2. What is press newspaper
•
•
The News-Press is a daily broadsheet newspaper located in
Fort Myers, Florida, serving primarily Lee County, as well as
parts of Hendry, Collier, and Charlotte Counties.
Also that the newspaper offers home delivery. Daily,
Monday-Saturday, and Sunday-only are the home delivery
choices, and delivery is guaranteed by 6am on weekdays and
7am on weekends. The carriers are all independent
contractors who must use their own personal property for
the job.
3. Description of the press industry
(newspapers)
•
The newspaper industry is suffering through what could be
its worst financial crisis since the Great Depression.
Advertising revenues are plummeting due to the severe
economic downturn, while readership habits are changing as
consumers turn to the Internet for free news and
information. Some major newspapers chains are burdened
by heavy debt loads. In the past year, seven major
newspaper chains have declared bankruptcy, several big city
papers have shut down, and many have laid off reporters
and editors, imposed pay reductions, cut the size of the
physical newspaper
4. Size, shape and structure of the
newspaper the press industry
•
The press newspapers were cheap, tabloid-style papers
produced in the mass production of inexpensive newspapers
became possible following, the penny press contributed to
changes regarding newspaper content and structure.
Sensational news with mass market appeal, large-scale
industrial production,
5. Examples of some companies in this sector
(News International, Guardian Media
Group, DMG Media)
•
•
•
•
•
•
•
•
•
•
•
•
The Sun
The Times
Sunday Times
Alpha
Australian Football Weekly
Big League
Chopper
Country Style
The Daily Telegraph
The daily mail
The metro
The guardian
6. Ownership of these companies
newspaper-the press
•
•
The Journal News is a newspaper in New York serving the
suburban New York City counties of Westchester, Rockland,
and Putnam, a region known as the Lower Hudson Valley. It is
owned by the Gannett Company, Inc.
The Journal News was created through a merger of several
daily community newspapers serving the three counties.
Although the current newspaper's name comes from the
Rockland Journal-News, which was based in West Nyack, N.Y.,
and served Rockland County, the Rockland Journal-News was
actually the third-largest newspaper that Gannett merged to
create the larger newspaper.
7. Disadvantages and Advantages of the
press industry.
Advantages
Allows you to reach a huge number of people in a given geographic
area
You have the flexibility in deciding the ad size and placement within
the newspaper
Your ad can be as large as necessary to communicate as much of a
story as you care to tell
Exposure to your ad is not limited; readers can go back to your
message again and again if so desired.
Disadvantages
Ad space can be expensive
Your ad has to compete against the clutter of other advertisers,
including the giants ads run by supermarkets and department stores
as well as the ads of your competitors
Poor photo reproduction limits creativity
Newspapers are a price-oriented medium; most ads are for sales
•
•
•
•
•
•
•
•
8. What other companies/media interests
do these companies own? The press
industry
•
•
Successful media companies usually buy out other
companies to make them more powerful, a media market
choose to suppress stories that do not serve their interests
These companies have concentrated with Verizon in which
each company will market and sell the other's services.
Fourth largest media conglomerate, with interests primarily
in cable television. Consolidation has contributed to tough
times for the newspaper industry.
