1. Usability
2.0
(my apologies for the buzzword)
Greg Moreno
Nov 14, 2006

2. 10
Top signs
your TEAM has
usability issues

3. 10. We need a
splash screen.

4. fonts MORE so
9. Shrink the
that we can put more
contents at the
top.

5. 8. We'll just put
an quot;Under
constructionquot;
sign.

6. 7. Usability testing is not needed. I
am a user, and I find it easy to use.

7. 6. Well, they should read the F*CKING
manual.

8. 5. How can our customers be so stupid!
It's so obvious.

9. 4. If you stop and think
about how the interface
works for a second, it
makes complete sense.

10. 3. We can use Ajax to fix that.

11. 2. We need to start doing some usability
tests before our launch next week.

12. 1. Our software is intuitive
and user-friendly.

13. I’m Greg Moreno

14. greg.moreno@gmail.com

15. microisv.com.ph

16. schoolhouse.ph

17. solegy.com

18. Nov 23, 1976

19. I’m not a teenager

20. over 21

21. over 25

22. under 65

26. let's talk about
software usability

27. why is software not usable?

28. what can we do about it?

29. more importantly...
who’s to blame

31. my first computer

33. my first desktop

35. my first software

37. life was very simple

38. we carry this to share data

40. then it started...

45. but now they are friends

47. the lucky ones got this

49. while the rest of us suffer

60. in 1992, this is my
Operating System
Word Processor
Document

61. software is getting
more complex!!!

62. Upgrade = more money

63. Version 1.0
$

64. Version 2.0
$$$

65. Version 3.0
$$$$$$$

66. Version 4.0
$$$$$$$$$$$$

72. What’s the problem with
software upgrades?

73. If you improve software
over time,
you essentially ruin it

74. more features
more code
more bugs
more pains

76. It is also
OUR FAULT

77. We buy things
we
“might”
need

85. Teams
DO NOT understand
their USERS

86. we think we do,
but we do not
we think they are like us,
but they are not

87. Boring stuffs
Improve navigation
Increase task
completion
Improve quality of
search results

88. These are
cool!
AJAX, .NET, Java,
Struts, Ruby on
Rails, Google API,
Web 2.0, CSS, RSS,
REST, SOAP, XML,
FireFox, blogs, tags,
VoIP, SEO

89. #1
Good design is just
common sense

90. #2
Only experts create
good designs

91. #3
Interfaces can be redesigned
right before launch

92. it is easy to
CHANGE
software

93. it is
DIFFICULT
to change software
without
breaking
it

94. #4
Good design takes
too looooong
and
costs too MUCH

95. #5
Good design is just
cool graphics

97. #6
Users can always rely on
documentation and help

98. #7
research takes care of
Market
understanding all
user needs

99. Ask users, and they will lie.
Observe them, and you will learn.

100. #8
Quality assurance groups make
sure that application works well

101. what you should do?

102. it is not a technical problem
it is about
MINDSET

103. You are not
your users

104. do not think the same
They
do not act the same
They
They do not have the same
experience

110. Your users
are different

117. but they are also
THE SAME

118. what the F*CK!

129. 7 2
(Miller’s Law)

136. But I only got
2 ears

144. “Every time you provide an option,
you're asking the user to make a
decision. That means they will have to
think about something and decide
about it.”
- Joel Spolsky

161. Designers must write

173. Intelligence
Consistency

181. what makes web applications
unique

182. usability
challenges

183. #1: Scalability

184. #2:
Visual Design

185. #3: Comprehension

186. #4: Interactivity

187. #5: Change Management

188. Do
you
want
to
know
the
usability
secret?

189. test test test test test test test test
test test test test test test test test
test test test test test test test test
test test test test test test test test
test test test test test test test test
test test test test test test test test
test test test test test test test test
test test test test test test test test
test test test test test test test test
test test test test test test test test
test test test test test test test test

191. SURGEON GENERAL WARNING
“usability stockholm syndromequot;

192. Let me repeat it

193. usability is about
MINDSET

194. You are not
your users

195. Your users
are different

196. Your users are also
THE SAME

198. •Photos are from Flickr and stock.xchng.
•Presentation ideas inspired (read: copied) from
Lawrence Lessig and Dick Hardt
•Evan Sagge for the nice book
•Kathy Sierra, Jakob Nielsen for the graphs
THANKS GUYS