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Creative GENIUSES and the online marketing world

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Katie Laird
Katie Laird

Spacetaker, a wonderful Houston arts organization, recently held a Arts Marketing workshop. This presentation is the Social Media and Web marketing portion of it - great group!

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www.flickr.com/photos/arslan/504800183 Online Marketing for Creative GENIUSES Technology gets artsy - and WE LOVE IT! Katie Laird | Schipul - The Web Marketing Company | www.schipul.com Wednesday, November 11, 2009
Some things we will look into today... • You, your Brand + the Web • Online marketing toolset • The art of listening www.flickr.com/photos/id-iom/3327332721 Actionable discussion points to help you grow, rock, etc. Find this presentation: www.slideshare.net/happykatie Wednesday, November 11, 2009
Wednesday, November 11, 2009
Listen, respond Social and connect Media Experiment until Rock they get it right Star-dom? Unique + stand out from crowd Wednesday, November 11, 2009
www.flickr.com/photos/powerbooktrance/64059510 brand yourself brand yourself Wednesday, November 11, 2009
Hi, I’m happykatie Wednesday, November 11, 2009
www.doyoupoken.com Pokens are USB drive contact / data sharing devices - could be a great trade show / conference gift www.contxts.com Set up your contact info for immediate connection via your cell phone’s text message www.moo.com www.mydropcard.com Colorful mini cards to include ALL Email you contact info immediately of your online URLs and contact once you have emails of contacts. info on Wednesday, November 11, 2009
www.flickr.com/photos/limonada/543042006 Let’s talk tools Wednesday, November 11, 2009
Who and Where is your audience? ???????????? ???????????? ? ???????????? Wednesday, November 11, 2009
Wednesday, November 11, 2009
5 Tips for your Web site or Blog • Keep it simple • Calls to action • Provide value + stay fresh • Make yourself easy to contact Wednesday, November 11, 2009
http://www.flickr.com/photos/jfchenier/76721307/ (remember, it’s all about the Story) Wednesday, November 11, 2009
Find Stories that resonate with you. Wednesday, November 11, 2009
Google Blog: http://blogsearch.google.com Ice Rocket: www.icerocket.com Technorati: www.technorati.com Wednesday, November 11, 2009
Anatomy of a Blog post Wednesday, November 11, 2009
Some great Blogging tool options: www.wordpress.org www.typepad.com www.blogger.com Wednesday, November 11, 2009
Behind the scenes artist magic! http://i-seldom-do.livejournal.com/ Wednesday, November 11, 2009
Calls to action Site pages Social network feeds Dr. Sketchy Blog serves as a site + connector tool too! www.houstonsketchy.com Wednesday, November 11, 2009
Keep it fun and interactive (online and offline) www.polleverywhere.com www.intensedebate.com www.chipin.com www.polldaddy.com Wednesday, November 11, 2009
300 million Facebook-ers 307 million Americans Wednesday, November 11, 2009
Avoiding someone? BLOCK THEM! Wednesday, November 11, 2009
Strong fan following Event planning Rich Media How can you engage your Community? www.facebook.com/pages/Houston-TX/First-Saturday-Arts-Market/42960356034?ref=sgm Wednesday, November 11, 2009
fl 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members Wednesday, November 11, 2009
Sell stuff! Let your fans support you Start advertising! Share your favorite art Wednesday, November 11, 2009
The Facebook Marketing Bible: www.insidefacebook.com Wednesday, November 11, 2009
All about... Twitter Wednesday, November 11, 2009
Twitter keeps everyone in the know www.twitter.com/audreykawasaki http://search.twitter.com www.twitter.com/AuroraPicture Wednesday, November 11, 2009
Twitter keeps everyone in the know Wednesday, November 11, 2009
All about... MySpace Wednesday, November 11, 2009
Ms. YET on MySpace: www.myspace.com/ye_torres Connect your online networks Events! Rich Media Relationships matter Wednesday, November 11, 2009
Start loving... Rich Media Wednesday, November 11, 2009
How about a ‘how-to’ series? http://www.youtube.com/watch?v=9Si9qPlpObQ http://www.youtube.com/watch?v=jPQxbIvSNJI Wednesday, November 11, 2009
Events and rock stars on Vimeo - document them! http://vimeo.com/932777 Wednesday, November 11, 2009
Buy a Flip camera (seriously) http://www.theflip.com/ Wednesday, November 11, 2009
Sharing your passion, your work, your heart www.flickr.com/photos/tetheredto Wednesday, November 11, 2009
Wednesday, November 11, 2009
Other networks to know www.flickr.com/photos/striatic/101594790 Wednesday, November 11, 2009
ArtsHouston Ning Community http://artshouston.ning.com Wednesday, November 11, 2009
Deviant Art www.deviantart.com Wednesday, November 11, 2009
Art Savvy www.artsavvy.com Wednesday, November 11, 2009
((( think, plan, listen ))) listen listen listen Wednesday, November 11, 2009
IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com Wednesday, November 11, 2009
Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Wednesday, November 11, 2009
Addictive and essential Google Reader: www.google.com/reader Wednesday, November 11, 2009
www.crowdeye.com http://search.twitter.com www.tweetbeep.com Use free tools to track the Twitter buzz... Wednesday, November 11, 2009
Addictive and essential Google Reader: www.google.com/reader Easy-as-pie email marketing: www.mailchimp.com Wednesday, November 11, 2009
Let’s digest ALLL this brain candy! • Find the tools that work for you • Master the art of listening • Build that Community offline AND online! www.flickr.com/photos/marimoon/3630603284 Tying Community building and Web tools together Find this presentation: www.slideshare.net/happykatie Wednesday, November 11, 2009
Thanks for participating today! Katie Laird Schipul - The Web Marketing Company www.schipul.com (281) 497.6567, ext 519 Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie Wednesday, November 11, 2009

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Creative GENIUSES and the online marketing world

  • 1. www.flickr.com/photos/arslan/504800183 Online Marketing for Creative GENIUSES Technology gets artsy - and WE LOVE IT! Katie Laird | Schipul - The Web Marketing Company | www.schipul.com Wednesday, November 11, 2009
  • 2. Some things we will look into today... • You, your Brand + the Web • Online marketing toolset • The art of listening www.flickr.com/photos/id-iom/3327332721 Actionable discussion points to help you grow, rock, etc. Find this presentation: www.slideshare.net/happykatie Wednesday, November 11, 2009
  • 4. Listen, respond Social and connect Media Experiment until Rock they get it right Star-dom? Unique + stand out from crowd Wednesday, November 11, 2009
  • 5. www.flickr.com/photos/powerbooktrance/64059510 brand yourself brand yourself Wednesday, November 11, 2009
  • 7. www.doyoupoken.com Pokens are USB drive contact / data sharing devices - could be a great trade show / conference gift www.contxts.com Set up your contact info for immediate connection via your cell phone’s text message www.moo.com www.mydropcard.com Colorful mini cards to include ALL Email you contact info immediately of your online URLs and contact once you have emails of contacts. info on Wednesday, November 11, 2009
  • 8. www.flickr.com/photos/limonada/543042006 Let’s talk tools Wednesday, November 11, 2009
  • 9. Who and Where is your audience? ???????????? ???????????? ? ???????????? Wednesday, November 11, 2009
  • 11. 5 Tips for your Web site or Blog • Keep it simple • Calls to action • Provide value + stay fresh • Make yourself easy to contact Wednesday, November 11, 2009
  • 12. http://www.flickr.com/photos/jfchenier/76721307/ (remember, it’s all about the Story) Wednesday, November 11, 2009
  • 13. Find Stories that resonate with you. Wednesday, November 11, 2009
  • 14. Google Blog: http://blogsearch.google.com Ice Rocket: www.icerocket.com Technorati: www.technorati.com Wednesday, November 11, 2009
  • 15. Anatomy of a Blog post Wednesday, November 11, 2009
  • 16. Some great Blogging tool options: www.wordpress.org www.typepad.com www.blogger.com Wednesday, November 11, 2009
  • 17. Behind the scenes artist magic! http://i-seldom-do.livejournal.com/ Wednesday, November 11, 2009
  • 18. Calls to action Site pages Social network feeds Dr. Sketchy Blog serves as a site + connector tool too! www.houstonsketchy.com Wednesday, November 11, 2009
  • 19. Keep it fun and interactive (online and offline) www.polleverywhere.com www.intensedebate.com www.chipin.com www.polldaddy.com Wednesday, November 11, 2009
  • 20. 300 million Facebook-ers 307 million Americans Wednesday, November 11, 2009
  • 21. Avoiding someone? BLOCK THEM! Wednesday, November 11, 2009
  • 22. Strong fan following Event planning Rich Media How can you engage your Community? www.facebook.com/pages/Houston-TX/First-Saturday-Arts-Market/42960356034?ref=sgm Wednesday, November 11, 2009
  • 23. fl 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members Wednesday, November 11, 2009
  • 24. Sell stuff! Let your fans support you Start advertising! Share your favorite art Wednesday, November 11, 2009
  • 25. The Facebook Marketing Bible: www.insidefacebook.com Wednesday, November 11, 2009
  • 26. All about... Twitter Wednesday, November 11, 2009
  • 27. Twitter keeps everyone in the know www.twitter.com/audreykawasaki http://search.twitter.com www.twitter.com/AuroraPicture Wednesday, November 11, 2009
  • 28. Twitter keeps everyone in the know Wednesday, November 11, 2009
  • 29. All about... MySpace Wednesday, November 11, 2009
  • 30. Ms. YET on MySpace: www.myspace.com/ye_torres Connect your online networks Events! Rich Media Relationships matter Wednesday, November 11, 2009
  • 31. Start loving... Rich Media Wednesday, November 11, 2009
  • 32. How about a ‘how-to’ series? http://www.youtube.com/watch?v=9Si9qPlpObQ http://www.youtube.com/watch?v=jPQxbIvSNJI Wednesday, November 11, 2009
  • 33. Events and rock stars on Vimeo - document them! http://vimeo.com/932777 Wednesday, November 11, 2009
  • 34. Buy a Flip camera (seriously) http://www.theflip.com/ Wednesday, November 11, 2009
  • 35. Sharing your passion, your work, your heart www.flickr.com/photos/tetheredto Wednesday, November 11, 2009
  • 37. Other networks to know www.flickr.com/photos/striatic/101594790 Wednesday, November 11, 2009
  • 41. ((( think, plan, listen ))) listen listen listen Wednesday, November 11, 2009
  • 42. IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com Wednesday, November 11, 2009
  • 43. Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Wednesday, November 11, 2009
  • 44. Addictive and essential Google Reader: www.google.com/reader Wednesday, November 11, 2009
  • 45. www.crowdeye.com http://search.twitter.com www.tweetbeep.com Use free tools to track the Twitter buzz... Wednesday, November 11, 2009
  • 46. Addictive and essential Google Reader: www.google.com/reader Easy-as-pie email marketing: www.mailchimp.com Wednesday, November 11, 2009
  • 47. Let’s digest ALLL this brain candy! • Find the tools that work for you • Master the art of listening • Build that Community offline AND online! www.flickr.com/photos/marimoon/3630603284 Tying Community building and Web tools together Find this presentation: www.slideshare.net/happykatie Wednesday, November 11, 2009
  • 48. Thanks for participating today! Katie Laird Schipul - The Web Marketing Company www.schipul.com (281) 497.6567, ext 519 Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie Wednesday, November 11, 2009