1. C O L D P L A Y - V I V A L A V I D A
PREVIOUS STUDENT
EXAMPLE

2. STRENGTHS
• The editing in this video is really interesting, as loads
of special effects and filters have been used to
keep the audience’s attention on the music video
instead of just the music.
• The lip syncing has been done pretty well in this
video, as the actor they have used is clearly very
confident on camera.
• There are elements of narrative, but not the whole
story, getting the audience to think about the
video, meaning they are interacting with it more.
• There are performance parts, which is key for music
videos.

3. WEAKNESSES
• One of the only weaknesses in this video in that they
have repeated a lot of their footage, making me
think that they could have been a bit more
imaginative, or that they did not film enough before
they started editing. However this is covered up by
the interesting editing done post production.
• There is no link between lyrics and visuals, which is
not essential for music videos, but helps to make
amateur music videos (like we’ll be making) easier.

4. INFLUENCE ON MY IDEAS
• Their use of editing in this music video has helped
me think about the editing and effects I could use
in my own music video. The colour manipulation
and filters they have used has helped make their
amateur A level music video look more professional,
as recently a lot of artists have started using these
kinds of effects in their own videos. I would like to
use similar techniques to make my music video look
more professional
• I also really liked some of the camera movements
and angles used in this video, and think that this is a
good way to make a music video more stimulating.