From Vision to Results: How to Convert a Great Strategy into Focused Execution and Success
•Download as PPTX, PDF•
0 likes•1,035 views
Presentation deck from Full Circle CRM Circulate 2015 Keynote
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (20)
Similar to From Vision to Results: How to Convert a Great Strategy into Focused Execution and Success
Similar to From Vision to Results: How to Convert a Great Strategy into Focused Execution and Success (20)
More from Heinz Marketing Inc
More from Heinz Marketing Inc (20)
Recently uploaded
Recently uploaded (20)
From Vision to Results: How to Convert a Great Strategy into Focused Execution and Success
- 1. From Vision to Results: How to Convert a Great Strategy into Focused Execution and Success Matt Heinz President, Heinz Marketing Inc matt@heinzmarketing.com @heinzmarketing @heinzmarketing #circulate2015
- 2. 2 Housekeeping • Copy of this deck • Offers for you • Modern Marketer’s Field Guide • B2B Sales & Marketing Metrics Best Practices Guide • The Complete MarTech Landscape Directory in XLS • Send me an email (matt@heinzmarketing.com) or hand me a business card noting what you want @heinzmarketing #circulate2015
- 3. Immediate ROI from #Circulate2015 • Take better notes (next time…) • http://www.heinzmarketing.com/2012/04/how-to-take- notes-at-a-conference/ • On the plane home… • Triage your priorities & action items • Publish your notes • Execute your plan @heinzmarketing #circulate2015
- 4. 4 Last Slide First • Common Objectives & Measurements • Integrated Decision-Making • Decentralization • Empowerment with Accountability • Disciplined Execution • Personal Productivity @heinzmarketing #circulate2015
- 8. Keys to driving alignment • Focus on outcomes, not tactics • Measure all parties on sales & revenue impact • CIO + CMO + CFO = BFFs • Work from a single technology budget • Sit together • Drink beer together 8@heinzmarketing #circulate2015
- 15. Execution Essentials • Roles & responsibilities • Triage • Scorecards • Meeting rhythm • Transparency and trust • Track to the close @heinzmarketing #circulate2015
- 16. The Seven Habits of Incredibly Productive Marketers 1. Project Lists 2. Task Lists, Organization & Filtering 3. Email Management 4. Note Taking, Triage & Filing 5. Time Management 6. Idea Capture 7. Automation & Reminder Tools @heinzmarketing #circulate2015
- 20. Note Taking, Triage & Filing @heinzmarketing #circulate2015
- 23. Automation & Reminder Tools @heinzmarketing #circulate2015
- 24. 24 Last Slide First • Common Objectives & Measurements • Integrated Decision-Making • Decentralization • Empowerment with Accountability • Disciplined Execution • Personal Productivity @heinzmarketing #circulate2015
- 25. 25 If you want more… matt@heinzmarketing.com @heinzmarketing #circulate2015 CheifMartec’s 2015 Marketing Technology Landscape
- 26. 26 Thank You! Matt Heinz President, Heinz Marketing @heinzmarketing matt@heinzmarketing.com @heinzmarketing #circulate2015
Editor's Notes
- I have three: Active, Delegated & Someday Weekly review process Add and forget (until Sunday) (print a copy for show-and-tell tomorrow) Smartsheet for groups @WaitingFor folder Contactually Projects – Delegated folder
- Sort by context Use dates unless it’s not deadline-driven “One of Five” Use tools to make it available everywhere Make the “anywhere” tasks truly anywhere (folder for plane time) “free” calendar reminders
- Inbox Zero is a myth Folders aplenty @ folders Two minute rule One read rule (if you can’t follow it, don’t check your email) 24 hour rule
- (take copy of notepad for show and tell) Pen and paper always (Evernote for conferences sometimes) Transfer the checkboxes Scan and archive the notes
- Block time Nights off Always have something to do with you Meetings – have an agenda, start on time, question recurring meetings, huddles instead
- Pen and paper Moleskine AquaNotes Dragon Dictation Dial2Do
- Smartsheet Daily Do List Social tools – Hootsuite, Buffer Contactually LinkedIn Contacts