The Sales Boss - Story Marketing Mastery by Heather Havenwood

1. Sell Like a Boss!
Story Marketing Mastery
SELL
LIKE A
BOSS!
Story Marketing
Mastery

2. Story Marketing
Mastery
How to Share Your Story
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3. Step 1: Your Brand Story Stand
• Your Vision Is…
– Bigger Than your Reach,
Your Impact, Your Income
• Designing your Brand
Story Stand gives your
message viral potential.
– Increases message reach,
increases your income,
reducing marketing costs
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4. What Your Brand Story is NOT…
•It is not the History of
your business
•It is not your resume
•It is not how you got here…
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5. Step 2: Brand Hero Story Map
• What is Your Niche?
• Who is the Ideal Client? The Client
Becomes the Hero of Your Story.
• You assisted them into inspiring action.
• You are the ‘Mentor’ to the true ‘hero’.
Which is the ‘client’
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6. Step 3: Core Story
Formula
• Use ‘Hero’s Journey’
• Phase 1-5
– Design a Core
Marketing Story
• Creates Brand Loyalty
• Creates Brand
Ambassadors
• Long Term Clients
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7. Hero’s Journey Phase 1-3
•Stage 1: Setup
–Fully in Identity
•Stage 2: New
Situation
–Glimpses Essence
•Stage 3: Progress
–Vacillates between
identity and
essence
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8. Hero’s Journey Phase 4-5
•Stage 4:
–Complications &
Higher Stakes
•Stage 5: Final Push
–Retreats to Identity,
then returns fully to
essence.
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9. .co
Stop asking for PERMISSION!
• Trust One’s Self
• Break the Personal Pattern
of Permission asking

10. Sexy Boss™
Tip #1
Does this Feed
My Confusion or
Strengthen my
Clarity?
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11. Be the Captain of
Your Own Ship
Being Brave, Being Bold,
Being a Sexy Boss™
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12. Sexy Boss Tip #2
Never Stay Where Your
Presence is not Valued.
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13. Willing to
FACE ‘NO’
Power is sharing
for what you want
even in the face
of no acceptance.
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14. Let me Break That Down For
You..
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15. My Story
• Started in Big Bad
Corporate America.
– HUGE Success
– Fired! (Phase 1)
• One Day…Saw an
Infomercial
– Lied to get into Seminar
– Asked to travel with team
(Phase 2– Change of Plans)
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16. My Story
• Traveled 52 weeks out of the year.
Learning the Art and Science of
Persuasion, Influence, Copywriting
– Am I an entrepreneur? Can I do this? How do I
fit in as a women in this male dominated
space?
(Phase 3- Point of No Return)
• Started a business with a biz partner.
Went $0 – 1 million in 12 months.
– (Higher Stakes – more Complications)
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17. My Story….
• (Phase 4) MAJOR SET BACK
• My Financial Destruction. Wiped out.
Foreclosure, Bankruptcy. Ego Destruction.
Spent years..Questioning my identity. Living
in Marco Island. Who am I?
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18. Then One Day…
• FINAL PUSH (Phase5)
– Sitting on Marco Island – I saw that who I am
is and entrepreneur. Who I am is a Business
Women.
– It didn’t matter if I had a business or not.
– Remembered my mentor: “You are NOT a
TREE. You can Move” So I moved to Austin. To
surround myself with other entrepreneurs.
– That is when I wrote my book ‘Sexy Boss™’
and started again.
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19. Remembered my mentor
“You are NOT a TREE.
You can MOVE!”
So I moved to Austin to surround myself with other
entrepreneurs.
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20. I shared my personal
journey with the world
by writing ‘Sexy Boss™’
How the
Empowerment of
Women is Beating the
Big Boys.
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21. Today..
• I run 4 online successful businesses.
–E2Lab.com
–SkinnyBeam.com
–HeatherHavenwood.com
–SexyBossInc.com
• Nationally Syndicated
Radio Host of ‘The Win’
–HeatherHavenwood.com/podcast

22. Text the word ‘sexy’ to
72000 to
3 free chapters of my
audio book
Sexy Boss™
.com
FREE GIFT!
HeatherHavenwood.com/amazon