Social Media For Journalists

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This is a presentation on social media that I gave at the Nevada Interactive Media Summit at University of Nevada, Reno on March 7, 2009.
The underlined words in slides should link out to the live page depicted in the slide.

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  • First, let’s look at the past -- at the original journalists ...
    These petroglyphs were etched on a wall in a wash at the Valley of Fire in southern Nevada.


  • There is something thrilling about the fact that I can take a picture of them with my Treo, and in a matter of minutes, upload it to my Flickr stream and directly down into my blog. I can only vaguely understand what these ancient storytellers were trying to describe and chronicle. Still, they are magic.
    As is the technology that let’s me share this -- broadcast this -- so easily and quickly.
  • Before Gutenberg the Church, and the Pope controlled what would be printed and published, in part because it was so expensive to carve woodblocks and create plates for pages. Gutenberg’s invention of using mass-produced, metal movable type in a printing press unleashed a revolutionary freedom of a press independent of dictates of the church. Now renegades like Martin Luther could publish their commentary on the Bible and publish many copies of broadsheets -- the precursors to newspapers.



    By most accounts, Gutenberg’s invention enabled the European Renassaince.
  • Before Gutenberg the Church, and the Pope controlled what would be printed and published, in part because it was so expensive to carve woodblocks and create plates for pages. Gutenberg’s invention of using mass-produced, metal movable type in a printing press unleashed a revolutionary freedom of a press independent of dictates of the church. Now renegades like Martin Luther could publish their commentary on the Bible and publish many copies of broadsheets -- the precursors to newspapers.



    By most accounts, Gutenberg’s invention enabled the European Renassaince.
  • I would argue that recent tools like blogging software -- Wordpress, blogger, blogspot, and the aptly named blog software Moveable Type, combined with YouTube, Flickr, PhotoBucket, AOL Instant Messenger
    and Flickr are tantamount to Gutenberg all over again. It used to be that if I wanted to get my message out, I needed to own a multi-million-dollar printing press or a bazillion-dollar broadcast transmitter, or own a major Hollywood studio or an established record label.












  • Twitter as the new transistor radio -- in your purse, in your pocket, headline news
  • Twitter as the new transistor radio -- in your purse, in your pocket, headline news
  • Federated Media,
    Chris Nolan -- Spot On, Stand Alone Journalist,
    Quality News Network, created by a friend who used to be Barbara Walters’ producer and wants to raise the bar and be independent.
    Pegasus news
    Huffington Post
    Talking Points Memo which took down the Attorney General of the United States in much the same way that a former guest in this house, Bob Woodward, with his partner Carl Bernstein, took down the president of the United States.


  • Federated Media,
    Chris Nolan -- Spot On, Stand Alone Journalist,
    Quality News Network, created by a friend who used to be Barbara Walters’ producer and wants to raise the bar and be independent.
    Pegasus news
    Huffington Post
    Talking Points Memo which took down the Attorney General of the United States in much the same way that a former guest in this house, Bob Woodward, with his partner Carl Bernstein, took down the president of the United States.


  • Before Gutenberg the Church, and the Pope controlled what would be printed and published, in part because it was so expensive to carve woodblocks and create plates for pages. Gutenberg’s invention of using mass-produced, metal movable type in a printing press unleashed a revolutionary freedom of a press independent of dictates of the church. Now renegades like Martin Luther could publish their commentary on the Bible and publish many copies of broadsheets -- the precursors to newspapers.



    By most accounts, Gutenberg’s invention enabled the European Renassaince.
  • Twitter as the new transistor radio -- in your purse, in your pocket, headline news


  • geo-tagging the story

  • Today, Bonnie Raitt and ... need no label and no television and no CD to broadcast their message:



  • Federated Media,
    Chris Nolan -- Spot On, Stand Alone Journalist,
    Quality News Network, created by a friend who used to be Barbara Walters’ producer and wants to raise the bar and be independent.
    Pegasus news
    Huffington Post
    Talking Points Memo which took down the Attorney General of the United States in much the same way that a former guest in this house, Bob Woodward, with his partner Carl Bernstein, took down the president of the United States.


















  • Social Media For Journalists

    1. 1. Social media two-way communication in a wired world Wednesday, March 11, 2009
    2. 2. Storytelling 3,000 years ago Wednesday, March 11, 2009
    3. 3. Storytelling 3,000 years ago PETROGLYPHS Wednesday, March 11, 2009
    4. 4. Blogging petroglyphs technology is on our side Wednesday, March 11, 2009
    5. 5. Blogging petroglyphs technology is on our side Wednesday, March 11, 2009
    6. 6. Gutenberg redux Information Renaissance all over again Wednesday, March 11, 2009
    7. 7. Blogs explode 120,000 new blogs a day Wednesday, March 11, 2009
    8. 8. Hello World! Wednesday, March 11, 2009
    9. 9. Facebook Rising stats from comScore via TechCrunch Wednesday, March 11, 2009
    10. 10. Twitter 101 conversation, news, poetry Wednesday, March 11, 2009
    11. 11. Twittervision -- eavesdrop on the earth in 3D Wednesday, March 11, 2009
    12. 12. Twitter opens the conversation, giving access to people far away Wednesday, March 11, 2009
    13. 13. Facebook news feeds let you see, then vote with your feet Wednesday, March 11, 2009
    14. 14. Flickr your pictures People love to share their stuff Wednesday, March 11, 2009
    15. 15. Payoff at blogsouthwest.com - good content from fans Wednesday, March 11, 2009
    16. 16. Solicit contributions as the U.K. Guardian did, and then made it into a book Wednesday, March 11, 2009
    17. 17. GeoTagging - because they can! photos quickly uploaded and tagged into place Wednesday, March 11, 2009
    18. 18. KyteTV: live video and live chat giving the access to the community Wednesday, March 11, 2009
    19. 19. social media: liveblogging, live audio worldwide broadcast Wednesday, March 11, 2009
    20. 20. News without borders Wednesday, March 11, 2009
    21. 21. NowPublic Mumbai Scan Using social media content to tell the story Wednesday, March 11, 2009
    22. 22. The Presidential Inauguration Eavesdrop on a national conversation - news story made by mashing up social media content Wednesday, March 11, 2009
    23. 23. News alerts to save lives in October 2007 Wednesday, March 11, 2009
    24. 24. SAN DIEGO COUNTY FIRES a living, evolving, interactive news story in October 2007 Wednesday, March 11, 2009
    25. 25. SAN DIEGO COUNTY FIRES a living, evolving, interactive news story in October 2007 Wednesday, March 11, 2009
    26. 26. SAN DIEGO COUNTY FIRES a living, evolving, interactive news story in October 2007 Wednesday, March 11, 2009
    27. 27. news symbols now then Wednesday, March 11, 2009
    28. 28. news symbols now then Wednesday, March 11, 2009
    29. 29. news symbols now then Wednesday, March 11, 2009

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