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Question 3What have you learned from your feedback? Target Audiences:  You can define a target audience through the use of GRASS G- Gender                         - FEMALE R – Race                             - ALL A  - Age                               - 16 - 24 S  - Socio- Economic         - C2/E (Skilled manual workers, semi skilled and unskilled i.e. Pensioners) S  - Status However it may have a secondary target audience being males, younger or older, in a higher socio-economic status.  Our music video was focused on a niche market as we saw a gap within it and focused upon this, as we felt that the music industry was missing a big section of artists who build themselves up and are not as well known as others, focusing on indie/pop and folk music genre. As apart from Taylor Swift being a Country singer this side of the market is not very well covered. We aimed mainly at  16-24 year old females and therefore in turn aiming at the ‘E’ category  of the socio-economic status. This is as it is mainly targeted at students in college and university. We wanted our video to be reached by all races and not just one specific.

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Question 3

  • 1. Question 3What have you learned from your feedback? Target Audiences: You can define a target audience through the use of GRASS G- Gender - FEMALE R – Race - ALL A - Age - 16 - 24 S - Socio- Economic - C2/E (Skilled manual workers, semi skilled and unskilled i.e. Pensioners) S - Status However it may have a secondary target audience being males, younger or older, in a higher socio-economic status. Our music video was focused on a niche market as we saw a gap within it and focused upon this, as we felt that the music industry was missing a big section of artists who build themselves up and are not as well known as others, focusing on indie/pop and folk music genre. As apart from Taylor Swift being a Country singer this side of the market is not very well covered. We aimed mainly at 16-24 year old females and therefore in turn aiming at the ‘E’ category of the socio-economic status. This is as it is mainly targeted at students in college and university. We wanted our video to be reached by all races and not just one specific.