http://www.happymarketer.com/ One of the biggest and most common challenges faced by any Agency is being labelled as "Pricey". A lot of agencies consider lowering their price as the ultimate and easiest solution. However, lowering the price is not always the right solution as it brings down the value of the services you offer and it portrays you as an agency who does not believe in their Value proposition.

1. POWERFUL WAYS FOR
DIGITAL MARKETERS TO SELL
THEIR VALUE PROPOSITION7

2. INTRODUCTION
Did you miss out on business because your company appears too
pricey?
Believe it or not, you did not lose the business because you were priced
too high but because you were not able to justify the price of your digital
marketing services!
Or maybe people are just not ready to pay for your expertise instead of
your efforts.

3. SO WHAT SHOULD YOU DO?
To overcome such hurdles, use these highly proven value
selling techniques.

4. Build and Position Your Brand to
Bring Clients to You
◉ Bid goodbye to cold calls!
◉ Figure out your potential client’s pain
points and position your company as the
solution to those challenges.
Project yourself as a company that does exactly
what people would love.
1

5. “
Positioning a small service: don’t hide your smallness.
Instead, leverage it.
Turn it into a strength.

6. Empathize And Not Sympathize
People don’t buy for logical reasons. They
buy for emotional reasons. So, it is very
important to empathize with them. This is
a powerful way to build trust and present
your expertise.
2

7. “
Your buyers are a fearful, irrational, and cynical bunch!
You have nothing to fear but your client’s fear itself.

8. Pick The Right Opportunity
When you see a good opportunity, go after it. Don’t sit back and wait
for things to happen.
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Also, don’t be afraid to scale your prices to match the value you bring
to the table.

9. “
*Knock knock*
“Who’s there?”
“Opportunity”
“Don’t be silly - opportunity
doesn’t knock twice”

10. Solve Business Problems
◉ Identify problems
◉ Build strategies
◉ Solve problems
4
Find creative solutions and present them with a storyline
that will fit into their business model. This is one of the
best ways to align your services in a way that clearly
benefits the clients.
Identify
problem
Build storyline
Propose &
Solve problem

11. “
One story beats a dozen adjectives.

12. Match Your Services Closely
To Your Client’s Needs
Remove all pricing from your website.
This has increased the sales for a lot of
digital marketers. This entices people to
contact you, gives you an opportunity to
qualify them and eventually tailor
something to match their needs. You can
then convince them that the value you
offer actually outweighs the cost.
5
Client Agency
Inbound
Marketing
Paid
Advertising
Social Media
Marketing
Growth of
Fan Base
Brand
Building

13. “
Setting your price is like setting a screw. A little
resistance is a good sign.

14. Selling Your Value
Proposition Through ROI
Help your clients visualize the type of
returns they can get upon investing into
digital marketing. An ROI analysis or
projection will help prospects realize
that their investment is certainly not
going down the drain.
6
ROI - Sales, Fans, leads,
subscriptions, downloads, etc.
$XXXX
$ZZZZ
$YYY

15. “
“We tend to overvalue the things
we can measure and undervalue
the things we cannot.”
― John Hayes

16. Believe In Your Value
◉ Do not hesitate to express your value!
◉ Make it your New Year’s resolution!
Working through this will definitely boost your sales
and profitability within a short span of time.
7
Budget
Interest
VALUE
Expectations

17. “
Better services = easier marketing and selling

18. BOTTOM LINE
Go out there and sell your value proposition which can
add value to a business or a person’s life!
Prospect You Meeting ROI and goal
Projections
Deal ClosedTimeline Happy
Prospect

19. Sources7
◉ Stonetemple.com/blog/
◉ TheSocialMediaHat/blog.com
◉ Blog.christinedegraff.com
◉ Redesign2.com/blog
◉ Blogaid.net/blog
◉ Digital Marketing Deva
◉ Slides Carnival

20. If you are looking for a top-notch digital consulting agency, reach out to
us: hello@happymarketer.com | (+65) 6653 8060
Author – Arjun Kumar
arjun@happymarketer.com | @arjunkumar1986