1.
The future of the Magento Ecosystem
Guido Jansen
@gxjansen | gxjansen.com

2.
Introduction

3.
What I do with Magento

4.
Sorry, no code…
I’m just a psychologist…

5.
Magento Ecosystem
a worldwide community

6.
What is the Magento ecosystem?
•
Merchants
•
Developers
•
Solution partners
•
Industry partners
•
Forum/ Stackexchange Moderators
•
People who attend Magento events
•
…

7.
AKA: YOU!

8.
What do you think about the
Magento community?
(the organization, not the code…)

9.
Yes, this is an
audience question
!
Say something and don’t make me look stupid

10.
2 issues I want to point out

11.
1) Magento (the company)
has lost it’s way

12.
Just as an illustration, let’s
see how the logo changed

13.
„Be at the core of all e-commerce"
„Enabling the worldwide e-commerce ecosystem"

14.
wut?

15.
just a suggestion….

16.
Where is Magento going?
•
A clear business model makes companies predictable. You know
why they act like they do and what logical next steps are.
•
eBay's plans for Magento are unclear
(at least from the outside).
•
This makes it unpredictable what eBay will do with Magento which
creates unrest in the community. We simply don’t know what to
expect.
•
This makes agencies and merchants increasingly hesitant in
investing (time/money) in Magento.
•
Roy Rubin’s contract ends in September… Does he stay or
continue?

17.
2) Enterprise only focus limits
CE ánd EE growth

18.
eBay’s main focus:
sales of Enterprise product and services
!
Which is ok!

19.
By investing in Magento (as an
Enterprise product) eBay creates
opportunities for the whole ecosystem.

20.
But…!
!
…this also leaves a big gap to be filled

21.
!
Magento Community!
!
!
!
!
!
!
!
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Magento Enterprise!
!
!
!
!
!
!

22.
Speaking of Growth…

23.
Competition isn’t sleeping

24.
Competition isn’t sleeping

25.
How can we
- the ecosystem / community -
collaborate?

26.
Meet Magento Poland meetup
First discussion with European community leaders

27.
Some of the points we
discussed…
•
We’re all heavily invested in Magento and feel it’s
still the best platform out there (by far).
•
There are overarching tasks that a single partner
can’t do, but a global company/alliance could.
•
We want/need more continuity/ stability/ safety/
independance.

28.
Some of the points we
discussed…
•
We want to grow the Magento install base (create
a bigger pie).
•
We want quality control (companies, extensions,
developers, …).
•
Make money :).

29.
There is a demand
So let’s get organized

30.
So what is our vision?

31.
Let’s start at the beginning,
let’s start with why

32.
So why?

33.
Why?
We believe in
enabling business
and
connecting people

34.
Why?
You should be free to
!
• get in contact with anyone,
• share ideas,
!
• exchange goods,
!
• become friends

35.
Why?
Anyone
(individuals, small groups, big companies etc.)
should have the freedom to use the
the internet in any way they want

36.
How?
“In everything we do, we enable
and connect people.
!
We help them to make good
business and find new friends.”
–Thomas Fleck

37.
How do we want to do this?
As a Magento ecosystem

38.
How?
Further build upon
„eCommerce platform
for growth”
Complete framework from low-end shops
to high-end enterprise

39.
How?
Be a community leader
Leading an open ecosystem with maximum freedom

40.
So what can we do?

41.
Coopetition
1. Work together on what everyone does
2. Compete where you add unique value

42.
What?
Partner program
Network of excelent solution and industry partners

43.
What?
Provide tools
Patches? Forum? Dev tools? Support? Training?
Certification? Appstore?

44.
What?
Localized versions
Tuned to specific markets

45.
What?
Expand the install base
Low-end SaaS solution

46.
What?
Connect Merchants
to (Solution/Industry) Partners
and promote our tools/ services through the events

47.
Just to be clear…
First things people ask…
•
Are we aiming for a Magento fork? No
•
Are we against eBay? No (on the contrary)

48.
Build a community
organization

49.
Next steps
•
We need you as a partner
•
We need to get funding
•
We need to get building
•
Contact us if you’re interested in contributing
•
Discuss this topic with us/eachother
•
…

50.
Psych 101:
"Social Proof"

51.
How to create a movement
Video: http://gui.do/1dOxlBL

52.
You all love e-commerce

53.
You all love Magento

54.
So let's create our own
Magento future
Guido Jansen
@gxjansen | gxjansen.com