This document provides guidance on developing an effective social media strategy. It emphasizes understanding the audience by determining what needs to be communicated and where to reach them. It also stresses demonstrating how a brand solves customer problems through empathy and sharing product truths. An effective strategy inspires engagement through compelling content, empowers brand advocates, and builds enduring relationships by observing, listening, and engaging with customers on social media.

3. focus on THE AUDIENCE NEEDS
WHAT
WHERE
What do we need to say?
Where do we reach them?
WHAT
What are we trying to accomplish?
WHO
Who are we trying to reach?

4. DEMONSTRATE HOW YOUR BRAND SOLVES
CUSTOMERS problems.

5. EMPATHIZE AND Share PRODUCT &
SERVICE TruthS,
BUILD:

7. Throw the rulebook out, GAIN ATTENTION.

9. 11.9 Million
Views!
82K Likes!

10. say one thing,
but accomplish many.
A SINGLE IDEA IS STICKY.

11. As in life, SOCIAL MEDIA isn’t about having something
worth saying.
It’s about having something
worth hearing.

12. Attention is paid, when attention is earned,

13. By Chip & Dan Heath

14. Create Brand Awareness
Entertain
& EDUCATE
Customer
value
EMPOWER
ADVOCATES
COMPELLING
CONTENT
BRAND
ENGAGEMENT
RESPOND
SPARK
CONVERSATION
LISTEN
INSPIRE
EnDURING
RELATIONSHIPS

15. Observe. LISTEN. ENGAGE.

16. CREATE A COMMUNITY

17. Social Media Strategy Execution Plan
1. Testimonial, Tutorial, or Product Videos on dedicated YouTube Channels
2. Corp. Presentations on SlideShare / LinkedIn
3. Vivid storytelling imagery on Pinterest, Flickr, Instagram
4. Facebook Curation & Customer Conversations
5. Online News Advertorials, Editorial-like Press Releases
6. Strategic Partnerships / Product Placement – Cobranding
7. Online Newsletters
8. Engaging Contests (Wildfire)
9. Webinars to drive Thought Leadership
10. Overarching Online Campaign
– ALL TEAM MEMBERS EXECUTING IN SYNC