The document discusses the future of the Magento ecosystem, highlighting issues such as Magento's unclear direction under eBay and its focus on enterprise products limiting growth. It emphasizes the need for collaboration within the community to enhance stability, quality control, and growth while ensuring the ecosystem remains open and inclusive. The document calls for community-driven initiatives and partnerships to strengthen the Magento platform and its user base.

1. The future of the Magento Ecosystem
Guido Jansen
@gxjansen | gxjansen.com

2. Introduction

4. What I do with Magento

5. Sorry, no code…
I’m just a psychologist…

6. Magento Ecosystem
a worldwide community

7. What is the Magento ecosystem?
•
Merchants
•
Developers
•
Solution partners
•
Industry partners
•
Forum/ Stackexchange Moderators
•
People who attend Magento events
•
…

8. AKA: YOU!

9. What do you think about the
Magento community?
(the organization, not the code…)

10. Yes, this is an
audience question
!
Say something and don’t make me look stupid

11. 2 issues I want to point out

12. 1) Magento (the company)
has lost it’s way

13. Just as an illustration, let’s
see how the logo changed

15. „Be at the core of all e-commerce"
„Enabling the worldwide e-commerce ecosystem"

16. wut?

17. just a suggestion….

19. Where is Magento going?
•
A clear business model makes companies predictable. You know
why they act like they do and what logical next steps are.
•
eBay's plans for Magento are unclear
(at least from the outside).
•
This makes it unpredictable what eBay will do with Magento which
creates unrest in the community. We simply don’t know what to
expect.
•
This makes agencies and merchants increasingly hesitant in
investing (time/money) in Magento.
•
Roy Rubin’s contract ends in September… Does he stay or
continue?

20. 2) Enterprise only focus limits
CE ánd EE growth

21. eBay’s main focus:
sales of Enterprise product and services
!
Which is ok!

22. By investing in Magento (as an
Enterprise product) eBay creates
opportunities for the whole ecosystem.

23. But…!
!
…this also leaves a big gap to be filled

24. !
Magento Community!
!
!
!
!
!
!
!
!
Magento Enterprise!
!
!
!
!
!
!

25. Speaking of Growth…

26. Competition isn’t sleeping

27. Competition isn’t sleeping

28. How can we
- the ecosystem / community -
collaborate?

29. Meet Magento Poland meetup
First discussion with European community leaders

30. Some of the points we
discussed…
•
We’re all heavily invested in Magento and feel it’s
still the best platform out there (by far).
•
There are overarching tasks that a single partner
can’t do, but a global company/alliance could.
•
We want/need more continuity/ stability/ safety/
independance.

31. Some of the points we
discussed…
•
We want to grow the Magento install base (create
a bigger pie).
•
We want quality control (companies, extensions,
developers, …).
•
Make money :).

32. There is a demand
So let’s get organized

33. So what is our vision?

34. Let’s start at the beginning,
let’s start with why

35. So why?

36. Why?
We believe in
enabling business
and
connecting people

37. Why?
You should be free to
!
• get in contact with anyone,
• share ideas,
!
• exchange goods,
!
• become friends

38. Why?
Anyone
(individuals, small groups, big companies etc.)
should have the freedom to use the
the internet in any way they want

39. How?
“In everything we do, we enable
and connect people.
!
We help them to make good
business and find new friends.”
–Thomas Fleck

40. How do we want to do this?
As a Magento ecosystem

41. How?
Further build upon
„eCommerce platform
for growth”
Complete framework from low-end shops
to high-end enterprise

42. How?
Be a community leader
Leading an open ecosystem with maximum freedom

43. So what can we do?

44. Coopetition
1. Work together on what everyone does
2. Compete where you add unique value

45. What?
Partner program
Network of excelent solution and industry partners

46. What?
Provide tools
Patches? Forum? Dev tools? Support? Training?
Certification? Appstore?

47. What?
Localized versions
Tuned to specific markets

48. What?
Expand the install base
Low-end SaaS solution

49. What?
Connect Merchants
to (Solution/Industry) Partners
and promote our tools/ services through the events

50. Just to be clear…
First things people ask…
•
Are we aiming for a Magento fork? No
•
Are we against eBay? No (on the contrary)

51. Build a community
organization

52. Next steps
•
We need you as a partner
•
We need to get funding
•
We need to get building
•
Contact us if you’re interested in contributing
•
Discuss this topic with us/eachother
•
…

53. Psych 101:
"Social Proof"

54. How to create a movement
Video: http://gui.do/1dOxlBL

55. You all love e-commerce

56. You all love Magento

57. So let's create our own
Magento future
Guido Jansen
@gxjansen | gxjansen.com