people buy stuff

Helge Tennø

Digital Advertising Trends—Programmatic, Big Data, Native, Viewability

eMarketer

1st Chapter in Digital Advertising

Yu Yu Din

Changing The Currency

Helge Tennø

Digital, advertising, social and tech predictions & trends 2014

Soap Creative

Evolve Your Digital Advertising Strategy: Top Tips for Success in 2016

Marketo

Adobe Digital Index’s Q3 Digital Advertising & Social Intelligence Report

Adobe

Viewers also liked (20)

Temp 07 08

Context Marketing, arenas, utilities and the convergence of them

We need change

Everything is (Digital) Media - Device & Technology May 2010 (with sources) ...

People, Technology and Advertising

How to Evaluate Social Advertising Technology Platforms - Kenshoo Webinar

Rethinking Your Ad Spend: 5 Tips for intelligent digital advertising

Experience Design and the Future of Marketing

Trends in Publishing Industry

Intro to Programmatic Advertising with Matt Prohaska from Prohaska Consulting

This is not the time for Big Lazy Brands

Leveraging Advertising And Technology To Scale Your Business

Firstimpression, Marketing, Brand and Participants

Companies sell stuff, people buy stuff

Digital Advertising Trends—Programmatic, Big Data, Native, Viewability

1st Chapter in Digital Advertising

Changing The Currency

Digital, advertising, social and tech predictions & trends 2014

Evolve Your Digital Advertising Strategy: Top Tips for Success in 2016

Adobe Digital Index’s Q3 Digital Advertising & Social Intelligence Report

More from Helge Tennø

Business experimentation

Helge Tennø

Agile Customer Thinking - Introduction Workshop

Helge Tennø

Inevitable

Helge Tennø

I work with input variables - figuring out and finding the data and insight that goes into an organization in order to make it successful. Working with these problems I am sensing a gap - between what we want our organizations to become and what we put into our organization to get there. The premise is that our imagination is limited by the tools we use to understand the world around us. And that we are using old models to collect our data - and because we are using old models and methods we are only picking our data from the same pools of experience and information as we have done for decades past - serving us the same perspective of the world as we are used to seeing. The future is not directly in font of us - it’s outside. And so looking in the same direction only further, or in the same places only deeper, won’t help us listen to the right data in order to navigate towards where we are going. In this talk I shed light on this problem, that I am working on, probing and playing with. And I also try to explain why this is an important issue to solve right now - because of the changes in both the business models and practices that create wealth and customers behavioral patterns.

Input Variables - Presentation ADC*E Festival ‘17

Helge Tennø

Fit for Uncertainty

Helge Tennø

Mental Models and Organizations Amid Growing Complexity

Helge Tennø

Data informs the mental models by which we manage our organizations and make decisions. Big space data, computer vision and machine learning creates a new generation of data and gives companies a completely new framework for understanding their world. Solving the short comings of todays rude, inefficient and static data. Are we ready to be rewired and reprogrammed? This is my presentation at SpacePort Norway in Stavanger on the 20th of June 2017. It is similar in content to my talk in Skellefteå published just a few days ago but tailored to a different crowd.

We Are Running Our Organizations on Old Data

Helge Tennø

Our imagination is taken hostage (by outdated input variables)

Helge Tennø

From customer hostility to customer centricity

Helge Tennø

Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…

The Outcome Economy

Helge Tennø

Customer As Strategy

Helge Tennø

We overestimate changes in the short run and underestimate them in the long run

Helge Tennø

The Customer OS - Why digital isn’t digital and customers hold the key to you...

Helge Tennø

Grow your thinking

Helge Tennø

Technology Will Disrupt - Why, What and How?

Helge Tennø

The Next Generation Content Is The Product

Helge Tennø

Companies are designed to keep customers out

Helge Tennø

In the end, the best customer experience wins, no matter who makes it - v.2

Helge Tennø

Innovations don’t work when they are made with the company in mind - and go on to be launched into a market that is neither interested or finds it meaningful. Advertising and design is then added in order to capture peoples motivation and imagination. But why are we doing it this way round? Why don’t we turn the process on its head and start by figuring out what people find meaningful in the first place.

Successful innovators don't care about innovating

Helge Tennø

Five Customer Gaps

Helge Tennø

More from Helge Tennø (20)

Business experimentation

Agile Customer Thinking - Introduction Workshop

Inevitable

Input Variables - Presentation ADC*E Festival ‘17

Fit for Uncertainty

Mental Models and Organizations Amid Growing Complexity

We Are Running Our Organizations on Old Data

Our imagination is taken hostage (by outdated input variables)

From customer hostility to customer centricity

The Outcome Economy

Customer As Strategy

We overestimate changes in the short run and underestimate them in the long run

The Customer OS - Why digital isn’t digital and customers hold the key to you...

Grow your thinking

Technology Will Disrupt - Why, What and How?

The Next Generation Content Is The Product

Companies are designed to keep customers out

In the end, the best customer experience wins, no matter who makes it - v.2

Successful innovators don't care about innovating

Five Customer Gaps

Recently uploaded

HomeRoots Pitch Deck | Investor Insights | April 2024

Hector Del Castillo, CPM, CPMM

PHX May 2024 Corporate Presentation Final

PanhandleOilandGas

Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...

meghakumariji156

UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai

jaehdlyzca

Marel Q1 2024 Investor Presentation from May 8, 2024

Marel

joint cost.pptx COST ACCOUNTING Sixteenth Edition ...

NadhimTaha

Arti Languages Pre Seed Teaser Deck 2024.pdf

will854175

Phases of Negotiation .pptx

nandhinijagan9867

Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...

Falcon Invoice Discounting

Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

pr788182

Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

pr788182

CROSS CULTURAL NEGOTIATION BY PANMISEM NS

panmisemningshen123

Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

pr788182

An Investor Pitch Deck is a brief presentation, often created using PowerPoint, used to provide your audience with a quick overview of your cannabis business plan. You will also use your pitch deck during face-to-face or online meetings with your partners and co-founders. We offer a '70% ready to go' professional Cannabis Edibles Investor Pitch Deck Template. The template is completely open and editable, and all you have to do is add your company information. https://cannabusinessplans.com/product/cannabis-investor-pitch-deck-template-edibles/

New 2024 Cannabis Edibles Investor Pitch Deck Template

CannaBusinessPlans

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Admir Softic

Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time Booking Contact Details :- WhatsApp Chat :- +91-7737669865 We offer all types of girls of your choice with space. Our escorts are fully cooperative and understand your needs. All types of call girls like Housewives, College girls,#K09 Russian girls, Muslim girls, Afghani girls, Bengali girls, Working girls, south Indian girls, Punjabi girls, etc. In-Call: — You Can Reach At Our Place in Bangalore Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call: — Service for Out Call You have To Come Pick The Girl From My Place We Also Provide Door-Step Services Hygienic: — Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Bangalore Our Services and Rates: – One Shot — 2500/in call (time ½ hour), 5000/out call Two shot with one girl — 5000/in call (time 1 hour), 6000/out call Body to body massage with sex- 3000/in call (time 1 hour) full night for one person– 8000/in call, 10000/out call (shot limit 4 shot) We are available 24*7 all days of the year

Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time

gargpaaro

Organizational Transformation Lead with Culture

Seta Wicaksana

ABORTION KIT [(WhatsApp +27737758557 ₩ ௹# Termination of Pregnancy/ +27737758557 Abortion Pi.lls For Sale In WELKOM,Illovo Beach, Phalaborwa,MargatePrice of Misoprostol, Cytotec” +27737758557 SAFE ABORTION PILLS IN Roodepoort,Benoni, Boxburg, Brapan, Carletonville, Germiston, Johannesburg, Krugersdorp, Pretoria, Randburg, Randfontein, Roodepoort, Soweto, Springs, Vanderbijlpark, Vereeniging, Tembisa, Kempton Park, Centurion, Sandton, Sandton, Alexandretta, MIDRAND, MIDSIDAFIDARANANDINVILLE, MIDRAND VILLE , Midsideifidarandinville . . Magaliesburg, Alberton, Heidelberg, Nigel, Edenvale, Ivory Park, Bronkhorstspruit, Westonaria, Sharpeville, Lenasia, Soshanguve, Bophelong, Refilwe, Ratanda, Duduza, Vosloorus, Boipatong, Irene, Meyezafour, Thousands, Thovenko, Olympia. -Rankuwa, Katlehong, Diepsloot, Hillbrow, Rivonia, Tsakane, Bekkersdal, Isando, Kagiso, Khutsong, KwMon Apr 15 2024 22:50:02 GMT+0200 (South Africa Standard Time) ABORTION KIT [(WhatsApp +27737758557 ₩ ௹# Termination of Pregnancy/ +27737758557 Abortion Pills For Sale In Ohrigstad,Zastron, Biggarsberg,MoteongPrice of Misoprostol, Cytotec” +27737758557 SAFE ABORTION PILLS IN Roodepoort,Benoni, Boxburg, Brapan, Carletonville, Germiston, Johannesburg, Krugersdorp, Pretoria, Randburg, Randfontein, Roodepoort, Soweto, Springs, Vanderbijlpark, Vereeniging, Tembisa, Kempton Park, Centurion, Sandton, Sandton, Alexandretta, MIDRAND, MIDSIDAFIDARANANDINVILLE, MIDRAND VILLE , Midsideifidarandinville . . Magaliesburg, Alberton, Heidelberg, Nigel, Edenvale, Ivory Park, Bronkhorstspruit, Westonaria, Sharpeville, Lenasia, Soshanguve, Bophelong, Refilwe, Ratanda, Duduza, Vosloorus, Boipatong, Irene, Meyezafour, Thousands, Thovenko, Olympia. -Rankuwa, Katlehong, Diepsloot, Hillbrow, Rivonia, Tsakane, Bekkersdal, Isando, Kagiso, Khutsong, Kwa-Thema, Daveyton, Hammanskraal, Gauteng, Emalahleni, Nelspruit, Secunda, Middelburg, Standerton, LesMon Apr 15 2024 22:51:10 GMT+0200 (South Africa Standard Time) IN Vryburg/Witbank [[[[WhatsApp ((( ( +27737758557 )) *____**)) ABORTION PILLS FOR SALE IN Witbank/Vryburg KEMPTON PARK, GAUTENG JOHANNESBURG CBD. ABU DHABI, ABORTION PILLS FOR SALE Vryburg/Witbank WhatsApp ((( +27737758557 )) Mon Apr 15 2024 22:51:10 GMT+0200 (South Africa Standard Time) IN Vryburg/Witbank [[[[WhatsApp ((( +27737758557 ) *____**)) ABORTION PILLS FOR SALE IN Witbank/Vryburg KEMPTON PARK, GAUTENG JOHANNESBURG CBD. ABU DHABI, ABORTION PILLS FOR SALE Vryburg/Witbank WhatsApp ((( (+27) +27737758557 ))Mon Apr 15 2024 22:51:10 GMT+0200 (South Africa Standard Time) IN Vryburg/Witbank [[[[WhatsApp ((( +27737758557 ))) *____**)) ABORTION PILLS FOR SALE IN Witbank/Vryburg KEMPTON PARK, GAUTENG JOHANNESBURG CBD. ABU DHABI, ABORTION PILLS FOR SALE Vryburg/Witbank WhatsApp ((( +27737758557 ))vlieton, Kinross. , Evander, Kriel, Mpumalanga, Durban, Empangeni, Ladysmith, Newcastle, Pietermaritzburg, Pinetown, Ulundi, Umlazi, Port Shepstone, Dundee , Richards Bay, Kwazulu-Natal, Giyani,

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...

daisycvs

Falcon Invoice Discounting: The best investment platform in india for investors

Falcon Invoice Discounting

30-minute NetSpeed Nuggets virtual session focused on using Storytelling, Purpose, Action, Relationships, and Kudos (SPARK) to design and deliver engaging virtual training. Use stories to frame key learning points. Explain a clear purpose for each activity. Make your virtual training action-oriented, build relationships to increase engagement, and create a positive learning environment with kudos.

Putting the SPARK into Virtual Training.pptx

Cynthia Clay

Recently uploaded (20)

HomeRoots Pitch Deck | Investor Insights | April 2024

PHX May 2024 Corporate Presentation Final

Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...

UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai

Marel Q1 2024 Investor Presentation from May 8, 2024

joint cost.pptx COST ACCOUNTING Sixteenth Edition ...

Arti Languages Pre Seed Teaser Deck 2024.pdf

Phases of Negotiation .pptx

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...

Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

CROSS CULTURAL NEGOTIATION BY PANMISEM NS

Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

New 2024 Cannabis Edibles Investor Pitch Deck Template

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time

Organizational Transformation Lead with Culture

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...

Falcon Invoice Discounting: The best investment platform in india for investors

Putting the SPARK into Virtual Training.pptx