RELATE TO CLIENTS ON A BUSINESS LEVEL BUILDING AND MAINTAINING BUSINESS NETWORKS AND RELATIONSHIPS
Your Digital Media Company SUPPLIERS >Contractors >Consumables >Marketing >Finance services >etc. >Animations >Video >Websites >Audio >Advertising DIRECT CLIENTS >Galleries >Shops >SME’s >etc. BUSINESS TO BUSINESS CLIENTS >Advertising >Marketing >Film/TV >Games >etc. EXTERNAL CLIENT RELATIONS INDIRECT CLIENTS PRODUCTS AND SERVICES
Client or customer service is: Performing tasks for clients, Development of products for clients Maintaining products for clients Providing information and advice to clients.
Promoting Standards, Values, Culture to clients Posters Advertisements Phone books Newsletters Websites Mission Statement Attitude Telephone Dress Meetings Interviews Business operations STAFF MEDIA
Personal Interactions The easier you make it for clients to personally interact with you, then the more aware and willing they will be to engage you in business activities. HOW?
Some designers are so proactive that they organise regular workshops and forums where a wide variety of their clients discuss general business issues and digital media needs. ADVANTAGES – DISADVANTAGES?
ADDING VALUE TO CLIENT RELATIONSHIPS. From designer to client From client to designer Provide specific information only to relevant people. Letters – Memos Be prepared by researching backgrounds and requirements Visits - Presentations Provide solutions not problems Requests – Presentations – Letters - Memos Specify why information is required and how it will be used. Surveys – Interviews - Visits
Select a digital media company Chart to illustrate internal network Suppliers Database Business 2 Business Database ‘ Direct’ Clients Database Diagram of Staff-Clients-Suppliers Communication Channels Client Services Mission Statement 1 2 3 4 5 Request for feedback letter to clients 6 7 8 BUSINESS NETWORK EXERCISES BUSINESS RELATIONSHIPS EXERCISES