General Electric Essay

General Electric Essay
CORPORATE STRATEGY
GENERAL ELECTRIC
STREAM 1 – COURSE WORK
GROUP –
‐ 11 AHMED AHMED ETTEFAGH TAHSIN MASHAT MOAZ QING SHAN ZHENG
DANYI UNIVERSITÁ DELLA SVIZZERA ITALIANA, LUGANO – CORPORATE STRATEGY
2012/2013
Corporate strategy
Table of Content
1. Introduction to the General Electric Company
2. History
3. Key Issues
4. Analysis
4.1 Porter's Five Forces Analysis
4.2 Internal Analysis "Organizational Structure"
4.3 SWOT Analysis
4.4 Competitive Advantage
4.5 Blue Ocean Analysis
4.6 Value Chain Analysis
4.7 ... Show more content on Helpwriting.net ...
In 1911 General Electric absorbed the National Electric Lamp Association
(NELA) into its lighting business. GE established its lighting division headquarters at Nela Park in
East Cleveland, Ohio. Nela Park is still the headquarters for GE's lighting business.
2.3 RCA
The Radio Corporation of America (RCA) was founded by GE in 1919 to further international radio.
GE used RCA as its retail arm for radio sales from
1919, when GE began production, until separation in 1930.[13] RCA would quickly grow into an
industrial giant of its own.
2.4 Power generation

GE's long history of working with turbines in the power–generation field gave them the engineering
know–how to move into the new field of aircraft turbosuperchargers. Led by Sanford Alexander
Moss, GE introduced the first superchargers during World War I, and continued to develop them
during the Interwar period. Superchargers became indispensable in the years immediately prior to
World War II, and GE was the world leader in exhaust–driven supercharging when the war started.
This experience, in turn, made GE a natural selection to develop the Whittle W.1 jet engine that was
demonstrated in the
United States in 1941. Although their early work with Whittle's designs was later handed to Allison
Engine Company, GE Aviationemerged as one of the world's largest engine manufacturers, second
only to the well–founded and
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General Electric Company ( Ge )
General Electric company (GE) is one of the world 's most admired, valuable, and largest companies
in the world. GE is also one of the top five oldest industries in the United States, at a 130 years. This
great American company has been stayed in business because of the many great leaders who have
led the success for GE. Leader 's such as, Jack Welch and Jeff Immelt, have brought many changes
at GE bringing the company into the 20th century. Jack Welch and Jeff Immelt have been very
successful at changing GE and making it a more highly profitable company, due to their leadership
styles and corporate culture. General Electric Company would not be here today, if it were not for
one of America 's most brilliant minds was, American inventor Thomas Edison. Thomas Edison was
a leader that would revolutionize America future of electricity. In 1876, Thomas Edison opened up a
laboratory where had created many inventions we still use today. Inventions such as, the
phonograph, incandescent light bulb and motion picture camera. One of Thomas Edison most
successful invention was in 1879, when he invented the incandescent light bulb. Little did Thomas
Edison know at the time, but his invention of the incandescent light bulb would create a whole new
world of inventions in the field of electricity. In 1890, Thomas Edison founded his company calling
it the Edison General Electric Company. During that time, a major competitor was dominating the
electrical innovation field called the,

The Jack Welch Era at General Electric
In the case, "The Jack Welch Era at General Electric", indicate that during the period of Jack Welch
was a CEO at General Electric from 1981 to 2001, the company became remarkable profit. Earnings
per share rose from $.46 in 1981 to $1.07 in 2001. GE is a company which has a very long history,
and Jack Welch was the first working–class person that finally became the famous manager in GE
history. He changed and built lots of rules to fulfill his ambition to make the company more wealthy
such as eliminated workers, changed GE's culture by promoting the notion of a "boundary less"
organization, used identical 20–70–20 percent curve to manage managers, and reshaped GE stocks.
The story of the Welch years has the elements of legend, however, ... Show more content on
Helpwriting.net ...
Such curve is really helpful in the beginning. Before Welch control the GE, there existed two
bureaucracy problems. One was too many vice presidents and too many staffs with authority to
review and approve decisions. Other was that headquarters staff practiced a "superficial
congeniality". After starting the 20–70–10 curve, on the one hand it helped to cut the inefficiency
manage layer staffs off, and also increase the enthusiasm of the staffs. Besides, his generously
rewarded managers who achieved performance goals that turned everyone in GE work harder and
with high energy level. On the other hand, this method succeeds in stopping the generation of
bureaucracy. Employees in GE can confront their bosses to express frustration with bureaucratic
practices and suggest more efficient alternatives freely. Thousands of such sessions were held to
drive out the bureaucratic mentality. However, some found this system is heartless, because no one
wants to be the bottom 10%. It also caused the high unemployment and no diversity at the top.
Welch disagreed with those who found the system heartless; he called it's a "false kindness" to feel
heartless. Thus, during his tenure, profits with the mental stress of staffs growth together. Since the
process was repeated annually, and each times the bottom 10 percent had to go, unemployment rate
increased rapidly. Welch thought this process can lower the business costs, but it is wrong to see

General Electric Research Paper
| General Electric | A Business Analysis | | | |
|
Table of Contents:
Abstract | Page 3 | Introduction | Page 4 | Strengths and Weaknesses | Page 5 | Financial Analysis |
Page 9 | Environmental Threats | Page 10 | Growth Opportunities | Page 12 | Assessment, Prospects,
and Suggested Future Direction | Page 15 | References | Page 17 |
Abstract General Electric is a worldwide manufacturer and supplier of an extremely wide spectrum
goods and services. From an investor's standpoint to a student's standpoint, it is crucial for someone
to be able to thoroughly complete an effective and accurate analysis on a company, especially on
such a company like General Electric. There are several ... Show more content on Helpwriting.net ...
Some of their big competitors are Hitachi Ltd., Siemens AG, and Honeywell International. Also,
some of their other big competitors are Mitsubishi Corporation, Textron Inc., United Technologies
Corporation, and 3M. The company is all about Research and Development when it comes to target
market and product mix. A general motor innovates on a large scale. More than half the planes in the
world have GE engines. Jet engines are a technical and manufacturing masterpiece. They have
invested more than $10 million in R&D over the past decade to serve the military and
commercial aviation customers. The new engines are substantially more fuel–efficient than the ones
that they are replacing. They track thousands of engine performance parameters while they are in
service, and they use that information to improve performance standards. Their ability to execute
large–scale innovation is based on GE's technical depth and scale. The capability is unmatched and
creates customer satisfaction, employee pride, and financial performance. There are very few
companies on earth who do what General Electric does (Datamonitor pg. 49). General Electric is a
diversified industrial corporation. The company's product range includes aircraft engines, power
generation, water processing, and household

General Electric ( Ge )
General Electric General Electric (GE abbreviated) was started with Thomas Edison's invention of
the light bulb. Both Thomas Edison and JP Morgan started the Edison Lamp Company, which later
became known as General Electric. The people at GE are committed to making a world that works
better. General Electric does not have a standard mission statement, but they explain their objectives
by the simple equation seen below. General Electric, as seen in the equation above, looks at what the
world needs, finds a better way to produce that need and does all of this with a relentless drive to
invent and build things that matter. And this equation equals a world that will work better. GE takes
pride in the over all quality of their products and wants stakeholders to know that they are very
customer driven and will put the customer first and foremost. In the GE work equation, they do not
reference the teamwork, customer, excellence and other attributes they may have, but they do focus
on markets served, citizenship, employees, and their self–concept. General Electric was actually
founded in 1892 when Edison General Electric and The Thompson– Houston Company merged to
become The General Electric Company with Charles A. Coffin as the first president. Since the
formation of the company, General Electric has come to be the top contributor in health, science,
and technology, more so than any other company. There have been some remarkable times for
General Electric shown in their

General Electric
GENERAL ELECTRIC General Electric is a company who strives to put their best foot forward.
For more then 120 years, General Electric has been number one in the products they sell. From
airplane engines to light bulbs, their attitude has been admired not only in America, but worldwide.
GE serves customers in more than 100 countries and employs more than 300,000 people worldwide.
After all GE has accomplished, including revenues of 152.4 billion dollars in 2004, the company
still maintains a healthy relationships with its customers. In 1876, Thomas Edison opened a
laboratory in Menlo Park, New Jersey. In that lab one of the greatest inventions of all surfaced, the
light bulb. That one business however was not enough for ... Show more content on Helpwriting.net
...
Their next project is wind energy. Their mission is to provide a more advance and efficient source of
energy, and this is being done for the services of the energy industry. Another project being worked
on is the Gevo 12–cylinder diesel engine products the same 4,400 horsepower as its 16– cylinder
competitor. This engine uses less fuel, delivering significant savings over the life of the diesel
locomotive.
General Electric over the years has expanded their target markets from and older generation, to a
new and more youthful generation. Now in our society more and more young women are taking the
necessary steps to become more responsible and independent. In our days marriage occurs in the
early 20 's and lower, with that information GE has figured that more of the younger generation
would be into such products as their mothers were into. Now more commercials are focused on
mainly middle aged women that are in the process of becoming parents are wives. Other target
markets include Aircraft industry, rail, automobile, appliance, electronic, consumer direct, and
energy industry. As time progresses so will the expansion of GE 's target market, and they will
continue to be the dominant power house in the Electrical industry.
General Electric Company (GE) is a diversified industrial corporation engaged in developing,
manufacturing and marketing a wide variety of products for the generation, transmission,
distribution,

Financial Analysis of General Electric
GE Works 2011 Annual Report CONTENTS 2 Letter to Shareowners 10 Business Overview 29
Board of Directors 31 Financial Section 142 Corporate Information 2011 SUMMARY
CONSOLIDATED REVENUES (In $ billions) 2007 170 NBCU 155 2008 180 163 154 139 150
133 2009 2010 financial and strategic highlights 2011 147 142 22% GROWTH CONTINUES 22%
increase in Operating EPS excluding impact of the preferred stock redemption, and 20% rise in
Operating earnings. $200B RECORD INDUSTRIAL BACKLOG Record equipment and service
orders drove the backlog to a record of $200 billion. GE ex NBCU EARNINGS ATTRIBUTABLE
TO GE (In $ billions) 2007 22.3 NBCU 20.4 17.8 15.9 GE ex NBCU 10.8 9.5 2008 2009 2010 2011
$85B FINANCIAL ... Show more content on Helpwriting.net ...
We need each other to be successful. We made the decision to invest $1 billion in our Appliance
business, modernizing our factories in the U.S. Our first two new products will be introduced early
in 2012, with other major launches throughout the next two years. Most of 2 GE 2011 ANNUAL
REPORT our appliance product manufacturing will move back from China and Mexico to the
U.S. We think we can make more money and serve our customers better. We also think this will
make us a better manufacturing company in every corner of the world. But it is only possible
because our designers, factory workers, managers and marketers work together. GE is a "We
Company." We are solving problems, tough problems. We are in the seventh year of a clean energy
business strategy called ecomagination. Clean energy goes in and out of focus for governments and
consumers. But, at GE, we are steadfast in our investing. In 2011, we had $21 billion of clean
energy revenue, growing twice as fast as the Company average. Ecomagination drives growth
because we are solving problems for our customers. At coal mines, from Pennsylvania to Peru, our
water solutions allow customers to operate productively while achieving high environmental
standards. We demonstrate every day that, through innovation, we can meet societal needs and do it
profitably. We deliver results. That is the ultimate output of a strong culture. Over the next few
years, our performance will accelerate. We aim to reward investors by

General Electric ( Ge ) Essay
General Electric (GE), established in 1892, is an American based, diverse conglomerate. General
Electric is common household name, as well as a renowned name in electric, oil, gas, power,
renewable energy, aviation, transportation, and healthcare. In 2015, the Fortune 500 Company had
over $117 billion in revenue. The company continues to expand, and even surpasses the yearly goals
it sets for its self. As of 2015, GE has 10 research centers, employees over 3,000 engineers and
PhD's between these centers, and filed 3,100 new patents. In the healthcare arm, GE creates
diagnostic imaging, clinical systems, and information technology products, as well as participating
in drug discovery and other biopharmaceutical technologies. GE provides pivotal technology for
healthcare and fuels the healthcare revolution. These healthcare advancements are used to develop
healthcare facilities in third–world countries, as well as American healthcare (General Electric,
2016).
Level of Diversification GE is a very diverse conglomerate corporation. In fact, GE has 9 segments,
which are not all directly interrelated: GE lighting and appliances, aviation, capital, energy
management, healthcare, oil and gas, power, renewable energy, and transportation This has not
proven to be a bad thing for GE, as it is very profitable.
Evaluation
However, sharing core competencies can become problematic between unrelated diversifications, or
produce even more work. By transferring core competencies, a firm

General Electric Case Essay
Before Jack Welch stepped up into corporate office position, the world–famous corporation was on
its route for imminent crisis which was barely noticed by anyone. As a result, he decided the
company needed a change to combat economic and competitive challenges of the market place.
With his various strategies regarding business leadership, he has led the company into salient and
radical revolution of corporate restructuring, with the goal of transforming GE into a global leader
for benchmarking and achieving maximized productivity and labor efficiency. His tactics for
restructuring included purchases and sales of business units, moving away from bureaucratic culture
and structure to one of openness and flexibility, removing unnecessary ... Show more content on
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As a result of massive changes in operations of GE, the personnel have experienced a substantial
amount of cultural shock that might have adversely affected their attitudes and motivation to work
and has created some a number of problems. To begin with, there was great concern with job
insecurity among the current employees of GE as results of considerable layoffs, Welch
administered in trying to pursue the strategy of restructuring. This ultimately could have resulted in
stress, anxiety and poorer health among the workers fearing that they might be next for dismissal,
regardless of how well they were performing their jobs. Additionally, this might have put extra
strain on those managers who resisted the change in GE falling into the trap of status quo unwilling
to part with traditional centralized structure at GE. They feared the new actions and criticisms that
might follow from their new responsibilities and tried to protect their ego. Consequently, it might
have resulted in firing of competent people who did not adhere to the new culture thus losing
valuable human capital and maybe even trade secrets. Another issue directly linked to predecessor is
lack of self–confidence among the employees who were working under pressure of strict rules and
procedures. This created another barrier to change. GE did not have openness and real
communication among employees and managers aimed at supporting interactive

General Electric And Transformation Of Company
This case study follows General Electric, and the transformation that company made over two
decades of business. General Electric was founded in 1878 by Thomas Edison, and according to the
case study, "[GE] grew from its early focus on the generation, distribution, and use of electric power
to become, a hundred years later, one of the world's leading diversified industrial companies"
(Wozny, 2005, p.1). General Electric grew its name in business through their work in power
generation, lighting, and household appliances. The case study also mentions that General Electric
worked with aircraft engines, medical systems, and diesel motors. GE was a company that was
constantly changing and adapting. It was in the 1950s, that the company had delegated work to
hundreds of managers for different departments of the company. In 1973 a new CEO came up the
ranks of the company, Reg Jones inherited the company and started a complete reorganization.
According to the case study, Reg Jones started by
"overlaying its 10 groups, 46 divisions, and 190 departments were 43 strategic business units
designed to support the strategic planning that was so central to GE's management process. Jones
raised strategic planning to an art form, and GE again became the benchmark for hundreds of
companies that imitated its SBU–based structure and its sophisticated planning processes. Soon,
however, Jones was unable to keep up with reviewing and approving the massive volumes of
information generated by 43

General Electric Company And Thomson Houston Company
INTRODUCTION
General Electric was formed out of a merger between Edison General Electric Company and
Thomson–Houston Company in 1882. It has since lead the industry in energy and medial
advancements from the first dynamos to X–ray machines. The company has since expanded in many
different areas such as energy, health, transportation and infrastructure, and employs over 300,000
employees in over 100 countries around the world. The case examines GE's need to innovate in a
competitive market. GE wanted to focus on the green energy space. Green energy space was a
growing area for new opportunities and investments. Venture capital funding in the green energy
space only amounted to 1–2 percent 10–15 years a go, but now as of the case it is ... Show more
content on Helpwriting.net ...
The platform didn't employ any rubric or standardized set of rules to determine if an idea of or start–
up was worth investing. The company gave the judges freedom to operate as normal, and advised
the VC firms to do as they normally do when picking a potential investment. With a second round of
enteries for the ecomagination platform occurred in January of 2011, and this time the focus was on
the smart grid technology. This round generated another 1,000 responses in which forty were
selected as the finalists. Furthermore, "GE also identified early on a second category of awards,
where the ideas were good but too early to be investible ventures. These became the ecomagination
Challenge award winners. I think they set aside five $100,000 prizes for these ideas." as stated by
Hullah of Rockport Capital. In the end there were 23 ventures funded with about $140 million
dollars used out of the total $200 million fund. Even through there were 23 ventures funded there
was no financial gain for GE, and there would be no gain for a while. Most of the ventures were
predicted to gain traction 12–18 months after, but would take years to generate the kind of profit that
GE is used to and sustains itself at. "In order for the ecomagination Challenge to pay off for GE,
some of the nascent ventures would need to gain scale or accelerate the growth of an existing GE
business. A team with an idea, an unproven business model and only a

General Electric Decline
General Electric's stock prices had been on a long decline for several years, which began around the
9/11 terrorist attack. General Electric has been called a financial company by several investors and
businesses, and the financial segment of their company is what actually caused a decline in General
Electric's stock prices. Several bad events and disasters have been occurring since the 9/11 terrorist
bombing and life has only gotten worse for the world. Bad events and disasters had hurt General
Electric immensely, as General Electric's financial segment, or GE Capital, was heavily reliant on
insurance profits. With all the bad events occurring, General Electric was having to give insurance
payments back to the people who needed it, and ... Show more content on Helpwriting.net ...
Immelt is trying to hire new young employees that know about technology and can easily learn how
to use newer technology. General Electric is still working out issues with GE Capital and Immelt is
continuing to remove problem segments from GE Capital. Immelt has declared that ideally only $10
billion of GE's revenue should come from its financial departments, and that most of the revenue
will come from General Electric's other important departments, such as GE Aviation, GE Oil & Gas,
and GE Power. One of the largest initiatives that General Electric is currently taking is what they
call "Industrial Internet." The "Industrial Internet" is a term that General Electric uses to "[refer] to
the integration of complex physical machinery with networked sensors and software." Basically, the
"Industrial Internet" is using electrical sensors and software from the internet and adapting it to
machines, an example of a product, made by another company, that would have used the term
"Industrial Internet" is the "google smartcar." An important issue within General Electric is that
upper level employees are making millions of dollars, while workers don't receive so much. In 2014,
Jeffrey Immelt pocketed about $48.9 million and increased his salary by 8.2% to $3.8 million. So,
one of the main issues in General Electric would be the corruption that occurs in the higher level
executive jobs. However, the corruption in the executive level jobs does not affect how well the
stocks do for General Electric, and it should not influence anyone's decision to buy General
Electric's

General Electric Vice Electric Company Essay
General Electric
General Electric Co. (GE) is a major American corporation one of the biggest and the most
differentiated corporation and most powerful business in the world. According to Fortune 500 GE,
gross revenue registered as the 26th foremost business association and its name incorporated among
the top rankers in the survey. The company functioning in many different sectors its invention
consist of electrical and electronic appliance, aircraft engines, financial services, and Energy
Technology (Electric, General Electric Success Story, 2016). In 1878, Thomas Alva Edison founded
General Electric, in 1892, the company combined Edison General Electrical Company, Schenectady,
and Thomson–Houston Electric Company of Lynn, Massachusetts while its headquarters are in
Fairfield, Connecticut United State, its operating plants were in New York. Jeffrey Immelt
chairperson and chief executive officer of General Electric on September 7, 2001 to replace Jack
Welch after his retirement (Electric, General Electric Success Story, 2016). In the early years, the
company was more motivated toward computer manufacturing industry, however due to the lack of
technical aspect GE sold its computer–manufacturing unit of Honeywell in 1970, there after GE
functioned its computer manufacturing division under the name General Electric Information
Services (GEIS). General Electric gains various companies during its operations run; its substantial
achievements were RCA for NBC Television Network

General Electric Company Financial Analysis
Business Analysis II: General Electric Company Financial Analysis
Cristina Mota Crespo
University of Phoenix
MGT/521 Management
September 26, 2012
Prof. Elsie Jimenez–Galarza
General Electric Company Financial Analysis
This essay is continuation of the financial evaluation from last week; we had to choose a company
among the Fortune 500 in my case I chose GE Company. This Finance is about the study of money,
it helps managers and senior leadership in an organization to be able to make better objective
decisions (Blacconiere & Hopkins, 2002). Every company must invest in having an accountant
which will create financial statements that provides information about the financial performance of a
company. ... Show more content on Helpwriting.net ...
Also; Citigroup, Inc. another competitor for the GE Company made a total of $64.95 billion in 2011,
and when we compare it with GE and SI its earnings where even less in the same year, making
General Electric a leader in the industry. With this valuable information GE management can
analyze its competitor's financial statements results and from there they can evaluate their faults and
create new ways to increase their annuals earnings and secure their place as one of leading
companies in their industry. Another way GE can go forward in the industry is by adapting its
services and products to other countries that need them. To maintain its leading position GE posses
Advance Technology Programs witch conduct researches in nanotechnology, molecular medicine,
energy conversion, advance propulsion, sustainable energy and organic electronics (General Electric
Company, 2012). One of the advance technologies that GE and SI have in common is the research in
molecular imaging and diagnosis; GE trying to create new tools for physicians so in the future they
could better and faster diagnose person's diseases with their own molecular makeup (Ciabuschi,
2005). Siemens Ag on the other hand is trying to improve MRI's so they can create a single
continuous move which will result in faster scanners and increase image quality and they are also
doing researches in the molecular department. On the other hand GE and

History Of General Electric Company
History of General Electric
General Electric was founded by Thomas A. Edison in 1878 as the Edison Electric Light Company.
In 1892 it merged with Thomson–Houston Electric Company to create General Electric as we know
it today. The mission statement of General Electric is to work on things that matter. General Electric
employees will reference this as GE Works.
Strengths and Weaknesses
A strength of General Electric as a company is the resources that they have working at the company.
They have over 300,000 employees and they all come from different backgrounds. This helps the
company be able to spread around the world, because they have employees from that come from all
different countries around the world. According to information ... Show more content on
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General Electric's next strength as a company is the amount of cash and liquid funds it currently has.
According to the YCharts site, "General Electric currently has 137 billion in liquid funds" (YCharts,
2014). This is one of GE's strengths as they are able to recruit and buy other companies with that
money which also would be an opportunity for them. The cash on hand helps them out if there is
another recession as General Electric would have that money to help counter any loss of profits and
be able to inject that money into the company.
One weaknesses of General Electric is the size of the company. It is a challenging task to manage a
conglomerate. General Electric's main business units are GE Aviation, GE Capital, GE Corporate,
GE Energy Management, GE Appliances and Lighting, GE Healthcare, GE Power & Water, GE Oil
& Gas, and Transportation. As you can see that is a wide variety of businesses. They all have their
individual strengths and weaknesses also, but Jeff Immelt the CEO has to manage it as one giant
company as General Electric.
An action that General Electric can do to lower the risk of this weaknesses is getting rid of a
business sections that hurt the company overall. These business units could still be very profitable,
but if it hurts the overall vision of the company then action has to be taken. They can do this by
either selling the business unit or spinning it off into its own business. Both of these actions

General Electric Light Company Analysis Essay
Company SWOT
General Electric (GE) is a huge multinational corporation. The company started out as the Edison
Electric Light Company in 1878. In 1892 the company was incorporated as General Electric thru a
merger with the Thomson–Houston Electric Company. The company's products and services include
such items as aircraft engines, oil and gas production equipment, medical imaging, financing
,appliances, and industrial products . GE's diversified businesses reduce its financial risk. GE
currently company operates 206 manufacturing facilities in the US and Puerto Rico, and over 295
manufacturing plants located in 39 other countries around the world. GE offers products and
services across the United States, Mexico, Europe, Asia, Middle East and many other countries.
GE's headquarters are located in Fairfield, Connecticut. In 2015, the company announced the GE
Capital Exit Plan, where they plan to reduce the size of their financial service business. They will be
selling off secondary business interests and some investments but still retaining particular assets to
fuel their growth for years to come.
Company Strengths
GE is an innovator within the industry, and the company has many strengths that set it apart from
their competitors. The company has major partnerships with other popular businesses worldwide.
This is a major advantage for the company as it will help bring in new customers to the company
and make their business more successful. General Electric has ventured

General Electric: Imagination at Work
General Electric: Imagination at Work
Dee Ann Clark, Michele Harbin–Williams, Sudha Sunkara
University of Phoenix
ORG/502
Human Relations and Organizational Behavior
Jerry Davis
October 19, 2005
General Electric When one thinks of General Electric (GE) they envision a well diversified, elite,
global corporation. GE employs more than 300,000 people worldwide and serves customers in 160
countries. GE 's culture is well defined by its mission, vision and values. This company has become
recognized for its unparallel training and career development as well as for its significant
organizational processes. These practices have enabled GE to provide the utmost quality while
maintaining their aggressive commitment to leadership ... Show more content on Helpwriting.net ...
Overall, GE recruits 800–1000 college graduates in the United States and more than half are from
38 core universities that GE calls it ‘Executive Schools ' (GE, 2005). Of those students that are
hired full–time, 60% have completed one or two more internships with the company. GE recruits
recent graduates from seven corporate leadership development programs worldwide. Steven Canele,
manager of diversity and recruitment services believes "diversity recruitment is very healthy at GE
(GE, 2005). A St. Louis–based non–profit organization, INROADS, places over 6000 minorities
annually with Fortune 1000 companies and GE has received 160 of these candidates this year (GE,
2005). The prevalent slogans of GE are "Imagination at work" and "Ecomagination".
Imagination at work campaign speaks not only where the GE is now, but where the company is
going. Imagination at work is about curiosity, relentless drive, hard work, and willingness to take
risks along with foundation of limitless imagination that makes anything possible. Ecomagination is
about addressing the tomorrow 's problems today. It is a global GE strategy for growth where
advance technologies help GE to answer modern challenges, support their customers, and
increasingly enhance their bottom line. It is designed to bring to market new technologies, which
will help customer to address future global environmental challenges (GE, 2005). GE 's culture is
defined by Six Sigma and is one of its most significant

Case Analysis Of General Electric
CASE ANALYSIS OF GENERAL ELECTRIC
Aaron Sneddon
DeVry University
BUSINESS POLICY (BUSN412)
Edward Pinero
June 24, 2015
Company Information
Company Name: General Electric
Website: www.ge.com
Industry: Diversified Machinery
Background and History of General Electric General Electric was originally the Edison Electric
Light Company that was established in 1878 by Thomas A. Edison. In 1892 it merged with
Thomson–Houston Electric Company to create General Electric. In this current time, General
Electric has now grown to a huge conglomerate. The business units that make up General Electric
are GE Aviation, Capital, Energy Management, Healthcare, Lighting, Power & Water, Oil & Gas,
and Transportation. The company has been trying to expand into emerging markets and shrinking
the Capital business unit. Jeff R. Immelt is the current CEO and has been in that seat since 2001.
According to Steve Lohr, General Electric's net profit loss for quarter one of 2015 was 13.6 billion
dollars and the revenue was 29.4 billion dollars" (Lohr, 2015). The net profit loss for the quarter
relates back to General Electric selling most of GE Capital. General Electric is expecting to take a
initial loss of 16 billion dollars from selling the majority of GE Capital.
Porter's Five Forces Model on General Electric:
Threat of New Entrants o The threat of new entrants in the businesses that General Electric is
primary involved in is pretty low as each of the industries have a high

General Electric Company Presentation Essay
Purpose: After hearing this presentation. The prospective investor will have to proper knowledge
and information to purchase stocks in the corporation. * Thesis: General Electric is the world leader
in research and development, manufacturing, and international cooperation.
Introduction
General Electric has been the cornerstone of innovation for over a century. Employing over 36,000
technologists around the world.
The manufacturing and development branch has played a huge part in creating imports and exports
to spur the U.S. economy.
GE's corporation has branches in almost every continent to allocate ideas and build vital
infrastructure to improve the standard of living throughout the world. * Transition: All these
functions of ... Show more content on Helpwriting.net ...
Values
GE's spirit reflects the values used to represent the companies solid foundation to lead change as
business evolves
These values ask every GE employee to recommit to a common set of beliefs about the work in the
world
Passion, curiosity, resourceful, accountable, teamwork, commitment, open and energizing
Always with unyielding curiosity
Transition: Wherever General Electric applies itself it succeeds while making the world a better
place to live
Conclusion
GE is ranked by Forbes, Fortune 500, and many other companies as one of the most admired
companies in

General Electric
Case: Globalization at General Electric
Summary:
The closing case explores General Electric's quest to become the number one or two company in
global market for every business which it take part. General Electric (GE) is the largest industrial
conglomerate in America, produces a wide array of goods and services, from medical equipment,
power generators, jet engines, and home appliances, to financial services and even television
broadcasting. Since 1985, GE earned over 40 percent of its revenues from international sales.
Besides that, analysts estimate that by 2012, GE will be generating 55 to 60 percent of its business
internationally. When GE was led by Jack Welch, to reach the goal, he sanctioned an aggressive and
often opportunistic ... Show more content on Helpwriting.net ...
These moves does not benefit the United States (US) because the headquarters moves out from US,
thus customers in demand of GE Health Care business which previously in US will go to London
instead; besides that, GE Health Care will no longer pay taxes to US hence it gives huge losses to
US.
Question 3
The goal behind trying to "internationalize" the senior management ranks at GE is to have deep
understanding of local language and culture which is often critical in maintain the survival of the
company. For example, in China, the government is a large customer, and working closely with
government bureaucrats requires a cultural sensitivity that is difficult for outsiders to gain.
Therefore, GE needs somebody who can converse in Chinese language and understand Chinese
culture to obtain government bureaucrats' trust. To "internationalize" senior management ranks
means that the company hire international managers from the country that they invest and locate
them in the region they came from. This is because they found that local nationals are invaluable
when trying to sell to local companies and governments. To achieve that, they send those managers
travelling overseas for management training and company events.
Question 4
After discussing with my teammates, from the GE example, we found out that the nature of true

General Electric As A Global Company
General Electric is a global company that provides diversified products and services as well as
continuing to create and improve on many different products and services. The company has
endured economic hardship during some of the most difficult economical and social periods in
United States history. General Electric operates in both domestic and global environments and
thrives in many parts of the world that could be considered economically challenged. General
Electric has products and services that include functions with power and water, electricity, aviation,
healthcare, transportation, and capital. Jeffrey Immelt is the current Chief Executive Officer. Under
his leadership, General Electric has maintained the company's status as the ... Show more content on
Helpwriting.net ...
Utilizing patents that belonged to each business, both companies were having increased difficulty
producing completely independent electrical installations. The solution was to bring both businesses
together and form one conglomerate. In 1892 the General Electric Company was born. The culture
established in the merger would lead General Electric into the future and determine how successful
the company would become. Organizational culture encompasses the values and assumptions shared
within an organization. (McShane & Glinow, 2015) The organizational culture in General Electric is
established by the many qualities of the company and its employees that assist in helping design the
future direction of the organization. Evidence of General Electric's organizational culture can be
found in the organizational symbols that the public readily identifies with. The most obvious symbol
of General Electric is the company logo. The visual representation of General Electric starts with a
circular logo that is meant to represent the company's timeless quality. The smaller markings inside
the circle allude to the constant motion and innovation the company maintains with its products and
services. The interconnected initials are also meant to symbolize connectivity and fluidity as well as
the sophistication of

Canadian General Electric Co. Limited (CGE)
Canadian General Electric Co. Limited (CGE) was incorporated in Canada in 1892 at the same time
Edison Electric Light Company and Thomson–Houston Electric Light Company merge into General
Electric (GE) which continues to the present day as a major international conglomerate. GE is
investing in software and analytics, healthcare, energy, lighting and bio–energy systems, and
advance manufacturing and enterprise. With each investment, the company strategy to grow and
enhance productivity and reduce environmental impact at a global scale becomes apparent. At GE,
research and development has been the cornerstone of innovation for over a century. GE has
approximately 36,000 technicians that are used to solve some of the world's toughest problems

Major Competitors Of General Electric
Five Forces Model
Current Competitors
General electric is one of the world 's largest and most diversified companies. With eleven different
segments of the company, ranging from Advanced Materials to NBC Universal, General electric has
a strong hold on many separate markets. As a whole, General Electrics ' main competitor on a
conglomerate level consists of Siemens. Siemens AG (SI) is a leading diversified company offering
products and services in information and communications, automation and control, power, – 10 –
transportation, medical, water and wastewater treatment, lighting, financing, real estate, and home
appliances. Siemens ' is one of the largest markets in the world, with thirteen worldwide businesses
and annual sales of $97 billion. Siemens companies in the U.S. employ approximately 70,000
people and 430,000 people globally. Siemens' most closely mirrors General Electric's size and
structure, making it their largest competitor. Breaking GE down into individual segments reveals a
more accurate depiction of the company's competition. Each separate venture of GE has its own
degree of competition. While all eleven segments of the company are important, the largest and
most profitable areas of business are GE's finance, media, and technology businesses. GE's
Consumer Finance and Commercial Finance are GE's most lucrative businesses producing 39 billion
dollars in revenue for 2004. These financial institutes offer a wide array of services and products
such as

General Electric Case Study Essay
General Electric (GE)
Strategic Management
Case Study: General Electric (GE) Analysis using Porter's Approach
By: Johnny Cantrell
Part A:
General Electric, or GE as it is better known, is a diversified technology, media, and financial
services company. Their primary objective as stated is "focused on solving some of the world's
toughest problems". Their slogan, which is "imagination at work", truly says everything there is to
know about the vision of the company. Inside GE they truly believe if you can imagine it, it is
possible. While GE is one of the most diversified companies in the world, they are primarily viewed
as an industrial company as well as a financial services company. The company is listed on the ...
Show more content on Helpwriting.net ...
(2010, October 19). GE Introduces the J920 Engine, a New, Larger Engine With Pioneering Gas
Engine Technology. Retrieved October 20, 2010 from the World Wide Web: Retrieved October 19,
2010 from http://www.marketwatch.com/story/ge–introduces–the–j920–engine–a–new–larger–
engine–with–pioneering–gas–engine–technology–2010–10–19?reflink=MW_news_stmp
Downs, J., (2010, October 18). 300 'Green' Jobs Set for Louisville GE Plant. [Electronic version].
Louisville Courier Journal. Retrieved October 19, 2010 from http://www.courier–
journal.com/article/20101018/BUSINESS/310180011/1008/news01/
General Electric Company: Our Company. (2010). Retrieved October 18, 2010, from
http://www.ge.com/company/history/index.html
Malone, S., (2010, October 15). GE Posts Sales Slump, Rattles Recovery Hopes. ABCnews.com.
Retrieved October 19, 2010 from http://abcnews.go.com/Business
Noria Corporation Newsletter. (2010). Reliable Plant: GE Inaugurates New Wind Generator
Manufacturing Facility. Retrieved October 19, 2010 from
http://www.reliableplant.com/Read/27033/GE–wind–generator–facility

Wheelen, T. L., & Hunger, J.D. (2008). Strategic management and business policy (11th ed.). Upper

General Electric and Honeywell Merger
Introduction The merger case between General Electric Co. (GE) and Honeywell Inc. has sparked
considerable debate between US antitrust agencies, economists and scholars since the announcement
of its unsuccessful attempt by the European Commission (EC). GE is a corporation active in aircraft
engines, financial services, and transportation systems while Honeywell is a manufacturing
company producing aerospace products and is the leading supplier for engine starters. Both parties
are from the US. In Oct 2000, GE and Honeywell agreed to merge and Honeywell was to become a
wholly owned subsidiary of GE. The US Department of Justice (DoJ) conducted thorough
investigations and approved the merger with limited conditions (Platt Majoras, ... Show more
content on Helpwriting.net ...
There has been considerable debate amongst academics whether foreclosure would reduce
competition or not. However, Bernheim and Whinston (1998)(cited in Lipczynski et al., 2005, p.
581) argue that there is no black and white; the effects of foreclosure will vary according to
conditions Krattenmaker and Salop (1986) (cited in Lipczynski et al., 2005, p. 581) derived 3
conditions to ascertain if foreclosure harms competition. 1. Is the ability of excluded rivals to
compete reduced? Competitors might face increasing costs when firms deliberately increase the
price of supplies or when competitors are forced to bid for remaining inputs. However, this does not
mean it will increase competitor's cost if supplies are available from alternative suppliers. 2. Is the
market increased by exclusion? Firms may not necessarily gain market power if it has powerful
competitors or if entry is possible. This may harm competitors but not necessarily competition. 3. Is
the exclusion profitable? Profit increase from enhanced market power doesn't necessarily
counterbalance the loss in revenue. *coloured sentences represent linkage of theory to the case.
Vertical Merger; The case. Honeywell is a leading supplier of engine starters (upstream) where its
inputs are necessary for the production of engines that GE (downstream) produces. GE's CEO, Jack
Welch strongly believed the

Ceo Of Ge ( General Electric )
INTRODUCTION: Four days before the events of September 11, 2001, Jeff Immelt was appointed
as the new CEO of GE ( General Electric). The change in GE's association along the simultaneous
adjustments in past and communal contexts allocated the multinational firm in a critical locale
considering their commercial returns and reputation. From 2001 across 2005, GE confronted a
number of subjects stemming from the evolving company and how their benefits and
communicative strategies worked inside it.There a insufficient main subjects of GE's company
context.Within a colossal framework of analysis. The purpose of this analysis was to discover a
globe company's sustainability strategy and comprehend how it relates to its global operations. GE
does not use "sustainability" or "triple bottom line" to delineate its efforts, but rather has a finished
focus on the development as seizing into thought "People, Planet and Economy." Across interviews
along six procedures heads in five states on four landmasses, and our, we learned GE aims to hold
stockholder worth by increasing its business companies as additionally enhancing operational
efficiency, operative protection and environmental conditions. GE's development strategy that
illustrates the company's rising demand for a sustainable supply, as well as highlights the
opportunities and trials the conglomerate faces. in The case was mentioned that there was
discovered, that the use of procedure enhancement methodologies like Lean Six Sigma

General Electric Company : An American Multinational...
Overview
General Electric Company (GE), founded on April 15, 1892, as a result of the merger of American
Inventor Thomas Alva Edison 's Edison General Electric Company and Thomson–Houston Electric
Company is an American Multinational Conglomerate. The diversified infrastructure and financial
services company produces products and services that consist of oil and gas production equipment,
household appliances, power generation, medical imaging, industrial products, business and
consumer financing and aircraft engines. The Company operates in approximately 175 countries and
about 300,000 employees around the globe. The company 's headquarters is located in Fairfield,
Connecticut, USA. GE is able to run efficiently through the following eight business markets of
Power & Water, Oil & Gas, Energy Management, Aviation, Healthcare, Transportation, Appliances
and Lighting, and GE Capital (Reuters).
Corporate Profile: Management Style
As stated by New York Times, "the GE Way Isn't for everyone", this way that has been
controversially spoken of was developed by John Welch, one of the most prominent CEO's in the
history of General Electric. Welch developed a breakthrough in business management that produced
innovative leadership strategies. The implementation of this strategy is the reason why GE became
one of the most highly labor–efficient and highly productive powerhouse's of the 21st Century.
During Welch's 20 year reign as CEO, and later on as chairmen of GE, the

General Electric Case Analysis
Introduction
General Electric (GE) is one of the most successful companies in the world and a large diversified
multinational conglomerate. GE is broken into 9 business sectors, Global and Growth Operations,
GE Capital, Healthcare, Oil & Gas, Power & Water, Energy Management, Appliances & Lighting,
Aviation and Transportation. Once regarded as the most valuable company in the world in terms of
market capitalization, GE's performance has recently started to decline.
We recommend that GE divest underperforming units and focus on its core competencies and
restructure the management team.
Background
GE is recognized as one of the oldest and most successful companies in history. "The key to its
success had been to combine massive size with constant adaptation. Over the decades, GE had
adapted both its business portfolio and its management systems to the demands and opportunities of
a changing world" (Grant, 2016). GE was not only a big successful company but, for many other
diversified companies, it was also a "model of management" from its inception and through the 20th
century. At the end of the 20th Century, GE had a legendary CEO, Jack Welch, who transformed the
company's portfolio from a manufacturing business to financial services. At the time of his
retirement, GE Capital accounted for nearly half of GE's revenue and the bulk of its assets (Grant,
2016).
Welch had been the heart of the most widespread and strategic disruption and transformation in GE's
history. He

General Electric ( Ge )
General Electric (GE) has manufactured and sold products that span from a small household
appliance to health care equipment, and also jet engines for years. Almost everyone has heard of GE
and has used one of their appliances at some time. Growing demands for new technology remains
just as strong as ever. GE has combined technology and globalization by taking their state of the art
products around the globe and into 130 countries (Directory, 2016). In January 2015, GE Ventures,
(Geventures, 2015), a division of GE, has partnered with Rethink Robotics which designs and
makes robots for dozens of industries that use robot applications to help build and assemble
products (Collaborative, 2008–2016). "Focused on the areas of software, advanced manufacturing,
energy and healthcare, GE Ventures helps entrepreneurs and start–ups succeed by providing access
to GE's technical expertise, capital and opportunities for commercialization through GE's global
network of business, customers and partners" (Investors, 2008–2016). This investment of $26.6
million (Rethink, 2015) takes GE into modern technology to help people around the world.
President and CEO at Rethink Robotics says, "Our new and existing investors recognize the
enormous market potential for smart, collaborative robots in manufacturing, and they share our
vision for driving ongoing product innovation, volume deployments and continued expansion into
global markets" (Rethink, 2015). GE's global research and development has

The General Electric ( Ge )
Transnational organizations have a complex business structure and require a multidimensional
concentration of resources which are customized to meet the requirements of each local market. The
central office requires a transnational strategy in order to attract local benefits which are important
to the organization. Among the advantages of transnational organizations is the capacity to maintain
a great degree of quick to response to local market needs from where they have operations. This
report focuses on the General Electric (GE) which holds substantial assets and with operations in
most countries in the world. General Electric (GE)
Widely regarded as a leading global corporation in the 20th century with operations in over a
hundred and seventy countries and over three hundred thousand workers, General Electric remains
an icon in best management practices. With its operations in power, appliances, energy management,
aviation, oil & gas, and transportation among others is ranked as among the top leading firms in the
US. It is also a global leader in the digital industry with interests in transforming needs into
responsive, connected and predictive solutions. With its vast operations, GE is involved in
innovation, product development, and funding startups among others (Hydle and Karl 261).
In order to survive, GE has tried to form symbiotic relations to support its ecosystem (Tallberg 774).
The partners involved in the ecosystem have in–depth understanding coupled with

General Electric Under Jack Welch
General Electric Under Jack Welch
In 1980 right before Welch took the position as CEO of General Electric, GE 's organizational rigid
structure, resistance to change, and bureaucratic climate made it impossible to perceive important
environmental changes. Furthermore, the organizational structure, decision–making process and
information management procedures no longer fit the organization 's needs. In 1981 Jack Welch was
not considered a leading contender for GE 's top job. However, his performance and earnings record
ultimately won him the position over six other candidates. When Jack Welch took office as the new
chairman and chief executive officer of General Electric, the company had entered the stage
between the maturity ... Show more content on Helpwriting.net ...
Informality was also standard in company correspondence. Welch faxed handwritten notes to
anyone in the company who he felt deserved personal communication, whether to motivate, correct,
or congratulate. Welch also personally reviewed everyone who worked directly for him, handwriting
extensive performance evaluations that sometimes ran several pages. This exercise not only gave
specific and ongoing feedback to employees but was a chance for Welch to reflect on the businesses
that each employee was leading. The atmosphere of informality was perhaps most critical among
GE 's top leadership, where the confidence that came from being in familiar company encouraged
executives to openly praise or criticize each other. Welch consistently forced executives to bicker in
meetings, the idea being to force management to know their businesses, processes, and issues
thoroughly before engaging in discussion with the boss. Under such conditions Welch could
determine a manager 's level of dedication or passion for a plan or policy by noting the extent to
which he was willing to argue. Welch was typically rude and had little patience for half measures
and was equally combative in performance review meetings, in which company leaders would
discuss the employees within their respective divisions. Welch could be quick to make judgments
with seemingly limited knowledge, but he wanted to stimulate

General Electric Company : Ge Corp
General Electric Company GE Corp (General Electric Company GE, NYSE:GE), the world 's
largest Multi–National Corporation to provide technology and services. According to 2007 statistics,
GE 's sales income is 172.738 billion, has the world 's second largest market assets of company, and
in sales revenue over the past four years has been first in the world.. GE is a more outstanding
Multi–National Corporation in the development of diversified companies. At present, the company
has more than 100 countries in the world, with 315000 employees. Current chairman and Chief
Executive Officer (CEO) is Jeffrey R. Immelt. Scope of business GE Corp (GE) is the world 's
largest diversified services company, but also to provide high quality, high–tech industrial and
consumer products. From aircraft engines, power generation equipment to financial services, from
medical imaging, television programs to plastics, GE is committed to creating a better life through a
number of technologies and services. The history of the GE Corp can be traced back to Edison
Thomas, who founded the Edison Electric Light Company in 1878. .Hailed as a critical corporate
function during the late 1960s and 1970s, its effectiveness came under attack in the 1980s and
1990s.( Steiner 1969) In 1892, Edison GE Corp and Houston Thomsen electric company merger, set
up a GE Corp (GE). GE is the only company in the index chart since the Dow Jones industrial index
was established in 1896. Advantage 7 engine of

General Electric
Mini Case Study
Can GE Remake Itself as a Digital Firm? General Electric (GE) is the world 's largest diversified
manufacturer. Fortune named GE "America 's Most Admired Company" in 1998, 1999, and 2000.
Jack Welch, GE 's CEO and Chairman since 1981, is often cited as the most admired CEO in the
United States. Headquartered in Fairfield, Connecticut, the company consists of 20 units, including
Appliances, Broadcasting (NBC), Capital, Medical Systems, and Transportation Systems. With the
acquisition of Honeywell, announced in October 2000, GE became a company of $155 billion in
revenue and 460,000 employees in 100 countries. Despite GE 's size and old–economy businesses,
Internet Week awarded GE its e–Business company of 2000. Did GE ... Show more content on
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Reiner ordered GE units to "come back with alternative approaches that enhance value to the
customer and reduce total costs." The Internet initiative started by changing GE 's culture at the very
top. GE 's internal newsletters and many of Welch 's memos became available only online. To give
blue–collar workers access to the Net, GE installed computer kiosks on factory floors. One thousand
top managers and executives, including Welch (who also had to take typing lessons), were assigned
young, skilled mentors to work with them three–to–four hours per week to make them comfortable
with the Web. They had to become able to evaluate their competitors ' Web sites and to use the Web
in other beneficial ways. Every GE employee was given training. Welch announced in 2000, that GE
would reduce administrative expenses by 30–to–50 percent (around $10 billion) within 18 months
through use of the Internet. Many projects came out of the initiative. For example GE Medical
Systems, which manufactures diagnostic imaging systems such as CAT scanners and mammography
equipment, identified its DYB threat as aggregators, such as WebMD, which offered unbiased
information on competing products as well as selling them. GE products on these sites looked like
just another commodity. The unit 's major response was iCenter,

General Electric Grievances
In 1892, Thomas Edison and the great powers to be started an Empire. This empire would live
through financial crisis after financial crisis, and it would not just endure, but it would thrive. Since
1892, General Electric (GE) has done a tad bit more than mess around with incandescent light bulbs.
They are the only remaining company left from the original Dow Jones Index, and now encompass
dozens of subsidiaries that span the globe. In every definition of the word, they are an empire.
Beginning in the 1970's the ethical status of a company started to become relevant, and GE would
not be one of the top ethical companies then. Fast forward almost 45 years, GE is continuously find
itself in the running for being one of the most ethical countries in the world. How did they change
their image in such a relatively short time? In 2001, the Multinational Monitor released over 40
documented grievances against GE, just before CEO Jack Welch's Retirement (The Case Against
GE). Some of these grievances date back to things GE had done since the 1940s, including nuclear
testing on people in the United States. However, some are as ... Show more content on
Helpwriting.net ...
On the other hand, you could safely justify that companies, as a whole, are moving to become more
ethical. Albeit probably not willingly, companies seem to be making this move as a result of the
Sarbanes–Oxley Act of 2002. In Sarbanes–Oxley (SOX), there are certain provisions for companies
regarding their Codes of Ethics. SOX states: "Section 406 requires public companies to disclose
whether they have codes of ethics and also to disclose any waivers of those codes for certain
members of senior management" (Navran and Pittman). Now the feet of upper management is being
held a little closer to the fire, and without argument, doing business is a lot harder because of it
when compared to doing business in the 40's and

Jack Welch And His Transformation Of General Electric
Jack Welch and His Transformation of General Electric
Jack Welch is among the celebrated chief executive officers globally. He was the manager of the
General Electric Co. Welch always appears in the list of the best, the smartest, the toughest bosses
whole of the America. He has changed the company's bureaucracy in terms of planning and systems.
The paper will discuss Jack Welch as one of the most prominent industry leaders. He and his
colleagues have been instrumental in turning around a large company. Additionally, the paper will
examine the condition of General Electric Co. when Welch took over. Furthermore, the paper will
address the transformation of the Company since then. More importantly, the paper will investigate
the strategy that was used to ... Show more content on Helpwriting.net ...
in the year 1981. He was among the youngest CEOs ever. However, Welch had to make an effort to
change the conditions of the General Electronic Co. The company initially practiced the traditional
system instead of the employee involvement (Welch, J., 2005). Therefore, Jack Welch brought the
idea to shift into the new strategy of the employee employment. This strategy would be a very
relaxed setting whereby, both the managers and the employees would have a chance to implement
their platforms. Jack introduced the Work Out Program. This would adequately diversify from
traditional hierarchy geography. A Work Out Program is an informal meeting that consists of a large
cross–functional group that works in solving grievances with no horizontal or vertical boundaries.
Since then, the genius strategy has changed the culture of GE. Consequently, the program created a
more sufficient, innovative company with the active employee participation. Welch knew that the
only way to bring the change was through employee empowerment. The motivation of the 300, 000
employees inclusive of those in the front line was the first intention of the program (Welch, J.,

The General Electric Company : Edison Electric Light Company
The General Electric company, or GE, had it's beginnings in 1878, when Thomas Edison created his
Edison Electric Light Company. Edison created his first publically available electric lamp, and
changed the industry forever. By 1890, another company, the Thomson–Houston Company, had
started, and created competition with Edison's company. Being the only two large companies
offering electric light, Edison Electric Light and Thomson–Houston had a lot of tension between
them. But neither of them could fully rely on themselves, and so together they created The General
Electric company. Edison brought many of his ideas and inventions to GE, and so GE always had
many divisions. Among which, electric light, medical equipment and power transmission ... Show
more content on Helpwriting.net ...
Now, GE has continued on and owns over 67,000 patents.
The company has blasted off from the beginning, and that can only happen with a strong staff to
support the company from the inside out. Currently, GE has it's headquarters in Fairfield,
Connecticut. Jeff Immelt is the current CEO, and has held that position since 2001. Immelt has been
involved in the company much longer than that, though. He's held positions in GE's Plastics,
Appliances,and Healthcare divisions since 1982. However, his power has a negative side to go along
with the positive. GE's stock has gone down nearly 60% since 2001, when Immelt become the CEO.
This dramatic change can be blamed on fluctuations in the economy, but that's not where it stops.
General Electric has lost 19,000 employees, and also closed 31 plants in America. Immelt has been
criticized for all of this, and even especially so because he was the chairman on President Obama's
Council on Jobs and Competitiveness. The company has 18 other corporate executives, to head
fields like Financial Planning, Investor Communications, and Global Research. Their 19 business
executives head the different departments of GE: Lighting, Transportation, Asset Management,
Power and Water, Oil and Gas, International Capital, Retail Finance, Aviation, Energy Management,
GE:Africa, GE:Greater China, GE:America, Healthcare, Home & Business Solutions, and Real
Estate and Capital

General Electric Leadership Essay
ASSIGNMENT ON LEADERSHIP
Lecturer: Dr. Brian O'Reilly
Title: Compare and Contrast Two Leaders
Executive Summary
This paper would take leadership into account by comparing and contrasting two well–known
leaders in General Electric (GE). The paper first introduces two leaders with some brief biographies,
characteristics and their contribution to the GE. It then looks at who would be the more effective
leader by providing with some aspects of leadership. It then comes up with some skills these people
employed in their leadership to help GE growth rapidly during 1990s till now. The next part will put
a conclusion and some recommendations about leadership for potential leaders in the future.
Contents 1. Introduction 4 2. Who is ... Show more content on Helpwriting.net ...
Welch was a very good hunter for opportunities and also a good manager of risks and threats while
Immelt improved what Welch had. As a successful story in business management, application of Six
Sigma program in GE was spread over the world as one of the most valuable lessons among
businesses in the world relating to quality control. (see Appendix B, Story 1)
Above all, Welch was a ruthless taskmaster at GE. Immelt works with long term perspective rather
with a short term one. Immelt proved that he is a very effective leader by helping GE overcome the
hardship in 2001 when terrorist attacks on September 11 were a harbinger of bad times to come for
GE. (see Appendix B, Story 2)
It's really difficult to say this leader is better than another one. To compare and contrast them, in the
range of this paper, in terms of leadership, we would just use leadership styles, traits of emotional
intelligence that helped them become top leaders in the world.
2.1. Leadership styles
In the reign of Jack Welch during his 20–year at GE, a new leadership style was introduced and
spread companywide. Welch developed a ranking system that put employees in one of the three
categories. The top 20 percent were "stars", the middle 70 percent were the crucial majority and the
bottom 10 percent were weeded out. Through his policy of differentiation, Welch was able to
separate those who

General Electric, An American Company
Overview of the company
General electric is an American company which was founded in 1982. Thomas Edison, Charles
Coffin, Elihu Thomson, Edwin Houston were the key people of this organisation its headquarters are
in Fairfield and Connecticut. It serves customers in more than 100 countries This Company basically
operates power, water, oil and gas, energy and aviation. In 2011 GE was the 26th largest company
then in 2012 it become the 4th largest firm. But the most proud moment of GE was when in 1932
the employee of GE was awarded two times with Nobel Prize
History of GE: –
In 1876 Thomas Alva Edison opened a laboratory in Menlo Park where he could investigate the
potential outcomes of the dynamo and other electrical gadgets that he had found in the Exposition.
Then in 1890 Edison settled the Edison General Electric Company by uniting his different
organizations. During that time Thomson Houston Company become powerful electrical innovation
company. But it becomes very difficult for each of two companies to produce complete electrical
installations on their own patents and technologies. In 1892 these both firms connected and they
called the General Electric Company.
Today industrial products, power transmission, and medical equipments are part of GE. The 1907
was the time when heating and cooking devices were developed as well as the first GE Appliances
electric fans manufactured at Ft. But in 1917 the United States government start search to develop
the first engine (called

General Electric Essay

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