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Leadership & the role of brand
1. IF YOU’RE NO BRANSON,
USE YOUR BRAND
LEADERSHIP AND
THE ROLE OF BRAND
SEAN MCKNIGHT
HEAD OF CONSULTING, DAVE
28TH APRIL 2010
2. EXCEPTIONAL LEADERS ARE
THIN ON THE GROUND
’95% of employees do
not know or understand
their companies’ strategy.’
Harvard Business Review
‘Only 36% of senior executives
polled thought their employees
cared about whether or not their
business was successful.’
Corven Consulting
3. ENGAGEMENT AT WORK
IS LOW
16% 60% 24%
ENGAGED NOT ENGAGED ACTIVELY
Loyal and psychologically May be productive DISENGAGED
committed Not psychologically connected Physically present but
Productive More likely to miss workdays psychologically absent.
Likely to stay More likely to leave Unhappy with their work
Less likely to have situation
accidents on the job, Insist on sharing their
Less likely to steal. unhappiness
Source: Gallup Poll data of Great Britain, working population 18 years and older. n=1,006
13. THE BEST BRANDS
ARE BUILT FROM THE INSIDE OUT
PRIDE DESIRE
INTERNALLY EXTERNALLY
14. TELL YOU HOW TO DELIVER
“A BRAND IS A LIVING ENTITY AND IT IS ENRICHED OR UNDERMINED
CUMULATIVELY OVER TIME, THE PRODUCT OF A THOUSAND SMALL GESTURES.”
MICHAEL EISNER
32. IN SUMMARY
BRANDS CAN ENHANCE
LEADERSHIP
1. BRANDS ACT AS AN ORGANISING PRINCIPLE
2. BRANDS CARRY A HUGE AMOUNT OF INFORMATION TO A
HUGE NUMBER OF PEOPLE
3. BRANDS ENERGISE, FOCUS AND GENERATE ACTION
4. EMPLOYER BRANDS DON’T WORK
33.
34.
35. THANKS
SEAN MCKNIGHT
HEAD OF CONSULTING
sean.mcknight@dave.biz
+44 (0)20 3128 6429
