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Technology Use by People of Color Overview of Pew Internet Project Research California Immunization Coalition Webinar Janu...
About the Pew Internet & American Life Project <ul><li>Funded by a grant from the Pew Charitable Trusts </li></ul><ul><li>...
Home internet & broadband use have grown steadily over the last decade… 1/25/2011 Technology and People of Color
… even as racial disparities have persisted (although not for all modes of access) 1/25/2011 Technology and People of Colo...
Non-voice mobile activities grew dramatically in 2010… 1/25/2011 Technology and People of Color
… with African-Americans and Latinos leading the way 1/25/2011 Technology and People of Color
Mobile in action – health apps and information 1/25/2011 Technology and People of Color
People of color have equal or greater rates of usage on most major social media platforms 1/25/2011 Technology and People ...
Social media in action – attitudes towards government outreach 1/25/2011 Technology and People of Color
Open for comments/questions! <ul><li>name: Aaron Smith </li></ul><ul><li>title: Senior Research Specialist </li></ul><ul><...
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Who’s on What: Social Media Trends Among Communities of Color

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Senior Research Specialist Aaron Smith presented the Pew Internet Project's latest findings on the use of social media by communities of color: http://pewinternet.org/Presentations/2011/Jan/Social-Media-Trends-Among-Communities-of-Color.aspx

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Who’s on What: Social Media Trends Among Communities of Color

  1. 1. Technology Use by People of Color Overview of Pew Internet Project Research California Immunization Coalition Webinar January 25, 2011
  2. 2. About the Pew Internet & American Life Project <ul><li>Funded by a grant from the Pew Charitable Trusts </li></ul><ul><li>Part of the Pew Research Center, a non-partisan “fact tank” in Washington, DC </li></ul><ul><li>Study of how technology is shaping society and individuals </li></ul><ul><ul><li>Provide high quality, objective data to thought leaders and policy makers </li></ul></ul><ul><ul><li>Do not promote specific technologies or make policy recommendations </li></ul></ul><ul><li>Our research is based on nationally representative telephone surveys of: </li></ul><ul><ul><li>Adults 18+ (teens data based on 12-17 year olds) </li></ul></ul><ul><ul><li>Drawn from dual-frame (landline + cell) samples </li></ul></ul>1/25/2011 Technology and People of Color
  3. 3. Home internet & broadband use have grown steadily over the last decade… 1/25/2011 Technology and People of Color
  4. 4. … even as racial disparities have persisted (although not for all modes of access) 1/25/2011 Technology and People of Color Gap between non-whites (black/Latino) & whites
  5. 5. Non-voice mobile activities grew dramatically in 2010… 1/25/2011 Technology and People of Color
  6. 6. … with African-Americans and Latinos leading the way 1/25/2011 Technology and People of Color
  7. 7. Mobile in action – health apps and information 1/25/2011 Technology and People of Color
  8. 8. People of color have equal or greater rates of usage on most major social media platforms 1/25/2011 Technology and People of Color
  9. 9. Social media in action – attitudes towards government outreach 1/25/2011 Technology and People of Color
  10. 10. Open for comments/questions! <ul><li>name: Aaron Smith </li></ul><ul><li>title: Senior Research Specialist </li></ul><ul><li>email: [email_address] </li></ul><ul><li>web: www.pewinternet.org </li></ul><ul><li>twitter: @aaron_w_smith, @pew_internet </li></ul>1/25/2011 Technology and People of Color

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