Indian tourism covers 0.8% of the Worlds Market.Estimated that tourism in India could contribute Rs.8,50,000 crores to the GDP by 2020 ( approx. 1800million USD)Foreign tourist arrival in India during 2010 5.78 Million 2011 6.29 Million 2012(Till July) 3.76 Million
Foreign Exchange Earning during 2010 Rs 64889 Cr 2011 Rs 77591 Cr 2012(Till July) Rs 52149 CrEmployment during 2011-july 2012 Direct 10.7 Million Indirect 24.4 Million
Tourism PlanningTourism is one of many activities in a communityor region that requires planning and coordination.Planning is the process of identifying objectives anddefining and evaluating methods of achieving them.Tourism planning is goal-oriented, striving toachieve certain objectives by matching availableresources and programs with the needs and wants ofpeople.
By comprehensive planning we mean planningwhich considers all of the tourism resources,organizations, markets, and programs within aregion.Comprehensive planning also considers economic,environmental, social, and institutional aspects oftourism development
Tourism Planning Process Background Information Mission Vision Goals Theme Development
Objective Action Plan Writing RecommendationIdentifying Evaluation Strategies Prioritize Recommendation Write plan Implementation Evaluation and Monitoring
Evolution of tourismdevelopment planningStage 1Unplanned tourism development eraStage 2Beginning of partly supply oriented tourismStage 3Entirely supply orientedStage 4Market or Demand oriented tourism developmentStage 5Contemporary Planning Approach
Two Sides of Tourism Planning Tourism planning has evolved from two related but distinct sets of planning philosophies and methods.1. Tourism is one of many activities in an area that must be considered as part of physical, environmental, social, and economic planning.2. Tourism may also be viewed as a business in which a community or region chooses to engage
Stages Of Tourism Planning At National LevelNational level PlanningTourism PolicyOther major infrastructure considerations.The general amount types, and quality level ofaccommodation and other tourist facilities and servicesrequired.The major tour routes in the country and theirregional connections
Regional Planning Regional Policy Regional access and the internal transportation network of facilities and services Type and location of tourist attraction Location of tourism development areas including resorts areas Amount, type and location of tourist accommodation and other tourist facilities and services. Marketing strategies and promotion programs
Resort PlanningIt is more specific than regional planning level, but not asdetailed as development area or resort land use planning.The components of the resort plan will depend on thesituation of the resort, but typically would include touristattraction features, general location of accommodationand other tourist facilities and services
In India tourism planning started quite late with the1st tourism policy announced by govt. in November 1982. In July, 1986 the Planning Commission of India set upthe National Committee on Tourism in order toformulate plans for this sector. In May, 1992 the National Action Plan for tourismwas announced. Indian tourism planning increased with the 7th Fiveyear plan India(1985-1989).
In 8th Five year plan(1992-1997) govt allowed privatesector to participate in tourism sector. In 9th five year plan(1998-2002) and 10th Five year planthere is no innovation has been started, all proposedproject were completed. After that during 11th five year plan(2007-2012) therewas a distinct shift in the approach of tourismdevelopment.
Strategies for development of tourism during 12th planTargets for tourism sectorA. Increase India’s share of international tourist arrivals to atleast 1% by the end of 12th plan requiring an annual growth of12.38% during 2011-2016.B. Provide adequate facilities for domestic tourism to sustainthe growth 12.16% during 12th plan.Implications of the targetsi. Foreign tourist arrivals Number of FTA’s in 2016 are estimated to be 11.24 million. Number of tourist visit in 2016 will be around 35.96 million.
ii. Domestic tourismNumber of domestic tourist visit in 2016 are estimated to be1451.46 million.iii. Additional Foreign Exchange Earnings From tourismThe foreign exchange earning from tourism will increasefrom Rs 64889 Crore in 2010 to Rs 134383 Crore in 2016.Additional FEE from tourism during 2010-2016 areestimated to be Rs69494.iv. Employment generationThe total number of jobs in the tourism sector in 2016 areestimated to be 77.5 million as compared to 53 million 2010.An additional employment of 24.5 million is likely to becreated during 2010-2016.
Manpower requirement in hospitality sector Requirement Supply GapsYear2011-12 5.83 0.52 5.322012-13 6.26 0.56 5.702016-17 8.29 0.75 7.54 (In Lakhs)
Accommodation unitsAvailability of Hotel Classified 128771Rooms 2010 Unclassified 2583519 Total 2712290Availability of Hotel Classified 310523Rooms 2016 Unclassified 4661807 Total 4972330Additional Hotel Classified 181752Rooms Unclassified 2078288Requirements 2016 Total 2260040
Employment Generation Due to Proposed Strategies Proposed Likely Total likely Estimated JobsStrategy Government investment investment generated Outlay by private (Crore) (Lakhs) (Crore) sectorStrategy 1 9450 11340 20790 162.16Strategy 2 1000 20000 2100 6.0Strategy 3 770 770 6.0Strategy 4 4000 4800 8800 68.64Total 15220 36140 51360 145.43
Taxation and Incentivesi. Taxes on Hotel sector It is observed that it ranges from 4% to 20%.ii. Taxes on food & beverages VAT on food items ranges from 5% to 16.84% VAT on liquor varies from 13 to 58% Service tax 10%(with an abatement of 70%)iii. Taxes on road transport 23% of the package costiv. Taxes on Air travel new service tax of Rs 185 passenger service tax airport tax varied from 200-400Rs fuel surcharges varying from Rs1850 to Rs 2500.
Proposed Outlay Of Ministry of Tourism For 12th Plan 12th Plan 11th Plan Existing Strategy-Dest./Circuits 4000 2606 Strategy 1 – 35 dest./circuits 9450 Strategy 2 – 20 tourism parks 1000 Strategy 3 – 70 RTC’s 770 Overseas Promotion & Publicity 3000 1010 Domestic Promotion & Publicity 1500 426 Manpower Development 1650 603 Incentives to accommodation Infrastructure 750 235 Other Scheme 276 MR 230 ITDC 250 IT 150 Land Bank 50 Total 22800 5156
Initiatives to be taken to achieve the targetStrategy 1Enhancing the industrial infrastructure of hospitali tyEducation by• Opening new institute of hotel management and foodCraft Institute(FCI)• Augmenting the capacity of existing IHM/FCI• Facilitating private Sector InvestmentStrategy 2Hospitality Education to be broad to cover• Universities• Polytechnics• Industrial training Institute
Strategy 3•Skill development through “Hunar se Rozgar”•Above educational Institutions•Classified Star category HotelsStrategy 4•New sector to be identified eg. Restoration workers ofheritage building•Convergence with planning commission , ministries ofHRD labour and rural Development.
The infrastructure for tourism includes basiccomponents like airports, railways, roadways,waterways amenities like electricity, water supply,drainage, sewage, solid waste disposal and services &facilities like accommodation, restaurants, recreationalfacilities and shopping facilities.
Strategy 1Identify major circuits/ destinations having potential toattract large number of visitors for development in missionmode.Strategy 2Develop tourism Parks to be located in developed/underdeveloped/ unexplored area of tourist interest.
Strategy 3Identify cluster of villages having unique craft, ethnic artform for development as tourism product.Strategy 4Sanctioning of mega tourism destinations to be discontinued.
Political framework in IndiaThe union govt. is responsible for matters such asexternal affairs, visa regulation, foreign exchange andimport export procedures.State govt. is responsible for Law & orders, land use, civicamenities, shops & establishments.
Major objectives for infrastructural developmentTo provide adequate, convenient , fast and safe facilitieswhich are competitively priced service to meet the primaryneeds of the domestic and foreign tourist.To provide the multi dimensional requirement of Indiantourism industry with support facilities and act as catalystto economic development of the country.
Infrastructure Development SchemeConstruction Scheme Forest lodges , landed accommodation , tourist complexeswayside amenities, motels/cafeteria/ restaurant ,touristreception centers, pilgrim sheds, public convenience.Tourist Transport• Mini buses ,jeeps, elephants etc for wildlife viewing• Cruise boats ,ferry launchers ,etc. for water transport• Tourist coaches in selected circuits• Special tourist trains
Product Development Scheme• Development of rural tourism• Development of Cruise tourism• Development of adventure tourism• Refurbishment of monuments and environmental planning• Development of pilgrim centre• Open sky policy• Foreign direct investment
India Tourism Development Corporation LimitedThe India Tourism Development CorporationLimited (ITDC) is an Hospitality, retail and Educationcompany owned by Government of India, under Ministry ofTourism.Established in 1966, it owns over 17 properties underthe Ashok Group of Hotels brand, across India.ITDC came into existence in October 1966 and has been theprime mover in the progressive development, promotion andexpansion of tourism in the country.
Mission Statement: To provide leadership and play acatalytic role in the development of tourism infrastructurein the country and to achieve excellence in its strategicbusiness units through professionalism, efficiency, value formoney and customer focused service.
Objectives of ITDC To function as an efficient corporate house with improvedproductivity levels and profit margins. To be a major player in the development of tourisminfrastructure in the country. To play an active role in associating State Governments andState Tourism Development Corporations in conceptualizingand execution of tourism projects, publicity, promotion andtraining. To rationalize/ right-size the manpower to have a lean, thinand efficient organization.
To create value for the shareholders. To ensure customer delight by providing value for money. To construct, take over and manage existing hotels andmarket hotels, Beach Resorts Travellers’ Lodges/Restaurants; To provide transport, entertainment, shopping andconventional services; To produce, distribute, tourist publicity material; To render consultancy-cum-managerial services in Indiaand abroad; To carry on the business as Full-Fledged Money Changers(FFMC), restricted money changers etc.
Various Infrastructural Development Plans undertaken In KarnatakaNo Location Extent of Indicative projects ideas Indicative land in investment in acres Rs. Crore*1 Pilikula 18 Convention center, Star 100 Mangalore Hotel/ Theme Park / Cultural Village2 Tannir Bhavi, 20 Aquamarine Park 150-200 Mangalore3 Mysore 35 Convention Center, Star 275 Hotel / Multi Theme Park4 Jog 20 Eco Resort & Adventure 15 Sports Activities5 Shantisagar Lake 8.1 Adventure sports, Family 35 Entertainment Centre6 Anekal 40 Resort, Adventure sports 75
7 Badami 2 Star Hotel 608 Bijapur 3 Resort / Amusement Park 259 Belur 3 Wellness Centre / Tourist 5 Amenities Centre10 Kerethonnur 5 Adventure sports, Family 30 Lake Entertainment Centre
Ongoing Projects Budget Hotel Projects (North East India, Uttaranchal etc) Uttaranchal Air Connectivity Ropeway Projects in Uttaranchal, Meghalaya etc. Tourism Destination at Tehri Dam Ski Resort New Tourism Development in Bodoland Tourist Rest Houses in Kumaon Hills Sea / River Cruises in Andhra Pradesh Southern Splendour Luxury Train in Andhra Pradesh Ananthgiri Eco-Tourism Development Project in AndhraPradesh.
Sri Ram Sagar Destination Development in AndhraPradesh Vizaq Beach Development in Andhra Pradesh International Convention Centre, Jaipur, Rajasthan