1. FIVE YEARS PLAN OF SPORTS AND TOURISM DEPARTMENT (2018-19 TO 20122-13)
SUB-SECTOR: TOURISM
VISION:
Developing the potential of Khyber Pakhtunkhwa Province as a tourist-friendly destination and to deepening visitors'
understanding of the region while bringing new economic development to the province. TCKP seeks to make the province's beauty, culture and
history accessible and understandable to a diverse public to foster a sense of identity, place for the people.
Output(s) Key Performance Indicator(s)
Targets
2018-19 2019-20 2020-21 2021-22 2022-23
1. New Tourism Destinations/
Tourists Resorts.
Commissioning of viability studies (04
resorts per year)
04 04 04 04 04
2. Commissioning of Rest Houses
as guest houses for general
public.
Rest houses transferred to Tourism
Department and Committee
constituted for setting out criteria for
outsourcing. (157 rest houses)
50 50 57
3. Public Private partnership for
promotion of tourism in new
tourists destinations/ resorts
Commissioning of feasibilities with
specific reference to Public Private
Partnership and determination of
criteria.
02 sites offered
03 sites
offered
04 sites
offered
05 sites
offered
06 sites
offered
4. Private sector initiates tourist’s
packages.
Number of tourism packages initiated
10 15 20 25 30
5. Capacity Building Number of people trained in hotel
management and hospitality
100 150 200 250 300
Male 50 75 100 150 150
Female 50 75 100 100 150
6. Tourism Promotional Activities
/ events
Number of tourism promotional events
held
30 40 50 60 70
7. Registration of Hotels / Motels /
Restaurant
Number of registered tourism partners
to date
Hotels 100 150 200 250 200
Restaurants 75 100 150 200 100
Travel agents & tour operators 75 150 200 50 100
Revenue generated through Tourist
Services Wing (In Million)
45 50 55 60 65
Mechanism for compliance to Hotel
and Restaurant Act – Status Act reviewed
Improved bill
introduced
for approval
8. creation of Provincial Tourism
Authority
Bill is moved in Provincial Assembly of
KP to pass the Act.
Act passed
Rules formulated Rule formulated
Board of Authority is constituted Constituted
Funds are made available Funds provided
2. Output(s) Key Performance Indicator(s)
Targets
2018-19 2019-20 2020-21 2021-22 2022-23
Authority starts streamed lined
functions.
Takes off
9. Provision of Rest Areas Sites identified Identified
Rest area commissioned Commissioned
10. Printing of Publicity Material Brochures, Pamphlets, Magazine
Printed.
Printed Printed Printed Printed Printed
11. Digital App introduced MIS in place In place
App launched launched
The department has successfully demonstrated vide the measures taken in the last five years to reactivate Galiyat Development
Authority, beautify Kalam, Naran with plans for shangla and Chitral. The current five year plan is a continuation of the previous five
years where in Tourism has emerged as a vibrant sector to create income for all the people at grass root level.Building a framework
for private sector investment to develop new and upgrade existing facilities .Initiate conversion of all government rest houses into hotels
open to the public and identifying 04 new tourism destinations within the frame work of the five year plan.site The Tourism vision
encompasses “developing an internationally competitive tourism sector to fully realize its diverse potential, making tourism a leading
economic sector for the province through PPP”.The Government of Khyber Pakhtunkhwa is aware of the unique provincial edge of
tourist attractions. These include tourism sites with natural, scenic beauty, sites with unique historical and religious significance, and
sites for eco-tourism, cultural and religious tourism, sports and festivals.
Some of tourists’ attractions are:
• Swat Valley
• Kaghan Valley
• Chitral Valley
• Dir Valley
3. • Abbottabad and Galiyat
• Peshawar and surroundings
• Khyber Pass and surroundings
• Kohistan region along KKH
Despite insecurity and the resulting poor infrastructure, which had greatly limited the influx of foreign and domestic tourism in the
province, Khyber Pakhtunkhwa witnesses about 8.8 million, which is 19 percent of total national domestic traffic.
Opportunities
• Tourists Routes along Hazara and Malakand Divisions
• Tourists Resorts
• Hotels/Restaurants
• Clubs
• Festivals
• Tracks
• Cultural and Religious Tours
• IT infrastructure for facilitating and marketing the tourism products
4. Incentives:
• Government will also offer land on long lease on subsidized rates for tourism projects in less developed areas especially, in
Kohat, Bannu, D.I Khan, Lower and Upper Dir, Kohistan and remote areas of upper Swat and upper Chitral.
• In order to facilitate speedy approval of the tourism projects, the government will introduce a fast track clearance to touri sm
project for investment above Rs.100 million.
• Special efforts to promote winter tourism, incentives packages to facilitate& support hotel sector, tax rebates, lowering the ceiling
of bed tax for hotels.
• Government will give priority for small & medium level investment.
The investors are encouraged to meet their Corporate Social Responsibility in and around their region of investments inclusive of
environment protection and improvements, integration of the inhabitants of the region in the development plans, vocation and
educational training and capacity building of the youth, improving the lives of the inhabitants by setting up schools, health care centres
and other civic amenities.The plan is based on the assumptions tested in last five years that to make tourism a source of income we
have to firm up process of selection of consultants or private firms for sourcing out pre feasibilities forpublic private partnership projects. This
Department intends to hire consultants for pre-feasibilities. The prefeasibility should incorporate / encompass the probable proposed facility at a
particular site. The site should also be scientifically justified for the proposed project. The land for the project with basic amenities should be the
responsibility of the public sector in the Tourism Department. The private sector should be investing in the project after transparent process of
expression of interest, prequalification, invitation for technical and financialproposals for the prospective project. The consultants engaged should
be on bound with the Department till the determination of tentative project costs, its process of offering to the private sector and their final
selection. The inking of agreement with the private sector for construction and operationalizing of the project should be part of the consultant’s
task. The IDA through KITE project is also facilitating the Department with the provision of 100 million
US$ and USAID is also in principle keenly interested to review and concise the Tourism initiativesinto
5. a Tourism Policy augmented by Tourism Authority and PPP Act for streamlining investment in
tourism.
Tourism benefitsthe local public at large. The tourist rupee is indeedavery busy rupee and changes many hands. Considerwhere it came from, and
where it’s goingnext and what it will achieve before itis done.For the busy tourist rupee will not remain quietlyinthe service stationmoney till,neither
will it remain inthe restaurant nor in the hotel drawer. For instance,it helpsto pay the bowser boy,the waiter and the cook, who can then pay theirrent
to their landlords,who in turn can clear theirown chemistbills.Resultantly,the chemistshop assistant collectsthe weeklywage and is able to buy the
desiredclothfor his wife from the local shop, whilstthe shop ownerbuys some paint to keepbusinesssprucedand evenhires a plumberto fixthe leaking
roof. The plumberpays his grocery bill,the grocer remunerateshis staff,the grocery attendant behindthe checkoutcounter buys some shoes,and the
owner ofthe shoe shop goes up the street for the paper to read the latest news.Hence the busy tourist rupee goesround and round the town in and out
of shops,up and down the town providingthe necessitiestoall ofwhom it meets.Any investmentthat brings ina tourist brings infurther tourist rupees.
So take into account the tourist money and its multipliereffectall around and that too without the bane of corruption. It is the easiestway to jump-start
the economy.All stakeholders,starting from governmentcircles,needto take a note of this point.
It is worth mentioningthat :
Tourismhas directlysufferedafter9/11
Estimatedlossesinbillionsof rupees
Livelihoodof thousandsof familiesinSwat,Chitral, Galiyat,Kaghanetcaffected
Hospitalityindustry,hoteliers,smallentrepreneurs,touroperatorshave gone bankrupt
Bad Image:Investorconfidence shattered
Domestictourismworsened
The coordinationthroughthe taskfor constitutedforcoordinationontourismpromotionandprivate sectorinvestmentwouldenable the grassroot
populationtoearnmore income tosupportthemselvesandengage intourismrelatedactivities. These measures wouldturnaroundthe tourism
industrytoimprove Pakistan’sinternationalimage andincrease itsdirectcontributiontoGDP.TourisminPakistanhasundoubtedlyimmense
potential givenourdiverse culture,heritageandnatural endowment.However,fornowitisa missedopportunityowingtomultiplereasonsincluding
the war-on-terror,minimal marketing,poorpublicandprivate sectorinfrastructure andservices.Inordertoboosttourismwe will:
Promote andpositionPakistanas“Asia’sBestKeptSecret”in the global tourismmarket.
Championtourisminplacesincludingandbeyondthe northernareasof Pakistan –especiallyalongthe Indusandthe historicSufi sitesof Punjab,
SindhandBalochistan.
6. Develop20 newtouristdestinationsin5years;4 eachyear.
Implementaframeworktoincentivise privatesectorinvestmentsinupgradationanddevelopmentof newfacilitieswhichinparticularwould
encourage “themed”tourismsuchaseco-tourismandotherspecial incentives.
Openall governmentguesthousestothe public.
Undertake the upliftof ouraccommodationinfrastructure andtransportservicesacrossall,fromhostelsto5 star facilities.
Aggressivelyencourage entrepreneurship,especiallybySMEs,to boosteconomicvalue andjobcreationinthe tourismindustry.
Improve processestoissue touristvisas,inparticularforgroupsand championinitiatives,whichstrengthenourvisaonarrival programme.
Eliminate NOCconditionforhighpotentialtouristdestinations(ashasalreadyhappenedinMalakand).
SupportTVET curriculumandinstitute developmenttoupskill humancapital inhospitalitytofill the supplyside deficitof skilledlabour.
romote and develop the tourism industry by involving both SUB-SECTOR: SPORTS
VISION:
To build a vigorous, well disciplined and dynamic society through better and active participation in Sports by providing
them sports facilities and opportunities to excel in their specialized fields of Sports.
KEY POLICY AREAS KEY REFORM INITIATIVE RESULT TO BE ACHIEVED BY 2022-23
Provision of Basic
Sports Facilities,
Provision of basic Playing Facilities 1- Standardize and Restore the playgrounds
2- Rehabilitate and improve playing areas
3- Provide missing facilities in existing Grounds
holding of sports
events
Engaging Youth in Healthy Sports Activities 1- Opportunity provision for players to exhibit their skills in
sports
2- Healthy environment for holding sports competition
Trainings to
Players,
Trainings to the Players for participation in national /
international level competition
Talent hunts
Trainings to the talented players
ACTIVITY YEARLY PHYSICAL TARGETS TOTAL
7. SUB-SECTOR: YOUTH AFFAIRS
VISION:
To create an enabling environment for the Youth in Khyber Pakhtunkhwa, by providing them equitable opportunities
to realise their full potential in a safe, secure, conducive and congenial environment, working for a developed and prosperous Pakistan.
KEY POLICY AREAS KEY REFORM INITIATIVE RESULT TO BE ACHIEVED BY 2022-23
Provision of Basic
youth Facilities,
Provision of youth Playing Facilities 1- establishment of JawanMarakiz
2- renovation and rehabilitation of youth hostels
3- construction of youth hostels
holding of youth
events
Engaging Youth in Healthy talent hunt
Activities
3- Opportunity provision for youth to exhibit their skills in the extracurricular
activities
4- Healthy environment for holding youth competition
Startup Program Trainingand financing program for the
youth
1. Financial stability of the youth
2. Economic uplift of the province
3. To reduce stress on public sector as job creator
KEY
REFORM
INITIATIVE
2018-19 2019-20 2020-21 2021-22 2022-23
Provision
of Basic
Sports
Facilities,
Construction of New Sports Facilities,
Sports Complexes, Stadiums, Playgrounds,
other facilities
05 05 05 08 08 31
Rehabilitation of Existing Sports Complexes
and Playgrounds
06 08 10 10 12 48
Provision of Missing Facilities in existing
playgrounds aiming the standardization
03 03 04 04 06 20
holding of
sports
events
Promotion and Holding of Sports Activities All sorts of Sports including indigenous, traditional, local, and popular across the province
Trainings
to Players,
Establishment of Sports Academies for
Training of the selected talented players
03 05 05 05 08 26
8. KEY REFORM
INITIATIVE
ACTIVITY YEARLY PHYSICAL TARGETS Total
2018-19 2019-20 2020-21 2021-22 2022-23
Provision of
Basic youth
Facilities,
Establishment of jawan Marakiz 10 10 3 - - 23
Rehabilitation of established youth
hostels
3 - - - - 3
Construction of new youth hostels 1 1 1 1 - 4
holding of
youth events
Promotion and Holding of youth
talent hunt Activities national youth
carnival
Talent hunt competition in extracurricular activities by involving youth from across the country
and neighboring states
South Asia Youth Summit To promote soft image of the province and eco-tourism and to enable the youth of the province
to understand regional problems
Start Up
programs
Kp Impact challenge To enable the youth of the Province to become job provider instead of job seekers. Socio and
economic development of the province
9. SUB-SECTOR :ARCHAEOLOGY AND MUSEUMS
VISION:
Exploration and Excavation and Preservation of Archaeological Sites and monuments alongside establishment of new Museums and
maintenance of existing Museums to safeguard and project the rich and historic heritage of Khyber Pakhtunkhwa
KEY POLICY KEY REFORM INITIATIVE RESULT TO BE ACHIEVED BY 2022-23
Conservation Up-Gradation of Archaeological Complex Gor-
Khuttree, Artisian Village and Conservation of
Peshawar Walled City.
1. Conservation of Archaeological Complex GorKhatri
2. Establishment of Artesian Village
3. Survey and Documentation old houses of old houses in
Peshawar Walled City
4. Establishment Heritage Trail
Repair and Rehabilitation of Mahabat Khan Mosque
Peshawar
Repair and Rehabilitation of Mahabat Khan Mosque Peshawar
Conservation & Development of World Heritage Sites
of Khyber Pakhtunkhwa.
1. Conservation of Archaeological Remains of TakhtBhai Mardan
2. Conservation of Archaeological Sites at District Haripur
i. Julian
ii. Piplan
iii. Sir Sukh
iv. Badalpur
v. Jhandial
Preservation / Conservation and Improvement of 91
Devolved Archaeological Sites in Khyber
Pakhtunkhwa
Conservation of Archaeological Sites
i. Bud Kara-I Swat
ii. Bud Kara-III Swat
iii. Panr Swat
iv. Shankar Dar Stupa Swat
v. Gumbatona Swat
vi. ChanakaDehriMardan
vii. TaraliMardan
viii. Jamal GhariMardan
ix. Ashoka Rock ShabazghariMardan
x. Ashoka Rock Mansehra
xi. Ashoka Rock ShahdurOggi
xii. Rock Covering Shatial
10. xiii. Dilazak Tomb Peshawar
xiv. BhamalaStupa District Heripur
xv. Nikra Bungalow
xvi. Swat Museum Campuses
Promotion, Preservation & Development of Kalash
Culture.
i. Promotion of Kalasha Culture
ii. Acquisition of Land for Graveyards, Houses and
religious places
iii. Conservation of Graveyards, Houses and religious
places
iv. Training of local Tourist Guides
Establishment of Archaeological Conservation Lab in
Khyber Pakhtunkhwa.
Establishment of Archaeological Conservation Lab in Khyber
Pakhtunkhwa.
Conservation of KeyArchaeological Sites/Monuments
of Khyber Pakhtunkhwa.
New Scheme
Construction of Access Road to Julian Archaeological
Site, District Haripur.
New Scheme
Development of Major Archaeological Sites, in
Khyber Pakhtunkhwa.
New Scheme
Land Acquisition of National Heritage Sites in Khyber
Pakhtunkhwa.
New Scheme
Establishment of Heritage Park at Ilam Valley
Malakand.
New Scheme
Establishment of
New Museums and
Development of
existing Museums.
Construction of Hazara Museum at Abbottabad. Construction of Hazara Museum at Abbottabad.
Development of Swat, Chitral, Mardan and Hund
Museum Campuses.
Developmental Works at
i. Chitral Museum
ii. Mardan Museum
iii. Swat Museum
iv. Hund Museum
v. Bannu Museum
vi. Dir Museum Chakdara
Establishment of ATC Branch in the Directorate of
Archaeology.
New Scheme
Establishment of Archaeological Museum at Kohat. New Scheme
Establishment of Archaeological Site Museum at
D.I.Khan.
New Scheme
11. YEARLY PHYSICAL TARGETS
KEY REFORM
INITIATIVE
RESULT TO BE ACHIEVED BY 2022-23
YEARLY PHYSICAL TARGETS
2018-19 2019-20 2020-21 2021-22 2022-23
Up-Gradation of
Archaeological
Complex Gor-
Khuttree, Artisian
Village and
Conservation of
Peshawar Walled
City.
1. Conservation of Archaeological Complex
GorKhatri
2. Establishment of Artesian Village
3. Survey and Documentation old houses of
old houses in Peshawar Walled City
4. Establishment Heritage Trail
Complete -- -- -- --
Repair and
Rehabilitation of
Mahabat Khan
Mosque Peshawar
Repair and Rehabilitation of Mahabat Khan
Mosque Peshawar.
In progress In progress In progress In progress Complete
Conservation &
Development of
World Heritage
Sites of Khyber
Pakhtunkhwa.
1. Conservation of Archaeological Remains of
Takht-i-Bhai,Mardan.
2. Land Acquisition of Takht-i-Bahi Site,
Mardan.
3. Conservation of Archaeological Sites at
District Haripur.
i. Julian
Complete -- -- -- --
Establishment of Sub-Regional Offices (for Ex-FATA
Areas).
New Scheme
Exploration and
Excavation of
Archaeological Sites
Exploration, Excavation & Publication of
Archaeological Sites and Promotion of Archaeological
Activities in Khyber Pakhtunkhwa.
i. Exploration of Archaeological Sites
ii. Excavation of Archaeological Sites
iii. Organization of International Conference
iv. Free Guided Tours
Documentation of British Period Heritage in Khyber
Pakhtunkhwa
New Scheme
12. KEY REFORM
INITIATIVE
RESULT TO BE ACHIEVED BY 2022-23
YEARLY PHYSICAL TARGETS
2018-19 2019-20 2020-21 2021-22 2022-23
ii. Piplan
iii. Sir Sukh
iv. Badalpur
v. Jhandial
Preservation /
Conservation and
Improvement of 91
Devolved
Archaeological
Sites in Khyber
Pakhtunkhwa
Conservation of Archaeological Sites i.e.
i. Butkara-I Swat
ii. Butkara-III Swat
iii. Panr Swat
iv. Shankar Dar Stupa Swat
v. Gumbatona Swat
vi. ChanakaDehriMardan
vii. TaraliMardan
viii. Jamal GhariMardan
ix. Ashoka Rock ShabazghariMardan
x. Ashoka Rock Mansehra
xi. Ashoka Rock ShahdurOggi
xii. Rock Covering Shatial
xiii. Dilazak Tomb Peshawar
xiv. BhamalaStupa District Heripur
xv. Nikra Bungalow
xvi. Swat Museum Campuses
i. Butkara-I
Swat
i.Butkara-III
Swat
ii.Panr Swat
i.
Gumbatona
Swat
i.
ChanakaDe
hriMardan
i.
TaraliMardan
ii. Ashoka
Rock
Shabazghari
Mardan
i.Ashoka
Rock
Shahduri.As
hoka Rock
Shah
durOggi
ii. Rock
Covering
Shatial
i. Dilazak
Tomb
Peshawar
ii. Shankar
Dar Stupa
Swat
Promotion,
Preservation &
Development of
Kalash Culture.
i. Promotion of Kalasha Culture
ii. Acquisition of Land for Graveyards,
Houses and religious places
iii. Conservation of Graveyards, Houses and
religious places
iv. Training of local Tourist Guides
Acquisition of
land and
promotional
activities and
training
Conservatio
n of
Graveyards,
Houses and
religious
places
Establishment of
Archaeological
Conservation Lab
in Khyber
Pakhtunkhwa.
Establishment of Archaeological Conservation
Lab in Khyber Pakhtunkhwa.
Completed -- -- -- --
13. Conservation of
Key
Archaeological
Sites/Monuments
of Khyber
Pakhtunkhwa.
New Scheme
Construction of
Access Road to
Julian
Archaeological
Site, District
Haripur.
New Scheme
Development of
Major
Archaeological
Sites, in Khyber
Pakhtunkhwa.
New Scheme
Land Acquisition of
National Heritage
Sites in Khyber
Pakhtunkhwa.
New Scheme
Establishment of
Heritage Park at
Ilam Valley
Malakand.
New Scheme
Construction of
Hazara Museum at
Abbottabad.
Construction of Hazara Museum at Abbottabad. Building will
be completed
Display will
be
completed
and
Museum
will be open
for general
public
-- -- --
14. Development of
Swat, Chitral,
Mardan and Hund
Museum
Campuses.
Developmental Works at
i. Chitral Museum
ii. Mardan Museum
iii. Swat Museum
iv. Hund Museum
v. Bannu Museum
vi. Dir Museum Chakdara
i. Swat
Museum
ii.Hund
Museum
i.Bannu
Museum
ii.Dir
Museum
Chakdara
Establishment of
ATC Branch in the
Directorate of
Archaeology.
New Scheme
Establishment of
Archaeological
Museum at Kohat.
New Scheme
Establishment of
Archaeological Site
Museum at
D.I.Khan.
New Scheme
Establishment of
Sub-Regional
Offices (for Ex-
FATA Areas).
New Scheme -
Exploration,
Excavation &
Publication of
Archaeological
Sites and
Promotion of
Archaeological
Activities in
Khyber
Pakhtunkhwa.
i. Exploration of
Archaeological Sites
ii. Excavation of
Archaeological Sites
iii. Organization of
International Conference
iv. Free Guided Tours
i. Organization of
International Conference
ii.Holding of Small
Promotional Events
iii. Free Guided Tours
i. Holding of
Promotional
Exhibitions.
ii. Celebration of
National/
International Days
at Museums and
Heritage
Sites/Monuments
-- --
15. --
Documentation of
British Period
Heritage in Khyber
Pakhtunkhwa
New Scheme
SUB-SECTOR: CULTUREs
VISION:
To Identify, document, safeguard, preserve and promote the cultural heritage of Khyber Pakhtunkhwa in collaboration with
all stakeholders by creating enabling environment.
S.NO. OUTPUT (S) KPI (S) TARGETS TOTAL
1. Development of regional
infrastructure
(a) Provision of Divisional
level Culture facilities
(b) Recruitment of regional
operational staff.
(c) Establishment of Huner
Bazar and Art Gallery in the
open space of Nishtar Hall.
2018-19 2019-20 2020-21 2021-22 2022-23
06 Facilities
45 Staff
200.00 Millions
NIL
------
20.00
03
45
198.00
------
------
------
03
------
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2. Culture Promotional
Activities
i) Regional level activities
(include performing art ,
literally circles, exhibitions,
music show, traditional
games etc)
ii) Financial Assistance.
iii) Book Publications.
iv) Festivals.
v) Cultural Troupe.
100
100.50
25
03
01
300
20.00
30
05
02
500
20.00
35
06
04
500
20.00
40
10
04
500
20.00
50
10
04
1,900 Activities
180.50 Millions
180 Books
24 Festivals
15 Troupe
3. Administrative Measures Registration of:
a)
b)
c)
50 each 100 each 200 each 200 each 200 each
3,000
Organizations