The document discusses conventions in feature film openings and how the creator's work adheres to or challenges these conventions. Specifically, it mentions using conventional elements like idents, title cards in a typical order, establishing shots to introduce characters and setting, and ambient sounds and music typical of crime dramas to set mood. It also notes challenging some conventions by having a young, determined male detective rather than an older one typically shown to have personal issues, and by making the victim an older male rather than the usual young female victim.

1. Creative critical
conventions
How does your product use or challenge conventions
doses it represent social groups and issues?

2. How does your product use or challenge conventions?

3. Using the conventions of Feature Film openings
Typically feature films begin with idents (animated logos) these are usually
lly have more than two idents because more than two companies are involved in the production and dis
Real Media Text My Film Idents

4. Using the conventions of Feature Film openings
USING THE CONVENTIONAL ORDER OF TITLES
n title of the film which followed by cast and finally screen play and director. I have used th
GONE GIRL COLD HEART
Distributor and Production company
Actor’s names
Movie title
Film Editor
Director

5. Using the conventions of Feature Film openings
Introducing Character and narrative context
Conventionally feature films introduce the audience to the
main character and/or narrative context this is a convention
used in ‘Gone Girl’ that I again I have used myself. Here I
used an establishing shot that pans downward to show
the main character and location. It also sides us with the
protagonist, and puts us in the harsh environment that
he is in…

6. sound
With sound in my feature film opening I use serval ambient sounds for example crows which is
conventional to crime dramas like in gone girl. I also use music that is typical for crime dramas
Using the conventions of Feature Film openings
Music Crows
I used crows because they symbolise death and I wanted to foreshadow death and
highlight the theme of it within my film. My soundtrack creates a harrowing effect, it is
unnerving and eerie, like many other Crime Drama/Thriller. The opening soundtrack to
“Se7en” even though it is very different I was heavily inspired by its ability to unnerve
and I wanted to re create that feeling in my opening

7. Camera Work & Grading
Using the conventions of Feature Film openings
Soft focus
Rule of Thirds
Titles
On the left is shots from Gone
Girl, on the right is my
opening for Cold Heart.
Compare and see this
similarities between the shots
and the titles, to see how I
have used the conventions of
my genre.

8. doses it represent social groups and issues?

9. Character
The main character is young for being a detective, he challenges the
usual image of a detective. He is young, doesn’t appear to have any
problems. He is determined to work hard and solve the case. Usually
detective are shown to have a drinking/drug problem and family issues.
Another thing is that detectives are usually older males.
doses it represent social groups and issues?

10. Victim
The victim in my opening is a male this is uncommon to see in crime
dramas conventionally in crime dramas the victim is a young female
who has been used for some sexual fancity by the killer but I choose to
use an older male victim.