Nonprofits and small businesses can benefit from planning

1. Fundraising and Marketing for Small
Nonprofits
Hans Hageman & Associates, LLC

2. Yaromil Fong-Olivares
Bernadette Hageman
Hans Hageman

3.  Website/Blog
 Thank You
 Direct Mail
 Email
 Story

4.  Print advertising
 Email blasts
 Postcards, flyers

6. The 80/20 Rule

7. Goal – What is the objective?
Reality Check – Objectively, how do things
stand now?
Options – What are the potential solutions?
Will – What WILL you do? When are you
going to do it? What are the obstacles?

11. Become a
Thought
Leader
Professional
Collaborate
Network
Customer
Fundraise
Service

13. Goal Tactic
Tool Metric

14. Local businesses
Ticket buyers Artists
Current/potential
Alumni
employees

16. Twitter/authority
YouTube/show what
Facebook/community
you can do
Wordpress/ho
mebase

17. •Net promoter score
•Testimonials
•Campaign naming
•Video
•Handwritten notes
•Storybank
•Donors as Fundraisers
•Online “thank you”program
•Crowd source “perfect
fundraising appeal”
•Feature in newsletter

18. Hubspot Grader
Google Alerts
Hootsuite
Mashable

19. Titles
Keywords
Google Analytics Links
Content
SEO Meta tags
Domain
Pictures Website
name
Captur
e
emails

20. Listen twice as much as talk
Who is hot in your space?
What are people saying about
you?
Collaborate
Make sure you engage !

21.  Make it a “PAGE” and not “GROUP”
 Get Vanity URL
 “Like” button on website
 Balance “brand” and people
 Update daily
 Include news in your field

24. •Distinguishing feature of the
organization
•Industry scan
•Organizational challenges
•Digital media audit

26.  Flash Mobs
 QR Codes
 AWeber/MadMimi
 EventBrite
 Groupon
 HARO
 Facebook& Google Places
 Donor Segmentation

27. hans@hanshageman.com
877-711-9086 x803