How to Blog for Business


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How to Blog for Business

  1. 1. How to<br /><br />
  2. 2. Today <br />Why Blog<br />Who to talk to in your Blog <br />What to call your Blog<br />Create a blog <br />Creating content <br />Promoting your blog <br /><br />
  3. 3. Why Blog? <br /><br />
  4. 4. Marketing <br />It creates personality, gets you noticed<br />We can create news about our company<br />We can have conversations with people<br />Easy to share across Social Networks<br />Can be great for PR<br /><br />
  5. 5. SEO <br />Google loves new Content<br />Increases traffic to your website <br /><br />
  6. 6. Educating <br />Help your customers even while you sleep <br />One of the major costs of business is educating clients prior to the sale so an online property that educates one to many without you being there is the perfect tool.<br /><br />
  7. 7. Creates and Hones Expertise<br />This benefit is quite often overlooked but the art of writing and developing content for your blog creates expertise from research and the thinking that naturally happens as a result. <br />Honing your knowledge will open up chances that you could have been blind to. <br /><br />
  8. 8. Success Stories <br /><br />
  9. 9. Blog with 1000 Awesome things<br />Got a book deal<br />Calendars <br />Movie deal <br /><br />
  10. 10. So....<br />Who do you want to talk to in your Blog?<br /><br />
  11. 11. Who to Speak To?<br />A company that designed designer mats<br />Wanted to talk to Bloggers <br />Moms and Interior Designers<br />Search Technorati .com or Google Blogs<br />Made comments, gave away samples<br />Created a competition for their readers.<br /><br />
  12. 12. How to Target a market<br />Existing customers, look at your top customers and target more like them. <br />Your Competition.<br />Exercise to complete. <br /><br />
  13. 13. Creating Content <br /><br />
  14. 14. Gizmodo review the latest <br />Electronic equipment.<br />Can you create a review site? <br /><br />
  15. 15. A magazine aimed at web developers and designers<br />Can you create a niche news site?<br /><br />
  16. 16. Overheard in New York Has 6 Million views a month.<br />Local site, for local people to talk about N.Y<br />Can you set up a local website?<br /><br />
  17. 17. Ideas to Blog about....<br />Tutorials – how to... <br />5 tips to.. <br />Do an interview with an influencer<br />Reviews<br />Invite readers to submit an article<br />Tie it in to news headlines<br />Post research findings<br />Debunk a myth <br />Create a guide for your niche/ local area<br /><br />
  18. 18. More Ideas..<br />Tell them a story <br />Make it a personal story<br />Pick a theme a month<br />Things I found interesting <br />1 Question interviews<br />Put up a video<br />Look at magazines<br />Praise the best bloggers<br />Create lists... 50 of the best wallpapers<br />What if posts <br /><br />
  19. 19. Headlines that Work <br />1. ‘[Do something] like [impressive example]’<br />2. ‘Here is a method that is helping [A] to [B]’<br />3. ‘What everybody ought to know about [blank]’<br />4. ‘Who else wants [blank]?<br />5. ‘Here’s a quick way to [solve a problem]’<br />6. ‘The secret of [blank]’<br />7. ‘Get rid of [problem] once and for all’<br />8. Have a [or Build a] [blank] you can be proud of’<br />9. ‘Now you can have [something desirable] [great circumstance]’<br /><br />
  20. 20. Getting Traffic… Tips<br />Remember Keywords searched for –use them.<br />Write about what they want to learn about<br />1 idea per post<br />Mix them up, short, tips, fun, long… <br />Add an image<br />Keep an idea list and a list of posts you read<br />Ask your readers<br />Stick to a weekly schedule <br /><br />
  21. 21. Add Images <br />Your own photographs <br />Free images on the internet<br />Take photographs <br />Make the appealing <br /><br />
  22. 22.<br />
  23. 23. Name that Blog <br /><br /><br /><br /><br />
  24. 24. Create a Tag Line <br />write a 15 word or less power statement. <br />Explain your company vision and services in 15 words or less. (This is a great sentence to use in your social network bio section which usually allows for 140 characters or less.)<br /><br />
  25. 25. <ul><li>Boing Boing - A directory of wonderful things
  26. 26. The Consumerist: Shoppers bite back
  27. 27. PR 2.0: The future of communication starts here
  28. 28.  /Film: Blogging the reel world
  29. 29. Shoemoney: Skills to pay the bills
  30. 30. Techno Theory: Technical…Practical…Theoretically Interesting
  31. 31. Steve Pavlina: Personal development for smart people
  32. 32. So Good: An absurd look at the world of food
  33. 33. Auto Blog: We obsessively cover the auto industry
  34. 34. Apartment Therapy: Saving the world, one room at a time
  35. 35. Slashdot: News for nerds, stuff that matters
  36. 36. Advergirl: …yeah, I have an opinion about that</li></ul><br />
  37. 37.<br /><br />
  38. 38. Promote On-Line<br />Submit your site to the main Blog directories – find a good list at TopRank<br />Articles<br />Add comments – relevant, useful comments – to other people’s threads or blogs<br />Offer to become a Guest blogger on other blogs and invite Guest bloggers to write on your own blog<br /><br />
  39. 39. Social Media<br />Put up a teaser headline with a link<br />Twitter it <br />When posting comments add link<br />LinkedIn answers <br /><br />
  40. 40. On-line Press Release<br />Make it Newsworthy<br />Create a catchy headline<br />Write to be found on-line, you need certain keywords in the Title and Article <br /><br />
  41. 41. Promote Off-Line<br />Tell people about it... Networking <br />Any Notes sent out .. Link to Blog<br />On your business card...stand out!<br />Put it on your signature<br />Your phone message – See our latest... <br />On any of your flyers, brochures etc, on your ezines, creates a personal touch<br />On any press or radio shows<br /><br />
  42. 42. Conclusion<br />Its a great way to create a personality<br />Ideal for speaking to the press<br />Know who to talk to<br />Know what to talk about<br />Create links with top bloggers<br />You have the beginning of a Blog... Do it<br />Promote it!<br /><br />
  43. 43.<br />