How I started Truemors with $12,000 and change

1. Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09 How I built a

2. 0

3. number of business plan drafts

4. 0

5. number of pitches made to venture capitalists

6. 7.5

7. number of weeks from registering truemors.com to launching it

8. $ 4,500

9. cost of software development

10. $ 4,824.13

11. cost of legal fees

12. $ 399

13. cost of logo

14. $ 1,115.05

15. cost of domain registrations

16. 55

17. total number of domains registered to “ surround” truemors.com

18. 1.5

19. number of full-time equivalent employees

20. 3

21. number of times TechCrunch wrote about Truemors

22. 261,214

23. number of page views on the first day

24. 14,052

25. number of visitors on the first day

26. 0 $

27. marketing budget

28. 24

29. number of years spent to make $ 0 budget possible

30. 405

31. number of truemors posted on the first day

32. 218

33. number of truemors deleted as junk , spam , inappropriate, on the first day

34. 3

35. number of hours before the site was hacked

36. 36

37. number of hours before Yahoo! recommended that we not use its hosting service because of our traffic

38. $ 29 . 96

39. monthly break-even point

40. $ 150

41. monthly break-even after switching from Yahoo!

42. 2

43. number of days before Truemors was labeled the “ worst website ever”

44. 246,210

45. number of page views on the day Truemors was called the “ worst website ever”

46. 150

47. number of Google hits the week before launch

48. 315,000

49. number of Google hits after 11 days

50. 4

52. For a copy send an email to: g uy @ t r ue m o rs . c o m Presentation created by: www.ethos3.com Ethos3 Communications

53. $ 12,107.09

54. grand total of all costs

55. Text “2020 <whatever you want to say>” to 55022