18. Google cannot keep pace with online growth and indexes less than one percent of the Internet. New post-Enron legislation is imposing new standards on how information is to be shared, online and off.
19. More users are turning to search engines for guidance on critical life decisions from major investments to health …
20. In some cases, online searches have literally life and death importance , and the impact and influence of search results becomes staggering .
21. In some cases, online searches have literally life and death importance, and the impact and influence of search results becomes staggering. The result: a “Google.com only” search strategy is no longer sustainable .
22. … it means you’re not only missing 99% of Google , you’re missing 99% of the Internet !
36. These include Google Alerts, Google Reader, Google News and Google Scholar – all totally underrated search apps that dig up content that Google.com does not.
37. Tinker with Google’s Advanced Search , particularly searching by phrase, file type, domain and link …
38. These are little-known but powerful search boosters that will take you to next level of online intelligence gathering.
39. Another way to dramatically increase relevancy is to use tags : brief descriptive terms you include with your keyword in your search string.
40. Don’t stop there. Take a Google break and test drive other types of search tools .
41. These include vertical search engines which focus on a specific industry or business function.
42. Exchanges allow you to search web auctions and other online transaction activity.
43. Social networks key on peer-to-peer communications and profiles.
45. Information moshpits are searchable archives of user-generated content, much of which is business related and surprisingly good.
46. Public and corporate record directories are other online treasure troves, much of which remain invisible to Google.
47. Organizations should budget time and resources to demo these and other search tools and techniques to staff at ALL levels …
48. They’ll learn how to gather more and better web information in less time, and make your organization more productive .
49. I hope this brief presentation was useful. Thanks for your interest. FYI, I deliver a half-day professional development event called Advanced Internet Research Techniques . For details, contact me at gw@garrettwasny.com