Tourism opportunities in Khyber Pakhtunkhwa

OPPORTUNITIES OF INVESTMENT IN TOURISM
The Khyber Pakhtunkhwa is generously blessed with an exceptionally beautiful
landscape and resplendent sights full of awesome natural beauty. Its superb geography makes
it far more distinct in many ways. Moreover, what adds to its grand treasure of tourist attraction
are lush green valleys, elegant plains, snow covered towering mountains, surging springs,
wonderful waterfalls, serene lakes and enchanting rivers. All these make this region a romantic
abode of extra-ordinary natural beauty arousing aesthetic sense of the tourists and bringing
forth a world of unparalleled visual beauty. As for eco-tourism, the province is luckily far rich in
having some of pockets for breeding certain rare and precious species of animals and birds.
Moreover, the region possesses a rich and distinct cultural heritage with immense potential for
development of its tourism sector.
Laying on the crossroad of Central Asia, with close proximity to Xinjiang region of China,
the province kept witnessing the onslaught of invaders, the waves of fortune seekers,
immigrants and businessmen through the ages. Having left their original homes, some of them
settled here while others moved towards plains across the mighty river Indus. Such a tide of
time made Peshawar valley and its surrounding areas a mix of various civilizations casting their
deep shadows on local inhabitants. The racial mix up and close interaction among different
races gave birth to a rich cultural heritage. The glorious marks of this heritage exist in the shape
of Gandhara archaeological sites. The fine traces of once this flourishing civilization are evident
at historical sites of Gor Ghattree Peshawar, Takht-Bhai (Mardan), Seri Behlol (Mardan),
Shabaz Gari (Mardan), Nimo Gram Buddhist Stupa (Swat). The memories of that fine era revive
while witnessing Gandhara art collections beautifully displayed at museums at Swat, Chakdara,
(Dir Lower) and Peshawar.
Realizing the significance of the province’s vast tourism potential and its better projection
and gradual development, the government of KHYBER PAKHTUNKHWA established Tourism
Corporation Khyber Pakhtunkhwa (TCKP) as a public limited company way back in 1991. The
core idea behind the TCKP establishment was aimed at developing a proper system for
exploiting the vast potential of the province for boosting its tourism sector. Its other key task is
based on preparing feasible plans for promoting sustainable development of the tourism
industry in the province.
PHYSICAL FEATURES OF THE PROVINCE
The KHYBER PAKHTUNKHWA is split into three different zones with their unique
topography. Adorned by charming valleys, the northern part of the province has 5 rivers
scrambling north to south interalia Chitral, Dir, Swat, Indus and Kaghan. Being on the northern
edge of the monsoon zone, these parts are evergreen and partially wooded in their southern
sections. The mid part remained the center of the ancient civilizations. The capital city,
Peshawar witnessed glorious periods of civilizations including Buddhist, Hindu Shahi, Sikh,
Islamic and British culture. The city still bears marks of these civilizations. The southern part of

the province is arid consisting of low rocky mountains and wide plains. It is below the monsoon
belt. The influx of tourists can be assessed from the following tables:
Pakistan as a Tourist Destination
and Tourism Industry in Pakistan
TourisminPakistan
ForeignTouristArrivals(2011) 0.929 Million
Percentage Growthperyear 2.8%
Earningsfromtourism(2011) US$ 367.8 Million
TouristReceiptsaspercentage of GDP 0.3%
DomesticTourist(2011) 49.500 Million
HospitalityIndustryemployees 700,000 person
Numberof Hotels 1,900
Numberof Rooms 44,000 rooms
* Estimatedfiguresbasedon2009-10 growth
Source: Ex-ministryof Tourism, GoP, Statistic on tourism published by research &
Publication wing (available on scrib).
Foreign Tourist Arrivals and Tourism Receipts 2002 to 2011
Source: Ex-ministry of Tourism, GoP, Statistic on tourism published by research & Publication wing (available on scrib).
YEAR Tourists
(million)
Receipts
(US$ million)
2002 0.498 105.4
2003 0.500 135.6
2004 0.648 185.6
2005 0.798 185.3
2006 0.898 260.1
2007 0.839 276.1
2008 0.822 243.5
2009 0.854 240.6
2010 0.906 305.9
2011 0.929 367.8

MARKET WISE FOREIGN TOURIST ARRIVALS IN PAKISTAN – 2010
Top-10 Tourist Generating Countries to Pakistan
FOREIGN TOURIST ARRIVALS IN PAKISTAN BY PURPOSE (2010)
Percentage
 Holiday / Recreation 11.9%
 Visiting friends and relatives (VFR) 35.6%
 Business 28.4%
 Others 24.1%
_____
Total 100%

KEY TOURISM INDUSTRY STAKE-HOLDERS
 Tourists
 Foreign Tourists, Domestic Tourists, Business Travelers, VFRs
 Public Sector Organizations
 Federal Tourism Organizations – Pakistan Tourism Development Corporation
(PTDC)
 Provincial Tourism Departments – Gilgit-Baltistan, Azad Kashmir, Khyber-
Pakhtunkhwa, Punjab, Sindh and Balochistan
 Provincial Tourism Organizations – Tourism Development Corporation of
Punjab (TDCP), Sindh Tourism Development Corporation (STDC), Tourism
Corporation of Khyber-Pakhtunkhwa (TCKP), Balochistan Tourism Directorate,
AJK Tourism Directorate, Gilgit-Baltistan Tourism Directorate, Tourists Services
Wing, KPK.
 Airports, Airport Services, Immigration, Customs and Security Agencies,
Pakistani Embassies, Local/District Governments
 Allied Ministries: Interior, Foreign Affairs, Information & Broadcasting,
Communications, Railways, Defense, Finance
Private Sector
 Outbound Travel Agents/Tour Operators
 Inbound Tour Operators, Guides/Escorts, Drivers, Porters
 Hotels, Restaurants, Handicraft & Souvinir Shops
 Travel & Tourism Associations, NGOs (Pakistan Hotels Association,
Travel Agents Association of Pakistan, Pakistan Tour Operators
Association, Alpine Club of Pakistan, Adventure Foundation Pakistan,
Chiltan Adventure Association, Sustainable Tourism Foundation etc.)
 Airlines, Cruiseline, Railways, Inter-city Bus/Van Services, Rent-a-Car,
Local Transport (City Buses, Vans, Taxi, Rickshaw, Horse & Carriage)
Tourist Attractions/Destinations/Products
 Recreation & Amusements Parks, Nature/National Parks, Hill Resorts,
Deserts, Mountains, Valleys, Museums, Zoo, Buildings (Architecture),
Culture, People, Traditions, Entertainment Industry & Business Activities
(Discos, Clubs, Musical Cencerts, Cinema, Indoor and Outdoor games ,
Fairs, Festivals, Exhibitions, Meetings, Seminars)
HOW TO DEVELOP TOURISM IN PAKISTAN
Vision:
To develop tourism sector as a national priority in a sustainable and acceptable manner,
taking full advantage of regional and international trends and developments so that it
can significantly contribute to the improvement of quality of life in Pakistan whilst
promoting the country’s cultural and natural heritage.
MISSION
To create an enabling environment for Pakistan’s tourism industry by providing world-
class facilities that commensurate with our rich cultural heritage, rare archaeological
treasures and exquisite environmental beauty in close partnership and coordination
between the public and the private sector while preserving and protecting our cultural
and moral values and projecting tourist friendly image of the country.
Pakistan’s Tourism Potential
 Nature & Adventure - Deserts, hill stations, valleys and mountains offer
opportunities for adventure sports like mountaineering and trekking, white water

rafting, skiing, jeep & camel safaris, car rallies, mountain biking, Eco-tourism,
flora, fauna, wildlife etc.
 Culture & Heritage - Indus Valley Civilization, Gandhara Civilization, Early Muslim
and Moghul Heritage, Colonial Heritage, unique cultures and hospitable people.
 Religious Tourism - Sacred religious places for Muslims, Buddhists, Sikhs and
Hindus.
 Coastal Zone - spreading over 1,000 kms along the Arabian Sea offers long term
development potential for beach resorts.
Challenges
 Coordination at all Levels of Government
 Numbers versus Yield
 Industry Quality
 Aligning Product with Market Needs
 Tourists’ Dispersal and Niche Products
 Skills Base
 Tourism Infrastructure
 Aviation Services
 Research and Statistics
Constraints
 Security concerns
 Negative country image abroad
 Underdeveloped civic, communication and tourism infrastructure
 Financial constraints
 Non-implementation of a well-laid and well coordinated marketing strategy
 Trust deficit between public and private sector tourism stake-holders.
 Security concerns
 Negative country image abroad
 Underdeveloped civic, communication and tourism infrastructure
 Financial constraints
 Lack of a well-laid and well coordinated marketing strategy
 Trust deficit between public and private sector tourism stake-holders.
INCENTIVES BEING PROVIDED BY THE GOVERNMENT IN TOURISM SECTOR:
 Group Tourist Visa on Arrival for 24 countries
 Tourism is categorized as an industry.
 Plant, machinery and equipment (PME) not manufactured in Pakistan can be
imported at reduced customs duty.
 Tax relief for first year Plant Machinery and Equipment (PME).
 Import of Special equipment for adventure and sports tourism allowed at lower
customs duty.
 Chartered flights allowed on “point to point basis” from Karachi, Lahore,
Islamabad and Peshawar.
 Public-private sector joint ventures opportunity for a number of tourism
development projects.
Marketing Tools
 Participation in Foreign Tourism Exhibitions
 Participation and organizing local cultural and tourism events, awareness and
orientation seminars / walks
 Adventure and outdoor activities
 Printing, Publication and distribution of free tourist literature, newsletters, maps,
posters etc.
 Publicity in print and electronic media
 Familiarization trips

 Production of documentaries, CDs, DVDs,
 Internet, Website, E-Commerce & social networks
 Explore Asian Markets (SAARC, ECO, ASEAN, Middle East etc).
 Strengthen traditional base – Adventure, Culture, Heritage and Religious Tourism
 Develop & explore new products & markets – Ecotourism, discover your roots,
sports tourism, transit tours etc.
 Promote Domestic Tourism – family holidays, students and incentive tours
 Promote Winter tourism
DEVELOPMENT STRATEGY
 Private sector plays a key role in the development of the tourist industry including
hotel accommodation, resorts, recreation activities, transport and tour operations.
 Enhance coordination and communication among private and public sectors and
develop public – private partnerships.
 Major private sector investment will be in hotel & restaurant industry which is
expected to grow at a rapid pace.
PPP Opportunities in Pakistan’s Tourism Sector
 Development of Hotels, Restaurants, Resorts, Theme Parks and recreational
facilities.
 Leasing-out of existing public sector tourism facilities
 Provision of food services and entertainment facilities at a tourist attraction
 Event Sponsorship
FUTURE STRATEGY
 Offer more incentives to promote greater private sector investment in creation of
tourist facilities.
 Public sector investment in the development of infrastructure is to be made part
of overall national / provincial development effort.
 Greater financial autonomy is to be given to the public sector tourism
organizations at all levels.
 Formulation / implementation of a comprehensive and realistic tourism policy that
will support tourism as an industry.
 New market segments are to be explored. Marketing efforts for tourism at cultural
places are to be intensified.
 Quality and Standard of Pakistani tourism & hotel management institutes is to be
improved in collaboration with international organizations.
 Tourism & Hotel Management may be introduced at Degree level in Pakistani
Universities.
 Provision of physical infrastructure at places of tourist interest complemented by
environmental improvement programmes.
PAKISTAN TOURISM DEVELOPMENT CORPORATION
 Pakistan Tourism Development Corporation (PTDC) was incorporated on March
30, 1970 under the repealed Companies Act 1913 (Now the Companies
Ordinance, 1984) as a Public Corporation Limited by shares. Principal objective
of the corporation is to promote and develop tourism in Pakistan. The
Corporation owns and controls following subsidiaries:
 PTDC Motels North (Pvt.) Ltd.
 PTDC Motels South (Pvt.) Ltd.
 Associated Hotels of Pakistan (AHP)
 Pakistan Tours (Pvt.) Ltd (PTL)
 PTDC is owned by Government of Pakistan (99.75% share)
 12% shares of PTDC and its subsidiaries have been transferred to its Employees
under Benazir Employees Empowerment Scheme.

TOURIST INFORMATION CENTRES
PTDC is providing tourist information, facilitation and publications to tourists through its
following 18 Tourist Information Centres:
S# LOCATION BUILDING STATUS
1 PESHAWAR Rented
2. SAIDU SHARIF, SWAT at PTDC Motel
TIC of Tourism Corporation Khyber Pakhtunkhwa as well:
S# LOCATION BUILDING STATUS
1. PESHAWAR Government
2. Islamabad Rented
3. Abbottabad Rented
4. Dongagali TCKP
5. Chitral Rented
6. Karachi Rented
List of PTDC Motels
S# Location Facilities Area/Land Status
A. PUNJAB
1 PTDC Motel at Taxila (7 rooms) 2 K 12 M Operational
2 PTDC Motel at Wagha Pak-India
Border
(4 rooms) 1K 11M Operational
3 PTDC Motel at Bahawalpur (14 rooms) 21K Operational
4 PTDC RSF at Bahawalpur Restaurant 41K 15M Leased out
5 PTDC Motel at Katas (6 rooms) 20K 18M Leased out
B. SINDH
6 PTDC Motel at Moenjodaro (12 rooms) 6 K 18M Under Repair/ Renovation
C. KHYBER PAKHTUNKHWA
7 PTDC Motel at Saidu Sharif (23 rooms) 6 K 10M Operational
8 PTDC Motel at Kalam (38 rooms) 40K With Security Forces
9 PTDC Motel at Miandam (21 rooms) 10K 19M Operational
10 PTDC RSF at Chakdara Restaurant 6K Leased out
11 PTDC Motel at Panakot, Dir (4 rooms) 6K 11M Leased out
12 PTDC Motel at Bamburet (16 rooms) 8K 2M Operational
13 PTDC Motel at Bunni (4 rooms) 6K Operational
14 PTDC Motel at Birmoglasht (16 rooms) 32K Leased out
15 PTDC Motel at Chitral (30 rooms) 4K 15M Operational
16 PTDC Motel at Mastuj (12 rooms) 13K Operational
17 PTDC Motel at Chattar Plain (4 rooms) 9K 10M Leased out

ASSOCIATED HOTELS OF PAKISTAN (AHP)
 Associated Hotels of Pakistan Ltd. (AHP) was formed in 1961 under the repealed
Companies Act 1913 (Now the Companies Ordinance, 1984) to take over
running business of 04 hotels of Associated Hotels of India (AHI), namely Cecil’s
(Murree), Dean’s (Peshawar), Faletti’s (Lahore) and Flashman’s (Rawalpindi).
 PTDC owns 86.82% shares of AHP whereas 13.18% shares are with Private
Shareholders. AHP has its own Board of Directors with Managing Director PTDC
as its Chairman.
 03 hotels were privatized in 1998 and 2004 leaving only Flashman’s Hotel,
Rawalpindi.
PAKISTAN TOURS LIMITED
1. The Pakistan Tours (Pvt.) Limited was incorporated as PTDC’s wholly owned
subsidiary in 1977 under the repealed Companies Act 1913 (Now the Companies
Ordinance, 1984) . PTL has its own Board of Directors with MD PTDC as its
Chairman.
2. Pakistan Tours (Pvt.) Limited is organizing package tours and treks renting
tourist transport and operating a number of domestic / international tourist bus
services;
i) Lahore – Delhi Bus Service
Pakistan Tours (Pvt.) Ltd. is operating Lahore - Dehli Bus Service on behalf of
PTDC under a bilateral agreement between Pakistan (Ministry of Communication) and
India since February 1999. On July 26, 2010, the bilateral agreement was extended
upto February 17, 2014.
ii) Lahore – Amritsar Bus Service
This service started in March 2006 under a bilateral agreement between
Pakistan and India
iii) Nankana – Amritsar Bus Service
S# Location Facilities Area/Land Status
18 PTDC Motel at Besham (47 rooms) 16K 4M Operational
19 PTDC Motel at Barseen (4 rooms) 9K 7M Leased out
20 PTDC Motel at Balakot (5 rooms) 2K 21M Operational
21 PTDC Motel at Naran (60 rooms) 160K Operational
22 PTDC Motel at Torkham (4 rooms) 1K 13M Operational
23 PTDC Motel at Ayubia (24 rooms) 21K 9M Operational
C. BALOCHISTAN
24 PTDC Motel at Taftan, Pak-Iran
Border
(4 rooms) 20K Leased out
25 PTDC Motel at Ziarat (18 rooms) 11K 3M Leased out
26 PTDC Motel at Khuzdar (6 rooms) 3K 4M Leased out
27 PTDC Motel at Chamman (4 rooms) 8K 5M Leased out
D. GILGIT – BALTISTAN
28 PTDC Motel at Gilgit (44 rooms) 6K 10M Operational
29 PTDC Motel at Gupis (12 rooms) 16K 7M Operational
30 PTDC Motel at Hunza (28 rooms) 25K 12M Operational
31 PTDC Motel at Phandar (12 rooms) 17K 6M Operational
32 PTDC Motel at Rama Lake (12 rooms) 21K Operational
33 PTDC Motel at Sust, Pak-China
Border
(24 rooms) 8K Operational
34 PTDC Motel at Astak (4 rooms) 11K 8M Operational
35 PTDC Motel at Khaplu (12 rooms) 12K 15M Operational
36 PTDC Motel at Satpara (12 rooms) 30 K Non operational
37 PTDC Motel at Skardu (28 rooms) 31K 1M Operational
E. ISLAMABAD
38 PTDC Restaurant at Dam-e-Koh Restaurant 1K 10M Leased out
39 PTDC Restaurant at Jaltrang Restaurant 1K 2M Leased out

PTL is operating this service since April 2006 under the bilateral agreement
between Pakistan and India.
iv) Sost – Taxkurgan (China) Bus Service
This bus service is in operation since 1st May 1986 under the bilateral agreement
between Pakistan and China. Many tour operators are operating tours, connecting
Central Asia, China and Pakistan via Khunjerab Pass and vice versa, by utilizing this
service.

The following are proposals for investment in the tourism sector in Khyber
Pakhtunkhwa. These proposals were prepared in 2010 with the assistance of SMEDA
and the financial costing has done on the prevalent market rates of that year:
A. Title:
National Park and Tourism Facilities at Mahudand
B. Project Brief:
The proposed project is to establish a National Park and Tourism
Facilities at Mahudand Valley. The project will enhance the tourist
attraction of the area by providing facilities for scenic driving tours,
hiking, camping and Bird Watching etc. A Restaurant, Cafeteria and
Snack Bar and an emergency center will be part of this project.
C. Financials:
Estimated Financial Figures:
a. Total Investment:
Construction Cost = Rs. 20 million
Land Cost = Rs. 10 million
Equipment Cost = Rs. 9 million
Total Investment = 39 Rs. million
b. Total Revenues:
= Rs. 21.6 million
(@600 visitors per day, average revenue of Rs. 300 per visitor and 120 business
days)
c. Operating Costs:
Salaries (including Mgt, Admin & Support Staff) = Rs. 5 Million Per Year
Utilities, Depreciation & Misc. = Rs. 2 Million Per Year
Total = Rs. 7 Million Per Year
Total Annual Operating Costs = Rs. 7 Million
d. Total Income:
= Rs. 14. 6 million
Income Taxes @ 35%:
= Rs. 5.11 million
e. Income After Tax:
= Rs. 9.49 million
Estimated Ratios:
a. Return On Investment: = 24.33 %
b. Pay back: = Approx. 4 Years
A. Title:
Construction of Hotel and Play land on TCKP’s park at Bahrain, Swat
Valley.

B. Project Brief:
Behrain is a famous tourist resort in Swat valley. On the vacant land of
Behrain park a four star hotel or tourism hostel having 50 rooms is
proposed for construction. The hotel will also contain a few shops
displaying local produce and handicrafts, which will add to the tourist
attraction.
C. Financials:
(Total Rooms = 100)
Total Investment = Rs. 70 million
b. Total Revenues:
= Rs. 43.2 million
(@ 30% Occupancy and Rs.4000 Per Night Room Rent)
c. Operating Costs:
Salaries (including Mgt, Admin & Support Staff) = Rs. 480,000 Per Month
Utilities, Depreciation & Misc. = Rs. 300,000 Per Month
Total = Rs. 780,000
Say, Rs. 800,000 Per Month
Total Annual Operating = Rs. 9.6 Million
d. Total Income:
= Rs. 33.6 million
Income Taxes @ 35%:
= Rs. 11.76 million
= Rs. 21.84 million
Estimated Ratios:
a. Return On Investment: = 31 %
b. Pay back: = Approx.3.2 Years

A. Title:
Additional Facilities at Tourism Complex Kund
B. Project Brief:
Kund lies on the main G.T. Road between Peshawar – Islamabad which
is easily accessible. Kund is a popular picnic spot in the area where river
Kabul and river Indus meet. On the other side of the river Kabul, the
famous Kund Park is also located, the picturesque scene of which is
popular through out the country. This project would reinforce the
existing tourism facilities in the area and will increase the popularity of
the Kund Park.
C. Financials:
b. Total Revenues:
= Rs. 120 million Per Year
c. Operating Costs:
Total Annual Operating = Rs. 50 Million
d. Total Income:
= Rs. 70 million
Income Taxes @ 35%:
= Rs. 24.5 million
= Rs. 45.5 million
Estimated Ratios:
A. Title:
Recreation Theme Park at Tanda Dam, Kohat
B. Project Brief:

Kohat is an important city of the southern KHYBER
PAKHTUNKHWA. Tanda Dam was built in 1960s near Kohat city
towards the Hangu district. It being the main source of irrigation to the
adjoining areas, the dam has also lovely surroundings, which attract a
large number of tourists especially on weekends. The peaceful recreation
provided by its natural beauty is unrivalled.
The proposed project for setting up a Theme park at the Tanda Dam is to
provide recreational facilities to the tourists, through out the year.
Provision of such facilities would attract a large number of tourists and
would ensure prosperity for the region.
C. Financials:
b. Total Revenues:
= Rs. 20 million
c. Operating Costs:
d. Total Income:
= Rs. 11 million
Income Taxes @ 35%:
= Rs. 3.85 million
= Rs. 7.15 million
Estimated Ratios:
A. Title:
Suspension Bridge and Allied Facilities at Kund
B. Project Brief:
The famous Kund Park is situated on the confluence of river Kabul -
Indus on the main G.T. Road near Khairabad Bridge. Tens of thousands
of tourists are visiting this park round the year. The project proposes to

set up a suspension bridge over the river, which would provide direct
access from the main G.T. Road to Kund Park. A direct path to the park
can make it a resting spot for people traveling on the G.T. Road.
C. Financials:
b. Total Revenues:
= Rs. 10 million
c. Operating Costs:
Salaries (including Mgt, Admin & Support Staff) = Rs. 1 Per Year
Utilities, Depreciation & Misc. = Rs. 2 Per Year
d. Total Income:
= Rs. 7 million
Income Taxes @ 35%:
= Rs. 2.45 million
= Rs. 4.55 million
Estimated Ratios:

A. Title:
Road side facilities including Restaurant facilities nearby proposed
Lowari Tunnel, Upper Dir
B. Project Brief:
With the construction of Lowari Tunnel, the District Chitral will get an
access with the rest of the country round the year. The technical
structure of the Lowari Tunnel will require all the passengers to make a
sojourn before embarking on the train shuttling between the two points
on either side of the tunnel. Hence the proposed project is to provide
road side resting facilities to the passengers including tourists visiting
Chitral.
C. Financials:
b. Total Revenues:
= Rs. 12 million
c. Operating Costs:
Raw Material, Utilities, Depreciation & Misc. = Rs. 2 Million Per Year
d. Total Income:
= Rs. 8 million
Income Taxes @ 35%:
= Rs. 2.8 million
= Rs. 5.2 million
Estimated Ratios:

A. Title:
Tourism Information Complex at Chakdarra
B. Project Brief:
Chakdarra is about 130 kilometers from Peshawar and 48 kilometers
from Saidu Sharif. The town is known for its Fort and Churchill Picket.
Apart from its own historical significance, Chakdarra is the gateway to
the scenic valleys of Dir and Chitral. A Tourism Information complex at
Chakdarra will facilitates the visiting tourists to get fist hand information
about district Dir and Chitral for their onward journey besides availing
staying facilities.
C. Financials:
b. Total Revenues:
= Rs. 12 million
c. Operating Costs:
d. Total Income:
= Rs. 9 million
Income Taxes @ 35%:
= Rs. 3.15 million
= Rs. 5.85 million
Estimated Ratios:

A. Title:
Development of Sheikh Badin as Hill Resort
B. Project Brief:
Shiekh Badin is a hill spot situated near D.I.Khan, at a height of 4700
feet. Once properly developed this hill spot can prove to be a major
attraction for tourists from the adjoining districts, such as D.I. Khan,
Lakki Marwat, Karak, Bannu, Tank, Mianwali and Bakhar. The
government has already planned to construct a suitable road to Sheikh
Badin and to provide water and electricity facilities. The project
proposes the establishment of a 10 room motel at this beautiful hill spot.
The project also considers the construction of 10 huts, a vast play land
and viewing decks.
C. Financials:
b. Total Revenues:
= Rs. 80 million
c. Operating Costs:
Total Annual Operating = Rs. 20 Million Per Year
d. Total Income:
= Rs. 60 million
Income Taxes @ 35%:
= Rs. 21 million
= Rs.39 million
Estimated Ratios:

A. Title:
Tourism Transport Service for KHYBER PAKHTUNKHWA
B. Project Brief:
N.W.F.P has a rich cultural and historic heritage. Foreign tourists,
especially people of the Far-east take interest to visit Ghandara cultural
monuments. For the itinerary of the visiting tourists comfortable
transportation facilities are required in KHYBER PAKHTUNKHWA.
The proposed project intends to provide quality transport services,
including a suitable fleet of jeeps, coaches and road runners on booking
basis from Peshawar to Takht Bhai, Swabi, Shabaz Ghari Mardan, Swat
Museum and Chakdarra Museum. It is planned to start with
 10 jeeps
 10 couches anddf
 4 buses
C. Financials:
b. Total Revenues:
= Rs. 80 million
c. Operating Costs:
d. Total Income:
= Rs. 50 million
Income Taxes @ 35%:
= Rs. 17.5 million
= Rs. 32.5 million
Estimated Ratios:

A. Title:
Kund Tourism Hotel and Floating Restaurant
B. Project Brief:
Kund Park is situated at the meeting point of river Indus – Kabul on
main G.T. Road near Khairabad Bridge. A large number of tourists are
visiting Kund Park round the year. The popularity of the park is mainly
due to the excellent landscape and rivers view. A revolving restaurant is
proposed to add to the charm of the park.
C. Financials:
b. Total Revenues:
= Rs. 36 million
c. Operating Costs:
Salaries (including Mgt, Admin & Support Staff) = Rs. 10 Million Year
d. Total Income:
= Rs. 20 million
Income Taxes @ 35%:
= Rs. 7 million
= Rs. 13 million
Estimated Ratios:

A. Title:
Development of Thandiani Summer Resort (Abbottabad)
B. Project Brief:
Thandiani is situated near Abbottabad about 24 km at an altitude of
8,832 feet. Thandiani is a tiny, unspoiled hill station on the flat top of a
conical hill with views in all directions. The road to Thandiani is in good
condition and remained open most of the year. The project proposes to
establish a Hotel and a Play Land in this area, which will pave way for
more tourist activities and would prove to be exceptionally lucrative.
C. Financials:
b. Total Revenues:
= Rs. 400 million
c. Operating Costs:
d. Total Income:
= Rs. 310 million
Income Taxes @ 35%:
= Rs. 108.50 million
= Rs. 201.50 million
Estimated Ratios:

Tourism opportunities in Khyber Pakhtunkhwa

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