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Bruce M. Tharp
ORGANIZATIONAL CULTURE WHITE PAPER
Four Organizational Culture Types
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ORGANIZATIONAL CULTURE
Through decades of empirical research, scholars have
established abundant links between organizational
culture and organizational performance. While
previously businesses were either unaware of culture’s
importance or believed it too difficult to manage, today
they recognize that it can be used for competitive
advantage. This is something that Apple Computer
gets. By leveraging their culture of innovation toward
product as well as internal processes, they have been
able to survive — despite incredible competition —
as well as venture into new and profitable markets. But
in order to use culture strategically, a company first
needs to understand its culture. And there’s the rub.
Culture is a complex issue that essentially includes all
of a group’s shared values, attitudes, beliefs, assump-
tions, artifacts, and behaviors. Culture is broad —
encompassing all aspects of its internal and external
relationships—and culture is deep in that it guides
individual actions even to the extent that members
are not even aware they are influenced by it. Scholars
tend to agree that the root of any organization’s
culture is grounded in a rich set of assumptions about
the nature of the world and human relationships.
For example, the underlying belief that people are
selfish and only out for themselves might unwittingly
influence a company’s attitudes and behaviors toward
outside salespeople, vendors, and consultants. This
is profound stuff that is largely invisible, unspoken,
and unknown to an organization’s members. So
is it possible to really know a company’s culture?
While admittedly it would be a daunting (and some
might claim impossible) task to fully account for all
components of a company’s culture, the dominant
attributes can generally be identified. In focusing on
“effective organizations”, research has uncovered many
critical dimensions. John Campbell (1974) and his
fellow researchers identified thirty–nine impor-
tant indicators. While such a list is helpful, it is still
impractical for organizations to account for so many
dimensions. Realizing this, Robert Quinn and John
Rohrbaugh (1983) reviewed the results of many studies
on this topic and determined that two major dimensions
could account for such a broad range. Their Competing
Values Framework combines these two dimensions,
creating a 2x2 matrix with four clusters.
THE COMPETING VALUES FRAMEWORK
The first dimension places the values of flexibility,
discretion, and dynamism at one end of the scale with
stability, order, and control on the other. This means
that some organizations emphasize adaptation,
change, and organic processes (like most start-up
companies) while others are effective in emphasizing
stable, predictable, and mechanistic processes (like
NASA, Citigroup, and most universities).
Competing Values Framework
Four Organizational
Culture Types
Acknowledging that organizational culture
is an important aspect for space planners,
this paper provides an overview of four
organizational culture types: Control (hier-
archy), Compete (market), Collaborate (clan),
and Create (adhocracy). This typology reflects
the range of organizational characteristics
across two dimensions that were found
critical to organizational effectiveness. The
spatial implications for each type are presented
so that workspace planners might be able
to interpret the results of an organizational
culture assessment in their process of designing
environments that support the way companies
work and represent themselves.
FLEXIBILITY
DISCRETION
DYNAMISM
STABILITY
ORDER
CONTROL
EXTERNAL FOCUS
DIFFERENTIATION
RIVALRY
INTERNAL FOCUS
INTEGRATION
UNITY
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ORGANIZATIONAL CULTURE WHITE PAPER
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The second value dimension is marked by internal
orientation, integration, and unity at one end of the
scale with external orientation, differentiation, and
rivalry on the other. Some organizations are effective
through focusing on themselves and their internal
processes—“If we improve our efficiency and do
things right, we will be successful in the marketplace.”
Others excel by focusing on the market or competition
—“Our rivals have weak customer service, so this is
where we will differentiate ourselves.”
Further work on defining how each of the four quad-
rants (formed by combining these two dimensions) is
related to company characteristics was conducted by
Kim Cameron and Robert Quinn (1999). Each quad-
rant represents those features a company feels is the
best and most appropriate way to operate. In other
words these quadrants represent their basic assumptions,
beliefs, and values—the stuff of culture. None of the
quadrants—Collaborate (clan), Create (adhocracy),
Control (hierarchy), and Compete (market)—is inherently
better than another just as no culture is necessarily
better than another. But, some cultures might be more
appropriate in certain contexts than others. The key to
using culture to improve performance lies in matching
culture or attributes to organizational goals.
CONTROL (HIERARCHY)
Hierarchical organizations share similarities with the
stereotypical large, bureaucratic corporation. As in the
values matrix, they are defined by stability and control
as well as internal focus and integration. They value
standardization, control, and a well-defined structure
for authority and decision making. Effective leaders
in hierarchical cultures are those that can organize,
coordinate, and monitor people and processes.
Good examples of companies with hierarchical
cultures are McDonald’s (think standardization and
efficiency) and government agencies like the Depart-
ment of Motor Vehicles (think rules and bureaucracy).
As well, having many layers of management—like
Ford Motor Company with their seventeen levels—is
typical of a hierarchical organizational structure.
COMPETE (MARKET)
While most major American companies throughout
the 19th and much of the 20th centuries believed
a hierarchical organization was most effective, the
late 1960s gave rise to another popular approach—
Compete (market) organizations. These companies
are similar to the Control (hierarchy) in that they value
stability and control; however, instead of an inward
focus they have an external orientation and they value
differentiation over integration. This began largely
because of the competitive challenges from over-
seas that forced American companies to search for a
more effective business approach. With their outward
focus, Compete (market) organizations are focused on
relationships—more specifically, transactions—with
suppliers, customers, contractors, unions, legislators,
consultants, regulators, etc. Through effective external
relations they feel that they can best achieve suc-
cess. While Control (hierarchy) optimize stability and
control through rules, standard operating procedures,
and specialized job functions, Compete (market)
organizations are concerned with competitiveness
and productivity through emphasis on partnerships
and positioning. General Electric, under the leader-
ship of former CEO Jack Welch, is a good example
of a Compete (market) organization. He famously
announced that if businesses divisions were not first
or second in their markets then, simply, they would be
sold. Their corporate culture was (and still largely is)
highly competitive where performance results speak
louder than process.
COLLABORATE (CLAN)
In the values matrix Collaborate (clan) are similar to
Control (hierarchy) in that there is an inward focus
with concern for integration. However, Collaborate
(clan) emphasize flexibility and discretion rather than
the stability and control of Control (hierarchy) and
Compete (market) organizations.
With the success of many Japanese firms in the late
1970s and 1980s, American corporations began
to take note of the different way they approached
business. Unlike American national culture, which
is founded upon individualism, Japanese firms had
a more team-centered approach. This basic under-
standing affected the way that Japanese companies
structured their companies and approached problems
Their Collaborate (clan) organizations operated more
like families—hence the name—and they valued
cohesion, a humane working environment, group
The key to using culture to improve performance lies in
matching culture or attributes to organizational goals.
04.09
ORGANIZATIONAL CULTURE WHITE PAPER
4
commitment, and loyalty. Companies were made up
of semi–autonmous teams that had the ability to hire and
fire their own members and employees were encouraged
to participate in determining how things would get done.
A good example of a Collaborate (clan) in American
business is Tom’s of Maine, which produces all-natural
toothpastes, soaps, and other hygiene products. The
founder, Tom Chappell, grew the company to respect
relationships with coworkers, customers, owners,
agents, suppliers, the community, and the environment.
According to their company statement of beliefs, they
aim to provide their employees with “a safe and fulfilling
environment and an opportunity to grow and learn.”
Typical of Collaborate (clan) cultures, Tom’s of Maine,
is like an extended family with high morale and Tom
himself takes on the role of mentor or parental figure.
CREATE (ADHOCRACY)
In the values matrix Create (adhocracy) are similar to
Collaborate (clan) in that they emphasize flexibility
and discretion; however, they do not share the same
inward focus. Instead they are like Create (adhocracy)
in their external focus and concern for differentiation.
With the advent of the Information Age, a new approach
developed to deal with the fast-paced and volatile business
environment. Social, economic, and technological
changes made older corporate attitudes and tactics
less efficient. Success now was envisioned in terms of
innovation and creativity with a future-forward posture.
An entrepreneurial spirit reigns where profit lies in finding
new opportunities to develop new products, new
services, and new relationships—with little expectation
that these will endure.
Adhocratic organizations value flexibility, adaptability,
and thrive in what would have earlier been viewed
as unmanageable chaos. High-tech companies like
Google are prototypical Create (adhocracy). Google
develops innovative web tools, taking advantage of
entrepreneurial software engineers and cutting-edge
processes and technologies. Their ability to quickly
develop new services and capture market share has
made them leaders in the marketplace and forced less
nimble competition to play catch-up.
SPATIAL IMPLICATIONS
Since each of these organizational types is distinguished
by different attitudes, values, behaviors, and beliefs it
is understandable that the same workspaces would
not best support their different cultures. A Collaborate
(clan) organization, with its emphasis on teamwork
and sociality, needs spaces that foster and reflect this.
Rows of high paneled cubes, that might be appropriate
in certain Compete (market) companies, would be
incompatible with the way a Collaborate (clan) orga-
nization works and how it wants to present itself. The
diagrams on the following page outline specific work
space implications relative to the four organizational
culture types.
COMPANY CULTURE AND SUB-CULTURES
It is very important to note that the substantial research
that contributed to the development and validation of
the organizational culture types focused on companies
as a whole. Other research being conducted around
the same time as the Competing Values Framework
— Martin and Siehl (1983), Louis (1983), Gregory
(1983)—emphasizes that the company culture is
not homogeneous.
Instead, other subcultures are present and often even
contradict aspects of the company culture. In her
recent book, Companies are People, Too, Sandy Fekete
reports that functional teams within the 57 corpora-
tions that they studied had a different organizational
type than their company 81% of the time. Schein
(1999) notes that this is not necessarily dysfunctional,
rather it allows the company to perform effectively in
different environments based on function, product,
market, location, etc. In order to get a more accurate
picture of the company, it is important to understand
not only the company organizational type, but the
cultures of departments or other important groups
as well. The same organizational culture types —
Control (hierarchy), Compete (market), Collaborate
(clan), Create (adhocracy)—apply at both levels. So, a
Control (hierarchy) company may contain a research
group that is a Create (adhocracy), an engineering
department that is a Compete (market), and a human
resources department that is a Collaborate (clan). The
spatial implications for these different groups may also
compete with those of the company, so space planners
are faced with greater complexity in space solutions.
DOMINANT AND SUB-DOMINANT TYPES
As a company culture containing potentially numerous
subcultures adds to the complexity of this approach,
one other important issue must also be considered.
The Competing Values Framework and its inclusion of
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the four organizational culture types offers a simple
means of categorization and understanding; however,
it is possible for a company or department to have
subdominant elements. This means that an accounting
department that is a Control (hierarchy) may still have
substantial Compete (market) traits.
In fact, pure Control (hierarchy), Compete (market),
Collaborate (clan), or Create (adhocracy) are extremely
rare. Most of the company cultures that have been
diagnosed using Cameron and Quinn’s Organizational
Culture Assessment Instrument indeed have a strong
secondary component. This is also the case at the
department/group level. Their research has addi-
tionally shown that it is rare to have companies that
share equal traits of all four culture types—with no
dominant or barely dominant type.
WHAT GOOD ARE THESE CATEGORIES?
These organizational categories are helpful in that
they provide a foundation upon which space planners
can begin to structure their solutions and thus account
for the important role that culture plays. Each of the
different organization types has different cultural
attributes and preferred methods and concerns for
work. The means of assessing an organization’s
(company, group, or both) culture type using the
OCAI is relatively simple given the potential complexity
of a comprehensive investigation.
Even though this procedure provides an easy
mechanism for assessment and the four types are
easy to understand, space planners still must look
deeper and consider potential sub-dominant traits
“Compete (Market)” Culture
A results-driven organization focused on
job completion. People are competitive
and goal-oriented. Leaders are demanding,
hard-driving, and productive.The emphasis
on winning unifies the organization.
Reputation and success are common
concerns. Long-term focus is on competitive
action and achievement of measurable
goals and targets. Sucess means market
share and penetration. Competitive pricing
and market leadership are important.
“Create (Adhocracy)” Culture
A dynamic, entrepreneurial, and creative
place to work. Innovation and risk-taking
are embraced by employees and leaders.
A commitment to experimentation and
thinking differently are what unify the
organization. They strive to be on the leading
edge. The long-term emphasis is on growth
and acquiring new resources. Success
means gaining unique and new products
or services. Being an industry leader is
important. Individual initiative and freedom
are encouraged.
“Control (Hierarchy)” Culture
A highly structured and formal place to
work. Rules and procedures govern behavior.
Leaders strive to be good coordinators and
organizers who are efficiency-minded.
Maintaining a smooth-running organization
is most critical. Formal policies are what hold
the group together. Stability, performance,
and efficient operations are the long-term
goals. Success means dependable delivery,
smooth scheduling, and low cost. Manage-
ment wants security and predictablity.
“Collaborate (Clan)” Culture
An open and friendly place to work where
people share a lot of themselves. It is like
an extended family. Leaders are considered
to be mentors or even parental figures. Group
loyalty and sense of tradition are strong.
There is an emphasis on the long-term
benefits of human resources development
and great importance is given to group
cohesion.There is a strong concern for people.
The organization places a premium on
teamwork, participation, and consensus.
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as well as the relationship between groups and the
company as a whole. Using the OCAI for diagnosis
makes the process more objective, but still allows—
and demands— that workspace planners and
designers interpret the results. Indeed, it is their crucial
talents of interpretation that add value and allow the
production of workspaces that account for the way
companies think and behave as well as how they
want to represent themselves to the world.
REFERENCES:
Cameron, Kim S. and Quinn, Robert E. (1999),
Diagnosing and Changing Organizational Culture.
New York: Addison-Wesley.
Campbell, John P., Brownas, E.A., Peterson, N.G., and
Dunnette, M.D. (1974), The Measurement of
Organizational Effectiveness: A Review of Relevant
Research and Opinion. Minneapolis: Final Report, Navy
Personnel Research and Development Center,
Personnel Decisions.
Fekete, S., Keith, L. (2001), Companies are People, Too:
Discover, Develop, and Grow Your Company’s
Personality. New York: Wiley.
Gregory, K. (1983), Native-view Paradigms: Multiple
Cultures and Culture Conflicts in Organizations.
Administrative Science Quarterly, 28: 359-376.
Louis, M. (1983), Organizations as Culture-bearing
Milieux, in Pondy L.R., Frost, P.M., Morgan, G.,
Dandridge, T.C. (1983) Organizational Symbolism.
Greenwich, CT: JAI, 39-54.
Martin, J., Siehl C. (1983), Organizational Culture and
Counter-Culture: An Uneasy Symbiosis. Organizational
Dynamics, 12(2): 52-64.
Quinn, Cameron and Rohrbaugh, John (1983), A spa-
tial model of effectiveness criteria: Towards a competing
values approach to organizational analysis.
Management Science, 29(3): 336-377.
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Organisational culture
Culture is a shared (though sometimes unacknowledged) interpr
etation of experience within a nation, section of
society, organisation or group of people. This “common underst
anding” may stem from previous shared experience
(or from a pooling of interpretations of separate individual expe
riences) and may result in a common pattern of
responses to internal and external stimuli.
DEFINITIONS
Organisational culture has been defined as "the specific collecti
on of values and norms that are shared by people
and groups in an organization and that control the way they inte
ract with each other and with stakeholders outside
the organization.”
Hill, C.W.L and Jones, G.R. (2001) Strategic Management: An I
ntegrated Approach. Boston MA, HoughtonMifflin
Edgar Schein defines organisational culture as "A pattern of sha
red basic assumptions that the group learned as it
solved its problems of external adaptation and internal integrati
on, that has worked well enough to be considered
valid and, therefore, to be taught to new members as the correct
way you perceive, think, and feel in relation to
those problems".
Schein, E.H. (2004) Organizational Culture and Leadership, San
Francisco, Jossey-Bass
Putting it simply, Deal and Kennedy (1982) define organisation
al culture as “the way things get done around here.”
Deal T. E. and Kennedy, A. A. (1982) Corporate Cultures: The
Rites and Rituals of Corporate Life,Harmondsworth, Penguin B
ooks.
ELEMENTS
G. Johnson (1988) identified a number of elements that can be u
sed to describe or influence organisational culture.
The Paradigm expresses what the organisation is about; what it
does; its mission; its values. However, it should be
recognised that formal “mission statements”, although designed
to encapsulate the goals and values of an
organisation, may not accurately reflect the real culture as pract
iced within the organisation.
Control Systems and the degree to which they seek to direct and
monitor what is going on.
Organisational Structures such as management hierarchies, lines
of reporting, and the way that work flows through
the business.
Power Structures: Who makes the decisions, how widely spread
is power, and on what is power based?
Symbols are a telling feature of organisational culture. Formall
y adopted logos and designs can tell much about
how the organisation would like to portray itself, but less obvio
us symbols (such as executive dining rooms and
reserved parking spaces) are a more telling indicator of the true
state of affairs.
Rituals and Routines, many of which are habitual rather than ne
cessary, also give an indication of what people
within an organisation consider to be important.
Stories and Myths (about “heroes” and “villains”; about the org
anisation’s triumphs, etc.) are a means whereby the
values of an organisation are promulgated without the necessity
to formally promote them.
Johnson, G. (1988) "Rethinking Incrementalism", Strategic Man
agement Journal Vol 9 pp75-91
STRONG & WEAK CULTURES
The culture of an organisation is determined by observation of
what actually happens. This may not match with
what senior management would have you believe to be true –
or with what an examination of the formal
documentation (the "rules and regulations") would lead you to b
elieve.
An organisation in which staff respond to stimulus in accordanc
e with the desired corporate expectations is said to
exhibit a “strong culture”. Such organisations are likely to oper
ate efficiently and achieve their corporate goals.
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An organisation in which staff do not act in accordance with org
anisational expectations is said to have a “weak
culture”. Such organisations often resort to excessive regulator
y procedures in an attempt to ensure staff
compliance.
Strong-culture organisations are not invulnerable to problems. I
n situations where staff form a cohesive like-minded
group, there is a danger that “groupthink” comes to dominate.
This phenomenon (identified by Irving Janis) comes
into play when desire for conformity becomes an overriding feat
ure of decision-making, resulting in failure to
critically appraise all options. Failure to challenge organisation
al thinking leads to a reduced capacity for innovation
–
and can result in an organisation’s failure to adapt to challengi
ng circumstances.
Various factors can lead to “groupthink” situations.
Over-dependance on a central charismatic figure.
Unquestioning adherence to established organisational procedur
es.
Unwillingness to disagree with management or colleagues for fe
ar of being seen by the rest of the group as a
negative influence.
Janis, I.L. (1972) Victims of Groupthink. Boston. Houghton Mif
flin Company
MODEL - HARRISON - HANDY
In determining organisational culture, various models and classi
fications have been suggested.
Building on the work of Roger Harrison (1972), Charles Handy
(1985) proposed four types of culture.
Power-based culture –
in which power is concentrated in the hands of a few key player
s.
Role-based culture –
in which a person’s power derives from their position within a
highly defined (and often
bureaucratic) structure.
Task-based culture –
in which power derives from recognised expertise. Such organi
sations often adopt a team-
based, problem-solving approach.
Person-based culture –
in which individuals consider themselves (their role and contrib
ution) superior to the
organisation.
Harrison, R. and Stokes, H. (1992), Diagnosing Organizational
Culture, Pfeiffer, San Francisco.
Handy, C.B. (1985) Understanding Organizations, 3rd Edn, Har
mondsworth, Penguin Books
MODEL - DEAL & KENNEDY
Deal and Kennedy (1982) suggested 4 classifications of organis
ational culture, determined by a combination of two
parameters: feedback (monetary, praise, reward) and risk (uncer
tainty).
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In the Tough-Guy Macho culture, feedback is quick and the rew
ards are high. This is typified in fast moving
financial activities and in competitive team sports such as profe
ssional football. It can be a very stressful culture in
which to operate.
In the Work Hard/Play Hard culture, few risks are taken and fee
dback is rapid. This is typified in large organizations
which strive for high quality customer service. In the short term
it can be an exciting culture in which to operate but
the sense of excitement may be difficult to maintain.
In the Bet Your Company culture, big stakes decisions are taken
but it may be years before the results are known.
Typically, these might involve research and development projec
ts which take years to come to fruition, such as oil
prospecting.
In the Process culture, people become bogged down with how th
ings are done and may lose focus on the bigger
picture of what is to be achieved. They may exhibit overly caut
ious bureaucratic tendencies but are nevertheless
likely to produce consistent results, which is ideal in public ser
vices, etc.
Deal T. E. and Kennedy, A. A. (1982) Corporate Cultures: The
Rites and Rituals of Corporate Life,Harmondsworth, Penguin B
ooks.
MODEL - CARMAZZI
Arthur F Carmazzi has suggested a spectrum of cultures.
The Blame culture is one in which individuals blame each other
to avoid being reprimanded or put down. It
cultivates distrust and fear and results in no new ideas or person
al initiative because people don’t want to risk being
wrong.
A Multi-directional culture is one in which individuals demonst
rate limited loyalty to their particular department or
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sub-group. It is characterised by minimal interdepartmental co
mmunication and cooperation and results in each
department becoming cliquey and critical of other departments.
The resultant lack of cooperation is manifested in
the organisation's inefficiency.
Live and let live culture is characterised by complacency. Ther
e is a reasonable amount of cooperation and
communication such that things are “going ok”. However, there
is little growth or innovation because individuals
have lost their passion and their vision. A comfortable and entr
opic environment in which “things ain’t broke so why
bother to mess with it?”
A Brand congruent culture is one in which individuals believe i
n the product or service the organisation provides and
feel good about their role in achieving its declared aims. Altho
ugh they may not always agree with management
decisions, individuals are cooperative because they see their ow
n role as important. People may even be
passionate and prepared to “put themselves out” to resolve issue
s and solve problems.
In a Leadership enriched culture there is a high level of coopera
tion because individual goals are aligned with the
goals of the organisation and people will do what it takes to ma
ke things happen. The organisation may feel more
like a family in which the members consistently appreciate each
other and bring out the best in each other. In this
culture, leaders do not develop followers but develop other lead
ers.
Carmazzi suggests that “every individual in the organisation wa
nts to do a good job" and that the behaviours that
result in poor performance are the consequence of the group psy
chology created through poor leadership,
inadequate policy and poor communication.
http://en.wikipedia.org/wiki/Arthur_F._Carmazzi
IMPLEMENTING CULTURAL CHANGE
Cummings & Worley (2005) give the following guidelines for in
troducing cultural change.
Formulate a clear strategic vision
Display Top-management commitment
Model culture change at the highest level
Modify the organization to support organizational change
Select and socialize newcomers and terminate deviants
Develop ethical and legal sensitivity
Burman and Evans (2008) argue that it is leadership that affects
culture rather than merely management.
Cummings, T.G., and Worley, C.G. (1997) Organization Develo
pment and Change, Cincinnati, Ohio: South-
Western College Publishing.
Burman, R. & Evans, A.J. (2008) Target Zero: A Culture of safe
ty, Defence Aviation Safety Centre Journal
2008, 22-27
Changing the culture of an organisation (for the better) is not so
mething that can be achieved overnight - even with
the introduction of new leadership. It is something that takes ti
me because it depends on establishing trust. It is a
matter of developing individuals' belief in the organisation and i
ts goals. It is a matter of developing people's
capacity and self-belief. Introducing cultural change is not just
about telling people to do things differently - it is
about encouraging and inspiring them to think differently. As s
uch, it is about promoting vision, instilling belief,
winning over hearts and minds.
Reproduced with permission of the copyright owner. Further
reproduction prohibited without permission.
Coming to a New Awareness of Organizational Culture
Schein, Edgar H
Sloan Management Review (pre-1986); Winter 1984; 25, 2;
ABI/INFORM Complete
pg. 3
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reproduction prohibited without permission.
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3
BMGT 365 Organizational Leadership- Assignment 1: Dunn’s
Ski Emporium
In preparation for this assignment, it will be helpful to review
the discussions and instructor notes on vision, mission and
organizational structure from week 1-3. Instructions follow the
case.
Joseph Dunn is the owner and general manager of Dunn’s Ski
Emporium. In business for twenty-five years, Dunn’s Ski
Emporium is known for its state-of-the-art ski equipment and
repairs offered under one roof. It offers moderate prices to
skiers in the bustling town of Vail, Colorado. Dunn’s Ski
Emporium has a cozy ambiance, with a Western décor and a
two-story fireplace with large windows that overlook the Rocky
Mountains.
Catering to skiers, the sporting goods store helps many skiers
with their broken or challenged ski equipment. They specialize
in hourly turn-around times on repairs and one day pick up
adjustments on new equipment.
This fast service has set Dunn’s sporting goods store way above
their competitors in the area for return business both from
locals and visitors. Skiers can ski right to their door and leave
from their back door to get back on the slopes. The staff is
friendly, knowledgeable, and local. Most of them work year
round.
Dunn has decided to expand his business. For some time, Dunn
noticed that the Deli next door picks up a lot of his business
from the waiting repair customers and he has seen the Deli
customers step in to purchase gloves, goggles, and other
merchandise after eating at the deli. The Deli would make an
interesting addition to his future business plans.
The Deli, like Dunn’s Ski Emporium, has always done a brisk
business especially in season. Designed in a similar western
motif, Dunn thought he would be able to expand easily to
include the Deli into his Emporium. The cross traffic might
even increase business. However, Dunn knows nothing about
the Deli business. The deli’s owner, George Atkins, knows and
loves his business a great deal.
Dunn has known George for years and he is aware that George
is thinking of retiring in the next few years. If he buys the Deli
now and can get George to stay on at the Deli, George could
train and mentor a new managerial staff comprised of some
of Dunn’s staff and return employees who work the seasonal
Dunn has decided that his best-selling point to George is to
design an organizational structure based on George’s vision and
mission. Dunn realizes that the design must reflect George’s
relative importance within this acquisition and merger yet must
empower the staff of both the new Deli Department and the
current employees of Dunn’s Ski Emporium to grow the
business.
Dunn Assignment Instructions
Dunn has hired your as an organizational leadership consultant.
You have prepared a paper with information that he help him
think through the process ti successfully merge his ski
emporium with George’s deli.
Discuss the leadership considerations in a three to five page
paper, in the third person under the headings below. Include a
separate title page and reference page(s). These are not included
in the three to five pages. You may be creative and invent
names and positions of employees, financial goals and the type
of culture that would best help him merge the two
organizations.
Introduction: write an introductory paragraph to the paper (do
not write the word Introduction for this paragraph. Just write
the introduction. Under each heading below discuss the
concepts that you have learned related to the heading. Support
your discussion with references to the material you have learned
in the course to date.
Dunn as social architect
Define what is meant by social architect per the reading
materials. Discuss why Dunn would be considered a social
architect in designing the new organizational structure. Discuss
the organizational purpose of Dunn’s Ski Emporium and The
Deli.
Vision statement
Discuss vision and how it is different from an organization’s
mission. What should Dunn consider in developing a vision for
the new organization? How should he include George’s vision
in the new vision?
Organizational Structure
Discuss the factors Dunn needs to consider when developing an
organizational structure to fit the new vision, including the
types of employees he will need. Remember to use the reading
material to support your discussion.
Organizational Culture
After reading through the Organizational Culture Survey
Inventory (OCAI),what type of organizational culture do you
think he should establish?
Conclusion
Required Formatting of the paper:
Write in single space with a double space between paragraphs.
Use 12-point font, and three -five pages in length including
diagrams.
Title page with your name, the course name, the date, and
instructor’s name;
Use headings as indicated;
Reference page;
Summary that provides the key points of Dunn’s plan;
Writing is expected to be clear and concise;
Write in the third person;
Use APA formatting for in-text citations and reference page.
You are expected to paraphrase and not use direct quotes.
Deductions will be taken when direct quotes are used and found
to be unnecessary;
Outside resources may be used but the majority of the support
will come from the course readings with a wide array of
readings used;
Submit the paper in the Assignment Folder.

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Bruce M. TharpORGANIZATIONAL CULTURE WHITE PAPERFour O.docx

  • 1. Bruce M. Tharp ORGANIZATIONAL CULTURE WHITE PAPER Four Organizational Culture Types 04.09 2 ORGANIZATIONAL CULTURE Through decades of empirical research, scholars have established abundant links between organizational culture and organizational performance. While previously businesses were either unaware of culture’s importance or believed it too difficult to manage, today they recognize that it can be used for competitive advantage. This is something that Apple Computer gets. By leveraging their culture of innovation toward product as well as internal processes, they have been able to survive — despite incredible competition — as well as venture into new and profitable markets. But in order to use culture strategically, a company first needs to understand its culture. And there’s the rub. Culture is a complex issue that essentially includes all of a group’s shared values, attitudes, beliefs, assump- tions, artifacts, and behaviors. Culture is broad — encompassing all aspects of its internal and external
  • 2. relationships—and culture is deep in that it guides individual actions even to the extent that members are not even aware they are influenced by it. Scholars tend to agree that the root of any organization’s culture is grounded in a rich set of assumptions about the nature of the world and human relationships. For example, the underlying belief that people are selfish and only out for themselves might unwittingly influence a company’s attitudes and behaviors toward outside salespeople, vendors, and consultants. This is profound stuff that is largely invisible, unspoken, and unknown to an organization’s members. So is it possible to really know a company’s culture? While admittedly it would be a daunting (and some might claim impossible) task to fully account for all components of a company’s culture, the dominant attributes can generally be identified. In focusing on “effective organizations”, research has uncovered many critical dimensions. John Campbell (1974) and his fellow researchers identified thirty–nine impor- tant indicators. While such a list is helpful, it is still impractical for organizations to account for so many dimensions. Realizing this, Robert Quinn and John Rohrbaugh (1983) reviewed the results of many studies on this topic and determined that two major dimensions could account for such a broad range. Their Competing Values Framework combines these two dimensions, creating a 2x2 matrix with four clusters. THE COMPETING VALUES FRAMEWORK The first dimension places the values of flexibility, discretion, and dynamism at one end of the scale with stability, order, and control on the other. This means that some organizations emphasize adaptation,
  • 3. change, and organic processes (like most start-up companies) while others are effective in emphasizing stable, predictable, and mechanistic processes (like NASA, Citigroup, and most universities). Competing Values Framework Four Organizational Culture Types Acknowledging that organizational culture is an important aspect for space planners, this paper provides an overview of four organizational culture types: Control (hier- archy), Compete (market), Collaborate (clan), and Create (adhocracy). This typology reflects the range of organizational characteristics across two dimensions that were found critical to organizational effectiveness. The spatial implications for each type are presented so that workspace planners might be able to interpret the results of an organizational culture assessment in their process of designing environments that support the way companies work and represent themselves. FLEXIBILITY DISCRETION DYNAMISM STABILITY ORDER CONTROL EXTERNAL FOCUS
  • 4. DIFFERENTIATION RIVALRY INTERNAL FOCUS INTEGRATION UNITY 04.09 ORGANIZATIONAL CULTURE WHITE PAPER 3 The second value dimension is marked by internal orientation, integration, and unity at one end of the scale with external orientation, differentiation, and rivalry on the other. Some organizations are effective through focusing on themselves and their internal processes—“If we improve our efficiency and do things right, we will be successful in the marketplace.” Others excel by focusing on the market or competition —“Our rivals have weak customer service, so this is where we will differentiate ourselves.” Further work on defining how each of the four quad- rants (formed by combining these two dimensions) is related to company characteristics was conducted by Kim Cameron and Robert Quinn (1999). Each quad- rant represents those features a company feels is the best and most appropriate way to operate. In other words these quadrants represent their basic assumptions, beliefs, and values—the stuff of culture. None of the
  • 5. quadrants—Collaborate (clan), Create (adhocracy), Control (hierarchy), and Compete (market)—is inherently better than another just as no culture is necessarily better than another. But, some cultures might be more appropriate in certain contexts than others. The key to using culture to improve performance lies in matching culture or attributes to organizational goals. CONTROL (HIERARCHY) Hierarchical organizations share similarities with the stereotypical large, bureaucratic corporation. As in the values matrix, they are defined by stability and control as well as internal focus and integration. They value standardization, control, and a well-defined structure for authority and decision making. Effective leaders in hierarchical cultures are those that can organize, coordinate, and monitor people and processes. Good examples of companies with hierarchical cultures are McDonald’s (think standardization and efficiency) and government agencies like the Depart- ment of Motor Vehicles (think rules and bureaucracy). As well, having many layers of management—like Ford Motor Company with their seventeen levels—is typical of a hierarchical organizational structure. COMPETE (MARKET) While most major American companies throughout the 19th and much of the 20th centuries believed a hierarchical organization was most effective, the late 1960s gave rise to another popular approach— Compete (market) organizations. These companies are similar to the Control (hierarchy) in that they value stability and control; however, instead of an inward
  • 6. focus they have an external orientation and they value differentiation over integration. This began largely because of the competitive challenges from over- seas that forced American companies to search for a more effective business approach. With their outward focus, Compete (market) organizations are focused on relationships—more specifically, transactions—with suppliers, customers, contractors, unions, legislators, consultants, regulators, etc. Through effective external relations they feel that they can best achieve suc- cess. While Control (hierarchy) optimize stability and control through rules, standard operating procedures, and specialized job functions, Compete (market) organizations are concerned with competitiveness and productivity through emphasis on partnerships and positioning. General Electric, under the leader- ship of former CEO Jack Welch, is a good example of a Compete (market) organization. He famously announced that if businesses divisions were not first or second in their markets then, simply, they would be sold. Their corporate culture was (and still largely is) highly competitive where performance results speak louder than process. COLLABORATE (CLAN) In the values matrix Collaborate (clan) are similar to Control (hierarchy) in that there is an inward focus with concern for integration. However, Collaborate (clan) emphasize flexibility and discretion rather than the stability and control of Control (hierarchy) and Compete (market) organizations. With the success of many Japanese firms in the late 1970s and 1980s, American corporations began to take note of the different way they approached
  • 7. business. Unlike American national culture, which is founded upon individualism, Japanese firms had a more team-centered approach. This basic under- standing affected the way that Japanese companies structured their companies and approached problems Their Collaborate (clan) organizations operated more like families—hence the name—and they valued cohesion, a humane working environment, group The key to using culture to improve performance lies in matching culture or attributes to organizational goals. 04.09 ORGANIZATIONAL CULTURE WHITE PAPER 4 commitment, and loyalty. Companies were made up of semi–autonmous teams that had the ability to hire and fire their own members and employees were encouraged to participate in determining how things would get done. A good example of a Collaborate (clan) in American business is Tom’s of Maine, which produces all-natural toothpastes, soaps, and other hygiene products. The founder, Tom Chappell, grew the company to respect relationships with coworkers, customers, owners, agents, suppliers, the community, and the environment. According to their company statement of beliefs, they aim to provide their employees with “a safe and fulfilling environment and an opportunity to grow and learn.” Typical of Collaborate (clan) cultures, Tom’s of Maine, is like an extended family with high morale and Tom himself takes on the role of mentor or parental figure.
  • 8. CREATE (ADHOCRACY) In the values matrix Create (adhocracy) are similar to Collaborate (clan) in that they emphasize flexibility and discretion; however, they do not share the same inward focus. Instead they are like Create (adhocracy) in their external focus and concern for differentiation. With the advent of the Information Age, a new approach developed to deal with the fast-paced and volatile business environment. Social, economic, and technological changes made older corporate attitudes and tactics less efficient. Success now was envisioned in terms of innovation and creativity with a future-forward posture. An entrepreneurial spirit reigns where profit lies in finding new opportunities to develop new products, new services, and new relationships—with little expectation that these will endure. Adhocratic organizations value flexibility, adaptability, and thrive in what would have earlier been viewed as unmanageable chaos. High-tech companies like Google are prototypical Create (adhocracy). Google develops innovative web tools, taking advantage of entrepreneurial software engineers and cutting-edge processes and technologies. Their ability to quickly develop new services and capture market share has made them leaders in the marketplace and forced less nimble competition to play catch-up. SPATIAL IMPLICATIONS Since each of these organizational types is distinguished by different attitudes, values, behaviors, and beliefs it is understandable that the same workspaces would
  • 9. not best support their different cultures. A Collaborate (clan) organization, with its emphasis on teamwork and sociality, needs spaces that foster and reflect this. Rows of high paneled cubes, that might be appropriate in certain Compete (market) companies, would be incompatible with the way a Collaborate (clan) orga- nization works and how it wants to present itself. The diagrams on the following page outline specific work space implications relative to the four organizational culture types. COMPANY CULTURE AND SUB-CULTURES It is very important to note that the substantial research that contributed to the development and validation of the organizational culture types focused on companies as a whole. Other research being conducted around the same time as the Competing Values Framework — Martin and Siehl (1983), Louis (1983), Gregory (1983)—emphasizes that the company culture is not homogeneous. Instead, other subcultures are present and often even contradict aspects of the company culture. In her recent book, Companies are People, Too, Sandy Fekete reports that functional teams within the 57 corpora- tions that they studied had a different organizational type than their company 81% of the time. Schein (1999) notes that this is not necessarily dysfunctional, rather it allows the company to perform effectively in different environments based on function, product, market, location, etc. In order to get a more accurate picture of the company, it is important to understand not only the company organizational type, but the cultures of departments or other important groups
  • 10. as well. The same organizational culture types — Control (hierarchy), Compete (market), Collaborate (clan), Create (adhocracy)—apply at both levels. So, a Control (hierarchy) company may contain a research group that is a Create (adhocracy), an engineering department that is a Compete (market), and a human resources department that is a Collaborate (clan). The spatial implications for these different groups may also compete with those of the company, so space planners are faced with greater complexity in space solutions. DOMINANT AND SUB-DOMINANT TYPES As a company culture containing potentially numerous subcultures adds to the complexity of this approach, one other important issue must also be considered. The Competing Values Framework and its inclusion of 04.09 ORGANIZATIONAL CULTURE WHITE PAPER 5 the four organizational culture types offers a simple means of categorization and understanding; however, it is possible for a company or department to have subdominant elements. This means that an accounting department that is a Control (hierarchy) may still have substantial Compete (market) traits. In fact, pure Control (hierarchy), Compete (market), Collaborate (clan), or Create (adhocracy) are extremely rare. Most of the company cultures that have been
  • 11. diagnosed using Cameron and Quinn’s Organizational Culture Assessment Instrument indeed have a strong secondary component. This is also the case at the department/group level. Their research has addi- tionally shown that it is rare to have companies that share equal traits of all four culture types—with no dominant or barely dominant type. WHAT GOOD ARE THESE CATEGORIES? These organizational categories are helpful in that they provide a foundation upon which space planners can begin to structure their solutions and thus account for the important role that culture plays. Each of the different organization types has different cultural attributes and preferred methods and concerns for work. The means of assessing an organization’s (company, group, or both) culture type using the OCAI is relatively simple given the potential complexity of a comprehensive investigation. Even though this procedure provides an easy mechanism for assessment and the four types are easy to understand, space planners still must look deeper and consider potential sub-dominant traits “Compete (Market)” Culture A results-driven organization focused on job completion. People are competitive and goal-oriented. Leaders are demanding, hard-driving, and productive.The emphasis on winning unifies the organization. Reputation and success are common concerns. Long-term focus is on competitive action and achievement of measurable
  • 12. goals and targets. Sucess means market share and penetration. Competitive pricing and market leadership are important. “Create (Adhocracy)” Culture A dynamic, entrepreneurial, and creative place to work. Innovation and risk-taking are embraced by employees and leaders. A commitment to experimentation and thinking differently are what unify the organization. They strive to be on the leading edge. The long-term emphasis is on growth and acquiring new resources. Success means gaining unique and new products or services. Being an industry leader is important. Individual initiative and freedom are encouraged. “Control (Hierarchy)” Culture A highly structured and formal place to work. Rules and procedures govern behavior. Leaders strive to be good coordinators and organizers who are efficiency-minded. Maintaining a smooth-running organization is most critical. Formal policies are what hold the group together. Stability, performance, and efficient operations are the long-term goals. Success means dependable delivery, smooth scheduling, and low cost. Manage- ment wants security and predictablity. “Collaborate (Clan)” Culture An open and friendly place to work where
  • 13. people share a lot of themselves. It is like an extended family. Leaders are considered to be mentors or even parental figures. Group loyalty and sense of tradition are strong. There is an emphasis on the long-term benefits of human resources development and great importance is given to group cohesion.There is a strong concern for people. The organization places a premium on teamwork, participation, and consensus. 04.09 ORGANIZATIONAL CULTURE WHITE PAPER 6 as well as the relationship between groups and the company as a whole. Using the OCAI for diagnosis makes the process more objective, but still allows— and demands— that workspace planners and designers interpret the results. Indeed, it is their crucial talents of interpretation that add value and allow the production of workspaces that account for the way companies think and behave as well as how they want to represent themselves to the world. REFERENCES: Cameron, Kim S. and Quinn, Robert E. (1999), Diagnosing and Changing Organizational Culture. New York: Addison-Wesley. Campbell, John P., Brownas, E.A., Peterson, N.G., and
  • 14. Dunnette, M.D. (1974), The Measurement of Organizational Effectiveness: A Review of Relevant Research and Opinion. Minneapolis: Final Report, Navy Personnel Research and Development Center, Personnel Decisions. Fekete, S., Keith, L. (2001), Companies are People, Too: Discover, Develop, and Grow Your Company’s Personality. New York: Wiley. Gregory, K. (1983), Native-view Paradigms: Multiple Cultures and Culture Conflicts in Organizations. Administrative Science Quarterly, 28: 359-376. Louis, M. (1983), Organizations as Culture-bearing Milieux, in Pondy L.R., Frost, P.M., Morgan, G., Dandridge, T.C. (1983) Organizational Symbolism. Greenwich, CT: JAI, 39-54. Martin, J., Siehl C. (1983), Organizational Culture and Counter-Culture: An Uneasy Symbiosis. Organizational Dynamics, 12(2): 52-64. Quinn, Cameron and Rohrbaugh, John (1983), A spa- tial model of effectiveness criteria: Towards a competing values approach to organizational analysis. Management Science, 29(3): 336-377. 04.09 ORGANIZATIONAL CULTURE WHITE PAPER
  • 15. 11/14/2015 Org.culture http://www.brainboxx.co.uk/A3_ASPECTS/pages/org_culture.ht m 1/4 Organisational culture Culture is a shared (though sometimes unacknowledged) interpr etation of experience within a nation, section of society, organisation or group of people. This “common underst anding” may stem from previous shared experience (or from a pooling of interpretations of separate individual expe riences) and may result in a common pattern of responses to internal and external stimuli. DEFINITIONS Organisational culture has been defined as "the specific collecti on of values and norms that are shared by people and groups in an organization and that control the way they inte ract with each other and with stakeholders outside the organization.” Hill, C.W.L and Jones, G.R. (2001) Strategic Management: An I ntegrated Approach. Boston MA, HoughtonMifflin
  • 16. Edgar Schein defines organisational culture as "A pattern of sha red basic assumptions that the group learned as it solved its problems of external adaptation and internal integrati on, that has worked well enough to be considered valid and, therefore, to be taught to new members as the correct way you perceive, think, and feel in relation to those problems". Schein, E.H. (2004) Organizational Culture and Leadership, San Francisco, Jossey-Bass Putting it simply, Deal and Kennedy (1982) define organisation al culture as “the way things get done around here.” Deal T. E. and Kennedy, A. A. (1982) Corporate Cultures: The Rites and Rituals of Corporate Life,Harmondsworth, Penguin B ooks. ELEMENTS G. Johnson (1988) identified a number of elements that can be u sed to describe or influence organisational culture. The Paradigm expresses what the organisation is about; what it does; its mission; its values. However, it should be recognised that formal “mission statements”, although designed to encapsulate the goals and values of an
  • 17. organisation, may not accurately reflect the real culture as pract iced within the organisation. Control Systems and the degree to which they seek to direct and monitor what is going on. Organisational Structures such as management hierarchies, lines of reporting, and the way that work flows through the business. Power Structures: Who makes the decisions, how widely spread is power, and on what is power based? Symbols are a telling feature of organisational culture. Formall y adopted logos and designs can tell much about how the organisation would like to portray itself, but less obvio us symbols (such as executive dining rooms and reserved parking spaces) are a more telling indicator of the true state of affairs. Rituals and Routines, many of which are habitual rather than ne cessary, also give an indication of what people within an organisation consider to be important. Stories and Myths (about “heroes” and “villains”; about the org anisation’s triumphs, etc.) are a means whereby the values of an organisation are promulgated without the necessity to formally promote them. Johnson, G. (1988) "Rethinking Incrementalism", Strategic Man agement Journal Vol 9 pp75-91 STRONG & WEAK CULTURES
  • 18. The culture of an organisation is determined by observation of what actually happens. This may not match with what senior management would have you believe to be true – or with what an examination of the formal documentation (the "rules and regulations") would lead you to b elieve. An organisation in which staff respond to stimulus in accordanc e with the desired corporate expectations is said to exhibit a “strong culture”. Such organisations are likely to oper ate efficiently and achieve their corporate goals. http://www.brainboxx.co.uk/A0_shared/pages/index.htm http://www.brainboxx.co.uk/A3_ASPECTS/pages/aspects.htm 11/14/2015 Org.culture http://www.brainboxx.co.uk/A3_ASPECTS/pages/org_culture.ht m 2/4 An organisation in which staff do not act in accordance with org anisational expectations is said to have a “weak culture”. Such organisations often resort to excessive regulator y procedures in an attempt to ensure staff compliance. Strong-culture organisations are not invulnerable to problems. I n situations where staff form a cohesive like-minded group, there is a danger that “groupthink” comes to dominate. This phenomenon (identified by Irving Janis) comes into play when desire for conformity becomes an overriding feat
  • 19. ure of decision-making, resulting in failure to critically appraise all options. Failure to challenge organisation al thinking leads to a reduced capacity for innovation – and can result in an organisation’s failure to adapt to challengi ng circumstances. Various factors can lead to “groupthink” situations. Over-dependance on a central charismatic figure. Unquestioning adherence to established organisational procedur es. Unwillingness to disagree with management or colleagues for fe ar of being seen by the rest of the group as a negative influence. Janis, I.L. (1972) Victims of Groupthink. Boston. Houghton Mif flin Company MODEL - HARRISON - HANDY In determining organisational culture, various models and classi fications have been suggested. Building on the work of Roger Harrison (1972), Charles Handy (1985) proposed four types of culture. Power-based culture – in which power is concentrated in the hands of a few key player s.
  • 20. Role-based culture – in which a person’s power derives from their position within a highly defined (and often bureaucratic) structure. Task-based culture – in which power derives from recognised expertise. Such organi sations often adopt a team- based, problem-solving approach. Person-based culture – in which individuals consider themselves (their role and contrib ution) superior to the organisation. Harrison, R. and Stokes, H. (1992), Diagnosing Organizational Culture, Pfeiffer, San Francisco. Handy, C.B. (1985) Understanding Organizations, 3rd Edn, Har mondsworth, Penguin Books MODEL - DEAL & KENNEDY Deal and Kennedy (1982) suggested 4 classifications of organis ational culture, determined by a combination of two parameters: feedback (monetary, praise, reward) and risk (uncer tainty).
  • 21. 11/14/2015 Org.culture http://www.brainboxx.co.uk/A3_ASPECTS/pages/org_culture.ht m 3/4 In the Tough-Guy Macho culture, feedback is quick and the rew ards are high. This is typified in fast moving financial activities and in competitive team sports such as profe ssional football. It can be a very stressful culture in which to operate. In the Work Hard/Play Hard culture, few risks are taken and fee dback is rapid. This is typified in large organizations which strive for high quality customer service. In the short term it can be an exciting culture in which to operate but the sense of excitement may be difficult to maintain. In the Bet Your Company culture, big stakes decisions are taken but it may be years before the results are known. Typically, these might involve research and development projec ts which take years to come to fruition, such as oil prospecting. In the Process culture, people become bogged down with how th ings are done and may lose focus on the bigger picture of what is to be achieved. They may exhibit overly caut ious bureaucratic tendencies but are nevertheless likely to produce consistent results, which is ideal in public ser vices, etc.
  • 22. Deal T. E. and Kennedy, A. A. (1982) Corporate Cultures: The Rites and Rituals of Corporate Life,Harmondsworth, Penguin B ooks. MODEL - CARMAZZI Arthur F Carmazzi has suggested a spectrum of cultures. The Blame culture is one in which individuals blame each other to avoid being reprimanded or put down. It cultivates distrust and fear and results in no new ideas or person al initiative because people don’t want to risk being wrong. A Multi-directional culture is one in which individuals demonst rate limited loyalty to their particular department or 11/14/2015 Org.culture http://www.brainboxx.co.uk/A3_ASPECTS/pages/org_culture.ht m 4/4 sub-group. It is characterised by minimal interdepartmental co mmunication and cooperation and results in each department becoming cliquey and critical of other departments. The resultant lack of cooperation is manifested in the organisation's inefficiency. Live and let live culture is characterised by complacency. Ther e is a reasonable amount of cooperation and communication such that things are “going ok”. However, there is little growth or innovation because individuals
  • 23. have lost their passion and their vision. A comfortable and entr opic environment in which “things ain’t broke so why bother to mess with it?” A Brand congruent culture is one in which individuals believe i n the product or service the organisation provides and feel good about their role in achieving its declared aims. Altho ugh they may not always agree with management decisions, individuals are cooperative because they see their ow n role as important. People may even be passionate and prepared to “put themselves out” to resolve issue s and solve problems. In a Leadership enriched culture there is a high level of coopera tion because individual goals are aligned with the goals of the organisation and people will do what it takes to ma ke things happen. The organisation may feel more like a family in which the members consistently appreciate each other and bring out the best in each other. In this culture, leaders do not develop followers but develop other lead ers. Carmazzi suggests that “every individual in the organisation wa nts to do a good job" and that the behaviours that result in poor performance are the consequence of the group psy chology created through poor leadership, inadequate policy and poor communication. http://en.wikipedia.org/wiki/Arthur_F._Carmazzi IMPLEMENTING CULTURAL CHANGE
  • 24. Cummings & Worley (2005) give the following guidelines for in troducing cultural change. Formulate a clear strategic vision Display Top-management commitment Model culture change at the highest level Modify the organization to support organizational change Select and socialize newcomers and terminate deviants Develop ethical and legal sensitivity Burman and Evans (2008) argue that it is leadership that affects culture rather than merely management. Cummings, T.G., and Worley, C.G. (1997) Organization Develo pment and Change, Cincinnati, Ohio: South- Western College Publishing. Burman, R. & Evans, A.J. (2008) Target Zero: A Culture of safe ty, Defence Aviation Safety Centre Journal 2008, 22-27 Changing the culture of an organisation (for the better) is not so mething that can be achieved overnight - even with the introduction of new leadership. It is something that takes ti me because it depends on establishing trust. It is a matter of developing individuals' belief in the organisation and i ts goals. It is a matter of developing people's capacity and self-belief. Introducing cultural change is not just about telling people to do things differently - it is about encouraging and inspiring them to think differently. As s
  • 25. uch, it is about promoting vision, instilling belief, winning over hearts and minds. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Coming to a New Awareness of Organizational Culture Schein, Edgar H Sloan Management Review (pre-1986); Winter 1984; 25, 2; ABI/INFORM Complete pg. 3 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further
  • 26. reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
  • 27. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. 3 BMGT 365 Organizational Leadership- Assignment 1: Dunn’s Ski Emporium In preparation for this assignment, it will be helpful to review the discussions and instructor notes on vision, mission and organizational structure from week 1-3. Instructions follow the case. Joseph Dunn is the owner and general manager of Dunn’s Ski Emporium. In business for twenty-five years, Dunn’s Ski Emporium is known for its state-of-the-art ski equipment and repairs offered under one roof. It offers moderate prices to skiers in the bustling town of Vail, Colorado. Dunn’s Ski Emporium has a cozy ambiance, with a Western décor and a two-story fireplace with large windows that overlook the Rocky Mountains. Catering to skiers, the sporting goods store helps many skiers with their broken or challenged ski equipment. They specialize in hourly turn-around times on repairs and one day pick up adjustments on new equipment. This fast service has set Dunn’s sporting goods store way above their competitors in the area for return business both from locals and visitors. Skiers can ski right to their door and leave
  • 28. from their back door to get back on the slopes. The staff is friendly, knowledgeable, and local. Most of them work year round. Dunn has decided to expand his business. For some time, Dunn noticed that the Deli next door picks up a lot of his business from the waiting repair customers and he has seen the Deli customers step in to purchase gloves, goggles, and other merchandise after eating at the deli. The Deli would make an interesting addition to his future business plans. The Deli, like Dunn’s Ski Emporium, has always done a brisk business especially in season. Designed in a similar western motif, Dunn thought he would be able to expand easily to include the Deli into his Emporium. The cross traffic might even increase business. However, Dunn knows nothing about the Deli business. The deli’s owner, George Atkins, knows and loves his business a great deal. Dunn has known George for years and he is aware that George is thinking of retiring in the next few years. If he buys the Deli now and can get George to stay on at the Deli, George could train and mentor a new managerial staff comprised of some of Dunn’s staff and return employees who work the seasonal Dunn has decided that his best-selling point to George is to design an organizational structure based on George’s vision and mission. Dunn realizes that the design must reflect George’s relative importance within this acquisition and merger yet must empower the staff of both the new Deli Department and the current employees of Dunn’s Ski Emporium to grow the business. Dunn Assignment Instructions Dunn has hired your as an organizational leadership consultant. You have prepared a paper with information that he help him think through the process ti successfully merge his ski emporium with George’s deli.
  • 29. Discuss the leadership considerations in a three to five page paper, in the third person under the headings below. Include a separate title page and reference page(s). These are not included in the three to five pages. You may be creative and invent names and positions of employees, financial goals and the type of culture that would best help him merge the two organizations. Introduction: write an introductory paragraph to the paper (do not write the word Introduction for this paragraph. Just write the introduction. Under each heading below discuss the concepts that you have learned related to the heading. Support your discussion with references to the material you have learned in the course to date. Dunn as social architect Define what is meant by social architect per the reading materials. Discuss why Dunn would be considered a social architect in designing the new organizational structure. Discuss the organizational purpose of Dunn’s Ski Emporium and The Deli. Vision statement Discuss vision and how it is different from an organization’s mission. What should Dunn consider in developing a vision for the new organization? How should he include George’s vision in the new vision? Organizational Structure Discuss the factors Dunn needs to consider when developing an organizational structure to fit the new vision, including the types of employees he will need. Remember to use the reading material to support your discussion. Organizational Culture After reading through the Organizational Culture Survey Inventory (OCAI),what type of organizational culture do you think he should establish? Conclusion
  • 30. Required Formatting of the paper: Write in single space with a double space between paragraphs. Use 12-point font, and three -five pages in length including diagrams. Title page with your name, the course name, the date, and instructor’s name; Use headings as indicated; Reference page; Summary that provides the key points of Dunn’s plan; Writing is expected to be clear and concise; Write in the third person; Use APA formatting for in-text citations and reference page. You are expected to paraphrase and not use direct quotes. Deductions will be taken when direct quotes are used and found to be unnecessary; Outside resources may be used but the majority of the support will come from the course readings with a wide array of readings used; Submit the paper in the Assignment Folder.