The future of the Magento Ecosystem Guido Jansen @gxjansen | gxjansen.com
Introduction
What I do with Magento
Sorry, no code… I’m just a psychologist…
Magento Ecosystem a worldwide community
What is the Magento ecosystem? • Merchants • Developers • Solution partners • Industry partners • Forum/ Stackexc...
AKA: YOU!
What do you think about the Magento community? (the organization, not the code…)
Yes, this is an audience question ! Say something and don’t make me look stupid
2 issues I want to point out
1) Magento (the company) has lost it’s way
Just as an illustration, let’s see how the logo changed
„Be at the core of all e-commerce" „Enabling the worldwide e-commerce ecosystem"
wut?
just a suggestion….
Where is Magento going? • A clear business model makes companies predictable. You know why they act like they do and what...
2) Enterprise only focus limits CE ánd EE growth
eBay’s main focus: sales of Enterprise product and services ! Which is ok!
By investing in Magento (as an Enterprise product) eBay creates opportunities for the whole ecosystem.
But…! ! …this also leaves a big gap to be filled
! Magento Community! ! ! ! ! ! ! ! ! Magento Enterprise! ! ! ! ! ! !
Speaking of Growth…
Competition isn’t sleeping
Competition isn’t sleeping
How can we - the ecosystem / community - collaborate?
Meet Magento Poland meetup First discussion with European community leaders
Some of the points we discussed… • We’re all heavily invested in Magento and feel it’s still the best platform out there ...
Some of the points we discussed… • We want to grow the Magento install base (create a bigger pie). • We want quality co...
There is a demand So let’s get organized
So what is our vision?
Let’s start at the beginning, let’s start with why
So why?
Why? We believe in enabling business and connecting people
Why? You should be free to ! • get in contact with anyone,
 • share ideas, ! • exchange goods, ! • become friends
Why? Anyone (individuals, small groups, big companies etc.) should have the freedom to use the the internet in any way t...
How? “In everything we do, we enable and connect people. ! We help them to make good business and find new friends.” –Tho...
How do we want to do this? As a Magento ecosystem
How? Further build upon „eCommerce platform for growth” Complete framework from low-end shops to high-end enterprise
How? Be a community leader Leading an open ecosystem with maximum freedom
So what can we do?
Coopetition 1. Work together on what everyone does 2. Compete where you add unique value
What? Partner program Network of excelent solution and industry partners
What? Provide tools Patches? Forum? Dev tools? Support? Training? Certification? Appstore?
What? Localized versions Tuned to specific markets
What? Expand the install base Low-end SaaS solution
What? Connect Merchants to (Solution/Industry) Partners and promote our tools/ services through the events
Just to be clear… First things people ask… • Are we aiming for a Magento fork? No • Are we against eBay? No (on the con...
Build a community organization
Next steps • We need you as a partner • We need to get funding • We need to get building • Contact us if you’re int...
Psych 101: "Social Proof"
How to create a movement Video: http://gui.do/1dOxlBL
You all love e-commerce
You all love Magento
So let's create our own Magento future Guido Jansen @gxjansen | gxjansen.com
Future of the Magento Ecosystem
Future of the Magento Ecosystem
Future of the Magento Ecosystem
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Future of the Magento Ecosystem

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I describe my view on the current organization of the Magento community and share ideas on how e can move forward.

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Future of the Magento Ecosystem

  1. 1. The future of the Magento Ecosystem Guido Jansen @gxjansen | gxjansen.com
  2. 2. Introduction
  3. 3. What I do with Magento
  4. 4. Sorry, no code… I’m just a psychologist…
  5. 5. Magento Ecosystem a worldwide community
  6. 6. What is the Magento ecosystem? • Merchants • Developers • Solution partners • Industry partners • Forum/ Stackexchange Moderators • People who attend Magento events • …
  7. 7. AKA: YOU!
  8. 8. What do you think about the Magento community? (the organization, not the code…)
  9. 9. Yes, this is an audience question ! Say something and don’t make me look stupid
  10. 10. 2 issues I want to point out
  11. 11. 1) Magento (the company) has lost it’s way
  12. 12. Just as an illustration, let’s see how the logo changed
  13. 13. „Be at the core of all e-commerce" „Enabling the worldwide e-commerce ecosystem"
  14. 14. wut?
  15. 15. just a suggestion….
  16. 16. Where is Magento going? • A clear business model makes companies predictable. You know why they act like they do and what logical next steps are. • eBay's plans for Magento are unclear 
 (at least from the outside). • This makes it unpredictable what eBay will do with Magento which creates unrest in the community. We simply don’t know what to expect. • This makes agencies and merchants increasingly hesitant in investing (time/money) in Magento. • Roy Rubin’s contract ends in September… Does he stay or continue?
  17. 17. 2) Enterprise only focus limits CE ánd EE growth
  18. 18. eBay’s main focus: sales of Enterprise product and services ! Which is ok!
  19. 19. By investing in Magento (as an Enterprise product) eBay creates opportunities for the whole ecosystem.
  20. 20. But…! ! …this also leaves a big gap to be filled
  21. 21. ! Magento Community! ! ! ! ! ! ! ! ! Magento Enterprise! ! ! ! ! ! !
  22. 22. Speaking of Growth…
  23. 23. Competition isn’t sleeping
  24. 24. Competition isn’t sleeping
  25. 25. How can we - the ecosystem / community - collaborate?
  26. 26. Meet Magento Poland meetup First discussion with European community leaders
  27. 27. Some of the points we discussed… • We’re all heavily invested in Magento and feel it’s still the best platform out there (by far). • There are overarching tasks that a single partner can’t do, but a global company/alliance could. • We want/need more continuity/ stability/ safety/ independance.
  28. 28. Some of the points we discussed… • We want to grow the Magento install base (create a bigger pie). • We want quality control (companies, extensions, developers, …). • Make money :).
  29. 29. There is a demand So let’s get organized
  30. 30. So what is our vision?
  31. 31. Let’s start at the beginning, let’s start with why
  32. 32. So why?
  33. 33. Why? We believe in enabling business and connecting people
  34. 34. Why? You should be free to ! • get in contact with anyone,
 • share ideas, ! • exchange goods, ! • become friends
  35. 35. Why? Anyone (individuals, small groups, big companies etc.) should have the freedom to use the the internet in any way they want
  36. 36. How? “In everything we do, we enable and connect people. ! We help them to make good business and find new friends.” –Thomas Fleck
  37. 37. How do we want to do this? As a Magento ecosystem
  38. 38. How? Further build upon „eCommerce platform for growth” Complete framework from low-end shops to high-end enterprise
  39. 39. How? Be a community leader Leading an open ecosystem with maximum freedom
  40. 40. So what can we do?
  41. 41. Coopetition 1. Work together on what everyone does 2. Compete where you add unique value
  42. 42. What? Partner program Network of excelent solution and industry partners
  43. 43. What? Provide tools Patches? Forum? Dev tools? Support? Training? Certification? Appstore?
  44. 44. What? Localized versions Tuned to specific markets
  45. 45. What? Expand the install base Low-end SaaS solution
  46. 46. What? Connect Merchants to (Solution/Industry) Partners and promote our tools/ services through the events
  47. 47. Just to be clear… First things people ask… • Are we aiming for a Magento fork? No • Are we against eBay? No (on the contrary)
  48. 48. Build a community organization
  49. 49. Next steps • We need you as a partner • We need to get funding • We need to get building • Contact us if you’re interested in contributing • Discuss this topic with us/eachother • …
  50. 50. Psych 101: "Social Proof"
  51. 51. How to create a movement Video: http://gui.do/1dOxlBL
  52. 52. You all love e-commerce
  53. 53. You all love Magento
  54. 54. So let's create our own Magento future Guido Jansen @gxjansen | gxjansen.com

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