hj

1. This logo is typically
referred to in the zombie
horror genre and is the
quarantine logo. By using
this logo, it tells the
audience that there has
been a large scale
disaster. It also connotes
horror and danger.
Over the poster there is
scratches that say ‘save
her’ which hints at the
film narrative and the
relationship between the
two characters on the
front cover (father and
daughter).
The scratches also give a
sense of trying to escape
and desperation to get
out of the situation. This
is a direct horror/thriller
genre signifier.
The poster shows films
awards and critics to
show the success of the
film and make audiences
want to go and watch it.
This character has signs
of infection across her
face which signifies this
is a zombie horror film.
The background shows a
farm/cottage which
looks isolated. This is a
common setting in
zombie film and
television. For example,
this type of location is
used in The Walking
Dead, 28 Weeks Later,
The Evil Dead, etc.
The use of a successful
actor for a small budget
film will gain attention
for this film even though
this person isn’t known
for the horror genre.
The colour of the poster
(Grey) is very
desaturated, which
creates a hopeless and
dark feeling towards the
world of this film.