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Marks And Spencer The Better 1


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Marks And Spencer The Better 1

  1. 1. Marks And Spencer
  2. 2. How it all began <ul><li>Marks & Spencer started in 1884 as a stall in an open market in Leeds, Yorkshire. </li></ul><ul><li>Then known as Marks' Penny Bazaar, it was the household goods, haberdashery, toy, and sheet-music business of Michael Marks, a Jewish refugee from Poland. His sign read “Don't ask the price—it's a penny.” </li></ul><ul><li>In 1894 he took Thomas Spencer as a business partner. Marks's son Simon transformed the business from a number of outdoor stalls in various markets in northern England to a number of indoor shops, and he launched the company's St. Michael brand name—a popular label for decades. </li></ul>
  3. 3. Purpose of the business <ul><li>Michael Marks wanted to offer products at a price which everyone could afford at the time (1884). This is contradictory now as Marks and Spencer is considered as one of the most sought after international companies of the 21 st century. </li></ul><ul><li>It began selling every day products such as furniture and house hold goods. </li></ul><ul><li>This has since diversified into clothing ranges, food sales and luxury home ware. </li></ul>
  4. 4. Management <ul><li>The chairman of Marks & Spencer is Lord Burns and he has just been recently appointed this position. He works closely with Stuart Rose who is chief executive of the company. </li></ul>
  5. 5. About the stores <ul><li>There are over 500 stores located throughout the UK. In addition the company has 130 franchises and 150 stores worldwide. </li></ul><ul><li>Marks & Spencer has over 60,000 employees in the UK, and around 12,000 employees out with the United Kingdom. </li></ul>
  6. 6. Finance <ul><li>2006:7,797 million 2005:7,490 million 2004:8,301million 2003:8,019 million 2002:8,135 million 2001:8,075 million 2000:8,195 million 1999:8,224 million 1998:8,243 million1996:7,233 million </li></ul><ul><li>These are figures for the annual turnover for a ten year span (UK) </li></ul><ul><li>World wide including loans, insurance and credit cards Marks & Spencer turnover approximately 8 billion every year. </li></ul>
  7. 7. <ul><li>Profit is on the increase as new products are offered. In 2006 the look behind the label marketing campaign was introduced. The aim of the campaign was to highlight to customers, the various ethical and environmentally friendly aspects, of the production and sourcing methods engaged in M & S including: </li></ul><ul><li>Fair trade products, </li></ul><ul><li>Sustainable fishing </li></ul><ul><li>Environmentally friendly textile dyes </li></ul><ul><li>The company is also looking at how stores can be environmentally friendly and in particular and materials used when fitting stores, for example using flooring made of natural rubber. </li></ul><ul><li>As well as looking to source electricity from environmentally friendly sources. </li></ul>
  8. 8. Marketing <ul><li>Recently Marks & Spencer have been featuring Take that on their television adverts and they feature on their website. This is due to Take That’s recent come back. </li></ul>
  9. 9. Continuation <ul><li>In their adverts they have included people such as Twiggy, Myleene Klass who have modelled for clothing ranges. </li></ul><ul><li>Marks and Spencer’s food has always been a little pricier than other brands but always better and healthier. This has been highlighted with their new TV adverts which show irresistible meals </li></ul>
  10. 10. What’s to come in the Future <ul><li>There is a lot of new rivalry from competitors such as big supermarkets (Tesco) and newer high street stores such as Next </li></ul><ul><li>Marketing will increase profit as the celebrities will influence customers to buy their products. </li></ul>
  11. 11. Credits <ul><li>By Alasdair, Victoria and Sharlene </li></ul>
  12. 12. SWOT Analysis <ul><li>Strengths-High quality Merchandise, Helpful staff, Successful Worldwide </li></ul><ul><li>Weaknesses-Prices are high </li></ul><ul><li>Opportunities-Branching out nationwide </li></ul><ul><li>Threats-Competitors </li></ul>