Name: Marketo’s Customer Engagement Marketing Platform
Description: Marketing Automation & Email Marketing Software with Real-Time Personalization & Marketing Management capabilities
Digital Marketing Category: Email Marketing
Pricing Range: Marketo offers four main products/services, which are Marketing Automation Suite, Consumer Engagement Marketing, Real-
Time Personalization and Marketing Management. Each product/service is priced individually and can be reviewed by clicking the links above.
Target Audience: Marketing Managers seeking to streamline lead generation and email marketing activities
Function: To support all of the activities related to lead generation, nurturing and management throughout the entire sales cycle; to create,
monitor and manage email campaigns to support lead generation; and to drive engagement with customized, online experiences.
Training, Support & Implementation: At the most basic level, Marketo offers standard email & phone support, on-demand training (Marketo
University) and Marketo Community access. More advanced versions of the platform offer developer support for implementation, mentoring
sessions with experts for customized training and 24x5 global hours for immediate customer service.
Integration: The Marketo platform integrates with several CRM solutions, including Salesforce, NetSuite, Oracle, Microsoft Dynamics,
SugarCRM and SAP. Marketo also offers LaunchPoint, a system of marketing applications to compliment their platform. Some of the
applications included on LaunchPoint are Box, HootSuite, InsideView, RingLead, SEOMoz, Wistia,Wordpress, etc.
Vendor Profile: Marketo