2. INTRODUCTION: SAMIRA
Mr Dowd has requested a promotional video for this school. We teamed up in a
group of 5, which we then started to plan out the work we had to do. We all sat
down and discussed which task we all had to carry out, we gave each other
important rolls, this was important because it helped us work successfully and
equally throughout unit. As a group we decided that Valza and Samira should do
the editing because Valza had the editing experience and Samira had effective
ideas which helped the promotional video look more professional. Sara’s roll was
to do the paper work and make our blog look more visually pleasing. Dardanas
and Sharmin roll was to film good shots of the school and also interview teachers
and students which our group also participated.
3. AUDIENCE RESEARCH: SARAH
The target audience for our promotional video were year six students as
well as their parents who make the ultimate decision on which secondary
school their child attends. To balance out our information we did a
questionnaire for the children and parents. We asked most students if they
were excited to be attending secondary school. The responses we got was
that 45% of the students looked forward to be meeting new people. 30% of
the students said that they look forward to be attending after school clubs.
On the other hand the parents liked the idea of keeping their child safe
and secure while being educated to a good standard. We intended to
include these requests into our promotional video so that we meet their
expectorations.
4. CONVENTIONS: VALZA
The convention we wanted to imitate were ones that would inform but also look
professional to our target audience. We watched a few promotional video such as
king Edwards School and we had come across that they use a lot of L-cuts
because of this we wanted to replicate this into our own promotional video
because we believe that it is effective, for example we have Mr Dowd being
interviewed and then cuts to a shot of students different ethnicity working together.
This shot is effective when creating a promotional video because it helps the
audience understand the school more better.
Another technique we used was
entitles letting the audience who
the person is and what the job in
Haverstock is.
5. RESEARCH IN FACTUAL PRODUCTION
CONVENTIONS: DARDANA
To help us make a professional promotional video we gathered various
information about different promotional video such as Stocktons ABLE high
school this was an effective video as it showed all the codes and conventions
of a promotional video, we took ideas of the camera angles, L-cuts, voice
overs and shots types. This helped us to create a more better and effective
video in the amount of time given.
Another thing we was set out to do was to create a factual media convention
presentation this was very useful as it allowed us to see how professionals
use their conventions in order to give out specific information to their target
audience, for example a news reporter would dress in a smart and talk in a
formal way so the viewers would take him/her more seriously.
6. PRE-PRODUCTION TASK: SHARMIN
The pre production tasks we undertook was audience research because we
needed to know what the audience liked before we could finish our editing,
this way we can get a better idea of can of codes and conventions we should
involve.
We did many other pre production work such as creating a storyboard, this
helped us to set out how and when we wanted each shot to be. Giving us a
clear vision of how we wanted our video to look like, although we didn’t stick
to our storyboard it still helped us get an idea of how we wanted it set out.
Furthermore, we did a group meetings this was a useful technique because it
allowed our group to communicate well and come up with good ideas for the
final edit.
7. EVALUATION OF R & P: VALZA
What went well?
The most of our pre production tasks went well because, we were very organised
and it was very easy to hold interviews with previous year six students (now
year seven) this made it easy for us because we can get an insight of how
they felt when they started Haverstock School and what they were looking
forward coming here. because of this it was less time consuming.
Many other things had gone well for us such as how well our group got along,
and listened to each other very well. This was an effective because it helped
us achieve our goals.
What could you had improved?
We could had improved on having a lot more group meetings to help make our
video more professional.
8. STRENGTHS: SARAH
Strengths:
• Motivating each other to complete tasks and checking up on our work.
• Sharing work equally, for example the storyboard was done by me, since I am
good at drawing, film schedule was done by Dardana and Sharmin.
• Being organised when it came down to interviews with students and teacher
for example when interviewing Mr Dowd, he told us to come at certain time
(3pm) and we were five minutes earlier.
• We used different shot types.
• Meeting deadlines, we knew we was going to meet our deadlines because we
was motivated from the start which made it easier for us to complete our
work.
9. WEAKNESS: SHARMIN
Weakness:
• We had a lot of disagreements for example when it came down to editing
Valza and Samira didn’t agree on much but overcame the situation with
solutions.
• When searching for music we could not find the right one that suited our
video, all the ones we searched were either depressing or didn’t suit our
theme.
• Another problem was during one interview we had background noise which
made it hard for us to hear what the student was saying.
• we didn’t involve other core subjects such as maths and English
This is the clip
10. FINISHED PRODUCTION: DARDANA
Our promotional video was like our original intentions, the way we
planned our promotional video to be it came out the same. The only
things that we didn't get to do is put all the core teachers in. We
thought putting all the core teachers in was a good idea so that
audience can get a better idea of the school. We did some research
and watched some promotional videos and noticed that other schools
promotional videos didn't not have all the core teachers in. we
noticed that majority of the promotional videos have shots of the
science department and also have a science teachers explaining how
science works in their school.
Science intrigues the audience
11. CONCLUSION: SAMIRA
We believe that our final product does look like a professional video because it has a
lot of codes of conventions and really stands out, it gives information about the
school as well as showing the mise en scene of the school. The lighting of the
videos was good, we didn’t come across any dull scenes. We tried to use lively
and active places of the school to make it more appealing to our audience. We
think that our promotional video was edited well and to a high standard, we used
fade shots to make it look more creative, calm and relaxing for the audience. All
our shots were timed nicely so it would go well together.
Feedback:
With our first version, many of our classmates have noticed some faults such as, not
good shots of the sport facilities, so we then took their feedback into consideration
and re-filmed those specific shots.
Finally:
As a group, we are very proud of how our promotional video turned out, because of
this we will present our video
http://www.youtube.com/watch?v=Dd3B0WVPzzw&safe=active
