Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Gummy Industries — Gallo
Watch this popsicle
PageGummy Industries August 2017
Gallo is a high profile
clothing brand,
struggling to get
relevant for younger
generations...
PageGummy Industries August 2017
The brand is
focused on being
unconventional:
Gallo produces
colorful socks for
eccentric...
PageGummy Industries August 2017
Our goal?
Increase brand awareness between
Millenials and drive traffic to the
online shop....
PageGummy Industries August 2017
We had three problems.
People can’t keep attention.
Facebook organic reach is dead.
And w...
PageGummy Industries August 2017 6
The insight
We wanted to sell
a new product: a
series of very
colorful bathing
costumes.
The idea
1
PageGummy Industries August 2017
A Facebook Live promotion

with melting popsicles
8
PageGummy Industries 9
A popsicle takes
approximately
one hour to melt.
It’s colorful and it’s the
perfect summer product....
PageGummy Industries 10
We placed four melting
popsicles in a Facebook
Live video
The popsicles hid a
coupon code
that led...
PageGummy Industries 11
The campaign was
announced by a teaser,
posted on Facebook
the day before
August 2017
The outcome
2
PageGummy Industries August 2017
40.000 people connected to the Gallo
Facebook Page to watch the Live
13
The results
PageGummy Industries 14
Our target was
astonished.
August 2017
The results
PageGummy Industries 15
They couldn’t believe
what they were seeing.
And they couldn’t stop
watching!
August 2017
The resu...
PageGummy Industries 16
Most people loved it.
The Facebook Live video
was shared 100 times.
August 2017
The results
PageGummy Industries August 2017
The Gallo website 

multiplied its traffic
by 8 times
17
The results
PageGummy Industries August 2017
The bathing costumes
page had 12 times the
usual traffic
18
The results
PageGummy Industries August 2017 19
The results
And the website visitors were 

younger than the usual public
Usual target...
PageGummy Industries 20
A couple of big

Facebook pages

shared our content.
That granted us

an even broader 

reach.
Tha...
PageGummy Industries August 2017 21
The results
People connected at peak 660
People that interacted 5.000
Facebook Live Vi...
Thanks for watching!
Upcoming SlideShare
Loading in …5
×

Gallo - Watch this popsicle - Gummy Industries

40.000 people looked at a melting popsicle. For one hour. Just to have the opportunity to buy a bathing costume by Gallo for the price of 1€.

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

Gallo - Watch this popsicle - Gummy Industries

  1. 1. Gummy Industries — Gallo Watch this popsicle
  2. 2. PageGummy Industries August 2017 Gallo is a high profile clothing brand, struggling to get relevant for younger generations 2 The Brand
  3. 3. PageGummy Industries August 2017 The brand is focused on being unconventional: Gallo produces colorful socks for eccentric people 3 The Brand
  4. 4. PageGummy Industries August 2017 Our goal? Increase brand awareness between Millenials and drive traffic to the online shop.
 And do something memorable. 4 The brief
  5. 5. PageGummy Industries August 2017 We had three problems. People can’t keep attention. Facebook organic reach is dead. And we had no media budget. 5 The challenge
  6. 6. PageGummy Industries August 2017 6 The insight We wanted to sell a new product: a series of very colorful bathing costumes.
  7. 7. The idea 1
  8. 8. PageGummy Industries August 2017 A Facebook Live promotion
 with melting popsicles 8
  9. 9. PageGummy Industries 9 A popsicle takes approximately one hour to melt. It’s colorful and it’s the perfect summer product. Moreover, the Gallo costume pattern features… ice creams and popsicles! August 2017
  10. 10. PageGummy Industries 10 We placed four melting popsicles in a Facebook Live video The popsicles hid a coupon code that led to a heavily discounted product:
 a bathing costume for 1€ August 2017
  11. 11. PageGummy Industries 11 The campaign was announced by a teaser, posted on Facebook the day before August 2017
  12. 12. The outcome 2
  13. 13. PageGummy Industries August 2017 40.000 people connected to the Gallo Facebook Page to watch the Live 13 The results
  14. 14. PageGummy Industries 14 Our target was astonished. August 2017 The results
  15. 15. PageGummy Industries 15 They couldn’t believe what they were seeing. And they couldn’t stop watching! August 2017 The results
  16. 16. PageGummy Industries 16 Most people loved it. The Facebook Live video was shared 100 times. August 2017 The results
  17. 17. PageGummy Industries August 2017 The Gallo website 
 multiplied its traffic by 8 times 17 The results
  18. 18. PageGummy Industries August 2017 The bathing costumes page had 12 times the usual traffic 18 The results
  19. 19. PageGummy Industries August 2017 19 The results And the website visitors were 
 younger than the usual public Usual target Campaign days
  20. 20. PageGummy Industries 20 A couple of big
 Facebook pages
 shared our content. That granted us
 an even broader 
 reach. Thanks, 
 Curiosità Golose! August 2017
  21. 21. PageGummy Industries August 2017 21 The results People connected at peak 660 People that interacted 5.000 Facebook Live Views 40.000 People reached 300.000 Facebook community growth +16% Traffic on website +800% Newsletter subscribers +1.000% Website crashed yes Media push 0 € The campaign performance has been incredible
  22. 22. Thanks for watching!

×