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Who would be the audience for 
you media product? 
Hannah Mountford
BBFC – British Board of Film Classification 
• Brief signs of blood injury 
• Sex can be briefly and discretely portrayed 
• Moderate violence 
• Moderate physical and philological threat 
12A – must be accompanied by an adult for the child to watch it 
12 – you have to be 12years of age or above as its not suitable for children 
under 12 
No one under 15 can 
watch the film as it can 
include scenes of: 
• Strong violence 
• Strong frequent 
language 
• Sexual activity 
• Strong verbal 
references to sex 
• Nudity 
• Brief scenes of sexual 
violence or verbal 
references 
• Discriminatory 
language or behaviour 
• Drug taking 
Viewer has to be 18, Can include: very strong violence, very frequent strong 
language, strong sexual activity, sexual violence, strong horror, strong blood 
and gore, real sex, discriminatory language and behaviour
Audience for the thriller genre
Audience for the thriller genre
Audience for the thriller genre 
Our audience mainly voted for a psychological thriller so 
we knew that our target audience would be of a higher 
age, because of the subgenre this meant that our film 
would be certified to a higher certificate as it would 
include disturbing scenes which would not be 
appropriate for younger viewers
How does your product relate to real 
media texts? 
Se7en title sequence 
• The se7en title sequence uses shaky 
text to create an edgy effect which 
shows the genre is thriller 
• We decided to add an effect called 
‘earthquake’ to create a similar 
effect 
My title sequence 
• However the title sequence 
contrasts to ours as it includes 
graphical images of violence which 
ours doesn’t, this has a certificate 
of 18 whereas our title sequence 
may only be a 12A
How does your product relate to real 
media texts? 
Our product also relates to real media texts as we used 
lots of conventions and themes from the thriller genre 
such as: 
- Damsel in distress 
- Low key lighting 
- Chase scene 
- Protagonist vs antagonist 
- Isolated location 
- Using mirrors as a key prop
What certificate 
would your 
product be?…
• Our product would be a 15 as if it was made 
into a film it would include disturbing scenes 
which would push it from a 12A to a 15 
• Our product wouldn’t pass as a 12A because 
the BBFC website states “a work which has a 
very dark or unsettling tone which could 
disturb the audience would less likely to be 
passed as a 12A” 
HOWEVER…
The title sequence on its own could pass as a 12A 
because: 
• It allows scenes of blood and injury (briefly) 
• Moderate and psychological threat is permitted (as 
long as horror scenes are not frequent) 
• It includes no strong language 
• It includes no sexual scenes or activity or violence 
• It includes no discrimination 
• It can allow moderate violence as long as its not 
dwelled upon.. The chase scene in our sequence 
could be scene as moderate violence

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Who would be the audience for your product?

  • 1. Who would be the audience for you media product? Hannah Mountford
  • 2. BBFC – British Board of Film Classification • Brief signs of blood injury • Sex can be briefly and discretely portrayed • Moderate violence • Moderate physical and philological threat 12A – must be accompanied by an adult for the child to watch it 12 – you have to be 12years of age or above as its not suitable for children under 12 No one under 15 can watch the film as it can include scenes of: • Strong violence • Strong frequent language • Sexual activity • Strong verbal references to sex • Nudity • Brief scenes of sexual violence or verbal references • Discriminatory language or behaviour • Drug taking Viewer has to be 18, Can include: very strong violence, very frequent strong language, strong sexual activity, sexual violence, strong horror, strong blood and gore, real sex, discriminatory language and behaviour
  • 3. Audience for the thriller genre
  • 4. Audience for the thriller genre
  • 5. Audience for the thriller genre Our audience mainly voted for a psychological thriller so we knew that our target audience would be of a higher age, because of the subgenre this meant that our film would be certified to a higher certificate as it would include disturbing scenes which would not be appropriate for younger viewers
  • 6. How does your product relate to real media texts? Se7en title sequence • The se7en title sequence uses shaky text to create an edgy effect which shows the genre is thriller • We decided to add an effect called ‘earthquake’ to create a similar effect My title sequence • However the title sequence contrasts to ours as it includes graphical images of violence which ours doesn’t, this has a certificate of 18 whereas our title sequence may only be a 12A
  • 7. How does your product relate to real media texts? Our product also relates to real media texts as we used lots of conventions and themes from the thriller genre such as: - Damsel in distress - Low key lighting - Chase scene - Protagonist vs antagonist - Isolated location - Using mirrors as a key prop
  • 8. What certificate would your product be?…
  • 9. • Our product would be a 15 as if it was made into a film it would include disturbing scenes which would push it from a 12A to a 15 • Our product wouldn’t pass as a 12A because the BBFC website states “a work which has a very dark or unsettling tone which could disturb the audience would less likely to be passed as a 12A” HOWEVER…
  • 10. The title sequence on its own could pass as a 12A because: • It allows scenes of blood and injury (briefly) • Moderate and psychological threat is permitted (as long as horror scenes are not frequent) • It includes no strong language • It includes no sexual scenes or activity or violence • It includes no discrimination • It can allow moderate violence as long as its not dwelled upon.. The chase scene in our sequence could be scene as moderate violence