Book

1. “Who
Moved
My
Cheese?”
Presentation
On
By Soumik Mukherjee,PGDM,Sem-1,Roll No

2. Introduction
 This book was written by Dr.spencer
johnson.
 Published on year 1998.
 Known for simplicity.

3. The Story
Once upon a time . . .
Four little characters who ran through a
maze looking for cheese to nourish them and
make them happy
• The Mice
Sniff
Scurry
• The Littlepeople (two beings as small as mice
but who look and act a lot like people)
Hem
Haw
Four Imaginary Characters

4. Search for The Cheese
•Sniff and Scurry
Simple rodent brains
Good instincts
•Hem and Haw
Complex brains
Beliefs and emotions
•Sniff and Scurry
Trial and error
Often lost
Bumped into walls
•Hem and Haw
Ability to think and learn
Perception clouded by
beliefs and emotions
activity
The Story (cont.)

5. Routine
•Sniff and Scurry
Dressed in their running gear
Head over to Cheese Station C
•Hem and Haw
Also raced toward Cheese Station C
each morning
Until different routine set in . . .
Every night, they would return home
full of cheese
Every morning, they would confidentl
return for more
They thought they worked hard, they
deserve this Cheese
Returning to their cheese
each morning
Sniffed, scratched, scurried around
inspecting
No Cheese
since Sniff and Scurry had noticed
their diminishing supply of cheese, they
weren’t surprised
Prepared for the inevitable
Knew instinctively what to do
•Sniff and Scurry •Hem and Haw
Unaware of their changing
environment
Unprepared to find their Cheese
missing
The Story (cont.)

6. Response
•Sniff and Scurry •Hem and Haw
Hem and Haw continue
to hem and haw
Farther and farther into the
maze
Up and down corridors
Single goal of finding more
cheese
Entered an area where they
had never been
Hem and Haw still
analyzing situation
Angry about the injustice
Looking for benefits
Feeling entitled and
betrayed
Further Response
Sniff and scurry found their cheese and enjoyed it.
Haw who initially insisted to wait for the cheese to
appear, learned from his mistake. He went out to the
unknown
and found his cheese after long struggle.
Hem expecting miracle waited for easy cheese to appear
The Story (cont.)

7. Example cited which is
Related to management
Project Management
The application of knowledge, skills, tools and techniques to
project activities to meet project requirements
• Realize that we are cultural “change agents”
• Learn how to identify cultural differences that
may impact our projects
• Learn how to resolve these cultural differences
what do we do as
Project Managers?

8. Spectrum of Acceptance
Innovators
Early
Adopters
Early
Majority
Late
Majority
Laggards
X X + sd
X - sd
X - 2sd
Average Time of
Adoption
Time

9. Change Happens
They Keep Moving The Cheese
Anticipate Change
Get Ready For The Cheese To Move
Monitor Change
Smell the Cheese Often So You Know
When It Is Getting Old
Adapt To Change Quickly
The Quicker You Let Go Of Old
Cheese, The Sooner You Can Enjoy New
Cheese
Change
Move With The Cheese
Enjoy Change!
Savor The Adventure And Enjoy The
Taste Of New Cheese
Be Ready To Change Quickly And
Enjoy
It Again And Again
They Keep Moving The Cheese
Theme

10. Summary
Project Management is about implementing
Change
Project Managers are Change Agents
Cultural differences can be a significant
barrier to change
 Seek first to understand!
Get your cheese
Sniff for changes
Do not hesitate to change
Move with the cheese because it is of prime
importance

11. Conclusion
An optimistic view to change.
Identify your cheese.
Change is opportunity.
Change is uncontrollable.
Learn from others success.
Learn from your failure.
Change is good and exciting.