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Social Media Succes media presentation


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A quick overview of a 5 step KOPTE model. Gives five values that will lead to Social Media success.

This is the presentation flavor, I've also made a simpler version with more text as a handout flavor.

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Social Media Succes media presentation

  1. 1. Social Media Success In five steps [email_address]
  2. 2. Five core values
  3. 3. <ul><li>Knowledge of </li></ul><ul><li>Product </li></ul><ul><li>Service </li></ul><ul><li>Knowledge of </li></ul><ul><li>the Internet </li></ul><ul><li>Social Media </li></ul>
  4. 4. Knowledge about what one tries to communicate. Communication fails if knowledge about the medium is not present. Here, knowledge is required to communicate in the right way
  5. 5. <ul><li>Let your audience experience your efforts. </li></ul><ul><li>Be passionate about; </li></ul><ul><li>Internet </li></ul><ul><li>Social Networks </li></ul><ul><li>Your message </li></ul>
  6. 6. Real and Truthful is appreciated You need passion is needed to come across as real in both use of the medium and spirit of your story.
  7. 7. Invest time You network requires time to build up. Have patience and see it grow.
  8. 8. Give before taking Sow goodwill to reap the profits of Social Media This will take time!
  9. 9. <ul><li>New content is necessary </li></ul><ul><li>Stand out! </li></ul><ul><li>Be original! Give: </li></ul><ul><li>A Reason to go somewhere </li></ul><ul><li>To pick you </li></ul>
  10. 10. Show your knowledge and values. A bit of humor will never hurt you either.
  11. 11. The Environment is all around An important factor over which you do not seem to have any control.
  12. 12. <ul><li>You are the Environment of all the others! This mean you are the influencer of those people. </li></ul><ul><li>Use knowledge and passion </li></ul><ul><li>Renew yourself and be flexible </li></ul><ul><li>Change your community or your presentation when your environment deems necessary </li></ul>
  13. 13. Five core values K O P T & E
  14. 14. *) The “kopte” 5 step model was originally devised by me as a guide to successfully setting up a social media initiative or strategy. The original article (in Dutch) was written by me for the blog and can be found at the URL below. A translation can be found at my own website at the second URL listed below. [email_address]