ABFL

1. ADITYA BIRLA FINANCE LIMITED (ABFL)
PRESENTED BY
HARSH ADHIYA- 01
KESHAV AGARWAL- 02
NEIL GALA- 09
ABHISHEK OZA- 20
YATIN PRABHU-25
DHAVAL SOLANKI-29

2. ADITYA BIRLA FINANCIAL SERVICES GROUP
 Aditya Birla Financial Services Group (ABFSG) is an umbrella brand for all the
financial service businesses of the Aditya Birla Group.
Financial Service
• Aditya Birla Finance Limited
• Aditya Birla Insurance Brokers Limited
• Aditya Birla Money
• Aditya Birla Capital Advisors Private Limited
• Birla Sun Life Insurance Company Limited
• Birla Sun Life Asset Management

3. ADITYA BIRLA FINANCE LIMITED (ABFL)
 Aditya Birla Finance Limited (ABFL), a subsidiary of the Aditya Birla Financial
Services, is one of India’s most reputed non-banking financial companies (NBFC).
Incorporated in 1991, the company was certified as ISO 9001:2008 across all its core
functional processes in March 2013 by BSI, a leading global independent business
services organization.
 Aditya Birla Finance offers customized financial solutions in the areas of capital
market, corporate finance, commercial real estate and mortgages, infrastructure
project and structured finance, and debt capital markets & syndication.

6. ABFL: CAPITAL MARKET PORTFOLIO
 Capital markets are the best indicators of the country's financial and economic
environment. The capital market channelizes the wealth of individuals and
companies into dynamic use.
 ABFL offer customers the opportunity to monetize their equity investments
(shares, mutual funds, and insurance policies, debt) to raise capital for their
personal /business financing needs.
 The capital market investments are excellent tools to raise finance for long term
purposes. What this means is that you can take loan against shares/ mutual fund
units/ insurance policies/ government and corporate bonds as well.

7. Product Name
 Loan Against Securities
 IPO Financing
 ESOP Financing

8. ABFL: Corporate Finance Portfolio
 Corporate Finance primarily deals with the augmentation of shareholders' value
through scheduled and strategic planning. This financial planning activity takes the
form of both short term and long term strategy and involves a series of domains,
from investment banking to capital investment resolutions.
 ABFL offer business owners corporate finance loans that help them scale up their
operations or acquire new processes for optimal functioning and profitability.

9. Product Name
 SME Loans
 Structured Finance
 Educational Institute Financing

10. ABFL: Mortgages Portfolio
 The expansion of one's business, ranging from increasing the staff strength to the
purchase of premises in a new geographical location, is an operation fraught with
several perils.
 Aditya Birla Finance offers companies the chance to realize their financial goals
with a range of mortgage loans. Mortgage solutions can help finance a range of
business goals, from buying new premises to investing in expensive machinery and
processes.
 Property loans are great solutions for businesses which intend to ensure capital
growth over a long period of time.

11. Product Name
 Loan Against Property (LAP)
 Lease Rental Discounting
(LRD)
 Construction Finance

12. ABFL: Infrastructure Finance Portfolio
 With a view to capitalize on the opportunities in the infrastructure, core and other
emerging sectors, Aditya Birla Finance expanded its product suite to set up the
project and structured finance group (PSFG) in the year 2011. Since then PSFG has
established itself as a leading lender offering a wide array of financial solutions to
a broad spectrum of clients.
 ABFL offerings in debt are further augmented by a dedicated desk for Debt Capital
Markets and Syndication Services to help investment grade companies raise debt
and equity capital from Banks, Mutual Funds, NBFCs, FIIs, Insurance companies, PE
investors etc.

13. Product Name
 Project Finance
 Bridge Finance
 Corporate Loans

15. MARKETING TECHNIQUES USED BY
FINANCIAL SERVICE COMPANY
 Pulling in the consumer via mobile
marketing:
 Staying consistent with email marketing:
 Telling visual stories with video
marketing:
 Appearing as contextual content with
native advertising:
 Optimizing and marketing for search
engines:

16. 5 Simple (But Crucial) Things Financial Institutions
Often Forget About
 Don’t get too comfortable
 Know your consumer
 Keep up with the times
 When marketing, think outside of the box
 Create an emotional connection

17. THANK YOU