The document discusses how to start and promote a blog. It recommends choosing a target audience to speak to, creating engaging content on a regular schedule, and using keywords. Some content ideas include tutorials, reviews, and interviews. The document also provides tips on naming the blog, designing headlines, and promoting the blog through social media, online press releases, and offline networking. The overall message is that blogging can help build expertise, educate customers, and increase website traffic and sales.

1. How to HelenTonetti.com

2. Today Why Blog Who to talk to in your Blog What to call your Blog Create a blog Creating content Promoting your blog HelenTonetti.com

3. Why Blog? HelenTonetti.com

4. Marketing It creates personality, gets you noticed We can create news about our company We can have conversations with people Easy to share across Social Networks Can be great for PR HelenTonetti.com

5. SEO Google loves new Content Increases traffic to your website HelenTonetti.com

6. Educating Help your customers even while you sleep One of the major costs of business is educating clients prior to the sale so an online property that educates one to many without you being there is the perfect tool. HelenTonetti.com

7. Creates and Hones Expertise This benefit is quite often overlooked but the art of writing and developing content for your blog creates expertise from research and the thinking that naturally happens as a result. Honing your knowledge will open up chances that you could have been blind to. HelenTonetti.com

8. Success Stories HelenTonetti.com

9. Blog with 1000 Awesome things Got a book deal Calendars Movie deal HelenTonetti.com

10. So.... Who do you want to talk to in your Blog? HelenTonetti.com

11. Who to Speak To? A company that designed designer mats Wanted to talk to Bloggers Moms and Interior Designers Search Technorati .com or Google Blogs Made comments, gave away samples Created a competition for their readers. HelenTonetti.com

12. How to Target a market Existing customers, look at your top customers and target more like them. Your Competition. Exercise to complete. HelenTonetti.com

13. Creating Content HelenTonetti.com

14. Gizmodo review the latest Electronic equipment. Can you create a review site? HelenTonetti.com

15. A magazine aimed at web developers and designers Can you create a niche news site? HelenTonetti.com

16. Overheard in New York Has 6 Million views a month. Local site, for local people to talk about N.Y Can you set up a local website? HelenTonetti.com

17. Ideas to Blog about.... Tutorials – how to... 5 tips to.. Do an interview with an influencer Reviews Invite readers to submit an article Tie it in to news headlines Post research findings Debunk a myth Create a guide for your niche/ local area HelenTonetti.com

18. More Ideas.. Tell them a story Make it a personal story Pick a theme a month Things I found interesting 1 Question interviews Put up a video Look at magazines Praise the best bloggers Create lists... 50 of the best wallpapers What if posts HelenTonetti.com

19. Headlines that Work 1. ‘[Do something] like [impressive example]’ 2. ‘Here is a method that is helping [A] to [B]’ 3. ‘What everybody ought to know about [blank]’ 4. ‘Who else wants [blank]? 5. ‘Here’s a quick way to [solve a problem]’ 6. ‘The secret of [blank]’ 7. ‘Get rid of [problem] once and for all’ 8. Have a [or Build a] [blank] you can be proud of’ 9. ‘Now you can have [something desirable] [great circumstance]’ HelenTonetti.com

20. Getting Traffic… Tips Remember Keywords searched for –use them. Write about what they want to learn about 1 idea per post Mix them up, short, tips, fun, long… Add an image Keep an idea list and a list of posts you read Ask your readers Stick to a weekly schedule HelenTonetti.com

21. Add Images Your own photographs Free images on the internet Take photographs Make the appealing HelenTonetti.com

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23. Name that Blog http://www.dotomator.com/web20.html http://suggest.name/ http://www.blogthings.com/meganamegenerator/ HelenTonetti.com

24. Create a Tag Line write a 15 word or less power statement. Explain your company vision and services in 15 words or less. (This is a great sentence to use in your social network bio section which usually allows for 140 characters or less.) HelenTonetti.com

26. The Consumerist: Shoppers bite back

27. PR 2.0: The future of communication starts here

28. /Film: Blogging the reel world

29. Shoemoney: Skills to pay the bills

30. Techno Theory: Technical…Practical…Theoretically Interesting

31. Steve Pavlina: Personal development for smart people

32. So Good: An absurd look at the world of food

33. Auto Blog: We obsessively cover the auto industry

34. Apartment Therapy: Saving the world, one room at a time

35. Slashdot: News for nerds, stuff that matters

36. Advergirl: …yeah, I have an opinion about thatHelenTonetti.com

37. www.wordpress.com HelenTonetti.com

38. Promote On-Line Submit your site to the main Blog directories – find a good list at TopRank Articles www.articles.com Add comments – relevant, useful comments – to other people’s threads or blogs Offer to become a Guest blogger on other blogs and invite Guest bloggers to write on your own blog HelenTonetti.com

39. Social Media Put up a teaser headline with a link Twitter it When posting comments add link LinkedIn answers HelenTonetti.com

40. On-line Press Release Make it Newsworthy Create a catchy headline Write to be found on-line, you need certain keywords in the Title and Article HelenTonetti.com

41. Promote Off-Line Tell people about it... Networking Any Notes sent out .. Link to Blog On your business card...stand out! Put it on your signature Your phone message – See our latest... On any of your flyers, brochures etc, on your ezines, creates a personal touch On any press or radio shows HelenTonetti.com

42. Conclusion Its a great way to create a personality Ideal for speaking to the press Know who to talk to Know what to talk about Create links with top bloggers You have the beginning of a Blog... Do it Promote it! HelenTonetti.com

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