BUS 475 – Business and Society© 2014 Strayer University. All Rig.docx

BUS 475 – Business and Society
© 2014 Strayer University. All Rights Reserved. This document
contains Strayer University Confidential and Proprietary
information
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disclosed in whole or in part, without the expressed written
permission of
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BUS 475 Student Version 1146 (1195 6-4-2014) Final Page 1 of
21
COURSE DESCRIPTION
This course explores the role of primary and secondary
stakeholders, both within and outside organizations. Ethics and
social responsibility will be investigated and where
organizational activities fall within different continuums will be
reviewed. The broad forces in business, society, and
globalization will be examined and how stakeholders can
influence the destiny of both business and society will be
discussed.
INSTRUCTIONAL MATERIALS
Required Resources
Lawrence, A. T., & Weber, J. (2014). Business & society:
Stakeholders, ethics, public policy (14th ed.). New York, NY:
McGraw-Hill Irwin.
Supplemental Resources
Boţa-Avram, C. (2013). Is ethical behavior of companies
influenced by governance? International Advances in Economic
Research, 19(3), 325-326.
Bundy, J., Shropshire, C., & Buchholtz, A. K. (2013). Strategic
cognition and issue salience: toward an explanation of firm
responsiveness to stakeholder concerns. Academy of
Management Review, 38(3), 352-376.
Cunningham, M. (2012). Privacy in the age of the hacker:
Balancing global privacy and data security law. George

Washington International Law Review, 44(4), 643-695.
Govil, S. K., & Jain, R. (2013). Globalization of markets.
Advances in Management, 6(6), 65-65.
Khan, A., Muttakin, M., & Siddiqui, J. (2013). Corporate
governance and corporate social responsibility disclosures:
Evidence from an emerging economy. Journal of Business
Ethics, 114(2), 207-223.
Lin, C. P., Tsai, Y. H., Joe, S. W., & Chiu, C. K. (2012).
Modeling the relationship among perceived corporate
citizenship, firms' attractiveness, and career success
expectation. Journal of Business Ethics, 105(1), 83-93.
Mohan, V. R. M, & Paila, A. R. (2013). Stakeholder
management in infrastructure / construction projects: The role
of stakeholder mapping and social network analysis (SNA).
Aweshkar Research Journal, 15(1), 48-61.
Mujtaba, B. G., & Cavico, F. J. (2013). Corporate social
responsibility and sustainability model for global firms. Journal
of Leadership, Accountability & Ethics, 10(1), 58-75.
Strayer Database. Retrieved from http://research.strayer.edu
Note: The following resources, accessible through the Strayer
Database, offer helpful business-related information: Business
Source Complete, Credo Reference, Data-Planet Statistical
Datasets, Mergent Online, ProQuest National Newspapers
Premier, Regional Business News, and Research Starters –
Business.
Valentine, S., & Hollingworth, D. (2012). Moral intensity, issue
importance, and ethical reasoning in operations situations.
Journal of Business Ethics, 108(4), 509-523.
Wachsman, Y., & Jie, Z. (2013). A model of cournot
competition with lobbying. Journal of Business & Economics
Research, 11(6), 251-258.
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COURSE LEARNING OUTCOMES
1. Analyze the relationship between business and society, and
the ways in which they are part of an interactive system.
2. Recommend ways stakeholders can influence the destiny of
both business and society.
3. Analyze the various primary and secondary stakeholder
groups, their roles, and relationships.
4. Analyze the multiple environments of an organization.
5. Compare and contrast the concepts of corporate social
responsibility, citizenship, and global citizenship.
6. Analyze ways ethical challenges affect the multiple functions
of business.
7. Evaluate the influences of changing economic, political,
social, cultural, and technological forces on business and
society.
8. Analyze the challenges and opportunities of socially
responsible management.
9. Use technology and information resources to research issues
in business and society.
10. Write clearly and concisely about business and society using
proper writing mechanics.
WEEKLY COURSE SCHEDULE
The standard requirement for a 4.5 credit hour course is for
students to spend 13.5 hours in weekly work. This includes
preparation, activities, and evaluation regardless of delivery
mode. Week Preparation, Activities, and Evaluation Points
1
Preparation
o Chapter 1: The Corporation and Its Stakeholders
-Activity

o Go to The Times 100 Website and read the article
“Stakeholder engagement: A Kellogg's case study”, located at
http://businesscasestudies.co.uk/kelloggs/stakeholder-
engagement/introduction.html#axzz2f5A5QdHj. Be prepared to
discuss.
Activities
Evaluation
20
2
Preparation
o Chapter 2: Managing Public Issues and Stakeholder
Relationships
o Chapter 3: The Corporation’s Social Responsibilities
-Activity
o Read the article “Corporate Social Citizenship Matters: Being
Responsible can Lead to Profitability in CEO Magazine”,
located at
http://issuu.com/emadrahimdmpmp/docs/emad_rahim_csr-
leadership_ceo_mag. Be prepared to discuss.
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Activities
Evaluation

20
75
3
Preparation
o Chapter 4: Ethics and Ethical Reasoning
o Chapter 5: Organizational Ethics and the Law
-Activity
o Go to The United States Department of Justice’s Website and
read the article titled “GlaxoSmithKline to Plead Guilty and Pay
$3 Billion to Resolve Fraud Allegations and Failure to Report
Safety Data”, dated July 2, 2012, located at
http://www.justice.gov/opa/pr/2012/July/12-civ-842.html. Be
prepared to discuss.
Activities
Evaluation
z 2: Chapters 2 and 3
20
150
4
Preparation
o Chapter 6: The Challenges of Globalization
o Chapter 7: Global Corporate Citizenship
-Activity
o Go to The Times 100 Website, and read the article titled,
“Achieving sustainability through lean production”, located at
http://businesscasestudies.co.uk/nestle/achieving-sustainability-
through-lean-production/introduction.html#axzz2eDhKNPqY.
Be prepared to discuss.
Activities
Evaluation
20

240
5
Preparation
o Chapter 8: Business – Government Relations
o Chapter 9: Influencing the Political Environment
Activities
Evaluation
20
150
150
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6
Preparation
o Chapter 10: Sustainable Development and Global Business
o Chapter 11: Managing Environmental Issues
-Activity
o Use the Internet to research one (1) company that is focusing
on sustainable development. Be prepared to discuss.
Activities
Evaluation

20
150
7
Preparation
o Chapter 12: Technology, Organizations, and Society
o Chapter 13: Managing Technology and Innovation
-Activity
o Use the Internet or Strayer databases to research one (1)
company that has used technology to significantly improve its
business offerings. Be prepared to discuss.
Activities
Evaluation
Quiz 6: Chapters 10 and 11
20
150
8
Preparation
o Chapter 14: Stockholder Rights and Corporate Governance
o Chapter 15: Consumer Protection
Activities
Evaluation
Environment
20
280
9
Preparation
o Chapter 16: Employees and the Corporation
o Chapter 17: Managing a Diverse Workforce
Activities

Evaluation
20
150
150
10
Preparation
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o Chapter 18: The Community and the Corporation
o Chapter 19: Managing Public Relations
-Activity
o Read the article “Corporate Social Citizenship Matters: Being
Responsible can Lead to Profitability in CEO Magazine”,
located at
http://issuu.com/emadrahimdmpmp/docs/emad_rahim_csr-
leadership_ceo_mag. Be prepared to discuss
Activities
Evaluation
nment 2
20
100
11
Preparation

Activities
Evaluation
20
150
150
GRADING SCALE – UNDERGRADUATE Assignment Total
Points % of Grade
Quizzes (open book with a 1-hour time limit per chapter)
(19 chapters, 15 questions each, worth 5 points apiece)
1,425
63%
Assignment 1: Social Performance of Organizations
240
11%
Assignment 2: Challenges in the Global Business Environment
280
12%
Assignment 3: Presentation of Assignment 2
100
4%
Participation (11 discussions worth 20 points apiece)
220
10%
Totals
2,265
100%
Points Percentage Grade
2,039 – 2,265
90% – 100%
A
1,812 – 2,038
80% – 89%
B

1,586 – 1,811
70% – 79%
C
1,359 – 1,585
60% – 69%
D
Below 1,359
Below 60%
F
BUS 475 – Assignments and Rubrics
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Assignment 1: Social Performance of Organizations
Due Week 4 and worth 240 points
According to the textbook, the current world economy is
increasingly becoming integrated and interdependent; as a
result, the relationship between business and society is
becoming more complex. Use the Internet to research one (1) of
the following organizations:
Write a six to eight (6-8) page paper in which you:
1. Specify the nature, structure, types of products or service of
your chosen organization, and two (2) key factors in the
organization’s external environment that can affect its success.
Provide explanation to support the rationale.
2. Examine three (3) salient stakeholders of the chosen

organization based on their key roles and relationships with the
company.
3. Suggest five (5) ways in which the primary stakeholders can
influence the organization’s financial performance. Provide
support for the response.
4. Specify one (1) controversial corporate social responsibility
concern associated with your selected organization.
5. Assuming you are the leader of the most influential
stakeholder group, outline a plan to form a stakeholder coalition
to force the organization to address your chosen controversial
issue. The plan should include the key steps that you would take
to identify members for your coalition group, the major reasons
why you believe that the particular target group can help you to
accomplish your goal, and the method you would utilize to
foster collaboration among the various groups you target.
6. Assume the role as the leader of the most influential
stakeholder group, and indicate three (3) potential challenges
that you may face in encouraging stakeholders to form a
coalition to help you achieve your goals. Suggest the significant
steps that you would take in order to overcome these challenges
that you have identified. Justify the response.
7. Use at least four (4) quality references. Note: Wikipedia and
other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
d, using Times New Roman font (size
12), with one-inch margins on all sides; citations and references
must follow APA or school-specific format. Check with your
professor for any additional instructions.
ssignment,
the student’s name, the professor’s name, the course title, and
the date. The cover page and the reference page are not included
in the required assignment page length.
The specific course learning outcomes associated with this
assignment are:
Analyze the relationship between business and society, and
the ways in which they are part of an interactive system.

both business and society.
der
groups, their roles, and relationships.
information
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epts of corporate social
responsibility, citizenship, and global citizenship.
of business.
y and concisely about business and society using
Grading for this assignment will be based on answer quality,
logic / organization of the paper, and language and writing
skills, using the following rubric. Points: 240 Assignment 1:
Social Performance of Organizations Criteria Unacceptable
Below 60% F Meets Minimum Expectations 60-69% D Fair 70-
79% C Proficient 80-89% B Exemplary 90-100% A
1. Specify the nature, structure, types of products or service of
your chosen organization, and two (2) key factors in the
organization’s external environment that can affect its success.
Provide explanation to support the rationale.
Weight: 10%
Did not submit or incompletely specified the nature, structure,
types of products or service of your chosen organization, and

two (2) key factors in the organization’s external environment
that can affect its success. Did not submit or incompletely
provided explanation to support the rationale.
Insufficiently specified the nature, structure, types of products
or service of your chosen organization, and two (2) key factors
in the organization’s external environment that can affect its
success. Insufficiently provided explanation to support the
rationale.
Partially specified the nature, structure, types of products or
service of your chosen organization, and two (2) key factors in
the organization’s external environment that can affect its
success. Partially provided explanation to support the rationale.
Satisfactorily specified the nature, structure, types of products
or service of your chosen organization, and two (2) key factors
in the organization’s external environment that can affect its
success. Satisfactorily provided explanation to support the
rationale.
Thoroughly specified the nature, structure, types of products or
service of your chosen organization, and two (2) key factors in
the organization’s external environment that can affect its
success. Thoroughly provided explanation to support the
rationale.
2. Examine three (3) salient stakeholders of the chosen
company.
Weight: 15%
Did not submit or incompletely examined three (3) salient
stakeholders of the chosen organization based on their key roles
and relationships with the company.
Insufficiently examined three (3) salient stakeholders of the
chosen organization based on their key roles and relationships
with the company.
Partially examined three (3) salient stakeholders of the chosen
company.
Satisfactorily examined three (3) salient stakeholders of the

with the company.
Thoroughly examined three (3) salient stakeholders of the
with the company.
3. Suggest five (5) ways in which the primary stakeholders can
influence the organization’s financial performance. Provide
support for the
Did not submit or incompletely suggested five (5) ways in
which the primary stakeholders can influence the
Insufficiently incompletely suggested five (5) ways in which the
primary stakeholders
Partially incompletely suggested five (5) ways in which the
Satisfactorily incompletely suggested five (5) ways in which the
Thoroughly incompletely suggested five (5) ways in which the
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response.
Weight: 15%
organization’s financial performance. Did not submit or
incompletely provided support for the response.
can influence the organization’s financial performance.
Insufficiently provided support for the response.
can influence the organization’s financial performance. Partially
provided support for the response.

Satisfactorily provided support for the response.
Thoroughly provided support for the response.
4. Specify one (1) controversial corporate social responsibility
concern associated with your selected organization.
Weight: 5%
Did not submit or incompletely specified one (1) controversial
corporate social responsibility concern associated with your
selected organization.
Insufficiently specified one (1) controversial corporate social
responsibility concern associated with your selected
organization.
Partially specified one (1) controversial corporate social
organization.
Satisfactorily specified one (1) controversial corporate social
organization.
Thoroughly specified one (1) controversial corporate social
organization.
5. Assuming you are the leader of the most influential
stakeholder group, outline a plan to form a stakeholder coalition
to force the organization to address your chosen controversial
issue. The plan should include the key steps that you would take
Weight: 15%
Did not submit or incompletely outlined a plan to form a
stakeholder coalition to force the organization to address your
chosen controversial issue. Did not submit or incompletely
included the key steps that you would take to identify members
for your coalition group, the major reasons why you believe that

the particular target group can help you to accomplish your
goal, and the method you would utilize to foster collaboration
among the various groups you target.
Insufficiently outlined a plan to form a stakeholder coalition to
force the organization to address your chosen controversial
issue. Insufficiently included the key steps that you would take
Partially outlined a plan to form a stakeholder coalition to force
the organization to address your chosen controversial issue.
Partially included the key steps that you would take to identify
members for your coalition group, the major reasons why you
believe that the particular target group can help you to
Satisfactorily outlined a plan to form a stakeholder coalition to
issue. Satisfactorily included the key steps that you would take
Thoroughly outlined a plan to form a stakeholder coalition to
issue. Thoroughly included the key steps that you would take to
identify members for your coalition group, the major reasons
6. Assume the role as the leader of the most influential
stakeholder group, and indicate three (3) potential challenges
Did not submit or incompletely indicated three (3) potential
challenges that you may face in
Insufficiently indicated three (3) potential challenges that you

may face in encouraging
Partially indicated three (3) potential challenges that you may
face in encouraging
Satisfactorily indicated three (3) potential challenges that you
Thoroughly indicated three (3) potential challenges that you
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that you may face in encouraging stakeholders to form a
coalition to help you achieve your goals. Suggest the significant
steps that you would take in order to overcome these challenges
that you have identified. Justify the response.
Weight: 15%
encouraging stakeholders to form a coalition to help you
achieve your goals. Did not submit or incompletely suggested
the significant steps that you would take in order to overcome
these challenges that you have identified. Did not submit or
incompletely justified the response.
stakeholders to form a coalition to help you achieve your goals.
Insufficiently suggested the significant steps that you would
take in order to overcome these challenges that you have
identified. Insufficiently justified the response.
Partially suggested the significant steps that you would take in
order to overcome these challenges that you have identified.
Partially justified the response.

Satisfactorily suggested the significant steps that you would
take in order to overcome these challenges that you have
identified. Satisfactorily justified the response.
Thoroughly suggested the significant steps that you would take
in order to overcome these challenges that you have identified.
Thoroughly justified the response.
7. 4 references
Weight: 5%
No references provided
Does not meet the required number of references, and / or
references are of poor quality.
Meets the required number of references; some or all references
poor quality choices.
Meets number of required references; all references high quality
choices.
Exceeds number of required references; all references high
quality choices.
8. Writing Mechanics, Grammar, and Formatting
Weight: 5%
Serious and persistent errors in grammar, spelling, punctuation,
or formatting.
Numerous errors in grammar, spelling, and punctuation.
Partially free of errors in grammar, spelling, punctuation, or
formatting.
Mostly free of errors in grammar, spelling, punctuation, or
formatting.
Error free or almost error free grammar, spelling, punctuation,
or formatting.
9. Appropriate use of APA in-text citations and reference
Weight: 5%
Lack of in-text citations and / or lack of reference section.
In-text citations and references are given, but not in APA
format.
In-text citations and references are provided, but they are only
partially formatted correctly in APA style.

Most in-text citations and references are provided, and they are
generally formatted correctly in APA style.
In-text citations and references are error free or almost error
free and consistently formatted correctly in APA style.
10. Information Literacy / Integration of Sources
Weight: 5%
Serious errors in the integration of sources, such as intentional
or accidental plagiarism, or failure to use in-text citations.
Sources are rarely integrated using effective techniques of
quoting, paraphrasing, and summarizing.
Sources are partially integrated using effective techniques of
Sources are mostly integrated using effective techniques of
Sources are consistently integrated using effective techniques of
11. Clarity and Coherence of Writing
Weight: 5%
Information is confusing to the reader and fails to include
reasons and evidence that logically support
Information is somewhat confusing with not enough reasons and
evidence that logically
Information is partially clear with minimal reasons and
evidence that logically support ideas.
Information is mostly clear and generally supported with
reasons and evidence that logically
Information is provided in a clear, coherent, and consistent
manner with reasons and
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BUS 475 Student Version 1146 (1195 6-4-2014) Final Page 10
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support ideas.
support ideas.
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Assignment 2: Challenges in the Global Business Environment
According to the textbook, ongoing challenges in the global
business environment are mostly attributed to unethical business
practices, failure to embrace technology advancements, and stiff
competition among businesses. Use the Internet to research the
code of ethical conduct of one (1) of the following
organizations:
-Cola
Next, use the Internet to research the code of ethical conduct of
two (2) similar companies in the same industry as the company
you have chosen.
Write a six to eight (6-8) page paper in which you:
1. Specify, in brief, the nature, structure, types of products or
service of the business you selected. Examine the information
within the company’s code of ethical conduct, and choose three
(3) key issues from within the document that you believe are

critical for success. Provide a rationale for the response.
2. Using the three (3) key issues you selected as a benchmark,
compare and contrast the codes of conduct of two (2) similar
companies within the same industry as your chosen company.
3. Examine the extent to which the two (2) similar companies
you researched have addressed the key issues you selected.
Hypothesize two (2) potential positive outcomes for each
company if each addresses the key issues in question and two
(2) potential adverse effects if each company fails to address
these issues.
4. Propose two (2) techniques that the original company you
selected could use in order to ensure that its code of conduct
will remain relevant through years of changing economic,
political, social, cultural, and technological forces on business
and society. Next, evaluate the effectiveness of two (2) methods
that the company currently adopts in order to manage
environment issues.
5. Examine two (2) approaches that the original company you
selected has taken in order to embrace technological
advancements for innovation and thus improve business
offerings. Anticipate three (3) potential technological
challenges the company could face, and recommend one (1)
strategy that the company could use in order to eliminate or
minimize each of these anticipated challenges.
6. Specify at least one (1) one lobbying strategy that the
original company you selected has used in an effort to influence
national or local government decisions in its favor. Summarize
the issue in question, and ascertain whether or not the lobbying
effort was appropriate. Justify the response.
7. Analyze two (2) global corporate citizenship efforts of the
original company you selected, and assess the extent to which
these efforts are effective in accomplishing the company’s
goals. Examine the manner in which the two (2) global
citizenship efforts could contribute significantly to the
company’s sustainable development goals.
8. Use at least four (4) quality references. Note: Wikipedia and

other Websites do not qualify as academic resources.
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12), with one-inch margins on all sides; citations and references
must follow APA or school-specific format. Check with your
the student’s name, the professor’s name, the course title, and
the date. The cover page and the reference page are not included
in the required assignment page length.
assignment are:
society.
esearch issues
Challenges in the Global Business Environment Criteria
Unacceptable Below 60% F Meets Minimum Expectations 60-
69% D Fair 70-79% C Proficient 80-89% B Exemplary 90-100%
A

1. Specify, in brief, the nature, structure, types of products or
service of the business you selected. Examine the information
within the company’s code of ethical conduct, and choose three
(3) key issues from within the document that you believe are
critical for success. Provide a rationale for the response.
Weight: 10%
Did not submit or incompletely specified, in brief, the nature,
structure, types of products or service of the business you
selected. Did not submit or incompletely examined the
information within the company’s code of ethical conduct, and
did not submit or incompletely chose three (3) key issues from
within the document that you believe are critical for success.
Did not submit or incompletely provided a rationale for the
response.
Insufficiently specified, in brief, the nature, structure, types of
products or service of the business you selected. Insufficiently
examined the information within the company’s code of ethical
conduct, and insufficiently chose three (3) key issues from
Insufficiently provided a rationale for the response.
Partially specified, in brief, the nature, structure, types of
products or service of the business you selected. Partially
conduct, and partially chose three (3) key issues from within the
document that you believe are critical for success. Partially
provided a rationale for the response.
Satisfactorily specified, in brief, the nature, structure, types of
products or service of the business you selected. Satisfactorily
conduct, and satisfactorily chose three (3) key issues from
Satisfactorily provided a rationale for the response.
Thoroughly specified, in brief, the nature, structure, types of
products or service of the business you selected. Thoroughly
conduct, and thoroughly chose three (3) key issues from within

the document that you believe are critical for success.
Thoroughly provided a rationale for the response.
2. Using the three (3) key issues, you
Did not submit or incompletely
Insufficiently used the three
Partially used the three (3)
Satisfactorily used the three
Thoroughly used the three
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selected as a benchmark, compare and contrast the codes of
conduct of two (2) similar companies within the same industry
as your chosen company.
Weight: 11%
used the three (3) key issues you selected as a benchmark to
compare and contrast the codes of conduct of two (2) similar
companies within the same industry as your chosen company.
(3) key issues you selected as a benchmark to compare and
contrast the codes of conduct of two (2) similar companies
within the same industry as your chosen company.
key issues you selected as a benchmark to compare and contrast
the codes of conduct of two (2) similar companies within the
same industry as your chosen company.

3. Examine the extent to which the two (2) similar companies
you researched have addressed the key issues you selected.
Hypothesize two (2) potential positive outcomes for each
these issues.
Weight: 11%
Did not submit or incompletely examined the extent to which
the two (2) similar companies you researched have addressed
the key issues you selected. Did not submit or incompletely
hypothesized two (2) potential positive outcomes for each
these issues.
Insufficiently examined the extent to which the two (2) similar
companies you researched have addressed the key issues you
selected. Insufficiently hypothesized two (2) potential positive
outcomes for each company if each addresses the key issues in
question and two (2) potential adverse effects if each company
fails to address these issues.
Partially examined the extent to which the two (2) similar
selected. Partially hypothesized two (2) potential positive
Satisfactorily examined the extent to which the two (2) similar
selected. Satisfactorily hypothesized two (2) potential positive
Thoroughly examined the extent to which the two (2) similar
selected. Thoroughly hypothesized two (2) potential positive

4. Propose two (2) techniques that the original company you
selected could use in order to ensure that its code of conduct
will remain relevant through years of changing economic,
political, social, cultural, and technological forces on business
and society. Next, evaluate the effectiveness of two (2) methods
that the company currently
Did not submit or incompletely proposed two (2) techniques
that the original company you selected could use in order to
ensure that its code of conduct will remain relevant through
years of changing economic, political, social, cultural, and
technological
Insufficiently proposed two (2) techniques that the original
company you selected could use in order to ensure that its code
of conduct will remain relevant through years of changing
economic, political, social, cultural, and technological
Partially proposed two (2) techniques that the original company
you selected could use in order to ensure that its code of
conduct will remain relevant through years of changing
economic, political, social, cultural, and technological
Satisfactorily proposed two (2) techniques that the original
economic, political, social,
Thoroughly proposed two (2) techniques that the original
economic, political, social, cultural, and
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adopts in order to manage environment issues.
Weight: 11%
forces on business and society. Did not submit or incompletely
evaluated the effectiveness of two (2) methods that the company
currently adopts in order to manage environment issues.
forces on business and society. Insufficiently evaluated the
effectiveness of two (2) methods that the company currently
forces on business and society. Partially evaluated the
effectiveness of two (2) methods that the company currently
cultural, and technological forces on business and society.
Satisfactorily evaluated the effectiveness of two (2) methods
that the company currently adopts in order to manage
environment issues.
technological forces on business and society. Thoroughly
evaluated the effectiveness of two (2) methods that the company
currently adopts in order to manage environment issues.
5. Examine two (2) approaches that the original company you
selected has taken in order to embrace technological
advancements for innovation and thus improve business
offerings. Anticipate three (3) potential technological
challenges the company could face, and recommend one (1)
strategy that the company could use in order to eliminate or
minimize each of these anticipated challenges.
Weight: 11%
Did not submit or incompletely examined two (2) approaches
that the original company you selected has taken in order to
embrace technological advancements for innovation and thus
improve business offerings. Did not submit or incompletely
anticipated three (3) potential technological challenges the
company could face, and did not submit or incompletely

recommended one (1) strategy that the company could use in
order to eliminate or minimize each of these anticipated
challenges.
Insufficiently examined two (2) approaches that the original
company you selected has taken in order to embrace
technological advancements for innovation and thus improve
business offerings. Insufficiently anticipated three (3) potential
technological challenges the company could face, and
insufficiently recommended one (1) strategy that the company
could use in order to eliminate or minimize each of these
anticipated challenges.
Partially examined two (2) approaches that the original
business offerings. Partially anticipated three (3) potential
technological challenges the company could face, and partially
recommended one (1) strategy that the company could use in
order to eliminate or minimize each of these anticipated
challenges.
Satisfactorily examined two (2) approaches that the original
business offerings. Satisfactorily anticipated three (3) potential
satisfactorily recommended one (1) strategy that the company
Thoroughly examined two (2) approaches that the original
business offerings. Thoroughly anticipated three (3) potential
thoroughly recommended one (1) strategy that the company
6. Specify at least one (1) one lobbying strategy that the

original company you selected has used in an effort to influence
national or local government decisions in its favor. Summarize
Did not submit or incompletely specified at least one (1) one
lobbying strategy that the original company you selected has
used in an effort
Insufficiently specified at least one (1) one lobbying strategy
that the original company you selected has used in an
Partially specified at least one (1) one lobbying strategy that the
original company you selected has used in an
Satisfactorily specified at least one (1) one lobbying strategy
that the original company you selected has used in an
Thoroughly specified at least one (1) one lobbying strategy that
the original company you selected has used in an
information
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the issue in question, and ascertain whether or not the lobbying
effort was appropriate. Justify the response.
Weight: 10%
to influence national or local government decisions in its favor.
Did not submit or incompletely summarized the issue in
question, and did not submit or incompletely ascertained
whether or not the lobbying effort was appropriate. Did not
submit or incompletely justified the response.
effort to influence national or local government decisions in its
favor. Insufficiently summarized the issue in question, and
insufficiently ascertained whether or not the lobbying effort was
appropriate. Insufficiently justified the response.

favor. Partially summarized the issue in question, and partially
ascertained whether or not the lobbying effort was appropriate.
Partially justified the response.
favor. Satisfactorily summarized the issue in question, and
satisfactorily ascertained whether or not the lobbying effort was
appropriate. Satisfactorily justified the response.
favor. Thoroughly summarized the issue in question, and
thoroughly ascertained whether or not the lobbying effort was
appropriate. Thoroughly justified the response.
7. Analyze two (2) global corporate citizenship efforts of the
original company you selected, and assess the extent to which
these efforts are effective in accomplishing the company’s
goals. Examine the manner in which the two (2) global
Weight: 11%
Did not submit or incompletely analyzed two (2) global
corporate citizenship efforts of the original company you
selected, and did not submit or incompletely assessed the extent
to which these efforts are effective in accomplishing the
company’s goals. Did not submit or incompletely examined the
manner in which the two (2) global citizenship efforts could
contribute significantly to the company’s sustainable
development goals.
Insufficiently analyzed two (2) global corporate citizenship
efforts of the original company you selected, and insufficiently
assessed the extent to which these efforts are effective in
accomplishing the company’s goals. Insufficiently examined the
development goals.
Partially analyzed two (2) global corporate citizenship efforts of
the original company you selected, and partially assessed the
extent to which these efforts are effective in accomplishing the

company’s goals. Partially examined the manner in which the
two (2) global citizenship efforts could contribute significantly
to the company’s sustainable development goals.
Satisfactorily analyzed two (2) global corporate citizenship
efforts of the original company you selected, and satisfactorily
accomplishing the company’s goals.
Satisfactorily examined the manner in which the two (2) global
Thoroughly, analyzed two (2) global corporate citizenship
efforts of the original company you selected, and thoroughly
accomplishing the company’s goals. Thoroughly examined the
development goals.
8. 4 references
Weight: 5%
No references provided
Does not meet the required number of references, and / or
references are of poor quality.
Meets the required number of references; some or all references
poor quality choices.
Meets number of required references; all references high quality
choices.
Exceeds number of required references; all references high
quality choices.
9. Writing Mechanics, Grammar, and
Serious and persistent errors
Numerous errors in
Partially free of errors in
Mostly free of errors in
Error free or almost error

information
permission of
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Formatting
Weight: 5%
in grammar, spelling, punctuation, or formatting.
grammar, spelling, and punctuation.
grammar, spelling, punctuation, or formatting.
grammar, spelling, punctuation, or formatting.
free grammar, spelling, punctuation, or formatting.
section
Weight: 5%
format.
Weight: 5%

Weight: 5%
reasons and evidence that logically support ideas.
Information is somewhat confusing with not enough reasons and
Information is provided in a clear, coherent, and consistent
manner with reasons and evidence that logically support ideas.
information
permission of
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Assignment 3: Presentation of Assignment 2
In this assignment, you will condense information from
Assignment 2 to create a PowerPoint presentation.
Faculty Note: If there is a hardship for any student in being able
to secure a microphone to complete this assignment, allow the
student to use the notes section of PowerPoint to write a
narrative of what he or she would say if actually presenting.
Create a nine (9) slide PowerPoint Presentation in which you:
1. Provide a title slide (as indicated in the format requirements
below) followed by a slide with an introduction to your

presentation.
2. Summarize your response to each of the criteria in
Assignment 2 – one (1) slide per criterion, for a total of seven
(7) slides.
3. Provide a summary slide which addresses key points of your
paper.
4. Narrate each slide, using a microphone, and indicate what
you would say if you were actually presenting in front of an
audience.
slide and three to four (3-4) relevant graphics (photographs,
graphs, clip art, etc.), ensuring that the presentation is visually
appealing and readable from 18 feet away. Check with your
student’s name, the professor’s name, the course title, and the
date. The title slide is not included in the required slide length.
assignment are:
society.
Presentation of Assignment 2 Criteria Unacceptable Below 60%
F Meets Minimum Expectations 60-69% D Fair 70-79% C
Proficient 80-89% B Exemplary 90-100% A
1. Provide a title slide (as indicated in the format requirements
below) followed by a slide with an introduction to your
presentation.

Weight: 5%
Did not submit or incompletely provided a title slide (as
indicated in the format requirements below) followed by a slide
with an
Insufficiently provided a title slide (as indicated in the format
requirements below) followed by a slide with an introduction
Partially provided a title slide (as indicated in the format
requirements below) followed by a slide with an introduction
Satisfactorily provided a title slide (as indicated in the format
requirements below) followed by a slide with an
Thoroughly provided a title slide (as indicated in the format
requirements below) followed by a slide with an
information
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introduction to your presentation.
to your presentation.
to your presentation.
2. Summarize your response to each of the criteria in
(7) slides. Weight: 60%
Did not submit or incompletely summarized your response to
each of the criteria in Assignment 2 – one (1) slide per
criterion, for a total of seven (7) slides.
Insufficiently summarized your response to each of the criteria
in Assignment 2 – one (1) slide per criterion, for a total of
seven (7) slides.

Partially summarized your response to each of the criteria in
(7) slides.
Satisfactorily summarized your response to each of the criteria
in Assignment 2 – one (1) slide per criterion, for a total of
seven (7) slides.
Thoroughly summarized your response to each of the criteria in
(7) slides.
3. Provide a summary slide which addresses key points of your
paper.
Weight: 5%
Did not submit or incompletely provided a summary slide which
addresses key points of your paper.
Insufficiently provided a summary slide which addresses key
points of your paper.
Partially provided a summary slide which addresses key points
of your paper.
Satisfactorily provided a summary slide which addresses key
Thoroughly provided a summary slide which addresses key
4. Narrate each slide, using a microphone, indicating what you
would say if you were actually presenting in front of an
audience.
Weight: 10%
Did not submit or incompletely narrated each slide, using a
microphone, indicating what you would say if you were actually
presenting in front of an audience.
Insufficiently narrated each slide, using a microphone,
indicating what you would say if you were actually presenting
in front of an audience.
Partially narrated each slide, using a microphone, indicating
what you would say if you were actually presenting in front of
an audience.
Satisfactorily narrated each slide, using a microphone,

indicating what you would say if you were actually presenting
in front of an audience.
Thoroughly narrated each slide, using a microphone, indicating
what you would say if you were actually presenting in front of
an audience.
5. Writing Mechanics, Grammar, and Formatting
Weight: 5%
Serious and persistent errors in grammar, spelling, punctuation,
or formatting.
Numerous errors in grammar, spelling, and punctuation.
Partially free of errors in grammar, spelling, punctuation, or
formatting.
Mostly free of errors in grammar, spelling, punctuation, or
formatting.
Error free or almost error free grammar, spelling, punctuation,
or formatting.
section
Weight: 5%
format.
Weight: 5%

Weight: 5%
Information is somewhat confusing with not enough
Information is provided in a clear, coherent, and
information
permission of
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consistent manner with reasons and evidence that logically
support ideas.
BUS 475 – Student Notes
information
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Weekly Course Schedule
The purpose of the course schedule is to give you, at a glance,
the required preparation, activities, and evaluation components
of your course. For more information about your course,
whether on-ground or online, access your online course shell.
The expectations for a 4.5 credit hour course are for students to
spend 13.5 hours in weekly work. This time estimate includes
preparation, activities, and evaluation regardless of the delivery
mode.
Instructional Materials
In order to be fully prepared, obtain a copy of the required
textbooks and other instructional materials prior to the first day
of class. When available, Strayer University provides a link to
the first three (3) chapters of your textbook(s) in eBook format.
Check your online course shell for availability.
Review the online course shell or check with your professor to
determine whether Internet-based assignments and activities are
used in this course.
Strayer students are encouraged to purchase their course
materials through our designated Strayer Bookstore.
http://www.strayerbookstore.com If a lab is required for the
course, the Strayer Bookstore is the only vendor that sells the
correct registration code so that Strayer students may access
labs successfully.
Discussions
To earn full credit in an online threaded discussion, students
must have one original post and a minimum of one other post
per discussion thread.
Please note: Material in the online class will be made available
three weeks at a time to allow students to work ahead, however,
faculty will be focused on and responding only to the current
calendar week. As it is always possible that students could lose
their work due to unforeseen circumstances, it is a best practice
to routinely save a working draft in a separate file before
posting in the course discussion area. Professors hold

discussions during class time for on-ground students. Check
with your professor if any additional discussion participation is
required in the online course shell outside of class hours.
Tests
Tests (quizzes, midterm and final exams, essay exams, lab tests,
etc.) are available for student access and completion through the
online course shell. Check the online course shell to determine
how students are expected to take the tests. Do not change these
questions or their point values in any way. This disrupts the
automated grade book preset in the online course shell.
Details regarding due dates are posted in the Blackboard
Calendar tool.
-ground students are to complete the tests after the
material is covered and before the next class session.
Assignments
A standardized performance grading rubric is a tool your
professor will use to evaluate your written assignments. Review
the rubric before submitting assignments that have grading
rubrics associated with them to ensure you have met the
performance criteria stated on the rubric.
Grades are based on individual effort. There is no group
grading; however, working in groups in the online or on-ground
classroom is acceptable.
BUS 475 – Student Notes
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Assignments for online students are always submitted through
the online course shell. On-ground professors will inform

students on how to submit assignments, whether in paper format
or through the online course shell.
Resources
The Resource Center navigation button in the online course
shell contains helpful links. Strayer University Library
Resources are available here as well as other important
information. You should review this area to find resources and
answers to common questions.
Technical support is available for the following:
hnical questions, please contact Strayer Online
Technical Support by logging in to your iCampus account at
https://icampus.strayer.edu/login and submitting a case under
“Student Center,” then “Submit Help Ticket.” If you are unable
to log in to your iCampus account, please contact Technical
Support via phone at (877) 642-2999.
Solution
Center by logging in to your iCampus account at
https://icampus.strayer.edu/login and submitting a case under
“Student Center,” then “Submit Help Ticket.” If you are unable
to log in to your iCampus account, please contact the IT Help
Desk at (866) 610-8123 or at mailto:[email protected]
TurnItIn.com is an optional online tool to assess the originality
of student written work. Check with your professor for access
and use instructions.
The Strayer Policies link on the navigation bar in the online
course shell contains academic policies. It is important that

students be aware of these policies.
GM 545 Practice Final
Answer Key
SA As the manager of a factory, what would you do regarding
pricing and production if:
a. There is an increase in supply?
S, supply shifts right, P, price falls…..Q
increases
b. there is a decrease in supply and a decrease in demand?

We know a simultaneous decrease in supply & demand results
in an decrease in Q.
Change in P is indeterminent.
c. The price of a substitute good rises and your labor
costs rise??
D demand shifts far right, S supply shifts left. P
price definitely goes up,
don’t change Q
2. (TCO B) The following table shows part of the demand for
tickets to a local sporting event:
Price(P)...Quantity(Q)
15...........40
10..........100
6............150
3............250
(2 pts.) Is demand elastic in the $3 - $6 price range?
Ed = ∆ Q = 150-250 = -100 = -.0.50

(150 +250)/2 200_______ = - 0.746 < 1.0
= inelastic
∆ P = $6-$3 = 3 = 0.67
($6 +$3)/2 $4.50
(4 pts.) Ed = 0.8 in the $6 - $10 price range. In this range of
demand, by what percentage would quantity demanded change if
price changes by 5 percent?
Ed = ∆Q/ ∆P = 0.8 ∆Q = Ed x ∆P = 0.8 X 0.05 = 0.04 = 4%
(4 pts.) Price falls from $15 to $10. Does total revenue (TR)
increase, decrease, or remain the same?
TR($15) = $15 X 40 = $600
TR($10) = $10 X 100 = $1000 i.e Elastic since TR
increases when P falls
3. (TCO C) You have been hired to manage a small
manufacturing facility which has cost and production data given
in the table below.
Total Total

Workers Labor Cost Output Revenue
1 $200 60 $300
2 400 160 700
3 600 240 1200
4 800 280 1600
5 1000 300 1750
(a.) What is the marginal product of the second worker?
MP = ∆Q/∆L= 160-60/1 = 100
(b.) What is the marginal revenue product of the fourth
worker?
MRP = ∆ TR = $1600-$1200 = $400
(c.) What is the marginal cost of the first worker?
MC = ∆Lcost/∆L = $200 - $0 = $200
(d.) Based on your knowledge of marginal analysis, how many
workers should you hire? Explain you answer.
MC = $200 so where is rising MRP > = MC?
#4 MC = $200 MRP = $400
#5 MC = $200 MRP = $150 so stop at #4
4. (TCO C) Answer the next question on the basis of the
following cost data for a purely competitive seller:

Total Product TFC TVC
0 $50 $0
1 50 80
2 50 130
3 50 160
4 50 200
5 50 270
6 50 360
Refer to the above data. If the product price is $80, at its
optimal output will the firm realize an economic profit, break
even, or incur an economic loss? How much will the profit or
loss be? Show all calculations
MC = ∆ TVC
Q= 0 MC = $0
1 $80- $0 = $80

2 130 -80 = 50
3 160-130= 30
4 200-160= 40
5 270-200= 70
6 360-270= 90
At Q=5 MR =80, MC = $70 <MR TR = 5 X $80 = $400,
TC = 50 + 270 = $320 P = $80
Q=6 MR = 80, MC=$90 > MR TR = 6 X $80 = $480
,TC= 50 + 360 = $410 P = $70
5. (TCO D) A handbag producer has fixed costs of $20,000
per month and her Total Variable Costs (TVC) as a function of
output Q are given below:
Q TVC Price
5,000 $ 6,000 $9
15,000 16,000 7
25,000 30,000 5
35,000 46,000 3
45,000 66,000 1
If it can only be produced in the quantities above, what should
be the production level if the producer operates in

a monopolistic competitive market where the price of
software at each possible quantity is also listed above? Why?
(Show all work).
MC = ∆ TVC /∆Q MR =
∆TR/∆Q
Q 5000 = MC = $6000/5000 = $1.20 MR = $45000/5000
= $9.00
15000 MC = $10000/10000= $1.00 MR = $60000/10000
= 6.00
25000 MC = $14000/10000 = $1.40 MR =
$20000/10000= 2.00
35000 MC = $16000/10000= $1.60 MR =
$(20000)/10000= ($2.00)
45000 MC= $20000/10000= $2.00 MR =
$(60000)/10000= ($6.00)
At Q = 25,000 MC= $1.40 MR = $2.00 MC<MR YES TR
= $125m TC = $50m Profit = $75m
= 35,000 MC = $1.60 MR = ($2.00) MC>MR NO!
TR= $105m TC = $66m Profit = $39m
(b.) What should be the production level if fixed costs rose to
$30,000 per month? Explain
. It would be the same, Total revenue is greater than Total
Variable costs in both cases

6. (TCO F) Suppose nominal GDP in 2005 was $10 trillion and
in 2006 it was $14 trillion. The general price index in 2005 was
100 and in 2006 it was 110. Between 2005 and 2006 Real GDP
rose by what percent?
NomGDP $14B ÷1.10 = Real GDP = $12.72B
Pct change = $12.72÷10 = 1.272, subtract 1 = .272 = + 27.2%%
In a given year in the United States, the total population is 300
million, the number of residents under the age of 16 is 50
million, the number of institutionalized adults is 20 million, the
number of adults who are not looking for work is 30 million,
and the number of unemployed is 12 million.
(b1.) Refer to the data in the above Scenario. What is the size
of the labor force in the United States for the given year?

300 – (50+20+30) = 200 Labor force
(b2.) Refer to the data in the above Scenario. What is the
unemployment rate in the United States for the given year?
UE rate = UE/ Labor force = 12/200 = 0.06 = 6%
8. (TCO G)
(a.) First National Bank is fully loaned up with reserves of
$40,000 and demand deposits equal to $200,000. The reserve
ratio is 20%. Households deposit $10,000 in currency into the
bank. How what is the maximum amount of new money that can
be created in the banking system as a result of this deposit?
Show all work.
Money Multiplier = 1/ Reserve Ratio = 1/.20 = 5X

Initial Deposit X Money Mult = change in MS $10,000 X 5 =
$50,000
Initial Dep + New Money = Change in MS
$10,000 (+ $40,000) = + $50,000
(b.) What is the fed funds rate in the banking system, and
explain how the Fed manipulates this rate in order to achieve
macroeconomic objectives.
9. Explain the difference between the Keynesian and Monetarist
(Classical) economic schools of thought regarding Government
regulation of the economy.
Keynesians believe you should use fiscal & monetary policy to
help manage the economic cycles.
Classical or monetarists believe you should let the economy
move by itself & the market system. The Fed should only grow
the Money supply by as much as real economic growth.

10. Explain the Spending Multiplier effect. If the savings rate
is 20%, what is the spending multiplier? How much would in
increase in Government spending of $10 billion change GDP?
Spending multiplier (Ms) = 1/MPS = 1/.20 = 5X
Change in GDP = ∆Govt spending X Ms = $10B X 5 = $50B
/GM 545 Practice Final
1. (TCO A) As a manager of a factory, what would you
regarding pricing and production if:
a. If there is an increase in supply?
b. if there is a decrease in supply and a decrease in
demand?
c. The price of a substitute good rises and your labor costs
rise?
2. (TCO B) The following table shows part of the demand for

tickets to a local sporting event:
Price(P)...Quantity(Q)
15...........40
10..........100
6............150
3............250
a. Is demand elastic in the $3 - $6 price range?
b. Ed = 0.8 in the $6 - $10 price range. In this range of
demand, by what percentage would quantity demanded change if
price changes by 5 percent?
c.Price falls from $15 to $10. Does total revenue (TR)
increase, decrease, or remain the same?
3. (TCO C) You have been hired to manage a small
manufacturing facility which has cost and production data given
in the table below.
TotalTotalWorkersLabor CostOutputRevenue
1 $200 60 $300
2 400 160 700
3 600 240 1200

4 800 280 1600
5 1000 300 1750
(a.) What is the marginal product of the second worker?
(b.) What is the marginal revenue product of the fourth
worker?
(c.) What is the marginal cost of the first worker?
(d.) Based on your knowledge of marginal analysis, how many
workers should you hire? Explain you answer.
4. (TCO C) Answer the next question on the basis of the
following cost data for a purely competitive seller:
Total ProductTFCTVC
0 $50 $0
1 50 80
2 50 130
3 50 160
4 50 200

5 50 270
6 50 360
Refer to the above data. If the product price is $80, at its
optimal output will the firm realize an economic profit, break
even, or incur an economic loss? How much will the profit or
loss be? Show all calculations.
5. (TCO D) A handbag producer has fixed costs of $20,000
per month and her Total Variable Costs (TVC) as a function of
output Q are given below:
Q TVCPrice 5,000 $ 6,000 $9
15,000 16,000 7
25,000 30,000 5
35,000 46,000 3 45,000
66,000 1
(a) If it can only be produced in the quantities above, what
should be the production level if the producer operates in
a monopolistic competitive market where the price of
software at each possible quantity is also listed above? Why?
(Show all work).
(b.) What should be the production level if fixed costs rose to

$30,000 per month? Explain
.
6. (TCO F) Suppose nominal GDP in 2005 was $10 trillion and
in 2006 it was $14 trillion. The general price index in 2005 was
100 and in 2006 it was 110. Between 2005 and 2006 real GDP
rose by what percent?
7. In a given year in the United States, the total number of
residents is 300 million, the number of residents under the age
of 16 is 50 million, the number of institutionalized adults is 20
million, the number of adults who are not looking for work is 30
million, and the number of unemployed is 12 million.
8. (b1.) Refer to the data in the above Scenario. What is the
size of the labor force in the United States for the given year?
(b2.) Refer to the data in the above Scenario. What is the
unemployment rate in the United States for the given year?
8. (TCO G)
(a.) First National Bank is fully loaned up with reserves of

$40,000 and demand deposits equal to $200,000. The reserve
ratio is 20%. Households deposit $10,000 in currency into the
bank. How what is the maximum amount of new money that can
be created in the banking system as a result of this deposit?
Show all work.
(b.) What is the fed funds rate in the banking system, and
explain how the Fed manipulates this rate in order to achieve
macroeconomic objectives.
9. Explain the difference between the Keynesian and Monetarist
(Classical) economic schools of thought regarding Government
regulation of the economy.
10. Explain the Spending Multiplier effect. If the savings rate
is 20%, what is the spending multiplier? How much would in
increase in Government spending of $10 billion change GDP?

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