This document provides tips for marketing a company on a $0 budget. It recommends choosing a key metric to track, like email subscribers or social media engagement. It then suggests leveraging existing tools like business cards and blogs. The document also advises engaging one's network by asking for feedback via polls and surveys. This information can then be used to create educational content. Finally, it proposes developing a consistent social media template with headlines, links, and non-sales focused posts to build connections over time without spending money.

1. How To Market Your Company
For The Price Of A Doumar’s
Cheeseburger
Zack Miller, El Jefe de Hatch

2. Creating your marketing scheme with a $0 budget.
Objective:

3. Pick a metric you want to track (Just 1)
¨ 1. Emails
¨ 2. Facebook/Twitter Engagement
¤ Page Likes/Followers
¤ Post Likes/Favorites
¤ Shares/ReTweets
¨ 3. LinkedIn Group Members

5. What’re You Already Using?
¨ Take an inventory of the tools you already use (or
have been thinking about using)
¤ Business Cards
¤ Blog Posts
¤ White Papers
¤ Social Media

6. Leverage Your Network
¨ 1. Who has engaged with you?
¨ 2. Who has helped you in the past?
¨ 3. Reach out to those in your network and ask

7. Engage With Your Network
¨ Poll + Survey your network and see what they are
looking for
¤ 1. Ask Questions
¤ 2. Get involved in other streams
¤ 3. Don’t sell, educate
¤ 4. Track the times sent and impressions

8. Educating
¨ Develop an educational series in response to the
answers in your poll + survey
¤ 1. Dummies Guide to <insert topic>
¤ 2. Guest Speaker Forum of topic from questionnaire
¤ 3. Tour of a recently finished project (Case Study)

9. Create a Template & Follow It
¨ 1. Choice a topic for the post
¨ 2. Solid headline
¨ 3. Clickable link
Deposit More Than You Withdraw!

10. Coffee Downtown

11. Coffee Downtown: A Way to Get Rid of Coffee
¨ Once-a-week, no-agenda meetup with free coffee
¨ Original idea to simply get rid of coffee and meet new
people.
¨ Morning meetings hadn’t faired well in the past for us, so
we were willing to try it out.
¨ Trial period of 6 weeks created.
¨ Investigated similar meetups around the country
¤ Free parking + Free coffee = Highest Conversions

12. Results
¨ Meetups went well, average
10-15 attendees per week.
¨ Every Tuesday, 8-9am
¨ Zero money invested to
start.
¨ After the 6 weeks, we
decided to keep going until
coffee ran out.
¨ Happened around 3 months.
¨ Invested in a new 12-cup
coffee maker and
additional coffee.

13. Investment
¨ 5 Large Folgers Coffee containers + filters + $15
Machine = Grand total of $53
¨ With an average of 10 people per meetup and 32
meetups hosted since we started buying coffee
products, each person cost us $0.165 each week.
¨ (32)(10)=320
¨ $53/320=$0.165 per person
¨ For less than 17 cents a cup of joe, we were able to
convert these coffee drinkers into our customers.

14. Educating

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