2. Website
‘The
Stone
Roses’
features
aspects
of
both
alterna7ve
rock
and
jangle
pop
as
they
fall
into
these
genres.
The
website
demonstrates
a
clear
composi7onal
layout.
The
site
shows
apprecia7on
to
complimentary
colours
and
close
aAen7on
to
detail.
For
example,
the
site
allows
easy
access
straight
to
music
purchases
and
merchandises.
It
includes
relevant
informa7on,
such
as,
tour
dates
and
significant
updates.
3. Album
-‐ ‘All
for
One’
The
single
‘All
for
One’
was
recently
released
on
the
12th
May
2016
in
the
UK.
This
single
was
released
almost
20
years
aQer
their
last
release.
The
single
gained
recogni7on,
making
it
17th
in
the
UK.
The
track
was
launched
on
Annie
Mac’s
on
BBC
Radio
1
and
immediately
rose
to
number
1
on
the
Bri7sh
iTunes
chart.
The
song
features
aspects
of
unity
and
friendship
throughout
aiming
to
celebrate
bonds
between
the
group
members,
Ian,
John,
Mani
and
Reni.
4. Music
Video
-‐
Fools
Gold
hAps://www.youtube.com/watch?v=NSD11dnphg0
The
Manchester
Stone
Roses
unusually
don’t
have
many
official
music
videos.
However,
‘Fools
Gold’
uploaded
on
January
16th
2011
was
a
popular
success,
holding
a
posi7on
of
3,
386,
809
views,
but
this
is
s7ll
increasing
today.
‘Fools
Gold’
music
video
is
a
product
which
differs
from
the
music
industry’s
typical
video.
For
example,
it
uses
bright
bold
and
unique
colours,
including
layered
bolts
of
purple,
pink
and
aspects
of
green.
The
video
reminds
me
of
dream
like
elements
due
to
its
floa7ng
and
layered
edi7ng
skills.
I
feel
this
par7cular
music
video
stands
out
from
the
rest
and
I
feel
‘The
Stone
Roses’
have
been
brave
and
confident
within
this
video,
trying
to
hit
their
target
audience.
5. Target
Audience
Target
Audience
-‐
A
par0cular
group
at
which
a
product
such
as
a
film
or
adver0sement
is
aimed.
‘The
Stone
Roses’
cover
many
different
audiences
tastes.
Personally,
I
feel
‘The
Stone
Roses’
target
audience
is
aimed
at
a
range
of
individuals.
For
example,
I
feel
their
target
audience
varies
from
both
young
adults
to
matured
adults.
The
echoes
of
their
music
seek
aspects
of
tradi7on
and
maturity
as
well
as
engaging
upbeat
tempos.
I
feel
young
adults
and
older
are
able
to
appreciate
their
music
and
understand
the
work
created.
Young
adults
will
also
respond
further
and
engage
with
their
aAen7on
to
their
90s
fashion.
For
instance,
the
group
went
from
baggy
jeans
and
bucket
hats
to
Adidas
and
plaid
ouhits.
6. Similari'es
between
all
three
products
Differences
between
all
three
products.
All
three
products
share
a
complimentary
colour
scheme
throughout.
For
instance,
the
CD
Digipak
incudes
tones
of
yellows,
reds
and
whites,
similarly
to
the
website
and
music
video.
The
three
products
differ
in
their
fonts
on
each
different
product.
For
example,
the
website
includes
texts
of
the
‘stencil’
font
and
differently
other
products
use
other
fonts.
The
logo
of
a
lemon
appears
on
all
three
products,
represen7ng
a
logo
of
the
ar7st.
The
lemon
represents
a
symbolic
meaning
towards
students
who
were
tear
gassed
for
rio7ng
against
increase
in
tui7on
fees.
The
products
don't
follow
the
same
composi7onal
layout.
For
instance,
the
proxemics'
used
in
the
music
video
are
fairly
spacious
and
not
over
crowded.
However,
in
the
CD
Digipak,
the
album
is
presented
to
be
quite
crowded
and
enclosed.
Also
the
website
layout
differs
to
the
others.
Each
product
includes
a
clear
visually
communicated
image.
For
instance,
the
music
video
has
effec7ve
images
throughout,
focusing
on
coloured
backgrounds
and
layers
and
the
CD
Digipak
similarly
includes
a
clear,
layered
imaged
background.
Another
difference
between
all
three
products
is
the
style
set.
For
example,
the
same
style
doesn't’t
occur
across
all
three.
Firstly
the
website
has
quite
a
linear
style
to
it.
However,
the
CD
Digipak
follows
are
fairly
rounded
flowing
layout.
The
music
video
build
a
layered
style
also
crea7ng
float
like
aspects
but
not
rounded
or
linear.
Music
Campaign
A
music
campaign
is
a
method
of
marke7ng
an
ar7st
through
either
their
website,
by
them
crea7ng
an
album
or
effec7vely
producing
a
music
video.
Usually
for
an
ar7st
to
receive
a
posi7ve
response
and
to
gain
success,
their
three
products
should
show
a
notable
link
between
them
for
recogni7on.
Music
video/CD
Digipak/
Website
7. Music
video/
CD
Digipak/
Website
Website
CD
Digipak
Music
video
8. Unique
Selling
Point
Symbolism
‘The
Stone
Roses’
unique
selling
point
differs
from
others.
For
example,
their
unique
point
is
shown
through
the
use
of
symbolism.
For
instance,
a
symbol
of
a
lemon
is
a
big
feature
in
the
band
as
this
symbol
represents
personal
meanings.
The
lemon
is
used
to
represent
French
university
students
in
the
60’s
who
rioted
against
rising
tui7on
fees.
The
students
were
tear
gassed
by
the
police,
so
they
put
lemons
in
their
mouth
to
counteract
the
effects
of
the
tear
gas.
Hence
why
a
lemon
is
shown
on
most
their
products.
9. Dyer’s
and
Negus’
Theory
• Following
Negus’
Theory,
‘The
Stone
Roses’
are
an
example
of
a
synthe7c
act
in
the
music
industry.
For
example,
Negus
observed
“the
ideology
of
organic
crea7vity,
consists
of
a
naturalis7c
approach
to
ar7sts.”
For
example,
the
band
firstly
self
released
their
album
their
self,
allowing
successful
growth.
• “In
order
to
understand
the
rela0onship
between
the
music
industry
and
its
audiences,
it
is
important
to
consider
the
roles
of
music
stars”
• Dyer
believes
there
are
three
features
to
make
a
star,
firstly
one
being
the
star
as
a
construc7on.
The
second
being
the
stars
as
a
commodity,
and
the
last
consis7ng
of
the
star
as
an
ideology.
For
instance,
‘The
Stone
Roses’
are
known
for
their
construc7on
to
their
support
to
to
their
symbol
of
a
lemon.
