Tionol Startup Night at Hatch
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The document discusses problems with current conference experiences and proposes a solution called Tinole to address them. Tinole would provide an integrated web and mobile platform to help attendees more effectively navigate conferences, providing functions for talks, schedules, exhibits and networking. It would also benefit organizers and exhibitors through marketing and analytics capabilities. The summary outlines Tinole's business model, management team and development roadmap to launch an initial product and test the market.
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Tionol Startup Night at Hatch
- 1. Steve Woll Marc Steiner Reclaim the Conference Experience tionol
- 2. The Problem with Conferences Amount of Information, Options, and Choices Attendee Effectiveness
- 3. Reclaim the Conference Experience • Integrated web and mobile service • Primary focus: on the attendee • Secondary: organizers, exhibitors, sponsors....(marketing) • Simple functional User Experience (UX) • Easy Straightforward interfaces Information pushes • Comprehensive Multiple attendee functions Talks, personal events, exhibits, etc. • Repeatable Many conferences - one tool • Extensible Beyond conferences attended Content Networks • Valuable Users willing and able to pay as a business expense
- 4. Users • UX Users = Attendees • Overtaxed professionals • Technical (now or in the past) = Interested in Content • accumulated Management or Biz Dev responsibilities • Busier = Better 66% of attendees ranked content as their number one objective in attending a conference. Ref: American Express Report The Evolving Landscape of Technology in Meetings , 2014
- 5. Market Size and Segmentation 1.8M Events 225M attendees $280B spending 274K Conferences 61M attendees avg 222 attendees • Large, active industry • Growing modestly Ref: Convention Industry Council / PWC 2014 Economic Significance of Meetings to the US. ~30K Conferences 500-1,000 attendees ~22M attendees Tinole focus • Conferences large enough to benefit from functionality • Subtract internal events
- 6. Competitive Landscape Feature Comparison Registration SpeakerM anagem ent Attendee DataM ining EventW ebsite M obileAppTalkScheduler PersonalScheduler Push Slides Push ExhibitorM aterial BusinessIntelligence LiveNetw orking OngoingPortal Bizzabo X X X BusyConf X X X Cvent X X X X X X eTouches X X X X X X Event Brite X Event Fox X X X X X X Tinole X X X X X X X Organizer Functions Attendee Functions
- 7. Competitive Landscape Business Model Comparison Pricing Model Estimated Fees Paid by Conf 750 Person Event $500 Reg Fee Bizzabo Free - $1299 per event $1,299 BusyConf 1.5-3% of Registration Fee $8,438 Cvent $3-$7 per attendee $3,750 eTouches Flat Fee per Registrant varies Event Brite ($0.99 + 2.5% ) per Registrant $10,118 Event Fox 4.78% + CC Fee $17,925 Tinole TBD
- 8. Customer Service Value Attendees Indiv User Fee individual use of application for a single conference Better clarity, focus, execution Conferences Group User Fee group use of application for a single conference Better conference experience More return attendees Exhibitors Delivery Fee electronic delivery of marketing materials Reduce logistics and outreach costs Lower customer acquisition cost Members Membership Fee Premium account tools Ongoing Content Network Revenue Model
- 9. Management • Steve Woll B.S., M.S., M.B.A 21 year Navy officer 7 years Business Development Focus: Operations and Technology • Marc Steiner B.A., M.S., M.B.A. 25 year Navy officer / DoD Civilian Software and technology sales 2 years - FranNet franchise owner Focus: Finance, Sales and Marketing
- 10. 20152014 2016 PTI Accel Develop Prototype J S N J M M J S NA O D F A J A O D J History, Milestones, and Roadmap Start Nor Start Pen Pitch 757 Market Testing v1 specs Develop v1 v1 Live investors Advisors Develop Beta
- 11. Steve Woll 757-270-8819 steve.woll@tionol.com Marc Steiner 757-676-8277 marc.steiner@tionol.com Questions and Discussion tinole.com tinole.com
- 12. Home Page
- 14. Conference Talks
- 15. Personal Events
- 17. Member Dashboard
Editor's Notes
- what is the problem or need being addressed conferences are middle management overwhelmed attend conferences should be a good experience planning is hard (--> late--> stressed) repetitive/not inclusive (--> multi tracks-->stress) takes time and effort to get to information afterwards information in inaccessible form (standalone electrronic files, hard copies stacked in the corner) overwhelmed, stressed, underperform, wasted investment hundreds or thousands of talks dozens and dozens of exhibitors how to figure out what to do - get comfortable with your conference plan - conferences are the primary mode for the exchange of information in professional and communities in the private, government, academic, and medical sectors - however, growth in conference size and complexity, along with the explosion in the quantity and types of information made possible by digital media, make it increasingly difficult for attendees to keep up with and balance the flow of information and opportunities for interaction - attendees are poorly scheduled, over-burdened, under-supported, and distracted - as a result are much less effective than they should be at taking advantage of conference opportunities, coming back with little or no easily actionable informatio
- amakes the conference experience much better easier, personalized schedule push content common UX over many conferences facilitates long term retention and use persist the experience and benefit - Tionol is an online conference concierge service that lets attendees of professional conferences take control of their conference experience before, during, and after the event, maximizing the return on their conference investment?. - Users merge the conference agenda with their personal meetings to plan out a comprehensive customized schedule for the event. Content from user-specified talks is then pushed to the attendee and made available for storage in an online library and monitoring center.
- who are customers, how many are there, how do you reach them primarily content people (secondarily people who wish they could be content people) NOT BD people (networkers) if get enough critical mass, expect to get get secondary people too because everyone is on it some functionality resonates (personal scheduler, etc) new features to support secondary functions Primary: content people (want to know things) Secondary: all others (for specific features, time saving, etc) see funnel.... start with addressable segment....then funnel further to target market....and funnel further to initial target customers/segments target segment - busy (busier the better - need the help more) - multiple types of duties (technical and business/outreach) - middle manager - not so busy/senior that they have an assistant
- who are customers, how many are there, how do you reach them primarily content people (secondarily people who wish they could be content people) NOT BD people (networkers) if get enough critical mass, expect to get get secondary people too because everyone is on it some functionality resonates (personal scheduler, etc) new features to support secondary functions Primary: content people (want to know things) Secondary: all others (for specific features, time saving, etc) see funnel.... start with addressable segment....then funnel further to target market....and funnel further to initial target customers/segments target segment - busy (busier the better - need the help more) - multiple types of duties (technical and business/outreach) - middle manager - not so busy/senior that they have an assistant
- what are the alternatives to solving the problem or meeting the need, who are the competitors table - feature comparison
- what are the alternatives to solving the problem or meeting the need, who are the competitors table - feature comparison
- What is your revenue model (i.e., how do you make money?)? 3 products, one with two versions 1A single conference user fees paid by conference 1B single conference user fees paid by user 2 user membership 3. exhibitor services
- Steve and Marc bios