Oral-B’s AI-Enabled Power Toothbrush

1. Oral-B’s AI-Enabled Power
Toothbrush
By: Harvey Goldstein Indonesia

2. Oral-B’s AI-Enabled Power Toothbrush
An accomplished businessman residing in Southeast Asia, Harvey Goldstein heads consulting firm
PT Harvest Indonesia. He has facilitated business deals in countries including the Philippines,
Thailand, and Singapore. The companies Harvey Goldstein has assisted in doing business in the
region include Procter & Gamble (P&G).

3. Oral-B’s AI-Enabled Power Toothbrush
With annual sales of over $66 billion and more than 90,000 employees worldwide, P&G is one of
the world’s largest public corporations with consumer product brands such as Oral-B. The global
leader in the multi-billion-dollar oral care market, Oral-B launched its GENIUS X artificial
intelligence (AI) enabled power toothbrush in October 2019. Using over 2,000 brushing sessions
from all over the world, the company developed AI software that helps people brush with the right
amount of pressure and for the right amount of time, regardless of each person’s unique style of
brushing.

4. Oral-B’s AI-Enabled Power Toothbrush
Through a connected app, users receive personalized feedback on the areas of the mouth that
need further attention. Sensors on the power toothbrush measure time, pressure, and the
orientation and location of the brush in the mouth, gathering real-time information about the users
brushing style. The AI analyzes this information and guides users to improved brushing technique.