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2. It's easy to "perform" when there are
some strong incentives.
3. If you had a pretty good job, with
pretty good money, and had to be
there every morning at 7 AM, you
wouldn't have a problem waking up in
the morning.
4. Having an external, negative incentive
(you'd get fired if you showed up late
too often) is one strong motivating
factor.
5. Most of us are driven largely by
negative incentives, or by pain.
6. Meaning we are more motivated to
move away from pain than we are to
move toward pleasure.
7. For example, you'll find no shortage of
"diets" that famous people follow to
lose weight in order to get those
awesome looking bodies we see in the
movies.
9. If YOU were going to get a few million
dollars to be in a movie, but the ONLY
way you would get it if you got
yourself in really decent shape, you'd
have NO PROBLEM doing so.
10. It's not really the specific diet that gets
them into shape, it's the motivation.