1. “Who
Moved
My
Cheese?”

2. Introduction
 This book was written by
Dr.spencer johnson.
 Published on year 1998.
 Known for simplicity.

3. The Story
Once upon a time . . .
Four little characters who ran through a maze
looking for cheese to nourish them and make
them happy

5. The Story (cont.)
Search for The Cheese
•Sniff and Scurry •Hem and Haw
Simple rodent brains Complex brains
Good instincts Beliefs and emotions
activity
•Sniff and Scurry •Hem and Haw
Trial and error Ability to think and learn
Often lost Perception clouded by
Bumped into walls beliefs and emotions

6. The Story (cont.)
Routine
•Sniff and Scurry
Dressed in their running gear
Head over to Cheese Station C
Returning to their cheese each morning
Sniffed, scratched, scurried around inspecting
•Hem and Haw
Also raced toward Cheese Station C each morning
Until different routine set in . . .
Every night, they would return home full of cheese
Every morning, they would confidently return for more
They thought they worked hard, they deserve this Cheese

7. since Sniff and Scurry had noticed their diminishing supply of cheese,
they weren’t surprised.
Prepared for the inevitable.
Knew instinctively what to do.
Unaware of their changing environment.
Unprepared to find their Cheese missing.

8. The Story (cont.)
Response
•Sniff and Scurry
Farther and farther into the maze.
Up and down corridors.
Single goal of finding more cheese.
Entered an area where they had never been.
•Hem and Haw
Hem and Haw still analyzing situation
Angry about the injustice
Looking for benefits
Feeling entitled and betrayed
Hem and Haw continue to hem and haw

9. Further Response
Sniff and scurry found their cheese and enjoyed it.
Haw who initially insisted to wait for the cheese to appear, learned from
his mistake. He went out to the unknown and found his cheese after long
struggle.
Hem expecting miracle waited for easy cheese to appear but it never
did.

10. Theme
Change Happens
They Keep Moving The Cheese
Anticipate Change
Get Ready For The Cheese To Move
Monitor Change
Smell the Cheese Often So You Know
When It Is Getting Old
Adapt To Change Quickly
The Quicker You Let Go Of Old
Cheese, The Sooner You Can Enjoy New
Cheese
Change
Move With The Cheese
Enjoy Change!
Savor The Adventure And Enjoy The Taste
BeOf New Cheese
Ready To Change Quickly And Enjoy
It Again And Again
They Keep Moving The Cheese

11. Get your cheese
Sniff for changes
Do not hesitate to change
Move with the cheese because it is of prime
importance
 Seek first to understand!