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Gallo - Watch this popsicle - Gummy Industries

40.000 people looked at a melting popsicle. For one hour. Just to have the opportunity to buy a bathing costume by Gallo for the price of 1€.

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Gummy Industries — Gallo
Watch this popsicle
PageGummy Industries August 2017
Gallo is a high profile
clothing brand,
struggling to get
relevant for younger
generations
2
The Brand
PageGummy Industries August 2017
The brand is
focused on being
unconventional:
Gallo produces
colorful socks for
eccentric people
3
The Brand
PageGummy Industries August 2017
Our goal?
Increase brand awareness between
Millenials and drive traffic to the
online shop.

And do something memorable.
4
The brief
PageGummy Industries August 2017
We had three problems.
People can’t keep attention.
Facebook organic reach is dead.
And we had no media budget.
5
The challenge
PageGummy Industries August 2017 6
The insight
We wanted to sell
a new product: a
series of very
colorful bathing
costumes.
Ad

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Gallo - Watch this popsicle - Gummy Industries