TechNet Unleashed (May 18, 2009): Windows 7

1. TechNet Unleashed
Harold Wong
blogs.technet.com/haroldwong

2. Windows 7 for Consumers
Makes the things you do today faster & easier
Windows Product Management
Microsoft Corporation

3. About This Presentation
Core information on Windows 7 for you to use:
- Customer Feedback and Value Proposition
- 3 Consumer Pillars
- Key Scenarios, Benefits and Features
Recommended Audiences:
- Microsoft employees
- Partners
- Vendors & Contractors
Not covered in this presentation:
- SKUs, Pricing, Schedule, System Requirements, Launch & Go-To-Market Plans
23 January 2009

4. Windows Has Changed
Focus on customer feedback & research
Consistency throughout lifecycle
from planning to release
Quality over timeline
Timeline over features
Targeted marketing
to customers

5. Customer Feedback From Consumers
Validate what resonates by
target audience
How Do We Talk “I just want it to work.”
To Specific Target
Consumer Customer Research
Audiences
Top 5 Customer Needs
“I want an OS that gets me to my stuff faster, and
then gets out of my way.”
Identify what messages
customers want to hear
What & How “Make the tasks I do everyday
easier.”
Should We
Deliver Core
Message “Don’t tell me about every new feature.
Just tell me about a few that will
make my life easier.”
Identify most
important customer needs
“I like the idea of being able to do new things, but
What Should We Build only if I don’t have to spend
a lot of time figuring them out.”

6. Customer Feedback From Consumers
“I just want it to work.”
Works The Way
You Want
Top 5 Customer Needs
“I want an OS that gets me to my stuff faster, and
then gets out of my way.”
Windows 7 Goals
Everyday Tasks are
“Make the tasks I do everyday Faster & Easier
easier.”
“Don’t tell me about every new feature.
Just tell me about a few that will
make my life easier.”
New Things
Possible
“I like the idea of being able to do new things, but
only if I don’t have to spend
a lot of time figuring them out.”

7. Customers Told Us What They Wanted & We Listened
Faster & More Responsive
Broad Compatibility
Works The Way More Reliable
You Want Fewer Interruptions
Reflects Your Style
Windows 7 Goals
More Intuitive Navigation
Simpler Home Networking
Everyday Tasks are Improved Device Experience
Faster & Easier Keep Your Life in Sync with Windows Live
Faster Web Browsing with IE8
More choices in how you interact with your PC
Easier to enjoy Photos, Music & Videos almost anywhere
New Things
Easy Upgrades with Windows Anytime Upgrade
Possible

8. Works The Way You Want
Faster & More Responsive
“I want my PC to be
fast and responsive.”
Better performance
Faster startup & shutdown
Quicker task management
Improved battery life
Closer development
with PC Manufacturers

9. Works The Way You Want
Memory Consumption Comparison (Lower bars are better)
Memory Consumption (MB)
350
300 Windows 7 Pre Beta
Windows Vista
250
200 Preliminary data gathered on
Windows 7 pre-release builds
150
100
50
0
1 2 5 7 10 15 20 25 30 35 40 45 50
Number of Windows Open
Windows 7 memory consumption
is independent of number of open windows

10. Works The Way You Want
Battery Life Increase Example
DVD Battery Life
(Taller bars are better)
250
Battery Life (Minutes)
+11.5%
200 +15.4%
DVD Rundown
+12.5%
150
100
50
0
System A System B System C
Preliminary data gathered on
Windows Vista SP1 Windows 7 Pre-Beta Windows 7 pre-release builds
on sample of test systems.

11. Works The Way You Want
Broad Compatibility
“All my applications
and devices should just work
with my PC.”
Improved compatibility
& easier troubleshooting If it works with Windows Vista,
it should work with Windows 7
New Program Compatibility
Troubleshooter
Effortless updates to applications
& device drivers

12. Works The Way You Want
Low Cost PCs
“I’d like a small notebook
PC, but don’t want to
compromise
on functionality”
Windows 7 runs great on low-cost hardware
Enjoy the latest features
& new experiences on the go
Windows 7 with Internet Explorer &
Windows Live for the best Internet experience

13. Works The Way You Want
Device Choices

14. Works The Way You Want
More Reliable
Self diagnoses & lets you solve
problems at your own convenience
Largest automatic feedback tool ensures
quicker fixes & continuous improvement
“I need my PC to work
all the time.”
Fewer problems
& easier problem resolution

15. Works The Way You Want
Fewer Interruptions
Fewer prompts
& more control over settings
“When I choose to do something on
my PC,
I don’t want it to constantly ask me
if I’m sure.”

16. Works The Way You Want
Reflects Your Style
“I have very specific PC needs and I
want a wide range of choice in style
and price.”
“I like my PC to reflect
my personality”
PC choices that suit
your style & budget
More desktop personalization
options that reflect your style

17. Customers Told Us What They Wanted & We Listened
Faster & More Responsive
Broad Compatibility
Works The Way More Reliable
You Want Fewer Interruptions
Reflects Your Style
Windows 7 Goals
More Intuitive Navigation
Simpler Home Networking
Everyday Tasks are Improved Device Experience
Faster & Easier Keep Your Life in Sync with Windows Live
Faster Web Browsing with IE8
More choices in how you interact with your PC
Easier to enjoy Photos, Music & Videos almost anywhere
New Things
Easy Upgrades with Windows Anytime Upgrade
Possible

18. Everyday Tasks Are Faster & Easier
More Intuitive Navigation
“Help me find
my files faster.”
Larger, customizable Taskbar with Previews
Get to documents, applications
& tasks faster with Jump Lists
Intuitive ways to arrange Windows

19. Everyday Tasks Are Faster & Easier
Simpler Home Networking
“Creating a home network and sharing
between home PCs and devices is too hard”
HomeGroup
Easier set-up
Easier file & media sharing across multiple PCs
One step printer sharing
Simple security control

20. Everyday Tasks Are Faster & Easier
Improved Device Experience
“I am not really familiar with Devices & Printers
all the capabilities my devices have”
A single place to access
all of your connected
& wireless gear.
Device Stage
Get more from your devices with a
single, intuitive interface providing easy
access to status, options, & tasks.
Note: implementation dependent
on device manufacturer

21. Everyday Tasks Are Faster & Easier
Improved Device Experience
Note: implementation dependent
on device manufacturer

22. Everyday Tasks Are Faster & Easier
Keep Your Life In Sync With Windows Live
“Managing my various e-mail, instant messenger, photo
sharing, and social networking accounts
has become a full-time job.”
Email accounts all in one view
Import, edit, & share photos in one place
Contacts & calendar across
PC, web, devices
Stay connected with the people
& things that matter to you

23. Everyday Tasks Are Faster & Easier
Faster Web Browsing with IE8
“I spend so much time on the web,
I wish there were better ways
to get to what I care about faster.”
Find, Shop, Map & Translate in one click
Personalize with up-to the minute weather,
stock quotes & more
Browse the web without a trace

24. Customers Told Us What They Wanted & We Listened
Faster & More Responsive
Broad Compatibility
Works The Way More Reliable
You Want Fewer Interruptions
Reflects Your Style
Windows 7 Goals
More Intuitive Navigation
Simpler Home Networking
Everyday Tasks are Improved Device Experience
Faster & Easier Keep Your Life in Sync with Windows Live
Faster Web Browsing with IE8
More choices in how you interact with your PC
Easier to enjoy Photos, Music & Videos almost anywhere
New Things
Easy Upgrades with Windows Anytime Upgrade
Possible

25. New Things Possible
Choice In How You Interact With Your PC
“Simply touching the screen
is a more intuitive and direct way
to work with my PC”
Windows Touch & improved handwriting
recognition provide new & more direct
ways of interacting with your PC.
Note: Touch capability is dependent
on PC hardware capability

26. New Things Possible
Easier To Enjoy Your Photos, Music & Videos Almost Anywhere
“My music, photos and video are scattered across multiple PCs. Its
hard to access it from my other PCs,
my stereo and gadgets at home and when I’m away.”
Play your content easily on your
networked devices around the
home. Access your media library
from any PC in the home.

27. New Things Possible
Windows Anytime Upgrade
“I’d like new capabilities on
my PC, but upgrades are too
time consuming and complex”
Easily add new capabilities
to your PC by upgrading Windows 7 to another edition
Upgrade in less than 10 minutes with all your
settings, applications & files unchanged

28. Keeping Out Promise To Customers
We listened, acted & solved real needs
Delivering the best
Windows PC experience