The Social Media Toolkit

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A concise refresher on tools to develop an engaging Social Media Strategy.

Published in: Marketing, Business, Technology
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The Social Media Toolkit

  1. 1. focus on THE AUDIENCE NEEDS WHAT WHERE What do we need to say? Where do we reach them? WHAT What are we trying to accomplish? WHO Who are we trying to reach?
  2. 2. DEMONSTRATE HOW YOUR BRAND SOLVES CUSTOMERS problems.
  3. 3. EMPATHIZE AND Share PRODUCT & SERVICE TruthS, BUILD:
  4. 4. Throw the rulebook out, GAIN ATTENTION.
  5. 5. 11.9 Million Views! 82K Likes!
  6. 6. say one thing, but accomplish many. A SINGLE IDEA IS STICKY.
  7. 7. As in life, SOCIAL MEDIA isn’t about having something worth saying. It’s about having something worth hearing.
  8. 8. Attention is paid, when attention is earned,
  9. 9. By Chip & Dan Heath
  10. 10. Create Brand Awareness Entertain & EDUCATE Customer value EMPOWER ADVOCATES COMPELLING CONTENT BRAND ENGAGEMENT RESPOND SPARK CONVERSATION LISTEN INSPIRE EnDURING RELATIONSHIPS
  11. 11. Observe. LISTEN. ENGAGE.
  12. 12. CREATE A COMMUNITY
  13. 13. Social Media Strategy Execution Plan 1. Testimonial, Tutorial, or Product Videos on dedicated YouTube Channels 2. Corp. Presentations on SlideShare / LinkedIn 3. Vivid storytelling imagery on Pinterest, Flickr, Instagram 4. Facebook Curation & Customer Conversations 5. Online News Advertorials, Editorial-like Press Releases 6. Strategic Partnerships / Product Placement – Cobranding 7. Online Newsletters 8. Engaging Contests (Wildfire) 9. Webinars to drive Thought Leadership 10. Overarching Online Campaign – ALL TEAM MEMBERS EXECUTING IN SYNC

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