These are the slides from my world usability day presentation in Indianapolis. If you have any questions, feel free to message me @MikeKopack on Twitter or on LinkedIn.

1. Iterative Co-
DiscoveryDesigning Business Solutions with UX
@MikeKopack

2. What is your biggest
challenge?
As a UX Designer or UX Team?

3. I want to work
better
with non-UX’ers

4. “Simple can be harder than complex. You have
to work hard to get your thinking clean and
make it simple. But it’s worth it in the end,
because when you get there you can move
mountains.” – Steve Jobs

5. Break your problems
down
into simple building
blocks
User Goal

6. • Product:
– “Look, they need a way to purchase their items.”
– “Everybody else in our space keeps this process
extremely simple. Make sure it’s like that.”
– “We need our CRM to be integrated so we can
send out follow-up marketing material.”

7. • Business:
– “We need to know what is in each order so we can
prepare it.”
– “It needs to notify order fulfillment with what
they are grabbing and who its going to, how fast.”
– “Marketing wants metrics on everything the
customer buys.”

8. • Technology:
– “Please tell me you know what the hell the people
upstairs want.”

9. Put it all in the context of the user
Purchase Items
Indicate ready to purchase >
Enter Billing Info >
Enter Shipping Info >
Receive Confirmation of Purchase
This is all that should be in your UI

10. Translate into
Testable
Design

11. Eliminate User
Ambiguity
Now Determine Technology
Needs

12. Scope
of MVP
What
users need
What
technology
needs
Product
Vision
Designed

13. Release MVP, Iterate to
Vision

14. @MikeKopack
www.mikekopack.net