This syllabus outlines the course objectives, assignments, schedule, and policies for BUS1001 - Integrated Business Perspectives. The course introduces students to the role of business in society and explores career opportunities through team projects, case studies, quizzes, and discussions. Student evaluation is based on participation, assignments, and a final project to demonstrate understanding of business perspectives and principles.

1. BUS1001 - Integrated Business Perspectives
Course Syllabus
School of Professional Studies
BUS1001- Integrated Business Perspectives
Note to Instructors: Items highlighted in yellow apply to on
ground courses, those in blue apply to online courses, and those
in green apply to blended courses. Please select the appropriate
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before publishing the syllabus.
*All activities listed in the syllabus must be administered in
order to meet the credit requirements for this course
Contents
Overview4
Course ID4
Course Name4
Department4
Credits4
Prerequisites4
Instructor4
Telephone4
E-mail4
Office4
Office Hours4
Class Meetings4
Classroom4

2. Learning Management System4
Course Description4
College Information5
Centenary Greater Expectation Learning Outcomes (CGEs)5
Business Department Learning Outcomes5
Classroom Conduct5
Academic Code6
Academic Honesty6
“Publication” of Written Work and Assignments6
Academic Assistance7
Accommodations7
Technical Support7
Course Information7
Course Material7
Reference Websites7
Instructional Techniques7
Course Objectives7
Student Evaluation7
Attendance9
Participation9
Assignments10
Late Assignments10
Course Schedule11
Session 111
Session 211
Session 311
Session 412
Session 512
Session 613
Session 713
Session 813
Activities and Rubrics15
Threaded Discussion Requirements15
Threaded Discussion Rubric15
Project and Teamwork Exercise16
Project and Teamwork Exercise Rubric16

3. Web Assignment17
Web Assignment Rubric17
Case Study Exercise18
Case Study Rubric18
Part Ending Project19
Part Ending Project Rubric19
Launching Your Career20
Launching Your Career Rubric20
Activities Calendar21
Overview
Course ID:BUS1001Course Name:Integrated Business
PerspectivesDepartment:
Business - UndergraduateCredits:
4 CreditsPrerequisites:
None
Studentsshould be competent in Microsoft WordInstructor:
Jane ZhaoE-mail:
[email protected]Class Meetings:
Thursday 6:00 pm from January 14th to March 3rd Classroom:
TBALearning Management System:
Access the Moodle student tutorial at:
http://www.centenarycollege.edu/cms/en/moodle-help-
center/moodle-help-center/students/ for instructions on how to
log in, navigate, and submit assignments.
Moodle accessibility versions are available for download;
please contact the IT Help Desk at ext. 2362 or
[email protected] for assistance.Course Description:
This Business course provides the student with the opportunity
to discover the role of business in society and to explore career
opportunities. The relations among different business
disciplines are analyzed. Students learn team building and
communication and apply that learning as they work in teams to
create, implement, and assess projects.
College InformationCentenary Greater Expectation Learning
Outcomes (CGEs):

4. In March 2004, the Centenary faculty adopted the Centenary
Greater Expectation Learning Outcomes. It is very important for
assessment purposes that all stakeholders understand the value
added that is part of a Centenary education. By the time
students graduate from Centenary College, in addition to more
discipline-specific outcomes, students will be able to:
CGE 1. Communicate in diverse settings and groups, using
written, oral, and visual means.
CGE 2. Understand and employ both quantitative and
qualitative analysis to describe and solve problems.
CGE 3. Interpret, evaluate, and use information discerningly
from a variety of sources.
CGE 4. Integrate knowledge of various types and understand
complex systems.
CGE 5. Work well in teams, including those of diverse
composition, and build consensus.
CGE 6. Understand and employ the integrity, social
responsibility, and ethical behavior required for a diverse
democratic society.Business Department Learning Outcomes:
Learners graduating from Centenary College's business
programs are expected to perform the following activities as a
business practitioner:
BDLO 1. Communicate clearly, orally and in writing, to both
business and non-business professionals. (Mapped to CGE 1)
BDLO 2. Research, evaluate, and apply relevant qualitative
and quantitative information, from all types of business and
other data, to make decisions and solve problems. (Mapped to
CGEs 2, 3, 4)
BDLO 3. Collaborate effectively and collegially as a team
member. (Mapped to CGE 5)
BDLO 4. Understand an individual’s role in corporate
integrity, ethics, and social responsibility. (Mapped to CGE 6)
BDLO 5. Demonstrate essential skills across business
disciplines.
BDLO 6. Have the ability to plan, organize, and prioritize
work.Classroom Conduct:

5. Students are expected to be respectful and courteous to their
fellow classmates and their instructor in all correspondence,
whether in class, through e-mail, postings, or synchronous
chats. Improper conduct includes using abusive language, using
informal “IM” language, criticizing other students, and other
counterproductive negative behavior. The instructor has the
right to remove a disruptive student from the classroom.
Students have the right – and are encouraged – to speak to the
instructor (in private) about a disruptive student.Academic
Code:
Students should be aware that all violations of the Academic
Code, which are found in the College Catalog and the Student
Handbook, will be reported by the faculty member to the
Academic Review Board for their consideration.Academic
Honesty:
All students are expected to adhere to Centenary College’s
policy concerning academic honesty. Any student found
cheating, plagiarizing, submitting non-original work, etc., will
receive a grade of zero (0) for that work. Flagrant cases of
academic dishonesty may result in the student being dismissed
from the class and referred to the Academic Review Board for
further action or sanction as deemed appropriate, up to and
including dismissal from Centenary College.
Note: Any violation of Centenary College’s Academic Honesty
Policy will result in a failing grade for the course.
All relevant student work will be screened for plagiarism. The
electronic submission is checked against a database of other
manuscripts collected from different universities, Centenary
College classes, published works, and the Internet. If a
professor determines from this resource that any portion of
paper is plagiarized, Centenary College’s Academic Honesty
Policy applies, and the student receives a zero on that
submission. Below are some resources to help explain how to
cite documents properly and to describe plagiarism further. It is
the student’s responsibility to ensure that he or she fully
understands plagiarism, as lack of understanding does not

6. excuse the offense.
http://www.lib.usm.edu/research/plag/plagiarismtutorial.php
http://www.indiana.edu/~wts/pamphlets.shtml
http://www.lib.ncsu.edu/dspc/tutorial/plagiarism/
http://www.mc.cc.md.us/library/plagiarismintro.htm
A student must always submit work that represents his or her
original words or ideas. If any words or ideas used do not
represent the student’s original words or ideas, the student must
cite all relevant sources. The student should also make clear
the extent to which such sources were used. Words or ideas that
require citations include, but are not limited to, all hardcopy or
electronic publications, whether copyrighted or not, and all
verbal or visual communication when the content of such
communication clearly originates from an identifiable source.
Academic dishonesty could also involve:
· Having a tutor or friend complete a portion of your
assignments;
· Having a reviewer make extensive revisions to an assignment;
· Copying work submitted by another student; or
· Using information from online information services without
proper citation.
Submitting the same paper or portions thereof (presumably your
work) for different assignments is considered plagiarism and
will carry the same consequences, even if the assignments were
completed at different institutions. This means that you cannot
submit a paper, or any part thereof, from a previous class.
Although this does not involve the intellectual theft that
characterizes complete or reckless plagiarism, it is an academic
impropriety. If you want to use a previously completed paper
as a starting point for a new project, or if you want to use paper
with similar premises for two classes, you must obtain the
permission of all instructors involved and reference the works
appropriately.“Publication” of Written Work and Assignments:
By continuation in this course and by submitting written
assignments and work, students understand that they are

7. granting the instructor permission under the Federal Education
Records Act and a limited license to publish that work for the
purposes of grading the work. That limited license extends to
submission, within the instructor’s sole discretion, to various
electronic grading tools (e.g., grading books, cite checkers, etc.)
and to other faculty members.Academic Assistance:
The Academic Support Center offers assistance through
professional, peer, and online tutoring. Contact
[email protected] (adult students – [email protected]) or call
(908) 852-1400, extension 2353.
Students seeking help with writing assignments, as well as those
wishing to develop their writing skills in general, are invited to
visit the Writing Collaboratory, a tutoring center specializing in
writing. The tutors, who offer one-on-one assistance, are
advanced-level undergraduates specifically trained in proven
methods. The Collaboratory hours are 10:00 a.m. to 7:00 p.m.,
Monday through Thursday. To get more information or to set
up an appointment, send an e-mail to [email protected], or call
908-852-1400, ext. 2400.Accommodations:
Students with documented disabilities are entitled under the law
to reasonable accommodations Support services available are
listed at http://www.centenarycollege.edu/cms/?id=1511. If you
have a disability and need accommodations, please notify the
instructor as early as possible during the semester. In addition,
contact the Office of Disability Services at [email protected] or
908-852-1400 ext. 2251. Technical Support:
If you need technical assistance, please contact the Centenary
College Help Desk on 908-852-1400 ext. 2000 or
[email protected]. Course InformationCourse Material:
1. Boone, L. & Kurtz, D. (2012). Contemporary business (16th
ed.). New York City, NY: Wiley. ISBN: 978-1-118-77239-3 (or
e-text ISBN : 978-1-119-02795-9)
2. American Psychological Association. (2009). Publication
manual of the American Psychological Association (6th ed.).
Washington, DC: Author. ISBN 978-1-4338-0561-5Reference
Websites:

8. · http://www.wileyplus.com
· http://www.wiley.com/college/booneInstructional Techniques:
This course will be conducted using a variety of teaching
methods including lectures, class discussions, case studies,
sharing of individual research and projects, and other related
instructional methods and techniques.Course Objectives:
Upon completion of this course, students should be able to:
CO 1. Comprehend the broad view of business administration.
CO 2. Synthesize the interdependence between the various
organizational functions.
CO 3. Evaluate the ethical and social responsibility of
organizational activities.
CO 4. Comprehend the global nature of today’s business
environment.
CO 5. Apply broad business principles to business case studies
and situations.Student Evaluation:
Students will be evaluated based on participation in class
discussions, demonstration of critical thinking skills, and the
quality of their work in terms of planning, organization, critical
review of related literature, and actual execution and
presentation.
Grades will be assigned in the following manner:
ITEM
% OF GRADE
CGEs
Attendance & Participation
Case Study Exercise (3)
Quiz (7)
Web Assignment (4)
10%
30%
40%
20%
1-4, 6
1-4, 6

9. 1-4, 6
1-4, 6
Course grades are based upon a student’s work throughout the
entire semester. Following is an explanation of how points
equate to grades, based on a 100-point scale. Fractions of .5
and above will be rounded up. No extra credit is available, and
assignments may not be resubmitted, so be sure to put forth
your best effort on every assignment. Incompletes are not
granted in this class.
Grades for assignments will be returned within one week of
submission due date.
GradeQuantitativeQualitativeDefinition
A
A-
93 to 100
90 to 92
Excellent
Superior quality in the mastery of content and method of the
course, demonstrated ability to perceive relationships, initiative
in doing work in which quality consistently surpasses that
required.
B+
B
B-
88 to 89
83 to 87
80 to 82
Good
Good understanding of the content and method of the course,
demonstrated ability to recognize relationships, better than
average achievement of course objectives and fulfillment of
course requirements.

10. C+
C
C-
78 to 79
73 to 77
70 to 72
Below Average
Sufficient understanding of the content and method of the
course, demonstrated ability to recognize obvious relationships,
adequate achievement of course objectives and fulfillment of
course requirements.
D+
D
D-
68 to 69
63 to 67
60 to 62
Below Average
Incomplete understanding of the content and method of the
course, inability to demonstrate satisfactory recognition of
obvious relationships, unsatisfactory achievement of course
objectives and requirements.
F
59 and below
Failure
Lack of understanding of the content and method of the course,
failure to achieve objectives and/or complete requirements of
the course. Student is dropped from program.
Grades are based strictly on individual performance, not on any
environmental factors (e.g., tuition reimbursement policies at
your corporation or requirements for graduation). All grade
questions and requests must be made in writing. In order to
retain professionalism among the student(s) and not create a
counterproductive classroom atmosphere, grade questions

11. should remain between the instructor and the student.
Attendance:
Academic performance is contingent upon students’ attendance
at all classes. In the event that an absence is unavoidable, the
student must discuss the absence with the faculty member
before the absence, if possible. Students who miss a class are
fully responsible for the class content and information presented
that day. Students are expected to arrive on time and be present
at all class meetings. Absences in excess of two classes may
result in withdrawal from the course and /or a grade of “F” for
the course. However, it is within the discretion of the instructor
to excuse an absence due to compelling circumstances if the
student submits appropriate documentation. Unexcused absences
and tardiness/leaving early will affect your final grade. Two
late arrivals/early departures equal one absence.Participation:
Students are expected to participate regularly and actively in
class discussions; without substantial participation, you cannot
get an A in this class. Read the material and respond to
comments and questions. You are also encouraged to share
your experiences in discussions and assignments. However,
please maintain confidentiality and acknowledge personal
privacy in communication of personal or professional
information about one’s employer, other students, and their
employers.Assignments:
All written assignments must be typed, with proper citations
included as necessary, and submitted through Moodle. Unless
otherwise specified, all assignments must be submitted as a
Word (.doc or .docx) document. It is the student’s
responsibility to ensure that the assignment has been submitted
electronically successfully. A grade of incomplete will apply
until it has been successfully submitted electronically.
All assignments and class presentations are graded on content
and presentation, which includes readability, style, and
mechanics (grammar, punctuation, and APA format).
Professionally presenting organized thoughts is a critical
requirement in business.

12. Please comply with APA formatas described in the APA Manual
(6th edition) when completing your assignments. Written
assignments must also give text citations for all statements
requiring support and cite current (within last three to five
years), reliable (from peer-reviewed journals)sources.
All written assignments include a length requirement. Direct
quotes will not count towards the fulfillment of that requirement
and should not exceed 10% of any assignment. Additionally, no
assignment should exceed the total length requirement by more
than 10%.Late Assignments:
[Example] Twenty percent (two full grades) will be deducted
per day late (i.e., 24 hours), up to a maximum of two days (48
hours). After two days, late assignments are not accepted. No
assignments will be accepted after the last day of class. THERE
ARE NO EXCEPTIONS TO THIS POLICY.
Course Schedule
Session 1: 1/14
Topic: Business in a Global Environment
Objectives:
1. Compare and contrast the different components of the
business perspective as a collective whole vs. individual parts.
2. Defend or criticize the required and/or promoted social
responsibility of companies.
3. Hypothesize situations and dilemmas that constitute conflicts
of social or ethical responsibility.
Resources:
Boone & Kurtz - Chapters 1 & 2
Activities Due 1/21:
1. Quiz
2. Web Assignment- Characteristics of US Workforce: p. 26,
Q#3
Session 2: 1/21
Topic:Business in a Global Environment (continued)

13. Objectives:
1. Distinguish the economic factors that affect organizations
and propel globalization.
2. Evaluate the impact that globalization has on strategic
planning and implementation within an organization.
Resources:
Boone & Kurtz - Chapters 3 & 4
Activities Due 1/28:
1. Quiz
2. Web Assignment – Financial Debt. P. 88, Q #3
Session 3:1/28
Topic: Starting and Growing Your Business
Objectives:
1. Analyze the requirements for starting and managing a
business.
2. Compare and contrast the characteristics that determine
success and failure among entrepreneurs.
3. Devise methods for identifying strengths and weakness in
executive management's entrepreneurial skills in order to
enhance performance.
Resources:
1. Boone & Kurtz - Chapters 5 & 6
Activities Due 2/4:
1. Quiz
2. Case Study. Case 5.3: The Mei Mei Group: A Family Affair
in Boston. P. 158.
Session 4: 2/4
Topic:Human Capital Management
Objectives:
1. Discuss the ethics behind manipulating human capital to
increase profitability.
2. Evaluate different strategies for motivating employees and
improving productivity.
3. Discuss and analyze the production process.
Resources:
1. Boone & Kurtz - Chapters 7, 8, 9 & 10

14. Activities Due 2/11:
1. Quiz
2. Case study. Case 8.3: “Timberland's Culture Rooted in
Community Building”. p. 244
Session 5: 2/11
Topic:Marketing Management
Objectives:
1. Outline the basic steps in developing a marketing strategy
based on research, segmentation, and consumer behavior.
2. Describe the staged of the product life cycle and explain how
to develop a competitive strategy.
3. Discuss and analyze integrated marketing communications,
promotion, and pricing.
Resources:
1. Boone & Kurtz - Chapters 11, 12 & 13
Activities Due 2/18:
1. Quiz
2. Web Assignment www.kraftrecipes.com/home.aspx p. 365,
Q#1
Session 6: 2/18
Topic:Managing Technology and Information
Objectives:
1. Discuss the importance of information management
technique.
2. Compare and contrast different technology tools.
Resources:
1. Boone & Kurtz – Chapter 14
Activities Due 2/25:
1. Quiz
2. Web Assignment: Enterprise Resource Planning (ERP). p.
425,Q #1.
Session 7: 2/25
Topic:Managing Financial Resources
Objectives:
1. Compare and contrast the different methods of finance
available to corporations.

15. 2. Examine the various financial management requirements from
an executive and management perspective.
3. Design methods of financial accountability from an ethical
perspective.
Resources:
1. Boone & Kurtz - Chapters 15, 16 & 17
Activities Due 3/3:
1. Quiz
2. Case study. Case 16.3: “New Harvest Coffee Goes Beyond
Fair Trade, p. 488.
Session 8: 3/3
Topic:Trends in E-Business
Objectives:
1. Discuss the capabilities, functions, and challenges of e-
business.
2. Describe the global environment and trends in e-business.
Resources:
1. Boone & Kurtz – Chapter 18
2. “What Career is Right for Me?”
http://www.whatcareerisrightforme.com/
Activities Due:
1. Quiz
2. Web assignment.
Web Assignment
Students must complete the Web Assignment indicated after
reading each chapter. This assignment must be between 250-
400 words in length and conform to APA format.Web
Assignment Rubric
Assessment Criteria
Exceeds Expectations
5
Meets Expectations
4 3

16. Does Not Meet
Expectations
2 1
Does Not Address
0
Content
Answers to questions are factually accurate, complete, and have
additional detail and references to support all assertions.
Answers to questions are factually accurate, complete and have
enough detail to support assertions.
Answers to questions are too brief to answer the questions
sufficiently. There are some deficiencies in supporting
assertions as well as some factual errors.
Answers to questions are incomplete. There are significant
factual errors. Assertions are not backed up.
Analyzes the material in a manner that demonstrates a solid
understanding of the importance and impact of the issues in this
case and applicability to other industries.
Analyzes the material in a manner that demonstrates a good
understanding of the importance and impact of the issues in this
case.
Does not analyze the material in a manner that demonstrates a
solid understanding of the importance and impact of the issues
in this case.
Provides no analysis of the material.
Assignment meets required length and includes more than two
appropriate references, at least one of which is peer-reviewed
Assignment meets required length and includes one or two
appropriate references.
Assignment does not meet the required length or does not
include any appropriate references.
Assignment does not meet the required length and no references
are included.

17. Quality of Writing
Writing and organization is consistently of outstanding quality.
Flawless presentation. No spelling, grammar, or punctuation
errors. Assignment is completely in APA format.
Good writing and organization of paper. Minimal spelling,
grammatical, and/or punctuation errors. Good use of APA
format.
Writing and/or organization of paper needs improvement. The
frequency of spelling, grammatical, and/or punctuation errors is
distracting to the reader. Infrequent use of APA format and
style.
The frequency of spelling, grammatical, and/or punctuation
errors makes the paper incomprehensible. No use of APA
format.
Overall Effort
Written work clearly demonstrates exemplary effort and shows
significant initiative, creativity, and original thought.
Written work demonstrates adequate effort and is complete,
thorough, and reflects original thought.
Written work demonstrates little effort or is consistently
incomplete or shallow.
Written work demonstrates no effort.
Case Study Exercise
Students must complete the Case Study indicated after reading
each chapter. This assignment must be between 500-1000
words in length and conform to APA format.Case Study Rubric
Assessment Criteria
Exceeds Expectations
5
Meets Expectations
4 3
Does Not Meet Expectations

18. 2 1
Does Not Address
0
Content
Addresses all of the required topics, supporting opinions with
references:
1. Facts of what happened in the situation
1. Effects/results of the conflict in the case
1. An analysis of the qualitative and quantitative data
1. Primary issues that led to this conflict
1. Hidden issues and why they exist
1. 2-3 mutually exclusive alternatives to the case
1. Detailed discussion of the particular alternative you chose
1. What should be done to improve the situation
1. The advantages/ disadvantages of your suggestions
1. What could have been done to avoid the conflict in the first
place
Addresses all of the required topics:
1. Facts of what happened in the situation
1. Effects/results of the conflict in the case
1. An analysis of the qualitative and quantitative data
1. Primary issues that led to this conflict
1. Hidden issues and why they exist
1. 2-3 mutually exclusive alternatives to the case
1. Detailed discussion of the particular alternative you chose
1. What should be done to improve the situation
1. The advantages/ disadvantages of your suggestions
1. What could have been done to avoid the conflict in the first
place
Does not address some of the required topics, or does not
address them fully.
1. Facts of what happened in the situation
1. Effects/results of the conflict in the case
1. An analysis of the qualitative and quantitative data
1. Primary issues that led to this conflict

19. 1. Hidden issues and why they exist
1. 2-3 mutually exclusive alternatives to the case
1. Detailed discussion of the particular alternative you chose
1. What should be done to improve the situation
1. The advantages/ disadvantages of your suggestions
1. What could have been done to avoid the conflict in the first
place
Does not address any of the required topics fully.
Effectively worked to articulate the rationale behind the
resolution and provided many details pertaining to the decision
process, assumptions about the co., its culture, and individual
values.
Effectively worked to articulate the rationale behind the
resolution and provided some details pertaining to some of the
following: the decision process, assumptions about the co., its
culture, and individual values.
Attempted to work to articulate the rationale behind the
resolution and provided little or no details pertaining to the
decision process, assumptions about the co., its culture, and
individual values.
Did not articulate the rationale or provide details, assumptions,
or individual values about the company.
Assignment meets required length and includes more than two
appropriate references, at least one of which is peer-reviewed
Assignment meets required length and includes one or two
appropriate references.
Assignment does not meet the required length or does not
include any appropriate references.
Assignment does not meet the required length and no references
are included.
Quality of Writing
Writing and organization is consistently of outstanding quality.
Flawless presentation. No spelling, grammar, or punctuation
errors. Assignment is completely in APA format.

20. Good writing and organization of paper. Minimal spelling,
grammatical, and/or punctuation errors. Good use of APA
format.
Writing and/or organization of paper needs improvement. The
frequency of spelling, grammatical, and/or punctuation errors is
distracting to the reader. Infrequent use of APA format and
style.
The frequency of spelling, grammatical, and/or punctuation
errors makes the paper incomprehensible. No use of APA
format.
Overall Effort
Written work clearly demonstrates exemplary effort and shows
significant initiative, creativity, and original thought.
Written work demonstrates adequate effort and is complete,
thorough, and reflects original thought.
Written work demonstrates little effort or is consistently
incomplete or shallow.
Written work demonstrates no effort.
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