Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
EKTRON EMBRACES
ADVOCATE MARKETING
Fred taps his customers‟ love
Meet Fred.
“Fred walks his Maine Coon cat”
Hello Fred.
Fred‟s the Media and
Customer Relations Manager at
 Enterprise
Content
Management
 Digital
Experience
Softwa...
THE OBJECTIVE:
Fred needs a new level of energy and excitement at
Ektron‟s annual SYNERGY Customer Conference
FRED’S PLAN:
Mobilize attendees to share their experiences
Videos Fun Awards Testimonials
To do all this, Ektron
needed 3 Freds.
Fred
“The Event Planner”
Fred
“The Video Producer”
“The Social Marketer”“The Event ...
(Unfortunately, they
didn‟t have 3 Freds)
Then, Fred had an epiphany.
Tap into his customers‟ love of Ektron.
FRED USED
Invite
customers
Mobilize them to
complete
„challenges‟
Recognize
their
achievements
Influitive‟s AdvocateHub he...
Using Influitive, Fred created a community
where customers and partners
could advocate for Ektron.
blog
share
tweet
email
CHALLENGE: VIDEOS
Crowd-source the “I am Ektron” customer videos to
be shown at the opening keynote.
No Recruiting!
Videos...
CHALLENGE: FUN
Mobilize attendees to build “one great song” for
keynote breaks.
“…One of the
most popular
challenges we‟ve...
CHALLENGE: AWARDS
Generate huge increase in customer submissions for
“Site of the Year” award.
CHALLENGE: TESTIMONIALS
Capture hours of compelling user videos in a matter
of hours.
Hours of footage
Dozens of interviews
WHY ADVOCATE MARKETING
WORKED FOR FRED
“Influitive's strength is
motivating and mobilizing
customers to do things
that the...
Fred Gets Help From Influitive
“Without
hyperbole, I literally
could not do my job
without the
AdvocateHub.”
Fred
Fred knew his Customers
Loved Ektron.
helped him tap into it.
www.influitive.com
What can Influitive do for you?
Upcoming SlideShare
Loading in …5
×

Advocate Marketing Case Study: Ektron

16,133 views

Published on

See how Influitive helped Ektron's Fred Bals reach, mobilize and empower Ektron's brand advocates for their conference.

Published in: Business, News & Politics
  • Be the first to comment

Advocate Marketing Case Study: Ektron

  1. 1. EKTRON EMBRACES ADVOCATE MARKETING Fred taps his customers‟ love
  2. 2. Meet Fred. “Fred walks his Maine Coon cat”
  3. 3. Hello Fred. Fred‟s the Media and Customer Relations Manager at  Enterprise Content Management  Digital Experience Software “My role at Ektron”
  4. 4. THE OBJECTIVE: Fred needs a new level of energy and excitement at Ektron‟s annual SYNERGY Customer Conference
  5. 5. FRED’S PLAN: Mobilize attendees to share their experiences Videos Fun Awards Testimonials
  6. 6. To do all this, Ektron needed 3 Freds. Fred “The Event Planner” Fred “The Video Producer” “The Social Marketer”“The Event Planner”“The Video Producer”
  7. 7. (Unfortunately, they didn‟t have 3 Freds)
  8. 8. Then, Fred had an epiphany. Tap into his customers‟ love of Ektron.
  9. 9. FRED USED Invite customers Mobilize them to complete „challenges‟ Recognize their achievements Influitive‟s AdvocateHub helps companies recruit, manage, and reward their advocates “I could not do my job without Influitive”
  10. 10. Using Influitive, Fred created a community where customers and partners could advocate for Ektron. blog share tweet email
  11. 11. CHALLENGE: VIDEOS Crowd-source the “I am Ektron” customer videos to be shown at the opening keynote. No Recruiting! Videos collected on the spot. 40 “I am Ektron” Videos Collected. Watch the “I am Ektron” montage
  12. 12. CHALLENGE: FUN Mobilize attendees to build “one great song” for keynote breaks. “…One of the most popular challenges we‟ve ever done.”
  13. 13. CHALLENGE: AWARDS Generate huge increase in customer submissions for “Site of the Year” award.
  14. 14. CHALLENGE: TESTIMONIALS Capture hours of compelling user videos in a matter of hours. Hours of footage Dozens of interviews
  15. 15. WHY ADVOCATE MARKETING WORKED FOR FRED “Influitive's strength is motivating and mobilizing customers to do things that they’d be more than happy to do, but they just hadn't been asked”
  16. 16. Fred Gets Help From Influitive “Without hyperbole, I literally could not do my job without the AdvocateHub.” Fred
  17. 17. Fred knew his Customers Loved Ektron. helped him tap into it. www.influitive.com What can Influitive do for you?

×