all about audi corpoartion.

1. HARSH GOSWAMI
DHRUV AGARWAL
DISHA SHARMA
AYUSHI GUPTA-II
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2. • is defined as Vorsprung Durch Technik, which means
PROGRESSTOTECHNOLOGY.
• Founded by August Horsh on the 16th of July, 1909 in
Zwickay, Germany.
• Its headquarters is situated in Ingolstadt, Bavaria, Germany.
• It is currently a subsidiary of Volkswagen AG whichholds
99.55% of the total stakes of Audi since 1966 after its
purchase from its former owner Daimler-Benz.
• Audi is represented in 110 countries worldwide and since
2004, Audi has been selling its products in the Indianmarket.
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3. MISSION
is an internationally reowned manufacturer of high-
quality cars.Our successhasbeen achieved through
creativity, commitment and the ability to generate
enthusiasm. Thewishes and emotions of ourcustomers are
the guiding principle behind our every action. Westrive to
lead the way in the field of innovation. Weaim to establish
new standards to substantiate our brand claim of. . .
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4. TheLife Cycle
• ’s sales in 2010,of the Audi Executive class was6,59,748.
Its in its maturity stage of its life cycle.
• The total sales of the sports class was 29,697. The sports range
of Audi is its premium segment in which cars are worth around
30,00,000 Rs.. This segment of Audi is in its growing stage.
• The SUV range of Audi sold 2,03,541. The SUV range hasnot
been able to acquire the major market position due to stiff
competition from the main rivals Porsche, BMW, Mercedes-
Benz and the SUV king, Land Rover. Thus it is at its peak
level of the product life cycle.
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5. TheCategories
manufactures automobiles in 3 categories, which are-
• TheExecutive Class
1. AudiA4
2. AudiA5
3. AudiA6
4. AudiA7
5. Audi A8 (Full-size Luxury Car)
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6. ‘sSportsclass-
1. Audi TT
2. Audi R8
3. Audi TTS
4. Audi TTRS
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7. ‘s SportUtility Vehicle(SUV)Range
1. Audi Q3
2. Audi Q5
3. Audi Q7
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8. Ensuring Sales
has maintained enormous sales after being aquired by
Volkswagen Aktiengesellschaft (AG).
Audi ensures its sales by promoting its brand and its cars
through-
1. Promoting the brand in Rallies and Races.
2. Audi is the major car which is used in major movies.
3. Sponsoring major soccer clubs, baseball and basketball teams.
4. The Audi Mileage Marathon and Audie-tron.
5. Promotes through video games
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9. Are they related to eachother??
• Technology
• Price
• Designs
• Engines
• Selection criteria
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10. SWOTAnalysisAudi
Strengths
• Brand Reputation.
• Technology,creativity and innovation.
• Largepanel of products.
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11. Weakness
• Doesn't operate on the hugescale.
• Concentrates only on the high classmarket.
• No subvention for higher models (A6,A8).
SWOTAnalysisAudi
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12. SWOTAnalysisAudi
Opportunity
• new emerging markets of ChinaandIndia.
• Growth in new car salesin theAsianmarket.
• Positive impact of FDI.
• Extend loan tenor to 84months.
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13. SWOTAnalysisAudi
Threats
• Giant competitors.
• Impact of recession.
• Economic slowdown.
• Higher subventions offered bycompetitors.
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14. DankeSchön
ThankYou
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