Webecology ica 2011


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Webecology ica 2011

  1. 1. Yoonjae Nam (Doctoral student)<br />Department of Communication, State University of New York at Buffalo<br />YennLee, Ph.D. <br />Department of Health & Social Care, Royal Holloway, University of London<br />Han Woo Park, Ph.D.<br />Associate Professor, Department of Media and Communication<br />WCU WebometricsInstitute, YeungNamUniversity, South Korea<br />Web Ecology of the 2010 Regional Elections in South Korea<br />Web Ecology - 2011 ICA<br />5/29/2011<br />
  2. 2. Outlines<br />Web ecology<br />Inter-relationship among websites by the human activity of using the Internet in information ecology<br />Observing integration and changes of diverse information behavior during the campaign period of the 2010 regional elections in South Korea<br />Web Ecology - 2011 ICA<br />5/29/2011<br />Public opinion & Campaign Issues<br />Web ecology<br />
  3. 3. Elections and Internet Use<br />Politicians use Internet because… <br />Large amounts of information /Updated quickly<br />Opportunity to set their own agenda <br />Multimedia, More interactive, & Less dependent on the journalist-controlled traditional media<br />Mobilizing voters, Encouraging donations, & Enabling immediate transactions and recruitment<br />Hyperlink system<br />Allowing users to generate content -Public participation <br />Interactive feedback functions, Discussion boards & SNSs. <br />Web Ecology - 2011 ICA<br />5/29/2011<br />
  4. 4. Web ecology and elections - 2<br />Information ecology is “a science which studies the laws governing the influence of information summary on the formation and functioning of bio-systems, including that of individuals, human communities and humanity in general and on the health and psychological, physical and social well-being of the human being; and which undertakes to develop methodologies to improve the information environment.” - Eryomin (1998) <br />Integration of diverse types of information<br />Recognition of evolutionary change<br />Observation and Description<br />Focus on people and information behavior<br />Web Ecology - 2011 ICA<br />5/29/2011<br />
  5. 5. RQs<br />RQ1: Can web ecology provide a clearer understanding of people’s information behavior during election campaigns?<br />RQ1a: Are there differences in the dynamic structure of the web ecology of various elections as a result of differences in the types of positions (e.g., mayor/educational superintendent), peoples’ interest in those positions, and other related issues?<br />RQ1b: How do people maintain the web ecology of political campaigns? <br />producing and disseminating information by posting, tweeting<br />Referring information –by hyperlinking<br />Web Ecology - 2011 ICA<br />5/29/2011<br />
  6. 6. Methods -1<br />Hyperlinking co-occurrences (By Yahoo colink search)<br />Hyperlinking<br />co-occurrence<br />Candidate B<br />Candidate A<br />Hyperlink<br />Hyperlink<br />User, Voter<br />(Blog, SNS etc.)<br />Web Ecology - 2011 ICA<br />5/29/2011<br />
  7. 7. Methods -2<br />Name mentions<br />Web mentions of individual candidates’ names were collected from blogs, news articles & Twitter<br />Measuring the level of word-of-mouth communication in the three different spheres<br />Web Ecology - 2011 ICA<br />5/29/2011<br />
  8. 8. Result - 1<br />Mayors<br />Educational <br />superintendents<br />Time (from 24th May to 2nd June)<br />Web Ecology - 2011 ICA<br />5/29/2011<br />
  9. 9. Results - 2<br />5/29/2011<br />Web Ecology - 2011 ICA<br />
  10. 10. Results - 3<br />Web Ecology - 2011 ICA<br />5/29/2011<br />
  11. 11. Results - 5<br />Web Ecology - 2011 ICA<br />5/29/2011<br />
  12. 12. Discussion<br />Inter-relationships between people and the information environment encompassing information strategies and information-seeking behaviors for politics<br />Web ecology can be influenced by not only its surroundings, but also by other adjacent web ecologies in a superordinate system<br />web ecologies of both educational superintendent and mayoral elections are sub-ecologies in a superstructure, which co-evolve interdependently. <br />Analysis of name mentions illustrate the relations between keystone species and their habitat in the web ecology<br />SNSs would be a revolutionary tool for connecting politicians and voters directly.<br />The information retrieval methods tracing the trend of information seeking behaviors do not require contacting voters individually<br />a complementary tool for polls.<br />Web Ecology - 2011 ICA<br />5/29/2011<br />