Studying Social Science Using E Tools


Published on

presentation file for KyungSung University

Published in: Technology, News & Politics
  • Be the first to comment

  • Be the first to like this

Studying Social Science Using E Tools

  1. 1. Studying Social Science using e-Tools: Cases of South Korea & Taiwan <br />Chien-leng Hsu<br />WCU Webometrics Institute<br />YeungNam University<br />
  2. 2. About this presentation<br />E-research<br />Development in Social Science<br />Research examples<br />WCU Webometrics Institute<br />Case 1: Network of politicians in Taiwan<br />Case 2: Network of MPs in South Korea<br />
  3. 3. What is E-Research?<br />A minor but growing approach<br />The use of new digital tools<br />E-research in Social Science<br />development of online tools to automate the research process<br />Experimentation with new types of data visualisation<br />
  4. 4. <ul><li>Automation of the research process
  5. 5. Communicion
  6. 6. Research mnagement
  7. 7. Data collection & analysis
  8. 8. Publication software
  9. 9. Data visualisation
  10. 10. Social network analysis
  11. 11. Hyperlink analysis
  12. 12. Multimedia & dynamic representation</li></li></ul><li>Development in Social science (1/2)<br />Gary King (Harvard University, Miller Converse Lecture Series talk, 2009)<br />The next 50 years: spectacular increase in new data source<br />Improved, expanded & applied<br />In depth studies of individual places, people, events<br />Aggregate government statistics<br />Survey research<br />Data everywhere – the growing Internet<br />The replication movement – academic data sharing<br />Advances in statistical methods, informatics & software<br />
  13. 13. Development in Social science (2/2)<br />Examples<br />Opinions of activists<br />Sample of a few thousand interviews <br />↪millions of political opinions every day in blogosphere<br /> Social contacts<br />Asking respondents to recall names over past years<br />↪ emails, SMSs, social media connections, etc<br />Progress in the new data-rich world<br />Large-scale, interdisciplinary research<br />Computer-assisted & quantitative<br />New statistical methods & engineering required<br />
  14. 14. New Types of data (examples)<br />Unstructured text: emails, web pages<br />Geographic location: mobiles <br />Social media: facebook, twitter, virtual worlds<br />Web surfing artifacts: clicks, searches<br />Government data: electronic data<br />Scholarly data<br />
  15. 15. Research Areas (examples)<br />Semantic context<br />Modern text mining approaches to ancient texts<br />E-linguistics<br />Data management/digital archive<br />Visualisation of dialectology<br />Digital arts & humanities<br />
  16. 16. WCU Webometrics institute<br />Project<br />Investigating Internet-based Politics with E-Research Tools<br />Objects<br />To identify, track & analyse the effectiveness of networked political campaigns across a range of web platforms in Korea<br />To develop software tool <br />Major areas<br />Semantic Networks on Political Webosphere<br />Cyworld<br />Twitter<br />Korean Internet Network Miner (tool)<br />Website<br /> <br />
  17. 17. Network of Politicians in Taiwan<br />Case 1<br />
  18. 18. Brief background information<br />Progressive groups use more alternative media<br />Political struggle between two political camps<br />Conservative: pro-unification with China (Leader: KMT)<br />Progressive: pro-independence (Leader: DPP)<br />Approx 80% of mainstream media is biasd toward the conservatives<br />Research targets:<br />Politicians<br />Plurk<br />Microblogging sites:<br />a mini form of traditional blogs. Microblogging allows users to send brief messages<br />
  19. 19. What is Plurk<br />A popular microblogging site in Taiwan<br />No. of Taiwanese user - 249,441 (July 2009)<br />25K<br />10K<br />10K<br />5K<br />03/09<br />
  20. 20. Results & Findings<br /><ul><li>Progressive politicians use more Plurk
  21. 21. Progressives: 37 politicians
  22. 22. Conservative: 7 politicians</li></ul>Question:<br />DOES AGE MATTER?<br />
  23. 23. Age:Progressives vs Conservatives<br />Progressive Politicians<br />Conservatives Politicians<br />
  24. 24. Exception: Hsieh & Su<br />Su<br />Hsieh<br />Profile views<br />Number of friends<br />Number of fans<br />
  25. 25. Discussions<br />Hsieh & Su: Candidates for the presidential election 2008<br />Progressive politicians use Plurk<br />Express their opinion<br />Cultivate new constituencies<br />Link to opinion leaders of Taiwanese grassroot groups<br />The ‘rich get richer’ phenomenon<br />Plurkers that are the target of many visitors are disproportionately likely to be targeted by any new visitors<br />
  26. 26. Case 2<br />Network of MPs in South korea<br />
  27. 27. Web 1.0, Web 2.0 &Twitter<br />Research purpose:<br />To investigate structural changes in hyperlink networks from Web 1.0 to Web 2.0 in South Korean Politics<br />Units of analysis: <br />Congress members of South Korea<br />Year of observations:<br />Web 1.0: homepage, 2000 & 2001<br />Web 2.0: blogs, 2005 & 2006<br />Twitter: 2009<br />
  28. 28. Blue: GNP: Conservative: Opposition<br />Red: MDP: Liberal: Ruling<br />Web 1.0: Homepage 2000 vs 2001<br />Star networks without any isolation<br />
  29. 29. Web 2.0: Blogs 2005 vs 2006<br />2005<br />2006<br />
  30. 30. Twitter<br />
  31. 31. Web 1.0, Web 2.0 &Twitter<br />
  32. 32. Web 1.0, Web 2.0 & Twitter<br />Web 1.0: Hub, but sparse network<br />Web 2.0: Hub disappearing, but becoming dense<br />Twitter: similar to Web 2.0 structure, and denser<br />More to work (example):<br />To compare top 10 politicians ego-networks and investigate how they change<br />
  33. 33. Conclusions<br />Previous research:<br />Results from web data are informative<br />The Web reflects situations in the physical world<br />The validity of the results need to be supported by various qualitative studies<br />Further research:<br />Previous study areas are still ongoing<br />Cyber emotions: online image content analysis of web 2.0 politics <br />
  34. 34. Thank you <br />Acknowledgments<br />WCU Webometrics Institute acknowledges that this research is supported from the WCU project - investigating internet-based politics using e-research tools granted from South Korean Government<br />